NOM

Digital Video Advertising Platformthisisnom.co

NOM (Nomology LLC) is a Los Angeles-based video advertising platform and managed services firm that helps brands and agencies run transparent, performance-driven campaigns on YouTube, CTV, and Amazon Video Ads through its proprietary API-connected platform.

Company typePrivate
Founded2017
HeadquartersLos Angeles, United States
Headcount11–50
GTM typeB2B
OfferingSoftware

What NOM does

Nomology LLC, operating under the trade name NOM, is a video advertising platform and managed services firm specializing primarily in YouTube advertising, founded in 2017 and headquartered in Los Angeles with a New York office. The company serves agencies and brand advertisers, offering a proprietary platform with direct API connections to YouTube and Google that supports campaign management, pacing, real-time performance insights, and inclusion-list creation. Its core differentiator is a transparent dynamic pricing model that explicitly contrasts with industry-standard "black box" pricing, returning media over-performance back to client campaigns as working media.

The product portfolio extends beyond YouTube into Connected TV (CTV), Amazon Video Ads, and a Trusted Partnerships Program aimed at media agencies. Nomology positions itself as a full-service partner, combining self-serve platform tooling with hands-on AdOps support from a team the company describes as YouTube veterans. The company has earned YouTube Certified and IAB certifications, and holds COPPA and HIPAA compliance credentials, indicating selective pursuit of regulated verticals. Operations are organized as a private California LLC with a headcount in the 11–50 range and an undisclosed capital structure beyond an R/GA Ventures accelerator participation in 2018.

Revenue mechanics are not publicly disclosed. The business model appears to combine managed service fees with platform-based campaign execution, monetizing through media spend flowing through the proprietary platform and adjacent services such as list creation and partnership program incentives. Pricing is not publicly documented and the company does not disclose customer counts, named accounts, or ARR.

NOM firmographics

Firmographics

Name: NOM
Legal name: Nomology LLC
Website: https://thisisnom.co
Company type: Private
Founded year: 2017
Operating status: Operating
Headcount range: 11–50 employees
Short description: NOM (Nomology LLC) is a Los Angeles-based video advertising platform and managed services firm that helps brands and agencies run transparent, performance-driven campaigns on YouTube, CTV, and Amazon Video Ads through its proprietary API-connected platform.
Ownership category
akta.pro rank

NOM industry classification

Industry

Product category: Digital Video Advertising Platform
NAICS: Advertising Agencies (541810), Media Buying Agencies (54183)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

Keywords

Video advertising platform
YouTube advertising solutions
Connected TV advertising
Programmatic video buying
Brand safety advertising

Where NOM is headquartered

Location

Headquarters

HQ city: Los Angeles
HQ country: United States
HQ region: North America

Markets served

NOM business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

NOM product offering

Product offering

Core offering

NOM (operating as Nomology) provides a proprietary video advertising platform with direct API connections to YouTube and Google, enabling brands and agencies to run transparent, dynamically priced YouTube and Connected TV (CTV) campaigns. The platform powers campaign management, optimization, pacing, audience targeting via inclusion lists, and real-time performance insights, and is delivered alongside managed (full-service) campaign support, partnership incentives, and expanded CTV/Amazon video inventory access.

Product overview

Nomology is a YouTube advertising solution platform built around a proprietary technology platform that powers campaign management. The core Platform product provides advanced optimization, pacing tools, and real-time insights with direct API connections to YouTube and Google. This core is extended through multiple service modules including Full Service (managed campaign support), Lists (targeted inclusion list creation), Partnerships (agency incentive program), CTV (connected TV expansion), and Amazon Video Ads. The company differentiates through transparent dynamic pricing and performance-based optimization for YouTube and CTV advertising.

Differentiator

Problem solved

Functional benefit

Products and services

Nomology Platform Proprietary technology platform that powers Nomology's campaign management with direct API connections to YouTube and Google, providing advanced optimization and pacing tools, real-time performance insights, and list creation and management functionality for advertisers and agencies.
Full Service Campaign Management Full-service campaign management delivered by Nomology's AdOps team using the proprietary platform, with always-on support across YouTube, CTV, and other video channels for brands and agencies.
Lists (YouTube Inclusion Lists) Hyper-customized target lists at the keyword, channel, or video level created via the Nomology platform, available as a standalone service or bundled with Full Service to ensure ads reach the right YouTube audience.
Connected TV (CTV) Advertising Connected TV video advertising solutions that expand reach beyond YouTube, integrated into the broader video strategy alongside YouTube campaigns via the Nomology platform.
Partnerships Program Partnership program that incentivizes and rewards media agencies and their clients on the YouTube platform, aligning rewards with specific campaign goals and exceeding performance targets.
Amazon Video Ads Video advertising solutions for Amazon's platform, extending Nomology campaign reach to Amazon's video ad inventory.

Companies that use NOM

Customer profile

Ideal customer profiles1 record

NOM technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

NOM partnerships and signals

Strategic signal

Recent moves5 records

Expansion highlights5 records

NOM competitors and assessment

Company assessment

Direct peers

MNTN: MNTN (formerly MuteSix) is a direct competitor offering self-serve CTV and YouTube advertising with a similar focus on performance transparency and SMB/agency customers — directly overlapping Nomology's core proposition.
Tatari: Tatari operates a CTV and video advertising platform focused on performance-driven buying and transparent measurement, closely overlapping Nomology's CTV module and YouTube/CTV cross-channel approach.
Tinuiti: Tinuiti is a large independent performance marketing agency with dedicated YouTube, CTV, and Amazon video practices — competing head-to-head with Nomology for agency and brand-direct clients.
VidMob: VidMob provides a creative analytics and optimization platform for video ads across social and YouTube, comparable to Nomology's data-driven optimization and audience-targeting offerings.
TubeScience: TubeScience is a YouTube-specialized ad creative and media-buying agency, directly comparable to Nomology's Full Service YouTube offering for brands and agencies.
Lemonlight: Lemonlight offers video production plus YouTube ad campaign management for brands and agencies, overlapping with Nomology's managed-service and inclusion-list capabilities.
MiQ: MiQ is a programmatic media partner with strong CTV and online video capabilities, competing with Nomology's CTV module for brand and agency video budgets.

Broad incumbents

NextRoll (AdRoll): NextRoll/AdRoll is a larger, established ad-tech platform offering retargeting and video/CTV solutions at greater scale than Nomology, with overlapping advertiser customers.
The Trade Desk: The Trade Desk is a leading DSP for programmatic video and CTV buying, competing for the same advertiser budgets that Nomology helps deploy across YouTube and CTV channels.

Emerging players

Undertone: Undertone provides digital video advertising solutions for brands and agencies, intersecting with Nomology's video ad buying and managed-campaign capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

NOM compliance and trust

Trust signal

Compliance2 records

NOM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NOM leadership team

Management profile

Number of profiles

Profiles1 record

NOM funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NOM M&A and investment

M&A and investment

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOM

What does NOM do?

Is NOM a public or private company?

NOM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was NOM founded?

NOM was founded in 2017. It employs 11 to 50 people.

Where is NOM based?

NOM is headquartered in Los Angeles, United States, in the North America region.

Who are NOM's main competitors?

Direct peers on record are MNTN, Tatari, Tinuiti, VidMob, TubeScience, Lemonlight and MiQ. Broad incumbents are NextRoll (AdRoll) and The Trade Desk. Undertone is listed as an emerging player.

Does NOM have an API?

No public API is recorded for NOM.

What industry is NOM in?

NOM's product category is Digital Video Advertising Platform. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms. Its NAICS code is 541810 and its SIC code is 7311.