What HR Cloud does

HR Cloud, Inc. is a privately held HR software company headquartered in El Segundo, California, founded in 2017. The company sells a modular, cloud-based HRIS platform that combines core HR, new-hire onboarding, employee engagement, talent management, and HR automation under a unified employee record. Its flagship product lines include the Onboard onboarding suite, the Workmates employee experience platform (recognition, rewards, internal communication, and engagement analytics), and the People HRIS system. The platform also includes performance management, shift planning, time tracking, asset management, and a content management system. Underlying capabilities include 80+ HR-configurable workflows that require no IT involvement, role-based and location-based task automation, e-signature and I-9/E-Verify compliance, and pre-built integrations with major payroll (ADP, Workday, UKG, Paycor, Paylocity, Dayforce, SAP, QuickBooks), SSO (Okta, OneLogin, Office 365, Google), and collaboration (Slack, Microsoft Teams, Zoom, Yammer, LinkedIn) systems.

In 2025, HR Cloud launched Maya, an AI onboarding agent that autonomously guides new hires through document signing, benefit enrollment, and day-one logistics with dynamic workflow routing and 24/7 question answering, alongside HR Cloud AI, a generative layer for HR teams. The platform is SOC 2 Type 2 certified and compliant with GDPR, CCPA, and the EU-U.S. Data Privacy Framework. The company targets organizations with 500 to 10,000+ employees, with a particular emphasis on industries with frontline and deskless workforces, including healthcare, manufacturing, construction, retail, hospitality, food and beverage, education, public sector, technology, and BPO. Notable customers include Toyota Material Handling, Osmose Utilities Services, Veolia, Medlinks, Interim Healthcare, MCO (La Senza), SHELTER Inc., and Christopherson Business Travel, with reported cases spanning workforces from 50 to 43,000 employees.

HR Cloud monetizes through annual subscription SaaS contracts on a flat-rate pricing model with no per-seat fees, enabling customers to scale without per-head cost increases. The company sells primarily through direct enterprise field sales supported by a 30-minute demo motion, and through the ADP Marketplace as a Platinum partner, which provides access to approximately 500 ADP Workforce Now customers. Self-service evaluation is supported through ROI calculators, on-demand video demos, and competitive comparison pages, while marketing combines content, SEO, paid remarketing, social, webinars, and earned media. The CEO is Damir Davidovic, and the company operates with a lean headcount of 51-100 employees. No venture funding, acquisitions, or M&A activity are disclosed in available sources.

Name

HR Cloud

Legal name

HR Cloud, Inc.

Website

https://hrcloud.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

HR Cloud is a privately held HR software company offering a modular, cloud-based HRIS platform with onboarding, employee engagement, talent management, and an AI onboarding agent, sold primarily to mid-market and enterprise organizations with 500+ employees through flat-rate subscriptions and the ADP Marketplace.

Ownership category

akta.pro rank

Product category

Human Resources Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

akta.pro secondary industry

HR Operations Administration (HRIS Admin, Records, Employee Data Mgmt) (BPACAKAC)

Keywords

• HRIS software
• Employee onboarding software
• Employee engagement platform
• Talent management software
• Workforce automation

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS Licensing: HR Cloud operates as a modular SaaS platform where organizations pay subscription fees to access the HRIS, onboarding, engagement, and other HR workflow modules. Pricing follows a flat-rate model with no per-seat fees, enabling organizations to scale without unpredictable cost increases. Organizations can start with one module and expand over time.
2. ADP Marketplace Distribution: HR Cloud distributes its Workmates and Onboard apps through the ADP Marketplace as a Platinum partner. This channel generates revenue through the marketplace distribution arrangement with ADP Workforce Now customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels12 records

Core offering

HR Cloud sells a modular, all-in-one HRIS and employee experience SaaS platform covering new-hire onboarding, HRIS, time and attendance, talent management (recruiting, performance, shift planning, asset tracking), and an employee engagement suite branded as Workmates (recognition, rewards, surveys, internal communications, social intranet). Customers buy individual modules on an annual flat-rate subscription and share a single employee record across the platform. The platform is mobile-first, integrates with major payroll and identity systems, and includes the Maya AI onboarding agent.

