OutsidePR
- Company typePrivate
- Founded1995
- HeadquartersSausalito, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
OutsidePR firmographics
Firmographics- Name
- OutsidePR
- Legal name
- OutsidePR
- Website
- https://outsidepr.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
OutsidePR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where OutsidePR is headquartered
LocationHeadquarters
- HQ city
- Sausalito
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OutsidePR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Public Relations Services: Professional PR services including publicity, crisis communication, media planning, and brand storytelling for outdoor and active lifestyle brands. Operates as boutique agency delivering big-firm results without big-firm costs.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
OutsidePR product offering
Product offeringCore offering
OutsidePR is a boutique public relations agency delivering integrated communications services — publicity, events and activations, crisis communication, media planning, influencer/ambassador programs, J.E.D.I.A. consulting, creative services, affiliate marketing, and international operations — to active lifestyle and outdoor brands. The agency secures coverage across endemic outdoor media and mainstream consumer outlets, positioning clients within broader cultural conversations.
Product overview
OutsidePR is a boutique public relations agency that operates as a single unified service offering rather than a platform with distinct products or modules. The agency provides a comprehensive suite of PR services including publicity, events and activations, crisis communication, media planning, influencer/ambassador programs, J.E.D.I.A. consulting, creative services, affiliate marketing, and international operations support. These services are delivered collectively as integrated communications solutions rather than as separate product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Publicity
Quantifiable outcome
- 118 hits and 126+ million impressions for KIPRUN launch day
- +2 more outcomes
Companies that use OutsidePR
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles2 records
OutsidePR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
OutsidePR partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Michelle Bates / The OutsiderscoreIndustry veteran Michelle Bates joins as Australian-based Public Relations Director to co-lead ANZ region expansion. Formerly of Bango PR and founder of content agency The Outsiders. Brings deep local market knowledge in sports and technology PR to support both local brands entering North America and North American brands entering ANZ markets.
- Ma'wa Collectiveminor2026 J.E.D.I.+ Program partner - largest adventure travel company for Muslims, hosting experiences designed and curated for Muslim women in the US and internationally. Provides women-only, beginner-friendly and faith-based outdoor experiences.
- PYNRSminor2026 J.E.D.I.+ Program partner - performance streetwear brand founded by Sidney Baptista in 2020 to create space and opportunity for underrepresented communities in running. Extends beyond apparel into media, experiences, and the PYNRS Network platform.
- Take the Leadminor2026 J.E.D.I.+ Program partner - first-ever running and outdoor industry retreat, co-founded by Alison Mariella Désir and Martha Garcia in 2022, centering experiences of women and femmes of color with mission to validate, support, and lead change in the running industry.
- Running Industry Diversity Coalition (RIDC)minorPast program partner led by Executive Director Kiera Smalls. Works to unite the running industry to improve inclusion, visibility and access for Black, Indigenous and other people of color.
- Varlo SportsminorPast program partner - Black, Indigenous and Other People Color (BIPOC) owned-and-led cycling and multisport brand led by founder/CEO Soj Jibowu, co-founder CBO Jacob Brown, and COO Ed Chang. Mission to empower all humans through performance apparel.
- The L.A. FoundationminorPast program partner founded by Kieren Britton - inclusive foundation supporting women+, nonbinary adventurers and allies in the outdoors through events, scholarships and education.
- The Kwek SocietyminorPast program partner founded by Eva Marie Carney - provides period care and support to Indigenous students and communities through supplies and educational materials while celebrating menstruation.
- Black Girls HikeminorPast program partner founded by Asia Bright - highlights and presents Black women and POC in nature through outdoor adventures and storytelling to reconnect BIPOC communities with nature worldwide.
- Camp YoshiminorPast program partner founded by Chef Rashad Frazier with wife Shequeita and brother Ron - creates and leads adventure trips where Black travelers and allies can unplug and reconnect with nature.
