Marli

What Marli does

MARLI New York is a privately-held luxury fine jewelry brand founded in 2014 by Maral Artinian in New York City, operating across 17 owned boutiques globally as of May 2026. The brand designs and sells jewelry including bracelets, earrings, necklaces and pendants, rings, and anklets across eight named collections (Cleo by MARLI, LIFE, Tip-Top, Avenues, Empire, UNII, Rock by MARLI, and MARLI Timepieces), with materials spanning yellow gold, white gold, rose gold, full diamond, and gemstone variants. Pricing ranges from approximately $1,050 for entry-level anklets to $81,400 for high jewelry statement pieces. In April 2026, MARLI expanded into watchmaking with MARLI Timepieces, a Swiss-crafted collection ($4,900-$73,100) developed over five years and supported by acquisition of a Swiss watch manufacturer.

The brand's underlying technology stack includes MARLI Digital Certification, a blockchain-based authentication platform using the ntity.io protocol for provenance verification and ownership traceability, and Cegid Retail cloud-based management solutions with AI capabilities for retail operations. Distribution combines 17 owned boutiques in prime luxury locations (Madison Avenue, Paris, Geneva, Dubai Mall, Harrods London), e-commerce through marlinewyork.com with complimentary worldwide shipping, and selective department store and pop-up partnerships.

MARLI's go-to-market is direct-to-consumer with an experiential, brand-led motion: celebrity visibility (Cynthia Erivo, Rihanna, Tate McRae at the VMAs), regional brand ambassadors (Nadine Nassib Njeim for the Middle East), red-carpet placements, and architectural boutique design (Aranda\Lasch for Dubai; Pierre Koukjian artwork for Geneva) drive top-of-funnel awareness. The target customer is affluent individuals seeking architecturally-inspired, design-forward jewelry that combines New York design sensibility with Swiss craftsmanship precision, with growing emphasis on watch collectors and high jewelry buyers via the timepiece and 'A New York Affair' collections.

Name

Marli

Legal name

MARLI New York

Website

https://marlinewyork.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

MARLI New York is a luxury fine jewelry brand founded in 2014, selling bracelets, earrings, necklaces, rings, anklets, and timepieces across 17 global boutiques and e-commerce, serving affluent consumers seeking architecturally-inspired designs with Swiss craftsmanship.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

akta.pro secondary industry

Luxury Mechanical Watches (CRAKADAA)

Keywords

• Luxury fine jewelry
• Designer jewelry collections
• Gold and diamond jewelry
• Luxury timepieces
• High jewelry pieces

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Jewelry Sales: One-time purchase luxury jewelry sales across bracelets, earrings, necklaces, rings, and anklets in gold and diamond configurations. Price points range from entry-level gemstone pieces to high jewelry statement pieces.
2. Timepiece Sales: Luxury watch collection launched in 2026 with prices ranging from $4,900 to $73,100. Three case sizes (L23, L30, L35) in stainless steel, titanium, and 18k gold with mother-of-pearl dials and diamond-encrusted variants.
3. Product Care and Repair Services: Complimentary product care and repair services offered to customers, supporting the luxury brand experience and customer retention.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MARLI New York designs, manufactures, and sells luxury fine jewelry including bracelets, earrings, necklaces and pendants, rings, and anklets crafted in yellow gold, white gold, rose gold, with diamond and gemstone options. In April 2026, the brand expanded into watchmaking with the debut of MARLI Timepieces, a Swiss-crafted luxury watch collection featuring mother-of-pearl dials and diamond-encrusted variants priced from $4,900 to $73,100.

Product overview

MARLI New York is a luxury fine jewelry brand founded by Maral Artinian in 2014, combining classical craftsmanship with modern design inspired by urban architecture and European elegance. The brand offers a diversified portfolio spanning multiple product categories: fine jewelry (bracelets, earrings, necklaces/pendants, rings, anklets) across eight named collections (Cleo by MARLI, LIFE, Tip-Top, Avenues, Empire, UNII, Rock by MARLI, and MARLI Timepieces), material variants (Yellow Gold, White Gold, Rose Gold, Full Diamond, Gemstone, Full Gold), and featured seasonal collections (Summer Mood: Yellow Quartzite, Pink Claimed, Most Loved). The product lineup is organized into sub-brands differentiated by design aesthetic and target occasions, ranging from everyday wear to high jewelry pieces. In April 2026, MARLI expanded into watchmaking with the debut of MARLI Timepieces—a collection designed in New York and crafted in Switzerland featuring Swiss automatic movements, mother-of-pearl dials, and diamond-encrusted variants. The brand also offers MARLI Digital Certification, a blockchain-powered authentication platform using ntity.io protocol for verifying authenticity and ownership traceability of its luxury pieces.

