What XLN does

XLN is a UK-based telecommunications, payments and energy-brokerage provider exclusively serving small businesses, operating as a trading name of Daisy Communications Ltd (FCA FRN 718842). Founded in 2002 and acquired by Daisy Communications in early 2022, the company bundles business broadband (unlimited, superfast 160Mb, ultrafast 330Mb full-fibre tiers at £27.95–£34.95/month), hosted VoIP telephony (Cloud Voice, the HiHi4 Google-certified cloud deskphone, and Yealink/TP-Link endpoints), business mobile SIM-only plans (4GB/10GB/unlimited from £10/month), card-payment processing (Clover and Castles terminals plus mobile card readers at transaction fees from 1.5%), 4G fixed-line and backup connectivity, and a business-energy brokerage spanning up to 20 suppliers.

The underlying technology stack combines partner-supplied hardware (TP-Link VX230V Wi-Fi 6 routers, Yealink T46U/W73P handsets, HiHi4 deskphones, Clover and Castles payment terminals) with proprietary Cloud Voice hosted-VoIP orchestration, white-label client apps, and integration with Google Workspace and Office 365 contact sync. The combined Daisy/XLN group employs 800+ people across London and Sheffield, runs UK-based call centres that resolve 90% of customer issues on first contact, and has accumulated over 22,000 5-star Trustpilot reviews.

Revenue is generated through 24-month subscription contracts on broadband, phone, mobile and 4G services, transaction-fee take-rates on card payments, commission economics on energy-brokerage referrals, and one-off hardware/configuration fees. Distribution is direct-to-SMB via a UK-based inside-sales force (0800 783 3353), online self-serve on xln.co.uk, an Awin-managed affiliate programme, and event sponsorships. The company has been recognised by Megabuyte in the top-50 best-performing UK privately owned technology companies and holds the Ofcom Voluntary Code of Practice 2022.

Name

XLN

Legal name

Daisy Communications Ltd

Website

https://xln.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

XLN is a UK-based telecommunications, card-payment and energy-brokerage provider exclusively serving more than 700,000 small businesses with bundled broadband, hosted VoIP, mobile, payments, 4G connectivity, and business-energy services under the Daisy Communications Ltd group.

Ownership category

akta.pro rank

Product category

Business Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Telecommunications Resellers (517121)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)

Keywords

• Business broadband services
• Hosted VoIP telephony
• Business mobile SIM plans
• Card payment processing
• Business energy brokerage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Broadband Services: Monthly recurring subscription revenue from business broadband packages (unlimited, superfast, ultrafast full fibre). Prices range from £27.95 to £34.95 per month (ex. VAT) on 24-month contracts. Includes router configuration fee (£9.99 P&P).
2. Cloud Voice / Hosted VoIP Phone Services: Monthly recurring subscription for hosted VoIP phone services including Cloud Voice (from £25.00 ex. VAT RRP), Cloud Voice Complete (broadband + phone bundle), and Cloud Voice + Mobile Data bundle. Features include unlimited UK calls, 50+ free features, and optional IP handset add-ons.
3. Business Mobile SIM Plans: Monthly recurring SIM-only data plans: 4GB from £10.00/month, 10GB from £12.00/month, and unlimited data plans. All include unlimited UK calls and SMS. Billed monthly with flexible plan changes.
4. Card Payment Processing: Transaction-fee revenue from card payment terminals and mobile card readers. Mobile card readers charge from 1.5% per transaction plus a £10 monthly fee and £29 one-off terminal fee. AmericanExpress transactions charged at 1.9%. Clover and Castles POS terminals also offered.
5. Business Energy Brokerage: XLN acts as an energy broker for small businesses, negotiating rates across up to 20 energy suppliers. Revenue generated through commissions or fees from energy supplier partnerships. They offer green/renewable energy tariffs and forward purchasing options.
6. Broadband & Phone Bundles: Bundled packages combining full fibre broadband with Cloud Voice, offering cost savings and simplified billing. From £32.95/month, including plug-and-play router and 50+ free features.
7. 4G Connectivity Solutions: Monthly recurring revenue from 4G fixed line alternatives (from £29.95/month) and 4G backup solutions (from £10/month) for businesses, particularly in hard-to-reach areas or as failover.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

XLN provides telecommunications, payment processing, and business utility services exclusively to UK small businesses, offering Business Broadband (Superfast and Ultrafast Full Fibre up to 330Mb), Cloud Voice hosted VoIP telephony, HiHi4 cloud-based deskphones, Business Mobile SIM-only plans, Clover and Castles payment terminals with mobile card readers, 4G connectivity (fixed-line alternative and automatic backup), and business energy brokerage across up to 20 suppliers. Services are sold as standalone subscriptions or bundled packages on 24-month contracts with monthly recurring fees plus transaction-based card processing revenue.

Product overview

XLN is a UK-based telecommunications provider exclusively serving small businesses with a comprehensive portfolio of interconnected telecom and payment services. The core offering centers on Business Broadband (Unlimited, Superfast Full Fibre, and Ultrafast Full Fibre tiers ranging from 80Mb to 330Mb speeds) and Business Phone solutions (Cloud Voice VoIP platform and HiHi4 cloud-based deskphone system). These are complemented by Business Mobile SIM Only plans (4GB, 10GB, and Unlimited data options), Business Payments (Clover and Castles payment terminals, mobile card readers), 4G Connectivity solutions (backup and fixed line alternatives), and Business Energy services. The product architecture follows a modular approach where customers can select individual services or bundle broadband with phone solutions, creating integrated communication ecosystems for small business operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Unlimited Broadband Superfast Fibre Broadband package for UK small businesses providing unlimited data at speeds up to 80Mb with a minimum speed guarantee and a plug & play router included, from £27.95/month ex. VAT on a 24-month contract.
• Superfast Full Fibre Broadband Full Fibre Broadband package for UK small businesses delivering speeds up to 160Mb, from £31.95/month ex. VAT on a 24-month contract.
• Ultrafast Full Fibre Broadband Full Fibre Broadband package for UK small businesses delivering speeds up to 330Mb, from £34.95/month ex. VAT on a 24-month contract, designed for enhanced productivity, rapid data transfer and seamless video conferencing.
• Fibre Broadband & Phone Bundle Bundled Full Fibre Broadband with Cloud Voice VoIP for UK small businesses, including a plug & play router, 50+ free features and unlimited UK calls to landlines and mobiles, from £32.95/month ex. VAT.
• Cloud Voice (Hosted VoIP) Digital hosted VoIP phone system for UK small businesses, offering low-cost internet calling with 50+ free features (auto-attendant, call forwarding, voicemail-to-email, call recording, hunt groups, call queueing) plus mobile and desktop apps, from £25.00/month ex. VAT RRP.
• HiHi4 Cloud-based Deskphone System Google-certified cloud-based deskphone for UK small businesses that combines deskphone hardware with Android app functionality, providing access to Google Play Store apps, Google Contacts sync, multi-call management and HiHi Connect 2 mobile app for switching between deskphone and mobile.
• Cloud Voice & Mobile Data Bundle Bundled Cloud Voice VoIP with an unlimited mobile data SIM for UK small businesses, enabling seamless switching between the Cloud Voice app and the mobile number, with free EU roaming, from £25.00/month ex. VAT (RRP £40.00).
• 4GB Business Mobile Data SIM SIM-only mobile plan for UK small businesses offering 4GB data, unlimited UK calls and SMS, a spending cap and the ability to change plan at any time, from £10.00/month ex. VAT.
• 10GB Business Mobile Data SIM SIM-only mobile plan for UK small businesses offering 10GB data and unlimited UK calls and SMS, from £12.00/month ex. VAT.
• Unlimited Business Mobile Data SIM SIM-only mobile plan for UK small businesses offering unlimited data with unlimited UK calls and SMS, designed for heavy data users requiring constant and extensive internet connectivity.
• Clover Payment Terminals Complete range of Clover POS payment terminals (Clover Flex handheld, Clover Mini countertop, Clover Station Duo all-in-one) provided by XLN to UK small businesses for accepting card payments, with inventory management, sales tracking and 24/7 remote access.
• Castles Payment Machines Castles-branded card payment terminals offered by XLN to UK small businesses, including the V3C countertop/portable device and Castles mobile & contactless payment devices with Wi-Fi, Bluetooth and GPRS connectivity options and PCI compliance.
• Mobile Card Readers Compact Bluetooth mobile card readers for UK small businesses to accept card payments anywhere via smartphone or tablet, with transaction fees from 1.5%, a £10/month fee and a £29 one-off terminal fee (no long-term commitment).
• Mobile 4G Connect 4G fixed-line alternative broadband service for UK small businesses in hard-to-reach areas, remote workers and pop-up businesses, from £29.95/month ex. VAT, requiring an active broadband service.
• Mobile 4G Backup 4G emergency backup service for UK small businesses that automatically activates when the primary fixed-line broadband fails for more than 30 seconds, restoring connectivity in under a minute at speeds up to 150Mbps, from £10/month ex. VAT.
• Guest Wi-Fi Free public Wi-Fi service for UK small businesses to offer customers via the existing XLN router, requiring no additional equipment, engineer visits or complex configuration, from £15.00/month ex. VAT.
• Business Energy Brokerage Energy comparison and switching service for UK small businesses, using up to 20 energy suppliers to monitor the market and secure cost-effective business gas and electricity tariffs, with claimed savings of 20% on gas and 16% on electricity, including green/renewable options.

Quantifiable outcome

• XLN customers can save up to £1,250 per year by bundling phone, broadband, and card payments.
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Daisy CommunicationsflagshipStrategic or Co-development Partner · 1 January 2022Daisy Communications acquired XLN in early 2022, bringing two great companies together to create one of the largest independent telecoms providers in the UK. Together they serve approximately 200,000 direct customers. XLN is a trading name of Daisy Communications Ltd. XLN Pay Ltd is part of the Daisy Group of Companies and is an Appointed Representative of Daisy Communications Ltd, authorised and regulated by the FCA (FRN 718842).
• EngiecoreOthersEnergy supplier available through XLN's business energy brokerage portal. XLN uses up to 20 different energy suppliers to provide quotes for small businesses seeking better energy tariffs.
• TotalEnergiescoreOthersEnergy supplier available through XLN's business energy brokerage portal. Part of the network of trusted and reliable energy suppliers XLN works with.
• EDF EnergycoreOthersEnergy supplier available through XLN's business energy brokerage portal for business electricity and gas quotes.
• British GascoreOthersEnergy supplier available through XLN's business energy brokerage portal. One of the major energy providers included in XLN's supplier comparison network.
• SSEcoreOthersEnergy supplier available through XLN's business energy brokerage portal.
• E.ONcoreOthersEnergy supplier available through XLN's business energy brokerage portal.
• ØrstedminorOthersRenewable energy supplier partner providing green/renewable energy tariff options for XLN's sustainability-focused small business customers.
• Clover (Fiserv/Verifone)coreTechnology or IntegrationXLN offers Clover payment terminals including Clover Flex (handheld POS), Clover Mini (countertop POS), and Clover Station Duo (all-in-one POS). These are point-of-sale systems for card payment processing with inventory management, sales tracking, and 24/7 remote access capabilities.
• Castles TechnologycoreTechnology or IntegrationXLN offers Castles payment machines including V3C countertop/portable card machines and Castles Mobile & Contactless Payments. Features include Wi-Fi, Bluetooth & GPRS options, colour Gorilla Glass LCD touch screen, and PCI compliance.
• TP-LinkcoreTechnology or IntegrationXLN supplies the TP-Link VX230V router — a Wi-Fi 6 (802.11ax) plug-and-play broadband router with dual-band Wi-Fi, gigabit Ethernet, WPA3 security, VoIP support, USB port for 4G failover, and guest network capability.
• YealinkcoreTechnology or IntegrationXLN offers Yealink VoIP phones including the T46U advanced desk phone (HD voice, 4.3-inch colour display, dual-port gigabit Ethernet) and W73P cordless VoIP handset (wireless connectivity, HD audio, long battery life).
• Google (HiHi4 certification)coreTechnology or IntegrationHiHi4 deskphone is a Google certified device, providing access to the Google Play Store and Google suite of apps. The phone also syncs with Google Contacts and provides Google-certified integration features.
• AWIN (Affiliate Window)coreGTM or Marketing PartnerXLN operates its affiliate program through Awin (Advertiser ID: 5413). Online affiliates and partner websites can refer small business customers and earn commission on every sale. Awin tracks online and phone enquiries, supplies creative assets, and provides a dedicated account manager.
• ScottishPowerminorOthersEnergy supplier available through XLN's business energy brokerage portal.
• Opus EnergyminorOthersEnergy supplier available through XLN's business energy brokerage portal.
• Haven PowerminorOthersEnergy supplier available through XLN's business energy brokerage portal.
• Crown Gas & PowerminorOthersEnergy supplier available through XLN's business energy brokerage portal.
• Corona EnergyminorOthersEnergy supplier available through XLN's business energy brokerage portal.
• Scottish GasminorOthersEnergy supplier available through XLN's business energy brokerage portal.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Vodafone Business UK: Vodafone Business UK is a major provider of mobile, fixed, IoT and cloud services to UK businesses including SMBs. Comparable connectivity/mobile bundle proposition and a key reseller competitor for XLN's mobile SIM and 4G offerings.
• Virgin Media O2 Business: Virgin Media O2 Business is a major UK B2B telecoms provider offering broadband, Ethernet, mobile, voice and unified communications to businesses of all sizes. Broad incumbent overlap with XLN's SMB broadband/voice/mobile bundle.
• BT Business: BT is the UK's incumbent telecoms operator with a large business division covering SMB, mid-market and enterprise broadband, voice, mobile and cloud. Overlaps XLN in SMB but operates at much larger scale and breadth; named as the benchmark for XLN's Trustpilot advantage.
• Sky Business: Sky Business provides connectivity, TV and phone services to UK businesses including hospitality and SMB venues. Overlaps XLN's broadband and guest Wi-Fi propositions for high-street venues but operates as part of Sky's broader consumer/entertainment group.

