From You Flowers
From You Flowers is an online flower and gift delivery service founded in 2002, operating a self-serve e-commerce platform that aggregates consumer orders and routes them to a nationwide network of local florist partners for same-day hand-delivery across nearly 100% of the United States.
- Company typePrivate
- Founded2002
- HeadquartersOld Saybrook, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What From You Flowers does
From You Flowers is an online flower delivery service founded in 2002 and headquartered in Old Saybrook, Connecticut. The company operates a self-serve e-commerce platform that aggregates consumer orders and routes them to a nationwide network of local florist partners for hand-delivery, enabling same-day fulfillment across nearly 100% of the United States for orders placed before 3 PM in the delivery zip code. The company is a privately held LLC and is part of the Bloomex corporate group, which also operates affiliated flower delivery websites including Mel's Flowers. In May 2023, From You Flowers acquired FTD Group, materially expanding its scale and brand portfolio in the category.
The core product is flower arrangements and bouquets organized by occasion (birthday, sympathy, anniversary, romance, get well) and by flower type (roses, lilies, sunflowers, tulips). The assortment is supplemented by gift baskets, live plants, preserved/forever roses, personalized photo vases, chocolate-covered treats, and themed holiday collections. The platform is supported by content marketing, occasion- and city-based SEO, email, organic social (Facebook, Instagram, YouTube, Pinterest), and an affiliate program. Distribution runs through the website, 24/7 phone ordering, and a local florist network that performs hand-delivery, with FedEx and UPS used for non-florist-fulfilled items.
Revenue is generated from one-time direct product sales of arrangements and add-ons, with standard products priced at approximately $31-$115 plus delivery fees starting at $14.99. The primary customer segment is individual consumers purchasing for personal occasions, with a secondary corporate gifting segment. Heavy reliance on promotional pricing — including 20% off sitewide, $10 off, 50% off roses, and free delivery coupons — anchors a value positioning that has earned multiple industry awards (J.D. Power 2019 customer satisfaction recognition, Forbes Vetted Best Local Flower Delivery Service 2026, Reader's Digest Best Value 2026, USA Today Popular Flower Delivery Services 2026, plus several Time Out regional citations). The parent Bloomex group has faced regulatory exposure, including a $1 million Australian Federal Court penalty in March 2024 for false and misleading representations and a New Zealand Commerce Commission compliance project following 182 consumer complaints.
From You Flowers firmographics
Firmographics- Name
- From You Flowers
- Legal name
- From You Flowers, LLC
- Website
- https://fromyouflowers.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- From You Flowers is an online flower and gift delivery service founded in 2002, operating a self-serve e-commerce platform that aggregates consumer orders and routes them to a nationwide network of local florist partners for same-day hand-delivery across nearly 100% of the United States.
- Ownership category
- akta.pro rank
From You Flowers industry classification
Industry- Product category
- Online Flower Delivery
- NAICS
- Florists (4593), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Floral & Event Installations (HSACAAAC), Event Floral Design & Arrangements (HSACAOAA), Floral Preservation & Keepsake Services (HSACAOAL), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Same-Day Gift Delivery & Courier Fulfillment (HSACANAI)
Keywords
Where From You Flowers is headquartered
LocationHeadquarters
- HQ city
- Old Saybrook
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
From You Flowers business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Flower and Plant Sales: Direct product sales of floral arrangements, plants, and gift baskets through the e-commerce website. Products are priced with delivery fees included. Standard prices range from approximately $35 to $115 for arrangements, with delivery charges of $14.99 or more added.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard flower arrangements and bouquets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
From You Flowers product offering
Product offeringCore offering
From You Flowers operates an online flower and gift delivery platform that aggregates customer orders and routes them to a nationwide network of local florist partners for hand-delivery. The catalog spans floral arrangements, live plants, gift baskets, chocolate-covered treats, preserved roses, and personalized photo vases, organized by occasion (birthday, sympathy, anniversary, holidays) and flower type, with same-day delivery available for orders placed before 3 PM in the delivery zip code.
Product overview
From You Flowers is an online flower delivery service operating as a network of local florists across the United States. The core product is flower arrangements and bouquets, supplemented by gift baskets (including chocolate-covered gifts, fruit baskets, and gourmet collections), live plants (orchids, succulents, bonsai), and same-day delivery services. The company offers personalization through custom photo vases and specialty preserved roses. Products are organized by occasion (birthday, sympathy, anniversary, Father's Day, holidays) and by flower type (roses, lilies, sunflowers, tulips). Same-day delivery is available for most products when ordered before 3 PM in the delivery zip code.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 8 million+ satisfied customers served
Companies that use From You Flowers
Customer profileSegments2 records
Ideal customer profiles2 records
From You Flowers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
From You Flowers partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Florist NetworkcoreNetwork of local florist partners nationwide who create and hand-deliver floral arrangements. These partners enable same-day delivery when orders are placed before 3pm in the delivery zip code. The network covers nearly 100% of the United States.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
From You Flowers competitors and assessment
Company assessmentDirect peers
- Avas Flowers: Online flower delivery aggregator using a local florist network for same-day delivery. Directly comparable business model, pricing tier, and target customer (value-conscious, occasion-driven gift buyers).
- 1-800-Flowers.com: Largest direct competitor in the US online flower delivery market, operating a similar aggregator model with same-day delivery across brands including 1-800-Flowers, Harry & David, and Shari's Berries. Comparable business model, customer base, and product breadth.
- FTD (subsidiary of From You Flowers): Now owned by From You Flowers' parent Bloomex, FTD is one of the most recognized flower delivery brands in the US. Operates a similar marketplace model with same-day delivery and competes directly in the same occasions and customer segments.
- Teleflora: Major US flower delivery network that connects customers to a member florist network for hand-delivery. Operates the same aggregator-to-local-florist model as From You Flowers and competes directly on same-day delivery occasions.
- ProFlowers: Online flower and gift delivery brand now part of the FTD/From You Flowers parent portfolio (Bloomex). Operates a similar e-commerce model with farm-direct shipping and occasion-based assortments.
Emerging players
- Farmgirl Flowers: Direct-to-consumer flower delivery brand with a distinctive burlap-wrapped aesthetic and farm-sourced inventory. Competes for online floral orders targeting design-conscious consumers willing to pay a premium.
- BloomNation: Online marketplace that connects customers directly to local florists, similar aggregator model to From You Flowers but with a curated independent florist focus. Competes for the same same-day, locally-fulfilled delivery occasions.
- The Bouqs Company: Direct-to-consumer floral brand with vertically integrated farm-to-door delivery, bypassing the local florist middleman. Competes with From You Flowers for online flower orders, particularly targeting younger, design-conscious consumers.
- UrbanStems: Direct-to-consumer floral and gift brand with strong design and corporate gifting focus. Competes with From You Flowers for online flower orders, particularly in the millennial and corporate segments.
Broad incumbents
- Bloomex: Parent company of From You Flowers and the largest online flower delivery group in Canada, operating similar marketplace and same-day delivery models across multiple affiliated brands. Highly relevant comparator given the shared ownership and strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
From You Flowers social profiles
Digital presenceFrom You Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
From You Flowers leadership team
Management profileNumber of profiles
From You Flowers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
From You Flowers M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about From You Flowers
What does From You Flowers do?
From You Flowers operates an online flower and gift delivery platform that aggregates customer orders and routes them to a nationwide network of local florist partners for hand-delivery. The catalog spans floral arrangements, live plants, gift baskets, chocolate-covered treats, preserved roses, and personalized photo vases, organized by occasion (birthday, sympathy, anniversary, holidays) and flower type, with same-day delivery available for orders placed before 3 PM in the delivery zip code.
Is From You Flowers a public or private company?
From You Flowers is a private company. It is classified as corporate owned and is currently operating.
When was From You Flowers founded?
From You Flowers was founded in 2002. It employs 5,001 to 10,000 people.
Where is From You Flowers based?
From You Flowers is headquartered in Old Saybrook, United States, in the North America region.
How does From You Flowers make money?
One revenue line is on record: flower and Plant Sales.
Who are From You Flowers's main competitors?
Direct peers on record are Avas Flowers, 1-800-Flowers.com, FTD (subsidiary of From You Flowers), Teleflora and ProFlowers. Emerging players are Farmgirl Flowers, BloomNation, The Bouqs Company and UrbanStems. Bloomex is listed as a broad incumbent.
Does From You Flowers have an API?
No public API is recorded for From You Flowers.
What industry is From You Flowers in?
From You Flowers's product category is Online Flower Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAAAC, Floral & Event Installations. Its NAICS code is 4593 and its SIC code is 5961.