Marathon Physical Therapy & Sports Medicine, LLC

What Marathon Physical Therapy & Sports Medicine, LLC does

Marathon Physical Therapy & Sports Medicine, LLC is a privately held outpatient physical therapy and integrated wellness practice founded in 2004 by physical therapists and headquartered in Canton, Massachusetts. The company operates nine clinic locations across the Greater Boston region (Canton, Dedham, Easton, Newton, Norton, Norwood, Pembroke, Sharon, and Wellesley) staffed by 70-plus health, fitness, and wellness providers, including licensed physical therapists, certified athletic trainers, strength and conditioning coaches, fitness and wellness coaches, and massage therapists. Its core service is outpatient orthopedic physical therapy using manual therapy, therapeutic exercise, motor control training, and adjunct modalities such as trigger point dry needling, aquatic therapy, vestibular therapy, and IMPACT-based concussion management, delivered both in-clinic and via telehealth.

The business generates revenue through multiple streams: insurance-reimbursed physical therapy sessions, cash-pay fitness coaching and massage therapy (with up to 45% first-session discounts), telehealth physical therapy, contracted workplace physical therapy sold to Greater Boston employers, sports medicine contracts with 20-plus schools, colleges, and professional sports teams, continuing education courses hosted on-site (NAIOMT and Herman & Wallace), and a Summer Performance Enhancement Program serving 500-plus student athletes annually. Go-to-market combines direct-to-consumer clinic visits acquired through free functional movement screens, word-of-mouth, and community presence with B2B field sales to employers and athletic programs.

Marathon is founder-owned with no disclosed institutional investors, funding rounds, acquisitions, or parent company. It runs on third-party scheduling infrastructure (MindBody, My Clinic Portal) with no public API, no disclosed AI/ML capabilities, and no data flywheel. Operations are Massachusetts-only, with the company's strategic identity anchored in being an integrated PT-plus-fitness-plus-wellness provider rather than a standalone therapy clinic.

Name

Marathon Physical Therapy & Sports Medicine, LLC

Legal name

Marathon Physical Therapy & Sports Medicine, LLC

Website

https://marathonphysicaltherapy.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Outpatient physical therapy and sports medicine practice founded in 2004, operating nine Greater Boston clinics with 70-plus providers. Offers integrated PT, fitness coaching, massage, pelvic health, sports medicine, workplace wellness, telehealth, and continuing education to patients, schools, and employers.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy & Sports Medicine

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (713940), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB), Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Outpatient physical therapy
• Sports medicine services
• Athletic training programs
• Orthopedic manual therapy
• Pelvic health therapy

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physical Therapy Services: Outpatient physical therapy sessions covered by insurance. Marathon accepts most major insurance providers. Patients receive evaluation and follow-up treatments including therapeutic exercises, specialized techniques, ultrasound, heat/cold therapy.
2. Fitness Coaching & Massage Therapy: Out-of-pocket wellness services including private training, small group training, classes, and massage therapy (30, 60, or 90 minute sessions). New clients receive up to 45% discount on first session.
3. Telehealth Physical Therapy: Virtual PT sessions (20-30 minutes, 1:1 with therapist) for current patients unable to attend onsite. Payment varies by insurance plan.
4. Workplace Physical Therapy: Onsite PT services provided to employers. Includes pre-employment and return-to-work screens, ergonomic education, and individualized pain management strategies. Both insurance and non-insurance based plans available.
5. Sports Medicine Contracts: Athletic training and strength & conditioning programs contracted to schools, colleges, and professional teams. Services include per diem, seasonal/year contracts, and special events coverage.
6. Continuing Education Courses: Host-site for NAIOMT (North American Institute of Orthopedic Manual Therapy) courses and Herman & Wallace pelvic rehabilitation courses. Professionals from within and outside Marathon attend.
7. Summer Performance Enhancement Program: Four-week summer program serving 500+ students with pre-participation screens, corrective training, agility and conditioning. Program runs July-August with varying costs by school.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Marathon Physical Therapy & Sports Medicine operates 9 outpatient clinic locations across Greater Boston providing orthopaedic manual physical therapy, therapeutic exercise, fitness coaching, massage therapy, pelvic and perinatal health, sports medicine, and workplace physical therapy. The practice combines licensed PT-led evaluation and treatment with certified athletic trainers, strength & conditioning specialists, and massage therapists to deliver integrated musculoskeletal and wellness services. Specialized programs cover vestibular rehabilitation, aquatic therapy, telehealth, concussion management with IMPACT testing, ACL prevention, trigger point dry needling, dance medicine, and endurance athlete support.