Product overview

HR Cloud is a modular all-in-one HR software platform combining core HRIS, onboarding, engagement, and talent management in one connected system. The platform architecture consists of the HR Cloud Platform as the unified backbone, with distinct product lines: (1) Core HR module including HRIS System, New-Hire Onboarding, Offboarding, Time Off Tracking, Time Clock, Shift Planner, and Employee Self-Service; (2) Maya AI Onboarding Agent and HR Cloud AI for intelligent automation; (3) Talent Management suite with Recruit ATS, Performance Review, Goal Tracking, Assets Management, and Mobile Recruitment; (4) Employee Experience/Workmates platform encompassing Recognition, Rewards, Survey and Poll, Analytics and Insights, Company Announcements, Internal Communication, Digital Signage, Content Management, Campaign Manager, Company Challenges, Employee Advocacy, Crisis Communication, and Social Intranet; (5) HR Automation and Custom Forms & Workflows for no-code process configuration. All modules share a single employee record eliminating data reconciliation between products. Designed primarily for organizations with 500+ employees, with emphasis on frontline and deskless workforce engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Workmates: Employee engagement, communication, recognition, and rewards platform.
• Onboard
• Maya
• Recruit
• HR Cloud AI

Products and services

• HR Cloud Platform A modular all-in-one HRIS and employee experience SaaS platform connecting onboarding, engagement, time management, and HRIS workflows in one unified system with shared employee records, targeting organizations with 500+ employees.
• New-Hire Onboarding (Onboard) Employee onboarding software that automates workflows including document signing, task assignment, compliance tracking, and manager notifications, with role-, location-, and department-based routing for multi-location employers.
• Maya AI Onboarding Agent AI-powered personal onboarding guide that walks new hires through document signing, benefit enrollment, and day-one logistics, sends automatic document reminders, routes workflows dynamically, and answers new-hire questions 24/7 in plain language.
• HRIS System (People HRIS) Centralized employee information management system serving as the single source of truth for employee records, documents, org charts, performance data, and compliance status across the organization.
• Time Off Tracking PTO and attendance tracking software with location-specific policies, real-time manager approvals, and employee self-service for checking balances from mobile devices.
• Employee Self-Service Staff self-access portal for employees to view and manage their own information, documents, time off requests, and HR-related tasks independently.
• Offboarding Employee exit management solution with checklists and workflows that capture institutional knowledge and recover company assets during the offboarding process.
• Recruit ATS Applicant tracking system for hiring smarter and faster with job posting, candidate evaluation, and recruitment workflow management.
• Performance Review Employee performance management software for setting goals, tracking performance, conducting reviews, and gathering feedback through 1:1 meetings.
• Shift Planner Shift scheduling and planning tool for managing employee schedules across multiple locations with location-specific policies and real-time visibility.
• Time Clock Real-time attendance tracking and time clock software for capturing employee work hours across multiple locations with different policies and accrual rules.
• Assets Management Company asset tracking software for managing and tracking equipment, devices, and other company property assigned to employees.
• Employee Engagement (Workmates) Employee experience platform including recognition, rewards, surveys, communication, and analytics tools designed to boost team connection and engagement, particularly for frontline and deskless workers.
• Recognition and Rewards Peer-to-peer recognition and rewards platform with kudos, badges, social shoutouts, leaderboards, and customizable rewards including gift cards for boosting team morale across the employee journey.
• Survey and Poll Employee survey and polling tools for collecting instant feedback with pulse surveys, eNPS, and custom question capabilities.
• Analytics and Insights HR analytics dashboard providing real-time reporting and powerful analytics for tracking engagement, onboarding progress, and HR metrics across the organization.
• HR Automation and Custom Workflows HR workflow automation and digital form builder for streamlining repetitive HR tasks, creating and managing custom workflows without IT involvement, and improving process consistency across the employee lifecycle.
• E-Forms & Signatures Electronic signature service enabling legally binding digital document signing for onboarding paperwork, policies, and other HR documents.
• I-9 & E-Verify Employment eligibility verification compliance tool for simplifying I-9 form completion and E-Verify integration for federal employment authorization verification.
• Employee Directory & Org-Chart Visual, searchable employee directory with organizational chart functionality that stays up to date and syncs with HRIS data.
• Employee Mobile App Mobile employee application for deskless and frontline workers to access HR functions, communications, and engagement tools from their smartphones.
• Internal Communication Internal communications platform with customizable channels, group messaging, crisis communication capabilities, and company announcements for reaching all employees effectively.
• Digital Signage Digital signage software for extending communication reach and engaging all employees including those without desktop computer access.
• Anonymous Reporting Anonymous incident reporting and case management system for employees to report concerns safely and confidentially.
• Social Intranet Enterprise social network and employee intranet platform encouraging internal communication and collaboration across the organization.

Quantifiable outcome

• 300% faster onboarding through automation
• +8 more outcomes

Named customers12 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability4 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and secondary.

