Twisted Alchemy

What Twisted Alchemy does

Twisted Alchemy is a private, craft beverage company founded in 2016 and based in Wilmette, Illinois. The company produces cold-pressed juices, mixers, syrups, and garnishes engineered specifically for craft cocktails, mocktails, and culinary applications. Its technical foundation rests on High-Pressure Processing (HPP), which preserves juice for up to 180 days without additives or heat treatment, combined with proprietary hand-squeezing techniques for Persian lime juice that avoid bitter citrus oils. The product portfolio spans single-serve 16oz retail bottles (Eureka Lemon, Persian Lime, Pomegranate, Passion Fruit Elixir), 25.4oz standard bottles, 6-bottle wholesale cases, and 10-liter bag-in-box (BIB) formats designed for high-volume on-premise operators.

The company operates a three-channel go-to-market: (1) direct-to-consumer e-commerce through twistedalchemy.com with subscription/rewards programming and nationwide flat-rate shipping; (2) B2B wholesale via a dedicated portal plus Provi distributor integration and Fintech-backed 21-day payment terms, targeting bars and restaurants; and (3) third-party retail placement in Whole Foods Market produce sections across Midwest, Southwest, Southern Pacific, and Florida regions. Revenue is generated through unit-priced SKU sales across consumer and commercial tiers, supported by promotional incentives (20% off orders $75+, free shipping at $150+, $1-off in-store coupons). The company holds multiple industry recognitions including SIP Awards Platinum/Gold/Double Gold distinctions in 2017, 2019, and 2023, and is Whole30 Approved.

Twisted Alchemy is bootstrapped with no disclosed funding rounds or institutional investors and operates with a lean 1–10 person team. It targets a horizontal segmentation strategy spanning on-premise bars/restaurants, home mixologists, culinary enthusiasts, and health-conscious/mocktail consumers. The company has accumulated notable earned media including The Today Show, Fox Business, Market Watch, Bar Rescue, Fast Company, Food & Wine, and US Weekly, and was co-founded by Kim Oster-Holstein (Co-Founder, President & Chief Alchemy Officer) and Scotty Holstein (Co-Founder & CEO).

Name

Twisted Alchemy

Legal name

Twisted Alchemy

Website

https://twistedalchemy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Twisted Alchemy is a craft beverage company producing cold-pressed juices, mixers, syrups, and garnishes for craft cocktails and mocktails. Leveraging HPP preservation and proprietary hand-squeezing, it serves on-premise bars, restaurants, home mixologists, and retailers including Whole Foods Market.

Ownership category

akta.pro rank

Product category

Cold-Pressed Juices and Cocktail Mixers

NAICS

Beverage Manufacturing (3121), Beverage and Tobacco Product Manufacturing (312)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

akta.pro secondary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Cold-pressed juice
• Cocktail mixers
• Craft cocktail ingredients
• Wholesale juice supply
• Bar and restaurant beverages

Headquarters

HQ city

Wilmette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Online sales of cold-pressed juices, mixers, syrups, garnishes, and bar tools through Twisted Alchemy's e-commerce platform. Customers can purchase individual bottles, multi-packs, and cases. Subscription/rewards program available.
2. Wholesale B2B: B2B sales to on-premise establishments (bars, restaurants) through dedicated wholesale portal. Products sold in 6-packs, case quantities, and 10L Fresh BIB formats for commercial use. Payment via credit card or 21-day terms through Fintech.
3. Retail Distribution: Sales through Whole Foods Market retail locations in produce section. Products include individual bottles and multi-packs for consumer purchase.
4. Wholesale via Distributor: Wholesale orders can also be placed through Provi distributor platform for establishments already using that system.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Twisted Alchemy produces and sells cold-pressed, High-Pressure Processing (HPP) preserved fresh juices, cocktail mixers, syrups, and garnishes for both home consumers and on-premise bars and restaurants. The product line spans 16oz single-serve retail bottles, 25.4oz premium bottles, 6-bottle wholesale cases, 10-liter Fresh BIB bag-in-box packaging, and supporting cocktail syrups and garnishes. Distribution runs through the company's own e-commerce store, a wholesale portal, Whole Foods Market retail locations, and the Provi distributor platform.

