Gago Center for Fertility

Name

Gago Center for Fertility

Legal name

Gago Center For Fertility

Website

https://gagofertility.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Reproductive Endocrinology and Fertility Services

NAICS

Family Planning Centers (62141)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

Keywords

• Fertility treatments
• In vitro fertilization
• Reproductive endocrinology
• Egg freezing services
• Fertility preservation

Headquarters

HQ city

Brighton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fertility Treatment Services: The practice generates revenue through fees for various fertility treatments and procedures including IVF cycles, IUI, egg freezing, donor services, diagnostic procedures, and surgical interventions. Treatment costs vary based on the complexity of procedures and individual patient protocols.
2. Fertility Financing Partnerships: Revenue is supported through partnerships with financing companies (Future Family, Prosper HealthCare Lending, CapexMD, United Credit) that provide patient loans for fertility treatments. The practice facilitates financing but the revenue recognition for treatment services occurs as procedures are performed.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gago Center for Fertility is a reproductive endocrinology and infertility medical practice providing assisted reproductive technology services including IVF, ICSI, IUI, egg freezing, preimplantation genetic testing, and donor gamete/embryo programs across three Michigan locations (Brighton, Lansing, Ann Arbor). The practice complements core fertility services with diagnostic procedures, sexual health treatments, and aesthetic wellness services (Morpheus8, TONE), and supports patients through the Laura's Hope nonprofit grant program and AI-powered Univfy PreIVF predictive analytics.

Product overview

Gago Center for Fertility is a reproductive endocrinology and infertility practice offering a comprehensive portfolio of fertility treatments and diagnostic services across three Michigan locations (Brighton, Lansing, Ann Arbor). The core offerings center on assisted reproductive technologies (IVF, ICSI, IUI, PGT) combined with fertility preservation (egg freezing, sperm cryopreservation) and donor programs (oocytes, embryos, sperm). Supporting diagnostic services include semen analysis, tubal evaluation, uterine cavity evaluation, and operative hysteroscopy. The practice integrates predictive analytics via the Univfy PreIVF Report for personalized treatment planning. A complementary wellness division (Gago Wellness) provides aesthetic services including Morpheus8 body/vaginal treatments and TONE muscle stimulation. A non-profit initiative (Laura's Hope) provides financial assistance grants for fertility care.

Differentiator

Problem solved

Functional benefit

Brands

• Laura's Hope: Non-profit program supporting grieving families and families seeking fertility treatment through grants and donations for IVF costs including fertility medications, IUI, IVF, and donor services.
• Gago IVF Build Your Family Program

