Teleflora

What Teleflora does

Teleflora is a service organization operating an online flower-delivery marketplace that connects consumers seeking to send floral gifts with a network of independent local florists. Founded in 1944 and headquartered in Los Angeles, California, the company is a privately held subsidiary of The Wonderful Company and employs 501-1,000 people across offices in California, Oklahoma, Arkansas, and Canada (Ontario). Teleflora positions itself not as a florist but as a tech-enabled intermediary, routing consumer orders to member florists for local hand-arrangement and hand-delivery, differentiating from boxed-flower competitors.

The core platform comprises teleflora.com (domestic) and international.teleflora.com, supported by a 24/7 phone order line (800-493-5610). Product offerings are organized around use cases including birthday, anniversary, sympathy/funeral, get-well, new baby, corporate gifting, and seasonal occasions, plus standalone categories for plants, gift baskets, floral subscriptions, and the proprietary "Flowers-in-a-Gift" keepsake-container collection. Underlying technology is dedicated to order placement, fulfillment routing, and florist enablement via the MyTeleflora.com florist portal, FindAFlorist.com directory, and an Oklahoma-based florist training academy; payment integrations span Afterpay, Affirm, Apple Pay, PayPal, Amazon Pay, and major credit-card networks.

Teleflora earns revenue primarily through transaction fees on floral and gift orders routed through its platform, with standard arrangements priced between $39.99 and $124.99 plus delivery fees. The go-to-market combines direct-to-consumer e-commerce with a channel-partner model in which independent florists fulfill and deliver orders. Customer segmentation is led by individual consumers purchasing for personal occasions, with a parallel corporate/business segment handled through a dedicated corporate gifting program. The company is privately held under The Wonderful Company; no standalone financials are disclosed in the available data.

Name

Teleflora

Legal name

Teleflora LLC

Website

https://teleflora.com

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Teleflora operates an online flower delivery marketplace connecting consumers with over 10,000 member florists across the U.S. and Canada and 20,000+ international affiliates. The Los Angeles-headquartered subsidiary of The Wonderful Company offers same-day delivery, floral subscriptions, and corporate gifting solutions.

Ownership category

akta.pro rank

Product category

Online Flower Delivery

NAICS

Florists (4593), Florists (45931), Florists (459310)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Flower delivery service
• Floral arrangements
• Same-day delivery
• Corporate gifting
• Floral subscriptions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Flower and Gift Product Sales: Teleflora generates revenue through the sale of floral arrangements, plants, and gift items. Orders are fulfilled by independent local florists who are part of the Teleflora network. The company charges delivery fees and earns transaction revenue on each order placed through their platform.
2. Subscription Services: Teleflora offers flower subscriptions allowing customers to set up recurring floral deliveries for occasions like birthdays or anniversaries.
3. Corporate Gifting: B2B corporate gifting programs for business customers looking to send flowers to clients, employees, or events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Teleflora operates a flower delivery service platform that connects consumers with a network of over 10,000 independent local florists across the U.S. and Canada, plus 20,000 affiliated florists internationally. The company processes and routes orders to member florists who hand-arrange bouquets in vases and hand-deliver them locally, while also offering same-day delivery, international delivery, floral subscriptions, gift baskets, and corporate gifting programs.