- Outdoor Diversity AllianceminorPast program partner founded by Teresa Baker - addresses systemic issues in the outdoor industry related to Diversity, Equity, and Inclusion through collective action centering historically underrepresented communities.
- AWE Summit ScholarshipminorPast program partner led by founder/Executive Director Sunny Stroeer - nonprofit advancing gender equity on and off the mountain through women's mountaineering stipends.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
OutsidePR competitors and assessment
Company assessmentDirect peers
- Backbone Media: Carbondale, CO-based PR and digital media agency focused on outdoor, active lifestyle, and endurance brands. Direct competitor to OutsidePR in the same niche, serving similar enterprise outdoor clients with relationship-driven publicity services.
- DHX (Denver-based outdoor PR): Boutique outdoor industry PR and marketing agency serving active lifestyle brands. Competes directly with OutsidePR for publicity, influencer, and event activation engagements in the outdoor/endurance verticals.
- Carve Communications: Boulder, CO-based boutique PR agency specializing in outdoor, fitness, and wellness brands. Directly comparable in size and client mix, with a similar dual mainstream/endemic media positioning to OutsidePR.
- Powerhouse Communications: Outdoor industry PR and communications agency working with endurance, active lifestyle, and outdoor brands. Same vertical specialization, similar boutique-service model, and overlapping target clients.
- Walker Communications: Active lifestyle and outdoor PR boutique with deep media relationships in running, cycling, and endurance. Competes with OutsidePR for the same enterprise outdoor brand roster.
- Bango PR: Australia-based PR agency specializing in sports, technology, and active lifestyle. Directly comparable to OutsidePR's ANZ expansion thesis; Michelle Bates (now at OutsidePR) was formerly of Bango PR.
Broad incumbents
- Edelman: Global communications and PR network with a sports and lifestyle practice. Larger incumbent that competes for enterprise outdoor brand budgets through scale, but lacks OutsidePR's boutique focus and endemic outdoor depth.
- WE Communications: Global communications agency with deep consumer and technology practices. Competes for larger outdoor/active lifestyle accounts where scale and integrated communications matter, but is not specialized in the outdoor niche.
- Allison+Partners: Mid-sized global PR firm with consumer, lifestyle, and sport practices. Competes for outdoor brand accounts at the mid-market level; broader portfolio than OutsidePR but less endemic depth.
Emerging players
- The Brand Amp: Smaller outdoor and active lifestyle PR agency serving emerging and mid-market brands. Niche overlap with OutsidePR but typically works with smaller clients than OutsidePR's enterprise roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
OutsidePR social profiles
Digital presenceOutsidePR financial estimates
Financial estimateRevenue estimate
Valuation estimate
OutsidePR leadership team
Management profileNumber of profiles
Profiles6 records
OutsidePR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OutsidePR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OutsidePR
What does OutsidePR do?
OutsidePR is a boutique public relations agency delivering integrated communications services — publicity, events and activations, crisis communication, media planning, influencer/ambassador programs, J.E.D.I.A. consulting, creative services, affiliate marketing, and international operations — to active lifestyle and outdoor brands. The agency secures coverage across endemic outdoor media and mainstream consumer outlets, positioning clients within broader cultural conversations.
Is OutsidePR a public or private company?
OutsidePR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OutsidePR founded?
OutsidePR was founded in 1995. It employs 1 to 10 people.
Where is OutsidePR based?
OutsidePR is headquartered in Sausalito, United States, in the North America region.
How does OutsidePR make money?
One revenue line is on record: public Relations Services.
Who are OutsidePR's main competitors?
Direct peers on record are Backbone Media, DHX (Denver-based outdoor PR), Carve Communications, Powerhouse Communications, Walker Communications and Bango PR. Broad incumbents are Edelman, WE Communications and Allison+Partners. The Brand Amp is listed as an emerging player.
Does OutsidePR have an API?
No public API is recorded for OutsidePR.
What industry is OutsidePR in?
OutsidePR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B), with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 54182 and its SIC code is 7310.