Products and services

• In Vitro Fertilization (IVF) Assisted reproductive technology combining eggs and sperm outside the body before implanting fertilized embryos into the uterus; customized to each patient's fertility needs.
• Intracytoplasmic Sperm Injection (ICSI) Fertilization technique where a single sperm is directly injected into an egg to achieve fertilization; primarily used for male factor infertility.
• Intrauterine Insemination (IUI) Minimally invasive fertility treatment that places sperm directly into the uterus to increase the chances of conception.
• Preimplantation Genetic Testing (PGT) Embryo screening before implantation to identify chromosomal abnormalities and genetic disorders; includes PGT-A (aneuploidy), PGT-M (monogenic), and PGT-SR (structural rearrangements).
• Egg Freezing (Oocyte Cryopreservation) Fertility preservation service that freezes unfertilized eggs for future pregnancy; offered for women not ready to conceive or those undergoing cancer treatments.
• Donor Oocytes Egg donation services using fresh or frozen donor eggs for women with diminished ovarian reserve, genetic conditions, or premature ovarian failure.
• Donor Embryos Embryo donation program using donated embryos from families who completed IVF and have remaining frozen embryos.
• Donor Sperm Insemination Sperm donation services for single women, lesbian couples, or heterosexual couples dealing with male factor infertility; used with IUI or IVF.
• Sperm Cryopreservation Sperm freezing and storage service for men anticipating cancer treatments, vasectomy, or unplanned absences during IVF cycles.
• Semen Analysis Male fertility test examining sperm count, motility, morphology, color, liquefaction speed, and semen pH.
• Tubal Evaluation Assessment of fallopian tube function using Sonohysterogram (SIS) to determine if tube blockage or dysfunction is causing infertility.
• Uterine Cavity Evaluation Diagnostic hysteroscopy examining the uterine cavity for polyps, fibroids, scar tissue, or structural defects affecting fertility.
• Ovulation Disorders Treatment Diagnosis and treatment of conditions affecting ovulation including PCOS, hypothalamic dysfunction, premature ovarian failure, and excessive prolactin.
• Operative Hysteroscopy Minimally invasive surgical procedure to correct uterine abnormalities such as fibroids identified during diagnostic hysteroscopy.
• Sexual Health Services Menopause diagnosis and treatment including hormonal and non-hormonal therapies for symptoms such as hot flashes, vaginal dryness, and painful intercourse.
• Morpheus 8V Radiofrequency combined with microneedling treatment for intravaginal tissue remodeling to improve vaginal tightness, lubrication, and sexual function.
• Morpheus8 Body Non-surgical body treatment using radiofrequency and microneedling for skin tightening, fat reduction, and improvement of skin texture, wrinkles, and stretch marks.
• TONE Non-invasive muscle strengthening treatment using electrical muscle stimulation (EMS) to induce involuntary muscle contractions for body contouring and definition.
• Gago Wellness Complementary wellness division offering aesthetic and therapeutic services including acupuncture, skin tightening, BBL photofacials, chemical peels, hydrafacials, and hair reduction.
• Univfy PreIVF Report AI-powered predictive analytics providing personalized IVF and IUI success rate percentages based on patient reproductive data; developed by Stanford University researchers and validated on Gago IVF patient data.
• Gago IVF Build Your Family Program Multi-cycle IVF package program offering discounted treatment options and embryo banking, powered by Univfy predictive analytics.
• Laura's Hope Fertility Grants Non-profit organization providing financial grants to grieving families and those seeking rainbow babies to cover fertility medications, IUI, IVF, donor oocytes/embryos/sperm, and adoption costs; grants usable at any Michigan REI.