Product overview

Teleflora is an online flower delivery marketplace and service organization that connects customers with a network of over 10,000 local florists across the U.S. and Canada, plus 20,000 affiliated florists internationally. The core offering is fresh, locally-arranged flower bouquets that are hand-delivered in vases by neighborhood florists, distinguishing itself from boxed flower competitors. The product portfolio centers on the Teleflora Online Flower Delivery platform, complemented by same-day delivery and international delivery services. Key sub-brands include Flowers in a Gift (keepsake containers), Floral Subscriptions (recurring deliveries), and Deal of the Day (custom designer arrangements). Occasion-specific collections include Birthday Flowers, Sympathy & Funeral Flowers, and Get Well Flowers. Additional offerings encompass Plants, Gift Baskets & Food Gifts, and Corporate Gifting services. Teleflora integrates with multiple payment providers (Afterpay, Affirm, Apple Pay, PayPal, Amazon Pay) and accepts major credit cards for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Teleflora Online Flower Delivery Core flower delivery service connecting customers with over 10,000 local florists across the U.S. and Canada to hand-arrange and hand-deliver fresh bouquets in vases. Targets individual consumers and gift-givers across all occasions.
• Same-Day Flower Delivery Expedited delivery service for orders placed before 2:00 PM on weekdays or 12:00 PM on weekends, ensuring same-day local hand-delivery by a Teleflora member florist.
• International Flower Delivery Flower delivery to more than 100 countries via a dedicated international platform (international.teleflora.com), routing orders to affiliated florists in the United Kingdom, Australia, France, Germany, Italy, New Zealand, the Philippines, and others.
• Floral Subscriptions Recurring flower delivery subscription service allowing customers to schedule regular fresh flower deliveries for ongoing occasions, providing predictable revenue and convenience.
• Flowers in a Gift / Teleflora Keepsakes Signature collection where floral arrangements arrive in collectible keepsake containers (vases, mugs, figurines, serving pieces) that recipients reuse after enjoying the flowers. Limited-edition and custom-made containers are exclusive to Teleflora.
• Deal of the Day Custom bouquet service where customers select a price point and occasion and a local Teleflora florist creates a unique, one-of-a-kind seasonal arrangement. Functions as a promotional/dynamic-pricing channel.
• Corporate Gifting Dedicated B2B gifting solution for businesses needing bulk and consistent-quality flower and gift deliveries for employee recognition, client appreciation, and corporate events. Includes dedicated account handling through Teleflora's direct sales channel.
• Gift Baskets & Food Gifts Complementary non-flower gift category including gourmet food gift baskets, chocolate-covered treats, and spa gift collections, available alongside flower arrangements for gifting occasions.
• Plants Potted plant category including blooming plants, green plants, succulents, orchids, and tropical plants available for delivery alongside cut-flower arrangements.

Quantifiable outcome

• 40,000+ bouquets delivered annually through Make Someone Smile charitable program

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FindAFlorist.comcoreTechnology or IntegrationWeb's largest floral business directory. Teleflora florists are listed on FindAFlorist to connect with customers looking for custom bouquets to full-service wedding arrangements.
• MyTeleflora.comcoreTechnology or IntegrationOnline resource for Teleflora florists providing tools to help make their business more profitable. Includes access to Oklahoma Education Center classes and online tutorials for creative skills improvement.
• The Breast Cancer Research FoundationminorStrategic or Co-development PartnerTeleflora supports BCRF through charitable giving initiatives.
• Make-A-Wish FoundationminorStrategic or Co-development PartnerTeleflora supports Make-A-Wish Foundation through charitable giving initiatives.
• Teleflora Florist NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of over 10,000 member florists throughout the U.S. and Canada, with additional 20,000 affiliated florists outside North America. Florists are selected for outstanding quality, expertise, and reliability and must maintain Teleflora's high standards for excellence in design, care, service, and delivery.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Interflora: UK-headquartered international flower delivery network that connects consumers with local florists globally, comparable in network structure to Teleflora but operating primarily outside the North American market.

Direct peers

• The Bouqs Co. Farm-to-door flower delivery company that ships directly from partner farms to customers, bypassing local florists. A direct competitor on the consumer-facing side and a structural disruptor to Teleflora's florist-network model.
• BloomsyBox: Subscription-focused farm-direct flower delivery company that ships bouquets directly from growers, competing with Teleflora on the recurring-delivery use case at typically lower price points.
• From You Flowers: Online flower and gift delivery company offering same-day delivery through a local florist network, directly competing with Teleflora on price, occasion breadth, and same-day fulfillment.
• Farmgirl Flowers: Direct-to-consumer flower delivery brand sourcing from American farms with a distinctive burlap-wrapped aesthetic, competing for the same gifting customer that Teleflora targets through a non-florist-network delivery model.
• 1-800-Flowers.com: The most direct competitor in the U.S. online flower and gift delivery space, operating a multi-brand marketplace (1-800-Flowers, Harry & David, PersonalizationMall) with a similar florist network and broad gift occasion coverage that competes head-to-head with Teleflora.
• BloomNation: Online marketplace that connects consumers directly with local florists, operating a similar two-sided network model to Teleflora but focused on empowering independent florists with their own storefronts and direct customer relationships.
• FTD (Florists' Transworld Delivery): Historic direct rival in the florist-network flower delivery category, also connecting customers to a member florist base for hand-arranged, hand-delivered bouquets across North America — a near-identical business model to Teleflora.

Broad incumbents

• ProFlowers: Established online flower delivery brand (part of FTD Companies) shipping flowers directly from growers, a broader incumbent in the same online floral gifting category Teleflora serves but with a different fulfillment model.
• Harry & David: Premium gift retailer (also under the 1-800-Flowers.com umbrella) selling gourmet gift baskets, fruit, and flowers — overlapping with Teleflora's gift basket and corporate gifting categories as a broader incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teleflora
• Facebookfacebook.com/teleflora
• LinkedInlinkedin.com/company/teleflora

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teleflora