Leadinfo

Name

Leadinfo

Legal name

Leadinfo B.V.

Website

https://leadinfo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

B2B Sales Intelligence Software

NAICS

Directory and Mailing List Publishers (51314)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Lead Qualification & Inside Sales Support Services (BPAFAKAK)

Keywords

• B2B lead generation
• Website visitor identification
• Sales intelligence software
• Account-based marketing
• Visitor intelligence platform

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Tiered Pricing: Monthly or annual subscription pricing based on the number of unique companies identified per month. Pricing tiers range from 0-50 companies to 2001+ companies, with annual plans offering approximately 10-20% savings compared to monthly billing.
2. Usage-Based Fees: Additional usage fees beyond the base subscription tier, particularly noted in third-party reviews comparing pricing to alternatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Leadinfo is a B2B SaaS platform that identifies anonymous companies visiting a customer's website by matching visitor IP addresses to a proprietary company database covering 220 million companies across 195 countries. The platform enriches identified visitors with firmographic data, decision-maker contact details, and behavioral signals, and enables automated multi-channel outreach via email and LinkedIn. Its core modules — Identify, Contacts, Autopilot, and Leadbot — are sold as a unified suite to sales and marketing teams seeking to convert website traffic into qualified pipeline.

Product overview

Leadinfo is a B2B website visitor identification SaaS platform owned by team.blue, founded in Rotterdam in 2017. The platform operates as a unified portfolio combining website visitor identification (Identify), contact data enrichment (Contacts), and automated outreach (Autopilot) alongside a Leadbot widget. The architecture centers on a core identification engine that matches visitor IP addresses to a proprietary company database, with modules layered on top for contact discovery and campaign automation. In January 2026, Leadinfo completed its first transatlantic expansion through the acquisition of Visitor Queue (Canada), combining its 9,000+ European clients with Visitor Queue's North American customer base.

Differentiator

Problem solved

Functional benefit

Brands

• Leadbot: A dynamic contact form widget from Leadinfo that is always visible on websites, allowing visitors to contact the company through various channels including call, WhatsApp, email, callback request, quote request, or appointment booking.
• AutoPilot

Products and services

• Leadinfo Identify Website visitor identification module that uncovers companies behind anonymous website visits through IP-to-company matching, enabling users to see which businesses are browsing their site and which pages they viewed.
• Leadinfo Contacts Contact data module that provides access to key decision-maker information, enabling B2B sales teams to identify and reach relevant contacts within companies that have visited their website.
• Leadinfo Autopilot Automated outreach module enabling multi-channel campaigns including email and LinkedIn, with an automatic campaign builder for sequenced, automated lead follow-up to identified website visitors.
• Leadinfo Leadbot A dynamic contact widget that stays visible on all pages of a website, enabling visitors to call, WhatsApp, email, request a callback, request a quote, or book a meeting without leaving the page.

Quantifiable outcome

• 35-40% visitor identification rate in Europe (vs 20-30% industry average)
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability3 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Visitor QueuecoreStrategic or Co-development Partner · 20 January 2026Leadinfo completed its first transatlantic acquisition of Visitor Queue in January 2026. This acquisition combines Leadinfo's 9,000+ European clients with Visitor Queue's North American customer base, creating a multi-continental presence in the website visitor intelligence market. The acquisition is Leadinfo's fifth strategic acquisition since joining team.blue in 2022. Leadinfo plans to prioritize smooth customer transition while accelerating product development and expanding resources for the combined customer base.
• team.bluecoreOthers · 1 January 2022Leadinfo is owned by team.blue, a European digital enabler for entrepreneurs and businesses. The acquisition by team.blue in 2022 enabled Leadinfo to pursue its broader strategy of building a global SaaS footprint through strategic acquisitions including Futy, Leadcamp, and Visitor Queue.
• FutyminorStrategic or Co-development PartnerFuty was acquired by team.blue/Leadinfo as part of the group strategy to build a global visitor intelligence platform. This was one of the earlier acquisitions following the 2022 team.blue acquisition.
• LeadcampminorStrategic or Co-development PartnerLeadcamp was acquired by team.blue/Leadinfo as part of the group strategy to build a global visitor intelligence platform. This was one of the acquisitions following the 2022 team.blue acquisition.
• SalesforcecoreTechnology or IntegrationSalesforce is one of the 70+ native integrations offered by Leadinfo, enabling seamless CRM sync and workflow automation for customers using Salesforce as their CRM platform.
• HubSpotcoreTechnology or IntegrationHubSpot is one of the 70+ native integrations offered by Leadinfo, enabling seamless CRM sync and marketing automation integration.
• PipedrivecoreTechnology or IntegrationPipedrive is one of the 70+ native integrations offered by Leadinfo, enabling seamless CRM sync for customers using Pipedrive as their sales CRM.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams integration enables real-time lead alerts and notifications to be sent directly to sales teams via Teams channels.
• LinkedIn AdscoreGTM or Marketing PartnerLinkedIn Ads integration enables retargeting of identified companies through LinkedIn Matched Audiences, allowing B2B marketers to reach decision-makers on the professional network.
• ZendeskcoreTechnology or IntegrationZendesk integration enables customer support teams to access visitor intelligence data directly within their support workflows.
• Certified Partner NetworkcoreChannel Partner/ Reseller/ DistributorLeadinfo has more than 2,000 certified partners worldwide who are trained to help customers implement, configure, and maximize the Leadinfo platform. Partners include agencies and consultants offering professional services.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/leadinfoHQ
• LinkedInlinkedin.com/company/leadinfo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadinfo