BHS (formerly Business Health Services)
BHS is a Baltimore-based mental-health and EAP provider founded in 1983, delivering master's-level clinician-led care coordination to employers, law firms, healthcare systems, financial institutions, and higher-education institutions on PEPM subscription contracts; since February 2024 it has operated as the mental-health arm of ReviveHealth.
- Company typePrivate
- Founded1983
- HeadquartersBaltimore, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What BHS (formerly Business Health Services) does
BHS (formerly Business Health Services) is a Baltimore-based mental health and well-being company that has operated continuously since 1983, originally as Janus Associates, Inc. The company delivers Employee Assistance Programs (EAP), mental-health coordination, crisis management, and organizational-development services to large enterprise and institutional buyers, with particular concentration in law firms (including more than a quarter of the Am Law 25), healthcare systems, financial institutions, higher-education institutions, and government agencies. BHS also serves individual consumers and students through Student Assistance Programs (Revive & Thrive U).
The company's core offering is its Signature Care Coordination Model, a human-led, digitally-supported clinical workflow in which 100% master's-level clinicians and dedicated Care Coordinators triage participants using validated instruments (PHQ-9, GAD-7, AUDIT-C, DAST-10), route them to an exclusive in-network provider panel, and follow up to completion. Supporting products include the flagship Revive & Thrive mental-health-and-performance solution (rebranded from Guide+Thrive), a premium Revive & Thrive Concierge tier, Thrive Consulting (embedded behavioral-health advisors), Mental Health Rx (annual strategy and training), Crisis Management, and Organizational Development. The participant experience is delivered through the MyBHS portal, a mobile app, plus text, chat, and phone channels.
BHS generates revenue primarily through per-employee-per-month (PEPM) subscription contracts with employers, per-institution pricing for higher-education buyers, and integration fees from platform partners. Distribution combines direct enterprise field sales with a broker/benefits-consultant channel and a set of strategic integration partnerships. The company maintains operational centers in Baltimore (headquarters), Lafayette, LA (BHS-South), and Raleigh, NC, and has historically expanded through tuck-in acquisitions (PRIME, Acadiana EAP, REAP, Frank Horton Associates). In February 2024, BHS was acquired by and integrated into ReviveHealth, a virtual whole-person care platform backed by healthcare-focused private-equity firm Eir Partners.
BHS (formerly Business Health Services) firmographics
Firmographics- Name
- BHS (formerly Business Health Services)
- Legal name
- Janus Associates, Inc.
- Website
- https://bhsonline.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- BHS is a Baltimore-based mental-health and EAP provider founded in 1983, delivering master's-level clinician-led care coordination to employers, law firms, healthcare systems, financial institutions, and higher-education institutions on PEPM subscription contracts; since February 2024 it has operated as the mental-health arm of ReviveHealth.
- Ownership category
- akta.pro rank
BHS (formerly Business Health Services) industry classification
Industry- Product category
- Employee Assistance Programs (EAP) and Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Employee Assistance Programs (EAP) Management (HLAEAHAB)
- akta.pro secondary industries
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)
Keywords
Where BHS (formerly Business Health Services) is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BHS (formerly Business Health Services) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Employer EAP and Mental Health Solutions: BHS provides Employee Assistance Programs (EAP) and mental health solutions to employers. Revenue is generated through subscription contracts with organizations, typically priced per employee per month. Services include Revive & Thrive (complete mental health and performance solution), Thrive Consulting (embedded consultants), Mental Health Rx (comprehensive mental health strategy), Crisis Management, and Organizational Development.
- Student Assistance Programs (SAP): BHS provides mental health support services to higher education institutions through Revive & Thrive U, offering total mental health support, integrated support, and supplemental support options for campus counseling centers.