Direct peers

• bOnline: bOnline is a UK SMB-focused VoIP, broadband and mobile reseller targeting small businesses with similar inside-sales and bundle-led GTM. Direct SMB-telecom competitor with overlapping product scope (VoIP, broadband, mobile, payments).
• Daisy Communications: Daisy Communications is XLN's parent company (acquired XLN in 2022) and serves the same UK business telecoms market with broadband, voice, mobile and cloud services. Operates as the broader group against which XLN's SMB-only positioning is benchmarked.
• TalkTalk Business: TalkTalk Business is a UK-focused business telecoms provider offering broadband, ethernet, voice and mobile to SMBs and mid-market. Closest direct SMB-telecoms peer to XLN with overlapping wholesale-backed fibre/voice bundle proposition.
• Spitfire Network Services: Spitfire is a UK independent telecoms provider serving SMBs and mid-market with broadband, VoIP, mobile and Ethernet. Comparable in serving UK small businesses with bundled connectivity and voice, although with deeper managed-services tilt.
• Plusnet Business: Plusnet Business is the SME-focused arm of Plusnet (BT group), providing broadband, phone and mobile to UK small businesses. Directly comparable SMB-fibre/voice proposition though owned by incumbent BT.

Emerging players

• Zest4 Communications: Zest4 is a UK wholesale/distributor enabling resellers and partners to deliver mobile, IoT, connectivity and unified communications to UK SMBs. Indirect peer via the partner/affiliate channel XLN also operates (Awin), and a competitor for SMB-reseller-sourced deals.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/XLNBusiness
• YouTubeyoutube.com/user/xlnbusinessservices
• Facebookfacebook.com/xlnbusiness
• LinkedInlinkedin.com/company/57600?trk=tyah

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about XLN