aranda lasch
Brooklyn- and Tucson-based design studio creating buildings, art, and software through material research and algorithmic processes, serving luxury fashion brands (DIOR, Fendi, Tom Ford, Valextra), cultural institutions (MoMA, Cooper Hewitt), and high-net-worth residential clients across the U.S., Qatar, and China.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What aranda lasch does
Aranda\Lasch is a Brooklyn- and Tucson-based design studio founded in 2003 by Benjamin Aranda, Joaquín Bonifaz, and Chris Lasch. The practice operates across three integrated disciplines: buildings (luxury retail facades for clients including DIOR, Fendi, Tom Ford, and Valextra; high-end residential projects such as Crossway House in China and a Rammed Earth House in Arizona; and public installations), art (museum-collected installations, sculptures, and a generative NFT line on Art Blocks Curated), and proprietary software (Enlace, Henge, Primitives, Cloud Weave, BasketMaker) that supports both internal design work and standalone digital art releases. The studio combines material research — notably a decade of work on basket construction, rammed earth, and Tohono O'odham indigenous housing — with computational and generative design processes, including machine-learning applications such as Cloud Weave's sky-imagery models and quasicrystal-based generative systems.
The studio's business model is commission-based, with projects acquired primarily through portfolio reputation, institutional placements, and industry awards rather than active sales. Pricing is project-specific and quoted per engagement; the studio does not publish rates. Revenue derives from architectural and design commissions (the dominant stream), art sales including ongoing NFT secondary royalties via Art Blocks, and a small direct-to-consumer online store for limited-edition objects. Customer segments are luxury fashion brands and their retail expansion programs, cultural institutions (MoMA, Cooper Hewitt Smithsonian, Denver Art Museum, Art Institute Chicago, TBA21), private residential clients including NBA players and developers, and collectors of digital and physical artworks. The studio maintains a boutique headcount of six core members and relies on extended collaborators for project execution.
aranda lasch firmographics
Firmographics- Name
- aranda lasch
- Legal name
- Aranda Lasch
- Website
- https://arandalasch.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Brooklyn- and Tucson-based design studio creating buildings, art, and software through material research and algorithmic processes, serving luxury fashion brands (DIOR, Fendi, Tom Ford, Valextra), cultural institutions (MoMA, Cooper Hewitt), and high-net-worth residential clients across the U.S., Qatar, and China.
- Ownership category
- akta.pro rank
Where aranda lasch is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
aranda lasch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Architectural Commissions: Commission-based design services for buildings, residential projects, and retail spaces for luxury brands.
- Art Sales: Sale of artistic works including sculptures, installations, and NFT-based digital art.
- Digital Art / NFT Revenue: Revenue from minting and selling digital art on blockchain platforms like Art Blocks Curated.
- Store / Print Sales: Sale of prints and physical objects through the studio's online store.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
aranda lasch product offering
Product offeringCore offering
Aranda \ Lasch is a design studio that creates buildings, art, and software through investigation of culture, materials, and algorithmic processes. The studio delivers commission-based architectural design (residential, commercial, and luxury retail spaces), custom art installations and sculptures, and proprietary generative software tools. Their work spans from small objects to large buildings, combining physical material experiments with generative algorithmic software.
Product overview
Aranda\Lasch is a design studio that creates three interconnected offerings: Buildings (architectural projects including residential homes, retail spaces, and public structures), Art (large-scale installations and sculptures), and Software (interactive generative tools). The studio's work is characterized by deep investigation of culture, materials, and algorithmic processes, combining physical material experiments with generative algorithmic software. Buildings projects range from Manhattan residences (Garden Apartment) to international projects (Crossway House in China, DIOR Femme in Qatar, Rammed Earth House in Arizona). Art projects include permanent installations like Another Circle and Cloud Weave, as well as NFT-based generative art (Primitives on Art Blocks Curated). Software tools such as Enlace, Henge, Primitives, Coiling, and Pixplot visualize the algorithmic thinking behind physical works. The portfolio emphasizes craft in both material and digital languages, with recurring themes around desert materials, indigenous collaboration, and geometric algorithms.
Differentiator
Problem solved
Functional benefit
Brands
- Coiling: Software tool developed by the studio for algorithmic design exploration.
- Enlace
- Henge
- Primitives
- Pixplot Primitives
- Cloud Weave
- Hatch
- Noise
Products and services
- Architectural Buildings Commission-based design and architectural services for residential homes (Garden Apartment, Bali House, Crossway House), retail flagship stores for luxury brands (DIOR Femme in Doha, Art Deco Project in Miami), and public buildings. Projects are acquired through portfolio reputation and direct client engagement.
- Art Installations Custom large-scale art installations and sculptures for museums, galleries, and public spaces. Notable works include Another Circle (3.5 acre limestone field), Cloud Weave (hanging metal arc constructions), Bundling (desert material baskets), and works held in MoMA, Cooper Hewitt, and Art Institute of Chicago permanent collections.
- Generative Software Tools Interactive generative software applications including Enlace, Henge, Coiling 2, Hatch, Noise, Rammed Earth, Pixplot, and Colorshift. These tools visualize and generate algorithmic patterns and often accompany physical art and building projects.
- Primitives Generative NFT art collection on Art Blocks Curated platform featuring 400 minted outputs based on quasicrystalline geometric blocks inspired by Dürer engravings. Includes interactive web application for viewing.
- DIOR Femme Facade 22-meter tall retail facade for DIOR in Doha, Qatar, featuring thermoformed solid surface flowing fins with grooved patterns. Largest and most complex solid surface application worldwide.
- Studio Store Prints and Objects Online store selling prints and physical objects produced from the studio's design work.
Quantifiable outcome
- 400 minted NFT outputs from Primitives collection
- +3 more outcomes
Companies that use aranda lasch
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles4 records
aranda lasch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature7 records
aranda lasch partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- Terrol Dew JohnsoncoreOngoing decade-long collaboration with Tohono O'odham artist, educator, and activist. Projects include We:sic 'em ki: (Everybody's Home), Bundling, Meeting the Clouds Halfway, Cloud Weave, and Baskets Archive. Johnson tragically passed away May 8, 2024 during the process of realizing his home.
- Front (Facade Consultant)majorFacade consulting for DIOR Femme project in Doha, Qatar. 22m tall facade with flowing fins made from solid surface.
- Seele (Facade Contractor)majorFacade contractor for DIOR Femme, the largest most complex solid surface application worldwide.
- Rosskopf + Partner (Solid Surface Manufacturer)majorManufactured the thermoformed solid surface fins for DIOR Femme project.
- Schuler (Facade Engineer)majorEngineering partner for DIOR Femme facade design.
- DACRA, L Real EstatemajorDeveloper for Art Deco Project in Miami Design District.
- SB ArchitectsminorExecutive architect for Art Deco Project.
- Berenblum Busch ArchitectsminorArchitect of Record for Valextra Bal Harbour boutique.
- Audra Manzano ArchitectminorArchitect of Record for Marli New York Hudson Yards store.
- Turen Design InstituteminorLDI (Local Design Institute) for Crossway House in China.
- Audra Manzano Architect, PLLCminorArchitect for Garden Apartment project in Manhattan.
- NY Construction and StoneminorGeneral contractor for Garden Apartment.
- Blue Plant LLCminorLandscape architect for Garden Apartment.
- Taylor Bros. ConstructionminorConstruction contractor for Another Circle public space.
- Molly McKnightminorLighting designer for DIOR Femme project.
- Island Planning CorporationminorLandscape designer for Art Deco Project.
- Alexandra Cunningham CameronminorCurator for Meeting the Clouds Halfway at MOCA Tucson.
- G4 (Executive Architect)minorExecutive architect for DIOR Femme.
- Blueprint (Local Contractor)minorLocal contractor for DIOR Femme.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
aranda lasch competitors and assessment
Company assessmentDirect peers
- THEVERYMANY (Marc Fornes): Computational/algorithmic design studio producing architectural-scale installations through custom code. The most directly comparable peer on the algorithmic + physical fabrication pipeline.
- Heatherwick Studio: London-based design studio creating buildings, objects, and public installations. Closest comparable to Aranda\Lasch in combining architecture, sculpture, and brand commissions across luxury, cultural, and public-sector clients.
- Snøhetta: Multi-disciplinary architecture and design practice spanning buildings, interiors, landscapes, and brand identity. Comparable in its cross-category output, though larger in scale and broader in geography.
- Studio Gang: Architecture and urban-design practice with research-driven, material-exploratory approach. Comparable in blending architecture with environmental research and exhibition work for cultural institutions.
- Studio Olafur Eliasson: Berlin-based studio operating at the intersection of art, architecture, and climate research. Comparable in producing large-scale permanent installations, museum exhibitions, and architecture for cultural institutions.
- Refik Anadol Studio: Generative AI art and data-sculpture studio producing immersive installations and NFT collections. Closest comparable peer on the generative-art-meets-physical-installation axis with digital-native revenue (NFTs).
- teamLab: Interdisciplinary art collective creating large-scale immersive digital and physical installations with museum commissions worldwide. Comparable in blending algorithmic systems with permanent cultural-institution installations.
- Sou Fujimoto Architects: Experimental architecture practice producing buildings and installations characterized by geometric and algorithmic logic. Comparable on signature-built-form language and museum/institutional commissions.
- Neri&Hu Design and Research Office: Shanghai-based architecture and design research practice spanning buildings, interiors, and product. Comparable in cross-disciplinary output and Asia-based luxury/cultural work.
Emerging players
- MOS Architects: Small experimental architecture studio working at the intersection of research, fabrication, and built work. Comparable in small-team size and signature experimental output, though less focused on luxury retail commissions.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
aranda lasch social profiles
Digital presencearanda lasch financial estimates
Financial estimateRevenue estimate
Valuation estimate
aranda lasch leadership team
Management profileNumber of profiles
Profiles6 records
aranda lasch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
aranda lasch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about aranda lasch
What does aranda lasch do?
Aranda \ Lasch is a design studio that creates buildings, art, and software through investigation of culture, materials, and algorithmic processes. The studio delivers commission-based architectural design (residential, commercial, and luxury retail spaces), custom art installations and sculptures, and proprietary generative software tools. Their work spans from small objects to large buildings, combining physical material experiments with generative algorithmic software.
Is aranda lasch a public or private company?
aranda lasch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was aranda lasch founded?
aranda lasch was founded in -1.
Where is aranda lasch based?
aranda lasch is headquartered in Brooklyn, United States, in the North America region.
How does aranda lasch make money?
Four revenue lines are on record. Architectural Commissions are the primary driver. The others are art Sales, digital Art / NFT Revenue and store / Print Sales.
Who are aranda lasch's main competitors?
Direct peers on record are THEVERYMANY (Marc Fornes), Heatherwick Studio, Snøhetta, Studio Gang, Studio Olafur Eliasson, Refik Anadol Studio, teamLab, Sou Fujimoto Architects and Neri&Hu Design and Research Office. MOS Architects is listed as an emerging player.
Does aranda lasch have an API?
No public API is recorded for aranda lasch.