- Partnership/Integration Fees: BHS integrates behavioral health support with wellness, telehealth, specialty care, medical advisory and on-site/near-site clinic providers and associations for partnership fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Revive & Thrive - Complete mental health and performance solution |
| Subscription | Annual | Thrive Consulting - Embedded behavioral health consultants |
| Subscription | Annual | Mental Health Rx - Comprehensive mental health strategy |
| Subscription | Annual | Revive & Thrive U - Student mental health support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
BHS (formerly Business Health Services) product offering
Product offeringCore offering
BHS provides Employee Assistance Programs (EAP) and mental health solutions to employers and higher education institutions, delivered through its proprietary Signature Care Coordination model staffed by 100% master's level clinicians. Core offerings include Revive & Thrive (employer mental health), Thrive Consulting (embedded advisors), Mental Health Rx (workplace strategy), Revive & Thrive U (student support), plus Crisis Management and Organizational Development services.
Product overview
BHS (formerly Business Health Services) offers a portfolio of mental health and well-being solutions designed for employers, higher education institutions, and organizations. The core product is Revive & Thrive (recently rebranded from Guide+Thrive), which provides a complete mental health and performance solution. The company differentiates through its Signature Care Coordination Model, which uses master's level clinicians to guide participants through personalized care journeys. The portfolio includes specialized variants: Revive & Thrive U for higher education students, Thrive Consulting for embedded behavioral health advisors, Mental Health Rx for strategic mental health programs, Crisis Management for critical incident support, and Organizational Development & Training for workforce development. A premium tier called Revive & Thrive Concierge offers dedicated care teams and enhanced benefits integration.
Differentiator
Problem solved
Functional benefit
Brands
- Revive & Thrive: A complete mental health and performance solution for employers, previously known as Guide+Thrive.
- Thrive Consulting
- Mental Health Rx
- Revive & Thrive U
Products and services
- Revive & Thrive A complete mental health and performance solution for employers designed to drive better engagement, higher satisfaction, and improved individual and business outcomes. Previously marketed as Guide+Thrive.
- Thrive Consulting Trusted behavioral health advisors (therapists and coaches) embedded within the organization, providing on-site, virtual, or hybrid convenient access to care for busy professionals.
- Mental Health Rx A strategic mental health program providing organizations with a comprehensive mental health strategy, annual training, 24/7 clinician access, supervisor guidance, and treatment compliance monitoring.
- Revive & Thrive U Integrated mental health support designed specifically for higher education institutions to help students persist and achieve success, offering total, integrated, or supplemental mental health support options for campus counseling centers.
- Crisis Management Immediate on-site or virtual intervention services for critical incidents and disruptive events, providing comprehensive and customized support to expedite a return to normalcy.
- Organizational Development & Training Strategies to engage employees and maximize workplace performance, including management training, leadership development, executive coaching, employee climate surveys, and customized workplace trainings.
Quantifiable outcome
- 98% customer retention rate
- +6 more outcomes
Companies that use BHS (formerly Business Health Services)
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
BHS (formerly Business Health Services) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BHS (formerly Business Health Services) partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- ReviveHealthflagshipReviveHealth, a pioneering alliance providing virtual-first integrated whole-person care, announced the integration of BHS as its mental health solution. BHS joins Revive as its integrated mental health solution, offering organizations a seamless and comprehensive virtual care clinic that optimizes health and productivity. This positions Revive to offer a comprehensive, integrated mental health solution reinforcing its commitment to leading the employee benefits industry in comprehensive virtual care.
- ArmadaCarecoreArmadaCare introduced WellPak insurance plan combining coverage for doctor visits, prescriptions, and wellness treatments with boosted coverage for mental health services. BHS provides Connect & Thrive services including clinically validated assessment, customized navigation to the right level of care, and access to coaching, counseling, and in-patient treatment referrals for enrolled employees.
- Provident InsurancecoreBHS, in partnership with Responders 1st Call, administers and manages the Provident Insurance First Responder Assistance Program, providing behavioral health support to first responders.
- Responders 1st CallcorePartnership with BHS to jointly manage the Provident Insurance First Responder Assistance Program, combining BHS's behavioral health expertise with Responders 1st Call's first responder specialization.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
BHS (formerly Business Health Services) competitors and assessment
Company assessmentDirect peers
- ComPsych Corporation: Largest independent EAP provider in the U.S., offering 24/7 counseling, work-life, crisis, and wellness services to employers — the most direct competitor to BHS in the traditional EAP market.