• ADPcoreTechnology or IntegrationADP Platinum Marketplace Partner with pre-built connector for ADP Workforce Now. Approximately 500 ADP Workforce Now customers run HR Cloud today through this partnership. No custom development required for integration.
• WorkdaycoreTechnology or IntegrationIntegration partnership allowing HR Cloud to connect with Workday payroll and HR systems for seamless data synchronization.
• UKGcoreTechnology or IntegrationPre-built integration with UKG workforce management and payroll systems.
• PaycorsecondaryTechnology or IntegrationIntegration with Paycor HR and payroll platform for data synchronization.
• PaylocitysecondaryTechnology or IntegrationIntegration partnership with Paylocity HR and payroll platform.
• SAPsecondaryTechnology or IntegrationIntegration with SAP HR and enterprise systems.
• Dayforce (Ceridian)secondaryTechnology or IntegrationIntegration with Dayforce HCM platform.
• Intuit QuickBookssecondaryTechnology or IntegrationIntegration with QuickBooks for payroll and financial data synchronization.
• OktacoreTechnology or IntegrationSingle Sign-On (SSO) integration through Okta Identity Cloud for secure authentication.
• Microsoft Office 365coreTechnology or IntegrationSSO and integration with Microsoft Office 365 productivity suite.
• Microsoft TeamscoreTechnology or IntegrationIntegration with Microsoft Teams for workplace communication and collaboration.
• SlackcoreTechnology or IntegrationIntegration with Slack for workplace notifications and communication workflows.
• Google AppssecondaryTechnology or IntegrationSSO and integration with Google Workspace (formerly G Suite) including Google Hangouts and Google Calendar.
• LinkedInsecondaryTechnology or IntegrationIntegration with LinkedIn for professional networking and employee directory synchronization.
• OneLoginsecondaryTechnology or IntegrationSSO integration through OneLogin identity management platform.
• YammersecondaryTechnology or IntegrationIntegration with Yammer enterprise social network.

Scale indicators12 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• ADP: ADP is the largest payroll and HCM provider in the U.S. and is simultaneously HR Cloud's most strategic distribution partner (Platinum Marketplace tier, ~500 joint customers). HR Cloud's 'Keep your ADP' messaging acknowledges ADP as both a partner and an incumbent competitive threat via ADP Workforce Now's native HR features.
• Paylocity: Paylocity is a publicly traded payroll and HCM provider for mid-market employers. HR Cloud integrates with Paylocity for payroll data sync and competes for the same HR tech budget at organizations with 500+ employees.
• Workday: Workday is the dominant enterprise HCM and financials cloud platform serving large global organizations. HR Cloud integrates with Workday and competes for the same HR buyer at the lower end of Workday's range; HR Cloud's faster implementation (6 weeks vs. months) is positioned against Workday's heavier deployment footprint.
• UKG: UKG (Ultimate Kronos Group) provides workforce management, HR, and payroll for mid-market and enterprise organizations, with particular strength in frontline-heavy industries. HR Cloud integrates with UKG Pro/Ready and competes for HRIS and onboarding budget at the mid-market level.

Direct peers

• BambooHR: BambooHR is an SMB/mid-market HRIS platform offering employee records, onboarding, performance, and time tracking. HR Cloud explicitly positions against BambooHR for organizations that have outgrown smaller HR platforms — same customer base, overlapping module set, with HR Cloud emphasizing larger company sizes and frontline workers.
• Rippling: Rippling unifies HR, IT, and payroll in a single platform with strong workflow automation and a developer-friendly integration model. Comparable to HR Cloud in modular SaaS approach and mid-market/enterprise targeting, with broader payroll and device-management scope.
• Beekeeper: Beekeeper is a mobile-first frontline employee operations and engagement platform focused on deskless workers in hospitality, manufacturing, retail, and construction. Directly named as an HR Cloud competitor, with comparable mobile-first frontline-worker value proposition.
• HiBob: HiBob is a modern HRIS for mid-market companies (typically 200–2,000 employees) with strong employee engagement and culture features. Directly named as a competitor in HR Cloud's positioning, with overlapping HRIS, onboarding, and engagement modules.
• ClearCompany: ClearCompany is a talent management platform with onboarding, performance, and engagement modules for mid-market employers. Directly named as an HR Cloud competitor, with similar ATS, onboarding, and engagement positioning for the 500+ employee segment.

Emerging players

• Workvivo: Workvivo is an employee experience and engagement platform acquired by Zoom, focused on internal communications, recognition, and culture. Comparable to HR Cloud's Workmates engagement module and listed as a competitor in HR Cloud's comparison pages.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/HRCloud
• Facebookfacebook.com/pages/HR-Cloud/257082304371380
• LinkedInlinkedin.com/company/hr-cloud
• Instagraminstagram.com/hrcloud
• Pinterestpinterest.com/hrcloud

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HR Cloud