Boosterthon
Boosterthon is a school fundraising company organizing fitness-based events (Fun Run, Color Run, Glow Run, DanceFit, Fit Games) for elementary schools across all 50 US states, monetizing via percentage-based fees on funds raised through its MyBooster online platform.
- Company typePrivate
- Founded2002
- HeadquartersAlpharetta, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Boosterthon does
Boosterthon is a privately held school fundraising company founded in 2002 by Chris and Lyndie Carneal. The company organizes fitness-based fundraising events for elementary schools across all 50 US states, with a portfolio of five core event formats: Fun Run (outdoor running event), Color Run (outdoor with color powder stations), Glow Run (indoor with neon lighting), DanceFit (indoor dance-a-thon powered by Ubisoft's Just Dance), and Fit Games (indoor Dude Perfect partnership launched December 2025). Over its 23-year history, Boosterthon has executed more than 43,000 events and raised over $1 billion for schools, serving approximately 5,750 schools currently. The company's mission is to profit schools $1 billion by 2027.
The underlying technology is the MyBooster online fundraising platform, which provides donation collection, prize tracking, real-time reporting, multi-language support (16 languages), and Lightning Checkout with multiple payment methods (credit card, Apple Pay, Google Pay, Venmo). The platform integrates with Double the Donation for corporate matching and is paired with a content library of more than 100 character-building video lessons. Boosterthon offers three service tiers — Full Service (on-campus team handles everything), Shared Service (remote guidance plus event-day support), and Support Service (DIY with platform and resources) — alongside a standalone MyBooster platform option for schools with strong volunteer teams. Subsidiaries include MyBooster, Giving Market, and Booster Gear.
The business monetizes through percentage-based service fees on funds raised, with schools keeping approximately 95% of donations on average. The go-to-market is sales-led via dedicated fundraising consultants working with schools through 10-minute discovery calls and customized plans, supported by a content-rich website with state-specific landing pages, blog and PTO resources, email campaigns, social media (42.3K followers), and a referral program. Operations are executed through local field teams in all 50 US states (e.g., 17 in Arizona, 27 in Colorado, 50+ in Delaware), supplemented by a Booster Warehouse Team and Home Office Support Team.
Boosterthon firmographics
Firmographics- Name
- Boosterthon
- Legal name
- Booster
- Website
- https://boosterthon.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Boosterthon is a school fundraising company organizing fitness-based events (Fun Run, Color Run, Glow Run, DanceFit, Fit Games) for elementary schools across all 50 US states, monetizing via percentage-based fees on funds raised through its MyBooster online platform.
- Ownership category
- akta.pro rank
Boosterthon industry classification
Industry- Product category
- School Fundraising Services
- NAICS
- Grantmaking and Giving Services (81321)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)
- akta.pro secondary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Boosterthon is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boosterthon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Percentage-based Service Fees: Boosterthon charges schools a percentage based on the level of support selected (from platform-only to full service). This fee covers the cost of Booster experts, resources, prizes, marketing materials, and event day essentials that schools would otherwise pay for separately.
- Online Platform Access: MyBooster platform can be used standalone to power DIY fundraisers with no upfront costs and option for donors to cover platform fees.
- Service Level Packages: Three service tiers: Full Service (Booster handles everything on campus), Shared Service (remote guidance plus event day support), and Support Service (DIY with platform and resources).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Full Service - Complete hands-off experience with Booster team on campus handling everything |
| Transaction based/ take rate | Multi-year contract | Shared Service - Hybrid model with remote guidance and on-campus event day support |
| Transaction based/ take rate | Multi-year contract | Support Service - DIY option with platform access and resources |
| Freemium | Pay-as-you-go | MyBooster Platform Only - Standalone DIY fundraising platform |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Boosterthon product offering
Product offeringCore offering
Boosterthon is a school fundraising company that organizes high-energy fitness-based fundraising events (Fun Run, Color Run, Glow Run, DanceFit, and Fit Games with Dude Perfect) for elementary schools across the US. The events are supported by the MyBooster online fundraising platform, which handles donation collection, prize tracking, real-time reporting, and multi-language support. Schools can choose from Full Service, Shared Service, or Support Service tiers, plus a standalone platform option.
Product overview
Boosterthon is a school fundraising company offering a unified platform of fitness-based fundraiser events complemented by an online fundraising platform. The core product portfolio includes four main event types: Fun Run (outdoor running event), Glow Run (indoor glowing track), Color Run (outdoor with color powder), and DanceFit (indoor dance-a-thon using Just Dance), plus the newer Fit Games (Dude Perfect partnership). These events are supported by the MyBooster online fundraising platform which handles donation collection, prize tracking, and communication. Schools can choose from customizable service levels ranging from platform-only (DIY) to full-service with Booster team on campus. The company also provides PTO Resources as supplementary content and tools for parent organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Fit Games: Official Dude Perfect fundraiser featuring trick shots, team games, individual challenges, and trivia with four interactive rounds.
- Fun Run
- Glow Run
- Color Run
- DanceFit
Products and services
- Fun Run The original Boosterthon outdoor fitness fundraiser transforms a school field or parking lot into a high-energy racetrack where students run, dance, and skip around to upbeat music while families and teachers cheer them on. It is the company's signature outdoor fitness fundraiser event designed for elementary schools.