- CuraLinc Healthcare: EAP and mental health provider serving mid-market and enterprise employers with counseling, crisis support, and wellness programs; competes head-to-head with BHS for employer contracts and broker-sourced deals.
- E4 Health: Integrated EAP, behavioral health, and wellness provider targeting large employers; overlaps directly with BHS's Revive & Thrive and Mental Health Rx offerings.
- Workplace Options: Global EAP and well-being provider serving multinational employers across 200+ countries, providing direct competition to BHS for large enterprise and Am Law-type accounts.
Emerging players
- Lyra Health: Venture-backed mental health platform offering EAP, therapy, and coaching to employers; competes with BHS for enterprise HR buyers, particularly in tech and large-cap sectors.
- Spring Health: Mental health and EAP platform combining assessments, therapy, and coaching for employers; directly comparable to BHS's Revive & Thrive in product scope and target buyer.
- Modern Health: Global mental health platform offering EAP, therapy, coaching, and self-guided content to employers; competes with BHS in the digital-plus-human care model category.
Broad incumbents
- Aetna Resources for Living (CVS Health): EAP and behavioral health capability inside a national health insurer/carrier; offers EAP bundled with medical benefits, competing with BHS primarily in fully-insured employer segments.
- Optum Behavioral Health (UnitedHealth Group): Large diversified behavioral health platform with EAP, MBHO, and provider capabilities; competes with BHS at scale for national employers seeking integrated payer-provider solutions.
- Magellan Health (Centene Corporation): Managed behavioral health organization providing EAP, specialty behavioral, and pharmacy services to employers and government clients; broad incumbent competing across BHS's verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BHS (formerly Business Health Services) social profiles
Digital presenceBHS (formerly Business Health Services) financial estimates
Financial estimateRevenue estimate
Valuation estimate
BHS (formerly Business Health Services) leadership team
Management profileNumber of profiles
Profiles9 records
BHS (formerly Business Health Services) subsidiaries and ownership
Company hierarchySubsidiaries4 records
BHS (formerly Business Health Services) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BHS (formerly Business Health Services) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BHS (formerly Business Health Services)
What does BHS (formerly Business Health Services) do?
BHS provides Employee Assistance Programs (EAP) and mental health solutions to employers and higher education institutions, delivered through its proprietary Signature Care Coordination model staffed by 100% master's level clinicians. Core offerings include Revive & Thrive (employer mental health), Thrive Consulting (embedded advisors), Mental Health Rx (workplace strategy), Revive & Thrive U (student support), plus Crisis Management and Organizational Development services.
Is BHS (formerly Business Health Services) a public or private company?
BHS (formerly Business Health Services) is a private company. It is classified as corporate owned and is currently operating.
When was BHS (formerly Business Health Services) founded?
BHS (formerly Business Health Services) was founded in 1983. It employs 101 to 250 people.
Where is BHS (formerly Business Health Services) based?
BHS (formerly Business Health Services) is headquartered in Baltimore, United States, in the North America region.
How does BHS (formerly Business Health Services) make money?
Three revenue lines are on record. Employer EAP and Mental Health Solutions are the primary driver. The others are student Assistance Programs (SAP) and partnership/Integration Fees.
Who are BHS (formerly Business Health Services)'s main competitors?
Direct peers on record are ComPsych Corporation, CuraLinc Healthcare, E4 Health and Workplace Options. Emerging players are Lyra Health, Spring Health and Modern Health. Broad incumbents are Aetna Resources for Living (CVS Health), Optum Behavioral Health (UnitedHealth Group) and Magellan Health (Centene Corporation).
Does BHS (formerly Business Health Services) have an API?
No public API is recorded for BHS (formerly Business Health Services).
What industry is BHS (formerly Business Health Services) in?
BHS (formerly Business Health Services)'s product category is Employee Assistance Programs (EAP) and Mental Health Services. Its primary akta.pro industry code is HLAEAHAB, Employee Assistance Programs (EAP) Management, with a secondary code of HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 621330 and its SIC code is 8000.