Product overview

Twisted Alchemy is a cold-pressed juice company specializing in premium juices and mixers for craft cocktails, mocktails, and culinary applications. The product portfolio consists of three core formats: (1) Single-serve 16oz bottles in Eureka Lemon, Persian Lime, Pomegranate, and Passion Fruit Elixir for retail consumers; (2) Standard 25.4oz bottles across Blood Orange, Persian Lime, Eureka Lemon, Ruby Red Grapefruit, Valencia Orange, Pineapple, and Three Citrus Margarita Mixer for both retail and wholesale; and (3) Wholesale bulk formats including 6-bottle cases and 10L Fresh BIB bag-in-box systems for high-volume on-premise bar operations. Supporting products include Rich Simple Syrup, Rich Demerara Syrup, and Lime Citrus Wheels cocktail garnishes. The company employs High-Pressure Processing (HPP) for preservation without additives and hand-squeezing techniques for lime products. Products are available at select Whole Foods Market locations and through the wholesale program for bars and restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Twisted Alchemy Wholesale: Dedicated wholesale platform for on-premise customers to order products in bulk

Products and services

• 16oz 100% Eureka Lemon Juice Cold Pressed Single-serve 16oz bottle of 100% cold-pressed Eureka lemon juice, crafted from fully ripened lemons and preserved using High-Pressure Processing (HPP) for up to 180 days of optimal flavor without additives. Designed for home mixologists and consumer use in craft cocktails, mocktails, and culinary applications.
• 16oz 100% Persian Lime Juice Cold Pressed Single-serve 16oz bottle of 100% cold-pressed Persian lime juice, hand-squeezed to preserve natural flavors while avoiding bitter citrus oils and pith. Targeted at home cocktail enthusiasts making margaritas, gimlets, and other lime-forward drinks.
• 16oz 100% Pomegranate Juice Cold Pressed Single-serve 16oz bottle of 100% cold-pressed pomegranate juice, pressed in California without any heat for maximum flavor complexity. Targeted at consumers making craft cocktails, mocktails, and culinary uses such as marinades.
• 16oz Passion Fruit Elixir Cold Pressed Single-serve 16oz bottle of cold-pressed passion fruit elixir combined with cold-pressed sugar cane stalk for added sweetness, for craft cocktail and mocktail applications at home.
• 25.4oz 100% Blood Orange Juice Cold Pressed Premium 25.4oz bottle of 100% cold-pressed blood orange juice for craft cocktails and mocktails. Available to consumers via e-commerce and to on-premise accounts via the wholesale portal.
• 25.4oz 100% Hand-Squeezed Persian Lime Juice Cold Pressed Premium 25.4oz bottle of 100% hand-squeezed cold-pressed Persian lime juice, with hand squeezing preserving natural flavors while avoiding bitter citrus oils and pith. Used in craft cocktails such as gimlets, margaritas, and daiquiris.
• 25.4oz 100% Eureka Lemon Juice Cold Pressed Premium 25.4oz bottle of 100% cold-pressed Eureka lemon juice, marketed as the sour anchor for craft cocktails. Available via DTC and wholesale channels.
• 25.4oz 100% Ruby Red Grapefruit Cold Pressed Premium 25.4oz bottle of 100% cold-pressed ruby red grapefruit juice, filtered of bitter oils with natural pulp for enriched texture. Used in palomas and other grapefruit-based cocktails.
• 25.4oz 100% Valencia Orange Juice Cold Pressed Premium 25.4oz bottle of 100% cold-pressed Valencia orange juice sourced from Florida, Mexico, and California to ensure proper Brix levels. Used in craft cocktails, mocktails, and culinary applications.
• 25.4oz 100% Pineapple Juice Cold Pressed Premium 25.4oz bottle of 100% cold-pressed Costa Rican pineapple juice offering vibrant tropical flavor with consistent sweetness from Central American pineapples. Used in tiki and tropical cocktails.
• 25.4oz Three Citrus Margarita Juice Cold Pressed Mixer Ready-to-use cold-pressed margarita mixer blend of Persian Lime, Marsh Grapefruit, and Valencia Orange juices with organic simple syrup for balanced flavor. Sold in 25.4oz bottles for bars, restaurants, and home margarita making.
• Wholesale 6-Bottle Cases of Cold-Pressed Juices and Mixers Wholesale case of 6 bottles (25.4oz each) of cold-pressed juices including Persian Lime, Eureka Lemon, Blood Orange, Pineapple, Watermelon Twist, Ruby Red Grapefruit, Valencia Orange, Pomegranate, Passion Fruit, Rich Simple Syrup, Rich Demerara Syrup, and Three Citrus Margarita mixer. Designed for on-premise bar and restaurant cocktail programs, ordered via the wholesale portal or Provi.
• 10L Fresh Bag-in-Box (BIB) Cold-Pressed Juices and Mixers 10-liter bag-in-box cold-pressed juice format available for Eureka Lemon, Hand-Squeezed Persian Lime, Watermelon Twist, Pineapple, Ruby Red Grapefruit, Valencia Orange, and Three Citrus Margarita mixer. Designed for high-volume on-premise bar and restaurant operations, with thumb valve eliminating oxygen intake to extend shelf life.
• Rich Simple Syrup (Wholesale 6-Pack) Wholesale case of 6 bottles (750ml each) of rich simple syrup made from raw sugar cane with subtle vanilla notes, offering a 24-month shelf life. Used by bartenders for balancing craft cocktails such as sours and old fashioneds.
• Rich Demerara Syrup 6-Pack (750ml bottles) Wholesale case of 6 bottles (750ml each) of demerara syrup made from first pressing of raw sugar cane with vanilla notes, offering a 12-month shelf life. Marketed for Old Fashioned and other craft cocktail use, with each 750mL bottle producing approximately 100 Old Fashioned cocktails.
• Twisted Alchemy Lime Citrus Wheels Cocktail Garnish (100-Pack) Toasted lime wheel cocktail garnishes for palomas, margaritas, and other craft cocktails, sold in 100-wheel packs for home mixologists and on-premise bars.
• Twisted Alchemy Gift Card Digital gift cards available in denominations starting at $25, redeemable on the Twisted Alchemy e-commerce store for cold-pressed juices, mixers, syrups, garnishes, and bar tools.

