TubeScience
TubeScience is a Los Angeles-based pay-for-performance creative agency producing conversion-optimized video ads for enterprise and mid-market consumer brands, including Unilever, Capital One, HelloFresh, and WeightWatchers, with $2B in annual Meta spend managed and a proprietary in-house AI tool stack.
- Company typePrivate
- Founded2016
- HeadquartersLos Angeles, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What TubeScience does
TubeScience is a Los Angeles-based performance creative agency founded in 2016 that operates on a 100% pay-for-performance model, charging clients only when their ads meet agreed ROAS or CPA targets. The company serves enterprise and mid-market consumer brands — including Unilever, Capital One, HelloFresh, Instacart, WeightWatchers, Hims & Hers, and The Farmer's Dog — across more than 122 countries, producing roughly 8,000 videos per month from a 100,000 sq ft in-house studio and managing $2B in annual Meta ad spend, a level that has positioned it as Meta's top creative partner and a TikTok top-10 independent agency. Its distribution motion is enterprise field sales targeting clients prepared to scale spend to seven figures per month.
Underlying the creative services is TubeScience Labs, an in-house applied-AI team that has built six proprietary products: SIMBA (a creative-intelligence engine built with Meta for semantic performance analysis), Flawless (AI brand-and-legal review with 10x faster reviews and 92% fewer launch errors), Talentino (an AI casting agent), Flawless Footage (a Premiere-integrated smart footage library), Dapper (ad-performance and portfolio-health tracking), and Adguessr (a creative-intuition training tool). These capabilities are trained on billions in ad-spend data and millions of creatives, and Flawless has been spun out as a standalone product at flawless.tech. Go-to-market relies on direct enterprise sales, platform recognition (Meta, TikTok), and a library of case studies with quantified outcomes (e.g., 20–400% higher creative hit rates, 1.6x ROAS improvement, 61% full-funnel outperformance).
TubeScience firmographics
Firmographics- Name
- TubeScience
- Legal name
- TubeScience
- Website
- https://tubescience.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TubeScience is a Los Angeles-based pay-for-performance creative agency producing conversion-optimized video ads for enterprise and mid-market consumer brands, including Unilever, Capital One, HelloFresh, and WeightWatchers, with $2B in annual Meta spend managed and a proprietary in-house AI tool stack.
- Ownership category
- akta.pro rank
TubeScience industry classification
Industry- Product category
- Performance Creative Advertising Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Performance Creative & Ad Content Production (for Paid Media) (MPAAACAG)
- akta.pro secondary industries
- Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Full-Service Media Planning & Buying (MPAAABAA), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where TubeScience is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TubeScience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Pay-for-Performance Creative Services: Full-service creative production (strategy, production, post) with performance-based billing. Clients test ads in their own media accounts against their targets. Ads that meet targets earn budget; ads that miss cost the client nothing. Revenue is generated only when measurable performance outcomes are achieved.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing - 100% pay for performance |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
TubeScience product offering
Product offeringCore offering
TubeScience is a full-service performance creative agency that produces conversion-optimized video ads on a 100% pay-for-performance basis across Meta, TikTok, YouTube, AppLovin, Snapchat, and CTV. The company delivers end-to-end creative strategy, in-house studio production (at a 100,000 sq ft LA facility), post-production, weekly creative sprints, and performance media buying for enterprise and mid-market brands. Revenue is generated only when client ads hit agreed ROAS or CPA targets, with non-performing ads costing clients nothing.
Product overview
TubeScience is a performance creative agency operating on a pay-for-performance model, making it Meta's largest creative partner with $2B in annual managed spend. The core offering is full-service creative production—strategy, in-house studio production, and performance media buying—across Meta, TikTok, YouTube, AppLovin, Snapchat, and TV/CTV. This core creative services platform is augmented by TubeScience Labs, an internal applied-AI team that builds proprietary tools proven on their own campaigns before offering them as products. The product portfolio includes Flawless (AI brand and legal review platform), Talentino (AI casting agent), SIMBA (creative intelligence engine), Flawless Footage (smart footage library), Dapper (ad performance tracking), and Adguessr (creative intuition trainer). All tools are designed for the performance advertising workflow and interlock with the core creative services.
Differentiator
Problem solved
Functional benefit
Products and services
- TubeScience Creative Services
Quantifiable outcome
- 20-400% higher creative hit rates within three months
- +6 more outcomes
Companies that use TubeScience
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
TubeScience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability10 records
Feature6 records
TubeScience partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MetacoreMeta's top creative partner managing $2B in annual spend. Insights from $2B annual spend power unparalleled strategy across Facebook & Instagram. TubeScience sees algorithm shifts before they go public and collaborates on creative best practices.
- TikTokcoreRanked in TikTok's top 10 independent agencies. Partners directly with TikTok on creative best practices and emerging formats. Recognized as engagement experts on the platform.
- YouTubecoreThe 'Tube' in TubeScience comes from YouTube - where they pioneered predictive analytics for video creative. Founding channel and continuous innovation partner.
- NorthBeamcoreMeasurement and attribution partner. NorthBeam's Clicks + Deterministic Views (C+DV) used to deterministically connect ad exposure to real outcomes for clients like Kitsch.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
TubeScience competitors and assessment
Company assessmentEmerging players
- AdCreative.ai: AI-driven ad creative generation platform producing conversion-optimized banner and video variants for performance marketers. Adjacent competitor to SIMBA/Talentino in the AI performance creative workflow.
- The Shelf: Influencer and creator marketing agency producing performance-tracked social video content for consumer brands. Overlaps with TubeScience on the creator-driven, paid-social video production workflow.
- Pencil: AI-powered creative generation platform that predicts ad performance and produces video ad variants. Emerges at the same intersection of generative AI and paid social creative as TubeScience's Labs products.
Direct peers
- Hawke Media: Full-service digital marketing agency serving DTC and ecommerce brands with performance creative, paid media, and lifecycle services. Similar mid-market/enterprise DTC positioning with a strong creative + media blend.
- Coalition Technologies: Performance-driven digital agency delivering paid media creative, SEO, and CRO for ecommerce and DTC brands. Comparable in serving scaling DTC brands with conversion-focused video creative.
- Movement Strategy: Social-first creative and influencer agency producing performance-driven video content for brands across Meta, TikTok, and YouTube. Comparable on social-native performance creative production and platform expertise.
- VidMob: AI-driven creative analytics platform that analyzes ad creative performance and provides optimization recommendations for brands and agencies across Meta, TikTok, and other paid social channels. Directly comparable to TubeScience's SIMBA/Dapper tooling and creative-intelligence value proposition.
- Disruptive Advertising: Performance marketing agency specializing in paid media creative, media buying, and CRO for DTC and ecommerce brands. Closely mirrors TubeScience's full-funnel creative + media approach for DTC clients.
- Tinuiti: Large independent performance marketing agency working across Amazon, Meta, Google, and TikTok with creative, media, and analytics services for enterprise and DTC brands. Comparable in client profile, performance creative focus, and multi-platform scale.
Broad incumbents
- MediaMonks (S4 Capital): Global creative and content production powerhouse within S4 Capital, producing large-scale digital video and performance creative for enterprise brands across platforms. Comparable on the video creative production and multi-platform delivery dimensions, but operates as a much broader incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
TubeScience social profiles
Digital presenceTubeScience financial estimates
Financial estimateRevenue estimate
Valuation estimate
TubeScience leadership team
Management profileNumber of profiles
Profiles1 record
TubeScience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TubeScience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TubeScience
What does TubeScience do?
TubeScience is a full-service performance creative agency that produces conversion-optimized video ads on a 100% pay-for-performance basis across Meta, TikTok, YouTube, AppLovin, Snapchat, and CTV. The company delivers end-to-end creative strategy, in-house studio production (at a 100,000 sq ft LA facility), post-production, weekly creative sprints, and performance media buying for enterprise and mid-market brands. Revenue is generated only when client ads hit agreed ROAS or CPA targets, with non-performing ads costing clients nothing.
Is TubeScience a public or private company?
TubeScience is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TubeScience founded?
TubeScience was founded in 2016. It employs 101 to 250 people.
Where is TubeScience based?
TubeScience is headquartered in Los Angeles, United States, in the North America region.
How does TubeScience make money?
One revenue line is on record: pay-for-Performance Creative Services.
Who are TubeScience's main competitors?
Emerging players on record are AdCreative.ai, The Shelf and Pencil. Direct peers are Hawke Media, Coalition Technologies, Movement Strategy, VidMob, Disruptive Advertising and Tinuiti. MediaMonks (S4 Capital) is listed as a broad incumbent.
Does TubeScience have an API?
No public API is recorded for TubeScience.
What industry is TubeScience in?
TubeScience's product category is Performance Creative Advertising Services. Its primary akta.pro industry code is MPAAACAG, Performance Creative & Ad Content Production (for Paid Media), with a secondary code of MPAAAAAG, Video/Film Creative Agencies (Concept-to-Creative). Its NAICS code is 54181 and its SIC code is 7311.