What CGPR does

CGPR is an integrated marketing and communications firm founded in 1993 by Chris Ann Goddard and headquartered in Marblehead, Massachusetts, with a second office in Tempe, Arizona. The firm serves consumer active lifestyle brands at the intersection of outdoor, fashion, sustainability, and consumer technology, delivering services including strategic counsel, media relations, events and experiential, social media and content marketing, influencer and ambassador programs, thought leadership, media training, crisis counsel, corporate communications, and government affairs.

The firm operates as a division of Off Madison Ave, a Global Creativity Collective built on behavioral marketing science, which extends CGPR's reach into creative, digital innovation, and paid media. Its client base includes enterprise accounts such as adidas Outdoor, KEEN, LOWA, Patagonia, Merrell, Sperry, Vibram, Nite Ize, W.L. Gore & Associates, and Outdoor Retailer, alongside mid-market clients and selected technology-adjacent engagements (e.g., Alef Aeronautics).

The business model is professional services on retainer and project-based engagements, sold through direct enterprise relationships with senior leadership involved in client work. Headcount is reported at 1-10 employees, making CGPR a boutique AOR-style firm that derives revenue concentration from a small set of multi-year anchor accounts rather than distributed volume. No public pricing, revenue, or funding disclosures are available.

Name

CGPR

Legal name

Consumer Active Lifestyle PR Firm | CGPR

Website

https://cgprpublicrelations.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

CGPR is a 30+ year boutique public relations and integrated marketing firm specializing in consumer active lifestyle brands at the intersection of outdoor, fashion, sustainability, and technology, operating as a division of Off Madison Ave.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Consent, Preference & Privacy Management (CMP) (BPAFAFAL)

Keywords

• Public relations services
• Media relations
• Integrated marketing communications
• Consumer lifestyle PR
• Crisis communications

Headquarters

HQ city

Marblehead

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR and Communications Services: CGPR generates revenue through providing integrated marketing and communications services to consumer active lifestyle brands. As an agency, they work on retainer and project-based engagements, offering strategic counsel, media relations, events, social media, and content marketing services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CGPR is an integrated marketing and communications firm that provides public relations and strategic communications services to consumer active lifestyle brands at the intersection of fashion, outdoor, sustainability, and technology. The firm delivers strategic counsel, media relations, events and experiences, social media and content marketing, influencer and ambassador programs, thought leadership and public affairs, media training and crisis counsel, corporate communications and reputation management, and government affairs under retainer or project-based engagements.

Product overview

CGPR is an integrated marketing and communications firm offering a unified suite of PR services rather than a software platform or modular product. As a division of Off Madison Ave (a Global Creativity Collective), CGPR delivers professional services including Strategic Counsel, Media Relations, Events and Experiences, Social Media & Content Marketing, Influencer & Ambassador Programs, Thought Leadership & Public Affairs, Media Training & Crisis Counsel, Corporate Communications & Reputation Management, Crisis Management, and Government Affairs. The services are offered as an integrated portfolio focused on active consumer lifestyle brands at the intersection of fashion, outdoor, technology, and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Counsel Strategic PR counsel aligning communications with client business goals to deliver measurable results. Offered to consumer active lifestyle brand clients.
• Media Relations Building trusted media relationships and securing meaningful coverage across digital, print, and broadcast channels for consumer active lifestyle brands.
• Events and Experiences Planning and executing trade shows, brand launches, media trips, and experiential activations that create brand moments resonating with target audiences.
• Social Media and Content Marketing Strategy, content creation, and community management across social platforms to engage consumer audiences and support brand storytelling.
• Influencer and Ambassador Programs Matching authentic creator and athlete voices to brands to extend reach and credibility with target consumer audiences.
• Thought Leadership and Public Affairs Positioning executives and brands in priority industry, policy, and media conversations to build credibility, influence, and public-affairs standing.
• Media Training and Crisis Counsel Preparing executives for media interviews and crisis situations, ensuring messaging stays clear, on-brand, and on-the-record under pressure.
• Corporate Communications and Reputation Management Shaping corporate narratives that strengthen trust with stakeholders, employees, and the public; supporting ongoing reputation management for client brands.
• Crisis Management Rapid-response crisis communications to protect brand reputation, manage stakeholder communications, and restore public confidence during high-stakes incidents.
• Government Affairs Navigating policy, advocacy, and regulatory environments to advance brand and industry priorities, leveraging the founding team's public-affairs experience.

Quantifiable outcome

• 4.02 billion UMV reach for Alef Aeronautics
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Off Madison AvecoreStrategic or Co-development PartnerCGPR is a division of Off Madison Ave, a Global Creativity Collective built on the science of Behavioral Marketing and human insight. Together, they connect brands with a full suite of integrated marketing services, including PR, creative, social media, digital innovation, and paid media, backed by strategies designed to move people and inspire lasting behavioral change.

Scale indicators10 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Factory PR: Factory PR is a boutique PR and communications agency focused on lifestyle, fashion, and consumer brands — directly overlapping CGPR's target verticals with similar service offerings and boutique scale.
• Matter Communications: Matter Communications is a mid-size consumer PR agency mentioned in CGPR team bios (Jason Domenech, Jason Silva both previously worked there). It serves consumer, tech, and lifestyle brands with comparable mid-market and enterprise engagements.
• M Booth: M Booth is an independent consumer and lifestyle PR agency comparable to CGPR in vertical focus (lifestyle, fashion, food, beverage) and integrated communications model, though larger in scale.
• Verde Brand Communications: Verde is a PR and brand communications agency specializing in the outdoor, active lifestyle, and consumer goods sectors — nearly identical client verticals to CGPR. Both target similar AOR engagements with lifestyle brands.
• Walker Sands: Walker Sands is an integrated B2B and consumer PR/marketing agency mentioned in CGPR team bios (Jason Domenech, Jason Silva both previously worked there). Comparable in size and service model, serving consumer and tech brands.
• DKC Public Relations: DKC is a mid-sized consumer/lifestyle PR agency mentioned in CGPR team bios (Mary Beth Golden previously oversaw accounts there). DKC serves similar lifestyle, fashion, and consumer brand clients with integrated communications services.
• Backbone Media: Backbone Media is a PR and digital media agency focused on the active lifestyle, outdoor, and endurance markets — directly comparable to CGPR's core verticals. Both serve outdoor and consumer lifestyle brands with similar service offerings.

Broad incumbents

• 5W Public Relations: 5WPR is a larger, established consumer and lifestyle PR agency operating broadly across consumer, lifestyle, and corporate communications — overlapping with CGPR's verticals but serving a broader portfolio of clients.
• Edelman: Edelman is the world's largest PR firm with a consumer/lifestyle practice that overlaps CGPR's verticals. As a broad incumbent, Edelman offers similar services but at much greater scale and across many industries beyond lifestyle.
• Weber Shandwick: Weber Shandwick is a global PR and communications network with a consumer marketing practice. It competes with CGPR for enterprise consumer brand mandates but operates as a broad incumbent across many industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CGPRMarblehead
• Facebookfacebook.com/CGPRPublicRelations
• LinkedInlinkedin.com/company/cgpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CGPR