- Glow Run An indoor fundraiser that lights up a school gym with a glowing track, black lights, and neon features. Students run around the illuminated course wearing white or neon clothes, creating a weather-proof glow party experience.
- Color Run An elevated Fun Run fundraiser featuring color stations that dispense bursts of FDA/EPA approved corn starch color powder as students pass through. The powder is easy to wash off and adds an exciting visual element to the outdoor fundraiser.
- DanceFit An indoor dance-a-thon powered by the Just Dance video game, where students follow choreographed dance routines. This option is weather-independent and works well for younger grades and all age groups.
- Fit Games The official Dude Perfect fundraiser featuring four interactive rounds (Group Games, Minute Mayhem, Trivia Camada, and Turbo Toss) designed to bring trick shots and fitness challenges to students. An indoor school-wide fitness experience with video-led content.
- MyBooster An online school fundraising platform included with all Boosterthon events or available for DIY fundraisers. Features include easy share functionality, prize tracking, real-time donation reports, Lightning Checkout with multiple payment options (Apple Pay, Google Pay, Venmo, credit card), and visible in 16 languages. Schools keep 95% of funds on average with no upfront costs.
Quantifiable outcome
- Schools keep 95% of funds raised on average
- +4 more outcomes
Companies that use Boosterthon
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Boosterthon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature6 records
Boosterthon partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Dude PerfectflagshipBoosterthon's Fit Games is the official Dude Perfect fundraiser, featuring the Dudes guiding students through fitness moves, team games, individual challenges, and trivia. Dude Perfect brings star power and brand recognition to increase student participation and excitement.
- Just Dance (Ubisoft)coreDanceFit program is powered by the popular Just Dance game, using choreographed dance routines to motivate students during dance-a-thon fundraisers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Boosterthon competitors and assessment
Company assessmentDirect peers
- ABC Fundraising: Long-running catalog school fundraising company offering cookie, candy, and gift-wrap fundraisers to PTAs/PTOs across the US, competing for the same per-school fundraising dollars with a product-fulfillment model rather than on-campus event execution.
- World's Finest Chocolate: Iconic chocolate-bar school fundraising program sold by students door-to-door; one of the longest-standing alternatives to Boosterthon's event model, competing on per-school wallet share rather than event experience.
- Little Caesars Pizza Kit Fundraising: Pizza-kit fundraising program that partners with schools and youth groups nationwide — a catalog/food-based competitor vying for the same annual school fundraiser slot that Boosterthon's fitness events target.
- Boon Supply: Eco-friendly catalog-based school fundraising platform serving K-12 schools with a similar discovery-call sales motion and percentage/take-rate pricing — a direct alternative for schools choosing between event-based and product-based fundraisers.
- QSP / School Fundraising Partners: Traditional school catalog fundraising brand focused on magazines, gift items, and coupons — directly comparable legacy school fundraising competitor that competes with Boosterthon's DIY MyBooster tier and full-service offering for the same school slot.
Emerging players
- SquadLocker: Online team apparel and gear store with fundraising/team-spend functionality that overlaps with Booster Gear and Boosterthon's school spirit/merchandise adjacencies, though it is primarily team-uniform focused rather than full-service fundraising.
- Schoolfundr: DIY online school fundraising platform with donation collection and event-page functionality — overlaps with Boosterthon's freemium MyBooster offering and represents the emerging PLG-style challenger to traditional full-service fundraisers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boosterthon social profiles
Digital presenceBoosterthon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boosterthon leadership team
Management profileNumber of profiles
Profiles2 records
Boosterthon subsidiaries and ownership
Company hierarchySubsidiaries3 records
Boosterthon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boosterthon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boosterthon
What does Boosterthon do?
Boosterthon is a school fundraising company that organizes high-energy fitness-based fundraising events (Fun Run, Color Run, Glow Run, DanceFit, and Fit Games with Dude Perfect) for elementary schools across the US. The events are supported by the MyBooster online fundraising platform, which handles donation collection, prize tracking, real-time reporting, and multi-language support. Schools can choose from Full Service, Shared Service, or Support Service tiers, plus a standalone platform option.
Is Boosterthon a public or private company?
Boosterthon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boosterthon founded?
Boosterthon was founded in 2002. It employs 251 to 500 people.
Where is Boosterthon based?
Boosterthon is headquartered in Alpharetta, United States, in the North America region.
How does Boosterthon make money?
Three revenue lines are on record. Percentage-based Service Fees are the primary driver. The others are online Platform Access and service Level Packages.
Who are Boosterthon's main competitors?
Direct peers on record are ABC Fundraising, World's Finest Chocolate, Little Caesars Pizza Kit Fundraising, Boon Supply and QSP / School Fundraising Partners. Emerging players are SquadLocker and Schoolfundr.
Does Boosterthon have an API?
No public API is recorded for Boosterthon.
What industry is Boosterthon in?
Boosterthon's product category is School Fundraising Services. Its primary akta.pro industry code is EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support, with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 81321 and its SIC code is 7900.