Quantifiable outcome

• PGT is estimated to be 98% accurate in detecting genetic abnormalities
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Future FamilycoreGTM or Marketing PartnerFuture Family provides fertility-focused loan financing to patients, covering IVF cycle costs, egg freezing, IUI, donor services, gestational carriers, LGBTQ family building, medications, and PGT testing. Loans offer alternatives to high-interest credit cards with easy prequalification that doesn't affect credit scores.
• Prosper HealthCare LendingcoreGTM or Marketing PartnerPremier healthcare financing company with over $3 billion borrowed and 250,000+ people empowered. Offers immediate loan decisions for amounts under $35,000, longer terms for lower payments, no collateral required, no prepayment penalties, and 100% confidential process.
• CapexMDcoreGTM or Marketing PartnerFertility financing specialists offering comprehensive financing options with customized loan programs meeting individual patient needs. Covers all fertility treatment options including fertility medications with competitive rates and easy loan processes.
• United CreditminorGTM or Marketing PartnerFamily planning financing partner connecting patients with options for IVF, artificial insemination, IUI, donor eggs, surrogacy, egg freezing, fertility drugs, and private adoption through their lending partner network.
• UnivfycoreTechnology or IntegrationAI-powered predictive technology partner providing the Univfy PreIVF Report customized for Gago IVF patients. Uses predictive technology developed by Stanford University researchers to analyze patient reproductive data and predict IVF success probability. Report provided FREE to patients.
• Snowflakes Embryo Adoption ProgramminorStrategic or Co-development PartnerEmbryo donation center partner for families using donated embryos in their fertility treatment journey.
• Embryos AliveminorStrategic or Co-development PartnerEmbryo donation center partner for families using donated embryos.
• Nightlight Embryo AdoptionminorStrategic or Co-development PartnerEmbryo adoption agency partner providing embryo donation services.
• Adoption Services of Cedar ParkminorStrategic or Co-development PartnerAdoption services partner for families considering embryo adoption.
• Miracles WaitingminorStrategic or Co-development PartnerEmbryo donation/adoption services partner.
• ReproTechminorStrategic or Co-development PartnerLong-term embryo storage partner for cryopreserved embryo storage services.
• Complete ConceptionsminorStrategic or Co-development PartnerEgg donor information and services partner providing donor egg options for patients.
• Familybuilding.netminorStrategic or Co-development PartnerEgg donor information resource partner for families seeking donor services.
• Happy Beginnings Egg DonationminorStrategic or Co-development PartnerEgg donation services partner for families using donor eggs.
• Circle SurrogacyminorStrategic or Co-development PartnerFull-service surrogacy agency partner for families needing gestational surrogacy services.
• ReproductiveFacts.orgminorOthersRESOLVE: The National Infertility Association provides educational materials and resources for patients.
• Fertility LifelinesminorOthersFertility education and information resource partner.
• Ferring Fertility ResourcesminorOthersPharmaceutical resource partner for fertility medications and treatment information.
• AthenahealthcoreTechnology or IntegrationPatient portal technology partner providing online patient portal access for medical records, appointment scheduling, and bill payment (portal ID: 2738).
• Homewood Suites by Hilton Brighton, MIminorOthersLocal hotel partner offering discounted room rates for out-of-town Gago IVF patients traveling for fertility treatments.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Boston IVF: Multi-location fertility practice affiliated with major academic centers offering comprehensive IVF and reproductive endocrinology services; directly comparable as a multi-site, multi-physician fertility provider.
• KINDbody: Modern, tech-forward fertility and family-building platform offering IVF, egg freezing, and employer-sponsored benefits in physical clinics; competes for the same employer-contract channel that Gago accesses through insurance partners.
• Shady Grove Fertility: One of the largest US fertility practices offering the full IVF/ICSI/PGT/donor/preservation stack across the East Coast; competes for the same patient demographics and employer-sponsored fertility benefits that Gago serves in Michigan.
• New Hope Fertility Center: Independent fertility clinic offering IVF, ICSI, egg freezing, and donor services with a focus on personalized protocols; comparable in clinical scope and patient-experience emphasis to Gago.
• Prelude Fertility: Network of fertility clinics with consolidated embryology labs and standardized protocols; comparable as a multi-site fertility provider pursuing scale across regional markets.
• Wisconsin Fertility Institute: Regional fertility practice co-founded by Dr. Elizabeth Pritts (now part-time at Gago); directly comparable as a physician-led, multi-service fertility clinic and the most relevant professional analog for Gago's operating model.
• Reproductive Medicine Associates (RMA / IVI-RMA): Global fertility network with strong research footprint (e.g., PGT-A leadership) operating regional clinics across the US; overlaps directly with Gago's IVF, ICSI, and PGT service mix.
• CCRM Fertility: Large US fertility network offering IVF, ICSI, PGT, egg freezing, and donor services across multiple states with on-site embryology labs — directly comparable in clinical scope and tech-forward positioning to Gago Center for Fertility.

Emerging players

• Extend Fertility: Fertility clinic specializing in egg freezing and preservation with a streamlined, modern brand; overlaps with Gago's preservation and egg-freezing growth lane rather than full IVF services.

Others

• Society for Reproductive Technology (SART): Industry body that validates and publishes US IVF clinic outcome data; not a competitor but the primary benchmarking and credibility infrastructure that Gago's outcomes are measured against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GagoFertilityCenter
• Instagraminstagram.com/gagoivf/?hl=en
• LinkedInlinkedin.com/company/gago-center-for-fertility-pllc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gago Center for Fertility