Product overview

Marathon Physical Therapy & Sports Medicine operates as a multi-location outpatient physical therapy and wellness practice offering an integrated portfolio of services. The core offering is Physical Therapy (orthopaedic manual therapy, therapeutic exercise), complemented by Fitness Coaching and Massage Therapy for wellness support. Specialized programs include Pelvic & Perinatal Health, Sports Medicine (athletic training and strength & conditioning), Workplace Physical Therapy, Vestibular PT, Aquatic PT, Telehealth PT, Concussion Services, ACL Prevention, Trigger Point Dry Needling, Dance Medicine, and Runners & Triathletes services. Additional offerings include Continuing Education Courses (NAIOMT, Herman & Wallace) and a Summer Performance Enhancement Program for youth athletes. The company runs nine clinic locations across Massachusetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Physical Therapy Outpatient physical therapy services using orthopaedic manual therapy, therapeutic exercise, motor control exercises, and patient education, overseen by physical therapists from evaluation to discharge for adults and children needing rehabilitation.
• Fitness Coaching One-on-one and group-based fitness training delivered by Fitness & Wellness Coaches with exercise science degrees, including private training, small group training, and nutritional coaching.
• Massage Therapy Therapeutic massage services including therapeutic clinical massage (Swedish, deep tissue, myofascial release, trigger point therapy) and prenatal/postnatal massage sold in 30, 60, or 90 minute sessions.
• Pelvic & Perinatal Health Specialized physical therapy for pelvic floor dysfunction, prenatal and postpartum care, incontinence management, and pelvic pain delivered at the Dedham, Easton, Norton, Norwood, Pembroke, and Wellesley clinics.
• Sports Medicine Athletic training and strength & conditioning programs contracted to high schools, colleges, and professional sports teams, delivered by licensed athletic trainers and strength & conditioning coaches.
• Workplace Physical Therapy Onsite physical therapy services for employer clients including pre-employment and return-to-work screens, ergonomic education, individualized pain management, and musculoskeletal disorder reduction programs.
• Vestibular Physical Therapy Treatment for vestibular disorders causing vertigo, dizziness, visual disturbance, or balance issues through specialized manual therapy, visual training, sensory training, and balance exercises.
• Aquatic Physical Therapy Water-based physical therapy using hydrostatic pressure to increase circulation, reduce swelling, decrease joint stiffness, and improve mobility, available at the Norwood clinic.
• Telehealth Physical Therapy Virtual physical therapy delivered via video for existing patients unable to attend in-person, with 20-30 minute 1:1 sessions including exercise, education, and plan of care updates.
• Concussion Services Comprehensive concussion rehabilitation including evaluation with musculoskeletal, neurological, vestibular, and balance assessment, plus baseline IMPACT testing for athletes to support return-to-play decisions.
• ACL Prevention Program Evidence-based neuromuscular training program that educates athletes on ACL injury risk and teaches proper mechanics to reduce likelihood of injury.
• Trigger Point Dry Needling (TPDN) Technique in which certified physical therapists use solid monofilament needles to interrupt adhesions affecting tissue and movement health, available standalone or as part of comprehensive physical therapy plans.
• Dance Medicine Dance-specific physical therapy for injury prevention and rehabilitation including guest lectures, workshops, injury screens, cross training, and massage therapy for dancers.
• Runners & Triathletes Services Comprehensive endurance athlete services including Functional Movement Screen, video running analysis, blood lactate threshold testing, physical therapy, massage therapy, and private coaching.
• Continuing Education Courses Continuing education courses for physical therapists, athletic trainers, and other health professionals, hosted by Marathon at its Norwood clinic through its role as the only New England host-site for NAIOMT and a Herman & Wallace pelvic rehabilitation host-site.
• Summer Performance Enhancement Program Four-week summer youth athletic performance program serving 500+ middle and high school students annually with pre-participation screens, corrective exercise, strength and power training, and agility and conditioning.

