Visitor Queue
Visitor Queue was a Canada-based B2B SaaS platform that identified anonymous website visitors at the company level using IP-based matching, serving approximately 300 SMB customers across North America before being acquired by Leadinfo in January 2026.
- Company typePrivate
- Founded2017
- HeadquartersLondon, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Visitor Queue does
Visitor Queue was a Canada-based B2B SaaS platform that identified anonymous website visitors at the company level by matching IP addresses to company databases. Founded in 2017 in London, Ontario, the platform served small and medium-sized businesses (SMBs) in North America, providing IP-based company identification, contact data enrichment, and website personalization capabilities for B2B sales and marketing teams. The company's core technology relied on IP intelligence databases to resolve anonymous traffic to specific companies, enabling its customers to identify and engage with target accounts that had visited their websites without filling out forms or registering.
By 2024, Visitor Queue had grown to approximately $1.2M in annual revenue serving roughly 300 customers, distributed through a self-serve SaaS model with content marketing as the primary top-of-funnel acquisition channel. The company operated with a small team (1-10 employees) and pursued a horizontal go-to-market strategy targeting sales and marketing professionals across industries in the USA and Canada. No public funding rounds, API documentation, or AI/ML capabilities were disclosed.
In January 2026, Visitor Queue was acquired by Leadinfo, a European B2B website visitor identification platform owned by the team.blue group. The acquisition marked Leadinfo's fifth strategic acquisition since joining team.blue in 2022 and represented its entry into the North American market. Following the transaction, Visitor Queue's customers were migrated to Leadinfo's platform and the visitorqueue.com domain now redirects to Leadinfo, effectively ending Visitor Queue as an independent operating entity.
Visitor Queue firmographics
Firmographics- Name
- Visitor Queue
- Legal name
- Visitor Queue
- Website
- https://visitorqueue.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Visitor Queue was a Canada-based B2B SaaS platform that identified anonymous website visitors at the company level using IP-based matching, serving approximately 300 SMB customers across North America before being acquired by Leadinfo in January 2026.
- Ownership category
- akta.pro rank
Where Visitor Queue is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- Canada
- HQ region
- North America
Markets served
Visitor Queue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Distribution channels1 record
Marketing channels1 record
Visitor Queue product offering
Product offeringCore offering
Visitor Queue is an IP-based website visitor identification platform that reveals which companies visit a customer's website by matching IP addresses to a business firmographic database. The SaaS product identifies anonymous B2B web traffic, qualifies companies as leads, and routes the data into sales and marketing workflows to support lead generation and account-based marketing.
Product overview
Visitor Queue was a single-product B2B website visitor identification platform that offered IP-based company identification, contact data enrichment, and website personalization capabilities. Founded in 2017, the platform served approximately 300 customers in the SMB segment across North America, generating approximately $1.2M in annual revenue by 2024. In January 2026, Visitor Queue was acquired by Leadinfo (part of the team.blue group), and all existing customers were migrated to Leadinfo's platform. The visitorqueue.com domain now redirects to Leadinfo, effectively ending Visitor Queue as an independent product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Visitor Queue IP-based B2B website visitor identification SaaS platform that identifies the companies visiting a customer's website, enriches those visitors with firmographic data, and delivers qualified leads to sales and marketing teams for lead generation and account-based marketing.
Companies that use Visitor Queue
Customer profileSegments1 record
Ideal customer profiles1 record
Visitor Queue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Visitor Queue partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Leadinfo (team.blue)coreLeadinfo, a European B2B website visitor identification platform owned by team.blue, acquired Visitor Queue in January 2026. This was Leadinfo's fifth strategic acquisition since joining team.blue in 2022. The acquisition combined Leadinfo's 9,000+ European clients with Visitor Queue's North American customer base to create a transatlantic presence in the website visitor intelligence market.
Scale indicators2 records
Expansion highlights1 record
Visitor Queue competitors and assessment
Company assessmentBroad incumbents
- Demandbase: Enterprise ABM and account identification platform whose core offering includes identifying companies that visit a website. Provides the same fundamental capability as Visitor Queue — IP-to-company identification — but as part of a broader enterprise ABM suite.
- 6sense: Account identification, intent data, and ABM platform that includes anonymous website visitor identification as a core capability. Competes with Visitor Queue in identifying the companies behind web traffic but operates at a larger scale and at enterprise-tier customers.
- ZoomInfo: Large B2B intelligence platform offering company identification, contact data, and intent signals including website visitor identification (via its 'WebSights'/'Intent' modules). A much broader incumbent that overlaps with Visitor Queue's identification and enrichment capabilities as part of a much wider go-to-market data platform.
- Marketo Engage (Adobe): Adobe's B2B marketing automation platform that includes web activity tracking and anonymous visitor identification as part of its broader engagement and lead-scoring suite. Offers overlapping capability with Visitor Queue but as one feature within a much larger enterprise marketing platform.
Emerging players
- Kickfire: B2B IP address intelligence and visitor identification company that uses proprietary IP-to-company data. Directly comparable to Visitor Queue in its IP-based identification approach and SMB/mid-market customer target, making it a niche direct competitor.
- Snitcher: European website visitor identification tool that reveals which companies visit a website and contacts within them. Operates in the same product category as Visitor Queue with a similar SMB/mid-market focus but smaller scale and European geographic concentration.
Direct peers
- Clearbit: B2B data enrichment and visitor identification platform (now part of HubSpot) that identifies companies visiting websites and enriches leads with firmographic data. Closely comparable to Visitor Queue in product functionality and target audience of B2B sales and marketing teams.
- Leadinfo: European B2B website visitor identification platform that acquired Visitor Queue in January 2026. Operates in the same product category with the same IP-to-company identification approach, historically serving the European market where Visitor Queue served North America — making it the most direct comparable and now the parent company.
- Leadfeeder (by Dealfront): B2B website visitor identification and lead generation SaaS that identifies anonymous companies visiting a website. Directly competes with Visitor Queue on the same core capability (IP-based company identification for B2B sales/marketing teams) and serves a similar SMB-to-mid-market customer profile.
Regional players
- Albacross: European B2B website visitor identification and lead generation platform with comparable IP-based company identification capabilities. Primarily serves the European market, similar to how Visitor Queue focused on North America, making it a regional rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Visitor Queue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Visitor Queue leadership team
Management profileNumber of profiles
Profiles2 records
Visitor Queue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Visitor Queue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Visitor Queue
What does Visitor Queue do?
Visitor Queue is an IP-based website visitor identification platform that reveals which companies visit a customer's website by matching IP addresses to a business firmographic database. The SaaS product identifies anonymous B2B web traffic, qualifies companies as leads, and routes the data into sales and marketing workflows to support lead generation and account-based marketing.
Is Visitor Queue a public or private company?
Visitor Queue is a private company. It is classified as corporate owned and is currently acquired.
When was Visitor Queue founded?
Visitor Queue was founded in 2017. It employs 1 to 10 people.
Where is Visitor Queue based?
Visitor Queue is headquartered in London, Canada, in the North America region.
Who are Visitor Queue's main competitors?
Broad incumbents on record are Demandbase, 6sense, ZoomInfo and Marketo Engage (Adobe). Emerging players are Kickfire and Snitcher. Direct peers are Clearbit, Leadinfo and Leadfeeder (by Dealfront). Albacross is listed as a regional player.
Does Visitor Queue have an API?
No public API is recorded for Visitor Queue.