Quantifiable outcome

• Up to 180 days shelf life with HPP technology
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorRetail distribution partnership placing Twisted Alchemy products in the produce section at select Whole Foods Market locations across Midwest, Southwest, SoPac, and Florida regions. Products available for consumer purchase alongside fresh produce.
• ProviminorChannel Partner/ Reseller/ DistributorProvi distributor platform integration allowing wholesale customers to order Twisted Alchemy products through their existing Provi procurement system.
• Fintech Payment SolutionsminorOthersPreferred payment solution for wholesale accounts providing 21-day payment terms. Twisted Alchemy's Fintech ID: 107495 for setting up as a supplier through the Fintech portal.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Monin: Global leader in flavorings and syrups for beverage programs; serves the same on-premise bar/restaurant customer. Overlaps with Twisted Alchemy on the mixology-syrup and cocktail-ingredient category but at vastly greater scale.
• Evolution Fresh: Cold-pressed juice line owned by PepsiCo, distributed nationally. Comparable product category and HPP technology, but with vastly broader distribution, marketing, and a corporate parent — a competitive incumbent threat to Twisted Alchemy.
• Lakewood Organic Juices: Established premium organic juice brand with national grocery distribution. Comparable product portfolio (citrus, pomegranate, etc.) and shelf-stable cold-pressed format, but operates at broader scale.

Direct peers

• Stirrings: Premium cocktail mixer brand with retail and foodservice distribution. Comparable product positioning (juice- and syrup-based mixers) and on-premise customer overlap.
• Suja Juice: Organic cold-pressed juice brand with HPP-equivalent preservation, distributed via grocery and DTC. Comparable product technology (high-pressure processing), retail strategy, and price point.
• Press Juicery: Premium cold-pressed juice brand sold direct-to-consumer, in retail, and through foodservice. Directly comparable to Twisted Alchemy on cold-press positioning, premium pricing, multi-channel distribution, and craft/health-lifestyle branding.
• Powell & Mahoney: Premium craft cocktail mixer brand sold in retail and foodservice. Closely comparable as a non-carbonated, premium cocktail mixer brand with overlapping on-premise and retail customers.
• Natalie's Orchid Island Juice Company: Florida-based premium cold-pressed juice manufacturer supplying natural retailers and foodservice. Directly comparable on cold-press production, juice portfolio, and natural/grocery channel strategy.
• Uncle Matt's Organic: Premium organic juice brand sold in natural and mainstream grocers including Whole Foods. Comparable premium positioning, organic/clean-label focus, and retail DSD model.

Emerging players

• Pulp Culture: Functional juice brand positioned for the low/no alcohol cocktail market (mocktails, spritzers). Comparable on the premium non-alcoholic cocktail occasion but with overlapping juice-base formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/DrinkTwistedAlchemy
• YouTubeyoutube.com/channel/UCRbLwu9MU6hpB7wqc7fLgSg
• Facebookfacebook.com/DrinkTwistedAlchemy
• LinkedInlinkedin.com/company/twisted-alchemy
• Instagraminstagram.com/drinktwistedalchemy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Twisted Alchemy