Rooh

What Rooh does

Rooh is a privately held progressive Indian restaurant chain operating three dine-in locations: San Francisco (333 Brannan Street, SoMa), Palo Alto (473 University Avenue near Stanford), and New Delhi (Ambawatta One Complex, Mehrauli, in a 150-year-old haveli with rooftop Qutub Minar views). The concept blends traditional Indian culinary sensibilities with contemporary techniques, California produce in the US units, and an artisanal cocktail program built on Indian spices, botanicals, and house-made infusions. Each location delivers lunch or dinner service with hours spanning weekday and weekend operations, and the New Delhi unit operates with extended late-night hours from 12:30pm to 1:00am daily.

The company generates revenue from four streams: dine-in service (per-cover spending on food and cocktails), takeout and delivery through its own Toasttab storefront and third-party aggregators (DoorDash, Grubhub, Uber Eats, Caviar, and EazyDiner reservations for Delhi), corporate catering (per-person fees, custom menus for larger events, and tray options for smaller groups), and private events and private dining (room reservations, minimum spends, and custom packages for corporate dinners, celebrations, and special occasions). Pricing is transaction-based with no published menu pricing; ancillary fees include a $30-$50 tiered corkage, a $30 cake-cutting charge, and a $10 non-refundable reservation deposit for groups of four or more.

Rooh's technology footprint is entirely third-party SaaS (Toasttab, Tripleseat, Mapbox, Google Maps, Popmenu, Level Access). The company invests in content-driven organic marketing via an SEO-optimized blog targeting occasion-based and location-specific queries, and pursues corporate catering and private events as a growth lever alongside rotating limited-time regional menus (e.g., the August 2025 South Bound menu and the October 2025 Dham Himachal Pradesh experience). Customer segments include affluent diners seeking elevated Indian cuisine, Silicon Valley corporate clients, celebration hosts, and couples, with the San Francisco location carrying Michelin Guide recognition in 2021 and 2025.

Name

Rooh

Website

https://roohrestaurants.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Rooh is a privately held progressive Indian restaurant chain operating three dine-in locations in San Francisco, Palo Alto, and New Delhi, serving affluent diners, Silicon Valley corporate clients, and celebration hosts with contemporary Indian cuisine, artisanal cocktails, catering, and private events.

Ownership category

akta.pro rank

Product category

Progressive Indian Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Progressive Indian restaurant
• Fine dining
• Cocktail bar
• Private dining events
• Corporate catering

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Service: ROOH generates revenue primarily through dine-in service at its three restaurant locations (San Francisco, Palo Alto, and New Delhi). The restaurant serves dinner and select lunch/brunch services, offering modern Indian cuisine and artisanal cocktails. Revenue is generated through per-customer spending on food and beverages.
2. Takeout and Delivery: ROOH offers online ordering for takeout and partners with third-party delivery platforms (DoorDash, Caviar, Grubhub, Uber Eats) to generate additional revenue from food delivery orders.
3. Catering Services: ROOH provides corporate catering services for business lunches, dinners, and special occasions. For smaller groups, tray options are available from their menu. For large events, custom catering menus are created. Revenue is generated through per-person catering fees.
4. Private Events and Private Dining: ROOH hosts private events including corporate dinners, executive meetings, team celebrations, birthday dinners, graduation parties, and engagement celebrations. Revenue is generated through room reservations, minimum spend requirements, and custom event packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Rooh is a progressive Indian restaurant and cocktail bar chain operating three locations (San Francisco, Palo Alto, New Delhi) that serves modern Indian cuisine reimagined with international culinary techniques and seasonal California produce. The restaurants offer dine-in service, handcrafted cocktails inspired by Indian flavors, private dining rooms for events, corporate catering, and takeout/delivery via direct and third-party platforms. The Palo Alto location offers a happy hour program and specialized vegetarian menu, while the New Delhi location features rooftop dining with Qutub Minar views from a 150-year-old haveli.