Quantifiable outcome

• Serving 500+ students annually through Summer Performance Enhancement Program
• +2 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Beaver Country Day SchoolcoreStrategic or Co-development PartnerSports medicine partnership providing athletic training and PT services to school's athletic programs.
• Wheaton CollegecoreStrategic or Co-development PartnerSports medicine services for college athletics department and students.
• Sharon Public SchoolscoreStrategic or Co-development PartnerComprehensive sports medicine program for high school athletic department.
• Norwood High SchoolcoreStrategic or Co-development PartnerSports medicine program providing AT coverage and PT services for student-athletes.
• Mansfield High SchoolcoreStrategic or Co-development PartnerSports medicine partnership for athletic training and injury prevention.
• Norton High SchoolcoreStrategic or Co-development PartnerAthletic training services and sports medicine coverage for high school sports.
• Massachusetts MarauderscoreStrategic or Co-development PartnerSports medicine services for semi-professional football organization.
• Oliver Ames High SchoolcoreStrategic or Co-development PartnerAthletic training and PT services for high school athletic programs.
• Boston CannonscoreStrategic or Co-development PartnerProfessional ultimate frisbee team sports medicine and athletic training partnership.
• Women's Action InitiativeminorStrategic or Co-development PartnerWomen's health advocacy partnership supporting women's wellness initiatives.
• Boston Triathlon TeamminorStrategic or Co-development PartnerEndurance sports partnership providing PT and fitness services to triathlon athletes.
• Wampanoag Road RunnersminorStrategic or Co-development PartnerRunning club partnership for injury prevention and performance services.
• Sun Multisport EventsminorStrategic or Co-development PartnerMulti-sport event partnership for athlete services at events.
• Leukemia & Lymphoma Society Team in TrainingminorStrategic or Co-development PartnerCharity athletic program partnership providing PT support for endurance athletes.
• Team EnvisionminorStrategic or Co-development PartnerAthletic team partnership for sports medicine services.
• Share MayflowersminorStrategic or Co-development PartnerCommunity organization partnership for wellness initiatives.
• Bosoma Dance CompanyminorStrategic or Co-development PartnerDance medicine partnership providing specialized PT for dancers.
• Saint Joseph Preparatory High SchoolcoreStrategic or Co-development PartnerSchool sports medicine partnership for athletic training services.
• Stonehill CollegecoreStrategic or Co-development PartnerCollege athletics sports medicine partnership.
• Ursuline AcademycoreStrategic or Co-development PartnerSchool sports medicine partnership for athletic programs.
• Stoughton SchoolscoreStrategic or Co-development PartnerComprehensive sports medicine program for school district athletics.
• Newton South High SchoolcoreStrategic or Co-development PartnerHigh school athletic training and sports medicine services.
• Pembroke High SchoolcoreStrategic or Co-development PartnerAthletic training services for high school athletics.
• Marshfield Road RunnersminorStrategic or Co-development PartnerRunning club partnership for runner injury prevention services.
• NAIOMT (North American Institute of Orthopedic Manual Therapy)coreStrategic or Co-development PartnerMarathon is the only New England host-site for NAIOMT courses. Courses held at Norwood clinic include Lumbopelvic Spine, Lower Extremity, Upper Extremity modules.
• Herman & Wallace Pelvic Rehabilitation InstitutecoreStrategic or Co-development PartnerContinuing education partnership providing pelvic floor PT courses. Courses include Pelvic Floor Level 1, Coccydynia, and Pelvic Floor Level 2A.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Spaulding Rehabilitation Network: Hospital-affiliated rehabilitation network with sports medicine and outpatient PT programs across Massachusetts. Overlaps Marathon on orthopedic and sports medicine services but adds inpatient and hospital-brand reach.
• NovaCare Rehabilitation: Select Medical-owned national outpatient PT brand with broad sports medicine and workplace health services. Comparable in clinic model and worker comp / employer PT streams to Marathon's workplace business.
• ATI Physical Therapy: One of the largest US outpatient physical therapy operators with hundreds of clinic locations, including presence in Massachusetts. Operates a multi-modality outpatient PT model with employer and sports medicine adjacencies that overlap Marathon's offering.
• Hospital for Special Surgery (HSS) Sports Medicine: Nationally recognized sports medicine and orthopedic brand with outreach programs serving schools, colleges, and pro teams. Comparable in sports medicine positioning, continuing education leadership, and employer/team contract model.
• Select Medical / Select Physical Therapy: National operator of outpatient PT clinics along with broader post-acute and rehab services. Competes with Marathon for outpatient PT and sports medicine patients in Greater Boston and pushes employer/school contracts at scale.

Regional players

• Joint Ventures Physical Therapy: Boston-area outpatient PT practice with multiple locations emphasizing sports, orthopedic, and pelvic health. Highly comparable geographic and service-line overlap, though primary market is Boston proper rather than Marathon's suburban spread.

Direct peers

• Bay State Physical Therapy: Massachusetts-based outpatient physical therapy group operating multiple clinic locations across New England. Closest geographic and modality peer to Marathon given overlapping suburban Boston territory and similar outpatient PT + wellness positioning.
• ATI Workplace Solutions / Onsite Industrial Solutions: Specialized onsite employer PT and injury prevention provider. Direct comparability to Marathon's Workplace Physical Therapy stream with shared employer customers and onsite delivery model.
• Professional Physical Therapy: Multi-state outpatient PT practice offering orthopedic and sports PT, athletic training, and workplace services. Directly comparable in service mix and school/team contract model to Marathon.
• Excel Physical Therapy: Outpatient orthopedic and sports physical therapy group with multiple clinic locations. Comparable in clinical specialization (manual therapy, sports rehab) and school/team partnership strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/marathon_pt
• YouTubeyoutube.com/channel/UCdSDR0HkdERbDHNw1M67HTQ
• Facebookfacebook.com/marathonphysicaltherapy
• Instagraminstagram.com/marathon_pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marathon Physical Therapy & Sports Medicine, LLC