Differentiator

Problem solved

Functional benefit

Brands

• Cleo by MARLI: A signature collection featuring architectural designs with colorful stones, gold, and diamonds.
• LIFE
• Tip-Top
• Avenues
• Empire
• UNII
• Rock by MARLI
• MARLI Timepieces

Products and services

• MARLI Fine Jewelry Luxury fine jewelry crafted in yellow gold, white gold, and rose gold with full diamond and gemstone options including colorful stones such as Black Onyx, Green Agate, Lapis Lazuli, Pink Quartzite, Turquoise, and Sea Blue Chalcedony, targeted at affluent individuals seeking architectural design pieces.
• MARLI Timepieces Debut watch collection designed in New York and crafted in Switzerland, featuring three case sizes (L23, L30, L35) in stainless steel, 18k gold, and titanium with mother-of-pearl dials and interchangeable straps. Swiss automatic movement (ETA 2892 A2) in the L35 model. Diamond-encrusted variants feature up to 400 brilliant-cut diamonds. Prices range from $4,900 to $73,100.
• A New York Affair High Jewelry Collection Brand's first high jewelry collection divided into five chapters inspired by New York City's essence, marking entry into the high jewelry segment with the 10-year anniversary milestone.
• Cleo by MARLI Signature jewelry collection featuring architectural-inspired designs with pyramid motifs, available in various stone options including Pink Quartzite, Green Agate, Black Onyx, Lapis Lazuli, Turquoise, and Sea Blue Chalcedony.
• LIFE Collection Collection featuring spinning pendants, hinged bangles, and hoop earrings with focus on meaningful simplicity and daily wear, including the LIFE Diamond Hinged Bangle at $11,500.
• Tip-Top Collection Link-style jewelry collection featuring collar necklaces, bracelets, rings, and drop earrings with geometric designs, including the Tip-Top Full Diamond Collar Necklace at $46,350.
• Avenues Collection Collection inspired by New York City's architectural motifs, featuring post earrings, statement chain necklaces, and statement earrings in yellow, white, and rose gold with diamond options.
• Empire Collection Statement jewelry collection featuring two-tone diamond pieces including the Empire Two-Tone Diamond Statement Pendant Necklace at $81,400, medium statement earrings, and large statement rings.
• UNII Collection Collection featuring gold and pavé diamond leather strap bracelets combining mixed materials for a fashion-forward look.
• Rock by MARLI Collection Edgy collection featuring bold designs inspired by urban architecture and modern luxury aesthetic.

Quantifiable outcome

• 17 global boutiques across major luxury markets
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• CegidcoreTechnology or IntegrationMARLI New York uses Cegid Retail solutions to craft a cohesive global retail experience. Cegid's cloud-based management solutions with AI capabilities enhance retail operations and organizational responsiveness.
• Nadine Nassib NjeimflagshipGTM or Marketing PartnerLebanese actress and former Miss Lebanon appointed as Regional Brand Ambassador for Middle East. Partnership rooted in shared values of bold identity, artistic freedom, and self-expression. Collaboration revealed at Cannes Film Festival.
• Pierre KoukjianminorStrategic or Co-development PartnerGeneva-based artist who created artworks for the MARLI New York Geneva boutique, adding local artistic dimension to the retail space.
• Aranda\LaschcoreStrategic or Co-development PartnerArchitectural studio collaborated with MARLI on custom interiors for Dubai Mall flagship boutique redesign, featuring metal screen monogram pattern, custom geometric carpeting, and VIP area with fluted marble wainscoting.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Mejuri: Toronto-based direct-to-consumer fine jewelry brand targeting similar millennial and Gen-X luxury consumers with everyday fine jewelry. Comparable on positioning and channel mix (DTC e-commerce plus owned retail), though MARLI sits at a higher price tier and has a stronger high-jewelry assortment.
• Aurate: New York-based fine jewelry brand with a similar DTC-plus-boutique model and direct competition for the same NYC luxury consumer. Operates at a lower price tier than MARLI but shares the founder-led, design-forward, ethically-positioned DNA.
• David Yurman: American luxury fine jewelry brand with a recognizable signature design language (cable motif) and a global boutique network. Comparable to MARLI on founder-led identity, premium price points, and US heritage.
• Messika: Paris-based luxury fine jewelry house built around diamond-centric designs with celebrity-driven marketing. Highly comparable to MARLI on architectural aesthetic, diamond-led product, and reliance on red-carpet visibility and Middle East expansion.

Broad incumbents

• Tiffany & Co. American luxury jewelry icon owned by LVMH. Overlaps with MARLI on NYC heritage, gold and diamond fine jewelry assortment, and global boutique distribution, but at dramatically larger scale and brand recognition.
• Boucheron: Paris-based Place Vendôme high jewelry house under Kering. Competes with MARLI in the high-jewelry and fine-jewelry tiers and operates in similar flagship locations globally, but at a much larger scale with deeper heritage.
• Graff: London-based high jewelry specialist renowned for statement diamond pieces. Comparable to MARLI's high-jewelry push and similar flagship presence in London and global luxury capitals.
• Pomellato: Italian fine jewelry house under Richemont known for architectural, color-forward designs. Shares MARLI's emphasis on distinctive design language, gold chain and link jewelry, and Italian/European craftsmanship cues.
• Cartier: Global luxury jewelry leader under Richemont with a heritage spanning more than 175 years. Overlaps with MARLI in high jewelry, premium gold/diamond products, and Middle East flagship presence, though at far greater scale and brand equity.
• Van Cleef & Arpels: High jewelry and fine jewelry house under Richemont with strong presence in Middle East and Asia. Competes with MARLI in the high-jewelry tier and shares the Middle East expansion priority, though at materially larger scale and heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_T1uV2PREka9ikSGHOV2OA/videos
• Facebookfacebook.com/marlistyle
• Instagraminstagram.com/marli
• Pinterestpinterest.com/Marli_NewYork
• Xx.com/marlistyle
• LinkedInlinkedin.com/company/marli-new-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marli