Product overview

Rooh is a progressive Indian restaurant chain operating three locations: San Francisco (333 Brannan Street), Palo Alto (473 University Ave), and New Delhi (Ambawatta One Complex, Mehrauli). The core offering is contemporary Indian cuisine reinterpreted with international techniques, complemented by artisanal cocktail programs at each location. Each restaurant provides full dining services including dinner, drinks, and desserts menus, supplemented by online ordering (via Toasttab, DoorDash, Grubhub, Uber Eats, Caviar), private dining rooms for events, and catering services. The Palo Alto location offers happy hour programming and specialized vegetarian menus. The New Delhi location features rooftop dining with Qutub Minar views. Corporate catering services extend to the broader Silicon Valley area. The company positions itself for business dining, celebrations, and special occasions with private event capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooh San Francisco Progressive Indian restaurant and cocktail bar located at 333 Brannan Street in San Francisco. Offers contemporary Indian cuisine with California produce, artisanal cocktails, and private dining options for parties up to 8 guests. Open Monday-Thursday (11:30am-2:30pm, 5:00pm-9:30pm), Friday (11:30am-2:30pm, 5:30pm-10:00pm), Saturday (5:30pm-10:00pm), and Sunday (5:30pm-9:30pm).
• Rooh Palo Alto Progressive Indian restaurant and cocktail bar at 473 University Ave in Downtown Palo Alto near Stanford University and Silicon Valley. Features modern Indian cuisine, happy hour program, private dining rooms, and catering services for corporate and social events. Open with extended hours including lunch service.
• Rooh New Delhi International Indian restaurant and cocktail bar located in Ambawatta One Complex, a 150-year old haveli in Mehrauli near the iconic Qutub Minar. Features rooftop dining with Qutub Minar views. Open Monday-Sunday 12:30pm-1:00am.
• Private Dining Events Private event hosting for parties of 7 or more guests at Palo Alto and 9 or more at San Francisco. Includes options for rehearsal dinners, corporate functions, birthday dinners, graduation parties, and engagement celebrations with custom packages. San Francisco includes corkage policy ($30 first bottle, $50 second), cake service ($30 cutting fee), and street parking availability.
• Catering Services Off-site catering service for business lunches, dinners, and special occasions. Offers tray options for smaller groups and custom menus for large events. Corporate catering covers Palo Alto, Stanford, Menlo Park, Mountain View, and surrounding Silicon Valley areas with custom menus for team lunches, executive meetings, client presentations, and company celebrations.
• Happy Hour at Rooh Palo Alto Handcrafted cocktails and Indian-inspired small plates served during happy hour at Rooh Palo Alto. Features signature cocktails, premium spirits, and shareable plates in a welcoming atmosphere.
• Vegetarian Indian Cuisine at Rooh Palo Alto Specialized vegetarian Indian menu featuring dishes made with seasonal vegetables, fresh herbs, premium dairy, and house-ground spices. Designed for vegetarians and plant-based diners at Rooh Palo Alto.
• Gift Cards Gift card program available for purchase. Can be used across Rooh locations for dining experiences.

Quantifiable outcome

• Michelin Guide recognition for San Francisco location (2021, 2025)

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Six partnerships are on record, tiered minor and core.

• DoorDashminorChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order ROOH food for delivery through the DoorDash platform. Available at both San Francisco and Palo Alto locations.
• Uber EatsminorChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order ROOH Palo Alto food for delivery through the Uber Eats platform.
• GrubhubminorChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order ROOH food for delivery through the Grubhub platform. Available at both San Francisco and Palo Alto locations.
• CaviarminorChannel Partner/ Reseller/ DistributorDelivery partnership allowing customers to order ROOH San Francisco food for delivery through the Caviar platform.
• EazyDinerminorChannel Partner/ Reseller/ DistributorReservation platform partnership for ROOH New Delhi, allowing customers to book tables through the EazyDiner platform.
• Ambawatta One ComplexcoreStrategic or Co-development PartnerROOH New Delhi is housed within Ambawatta One, a refurbished 150-year old haveli heritage property. This location partnership provides ROOH with a unique venue featuring rooftop terrace with Qutub Minar views.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Copra Restaurant: San Francisco-based modern Indian restaurant with a comparable contemporary Indian cuisine positioning, sit-down dining, and cocktail program. Directly competes with ROOH San Francisco for the same upscale Indian dining occasions.
• Besharam Restaurant: San Francisco Indian restaurant by chef Heena Patel serving progressive Indian cuisine. Closely comparable to ROOH in cuisine concept, regional Indian approach, and Bay Area target market.
• Amber India Restaurant: Bay Area upscale Indian restaurant chain with multiple locations serving elevated Indian cuisine. Comparable to ROOH for corporate dining and special occasions in the same geographic market.
• Indian Accent (New Delhi): Michelin-starred progressive Indian fine dining restaurant in New Delhi. Directly comparable to ROOH New Delhi in cuisine philosophy, target customer (upscale diners/business entertaining), and Indian market positioning.
• Dosa Restaurant: Long-running San Francisco South Indian restaurant serving elevated regional Indian cuisine. Comparable to ROOH in cuisine positioning and Bay Area target market, though more casual and South-Indian-focused.
• Rasa (Berkeley): Berkeley-based contemporary Indian restaurant with a chef-driven, modern approach. Comparable to ROOH in cuisine philosophy and in its appeal to Bay Area diners seeking non-traditional Indian dining.

Broad incumbents

• Junoon (New York): Michelin-starred modern Indian restaurant in NYC. Comparable as a benchmark for upscale progressive Indian dining in the US diaspora, though it operates in a different city and benefits from NYC's denser fine-dining traffic.
• Tamarind Indian Restaurant: Established US Indian fine dining chain with multiple locations. Comparable to ROOH in upscale Indian segment though broader menu and chain economics versus ROOH's chef-driven concept.
• Bukhara (New Delhi): Legendary North Indian fine dining restaurant at ITC Maurya, New Delhi. Comparable as a high-end Indian dining destination in the same Delhi market for corporate and tourist fine-dining occasions.

Regional players

• August Provisions (San Francisco): Bay Area restaurant offering elevated modern cuisine. Comparable as a regional fine-dining peer competing for the same corporate dining and special-occasion spend in the South Bay and San Francisco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/roohsf
• LinkedInlinkedin.com/company/rooh-sf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooh