What UpOnly does

UpOnly is a private Web3-as-a-Service platform founded in 2021 in Bangkok, Thailand, operating as part of the NAKA Ventures group. The company describes itself as a one-stop Web3 services platform offering tools across the crypto project lifecycle, including fundraising (ICO Platform, Staking, FundFolio data), trading and marketplace (UPO Swap powered by Orion Protocol, Marketplace), financial services (NFT-based Lending), community engagement (Tournaments, Gachapon, TrackMate KOL tracker, Project Quality Evaluation), and marketing (Blog, Banner Ads, Daily News). Its native utility token, UPO, is listed on KuCoin (UPO-USDT) and integrated with Coinbase Wallet. The platform is built around a self-serve, product-led model with open APIs (Marketplace Open API and Loot Box Open API) that allow external projects to embed UpOnly functionality.

The underlying technology is a modular Web3 platform that integrates with third-party infrastructure rather than building core DeFi execution in-house: trading is delegated to Orion Protocol via UPO Swap, wallet connectivity is delegated to Coinbase Wallet, and token liquidity is provided by KuCoin. The platform's revenue mechanics are described as a hybrid of token-driven utility (subscription-like access to features), platform service fees (ICO, staking, marketplace), API licensing, and advertising. No pricing tiers, revenue figures, funding rounds, or named institutional investors are disclosed. The company operates with 1-10 employees and has no public management team disclosures.

UpOnly's primary customer segments are horizontal: crypto projects and Web3 startups seeking full-stack launch support, and crypto investors and token holders participating in the platform's economy. Distribution is primarily through the self-serve web platform, exchange liquidity (KuCoin), and OEM/API integrations. The most material industry signal in the data is the October 2025 purchase of a $25 million NFT by Coinbase to trigger the restart of UpOnly's crypto podcast, which provides high-profile validation but does not constitute a commercial revenue signal.

Name

UpOnly

Legal name

UpOnly

Website

https://uponly.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

UpOnly is a Web3-as-a-Service platform offering self-serve tools — fundraising, staking, marketplace, lending, and community engagement modules — to crypto projects and token holders, operated under NAKA Ventures from Bangkok.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Token Economy ($UPO): Native platform token used for transactions, access to exclusive features, rewards, and services within the UpOnly ecosystem
2. Platform Services: Ready-to-use tools for fundraising (ICO), staking, marketplace, and other Web3 services offered to crypto projects
3. API Licensing: Open API access for marketplace and loot box features that projects can integrate for a fee
4. Advertising and Promotions: Banner ads and marketing tools for projects seeking visibility

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

UpOnly is a Web3-as-a-Service platform that provides crypto projects with ready-to-use tools spanning the full project lifecycle, including an ICO fundraising platform, staking, NFT-based lending, a digital asset marketplace, a decentralized swap (UPO Swap, powered by Orion Protocol), community engagement features (tournaments, KOL tracking, project quality voting), marketing tools (banner ads, blog, daily news), and open APIs (Marketplace and Loot Box). The platform is unified by the native UPO utility token used for transactions, rewards, and access to features.

Product overview

UpOnly is a Web3-as-a-Service platform offering a comprehensive suite of crypto project tools as a unified ecosystem. The platform operates on a modular architecture centered around UPO Token, combining core trading services (UPO Swap powered by Orion Protocol, Marketplace) with financial services (Lending for NFT-based loans, Staking, ICO Platform, FundFolio), community engagement tools (Tournaments, TrackMate KOL tracker, Project Quality Evaluation via community voting), marketing solutions (Blog, Banner Ads, Daily News), and open developer APIs (Marketplace Open API, Loot Box Open API). The platform also features gamification elements through Gachapon and Loot Box rewards to drive user engagement.

Differentiator

Problem solved

Functional benefit

Brands

• UPO Swap: Decentralized swap powered by Orion Protocol
• FundFolio
• TrackMate
• Gachapon
• Loot Box

Products and services

• UPO Swap A cryptocurrency swapping service powered by Orion Protocol that enables users to exchange digital assets seamlessly within the UpOnly platform. Targeted at crypto projects and token holders needing decentralized trading.
• Marketplace A platform for discovering, listing, and trading digital assets (NFTs and tokens) with effortless transactions, secure storage, tailored choices, and instant deals. Targeted at crypto projects and investors.
• ICO Platform A ready-to-go ICO platform that streamlines fundraising for crypto projects, making it simple to attract investors. Targeted at emerging and established crypto projects launching tokens.
• Staking A staking service that enables projects to instantly engage users by leveraging ready-to-use staking mechanisms. Targeted at crypto projects seeking user retention and token holders seeking yield.
• Lending

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Orion ProtocolcoreTechnology or IntegrationOrion Protocol powers the UPO Swap feature on the UpOnly platform, enabling decentralized trading capabilities

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CoinMarketCap: CoinMarketCap is the leading crypto data aggregator providing price, market cap, and fundraising information — closely comparable to UpOnly's FundFolio crypto fundraising data platform, but as a broader incumbent information provider rather than a full-service suite.
• Crypto.com: Crypto.com operates an exchange, wallet, staking, and a suite of crypto services — broadly overlapping with UpOnly's marketplace, swap, staking, and ICO offerings, but as a full-stack incumbent rather than a modular Web3-as-a-Service provider.
• Binance Launchpad: Binance Launchpad is the token-sale platform of the largest crypto exchange, offering new token listings and subscriptions. It overlaps with UpOnly's ICO platform but as part of Binance's broader exchange and ecosystem rather than as a standalone Web3-as-a-Service suite.

Direct peers

• NFTfi: NFTfi is a peer-to-peer NFT-backed lending marketplace where borrowers use NFTs as collateral for loans. It directly mirrors UpOnly's NFT-based Lending service in product offering and target borrower/lender user base.
• Pump.fun: Pump.fun is a memecoin and token launchpad on Solana that emphasizes gamified, frictionless token creation and trading — comparable to UpOnly's combination of ICO Platform, Gachapon, and Loot Box rewards for Web3 projects.
• Galxe: Galxe is a Web3 loyalty and community engagement platform offering questing, reward campaigns, and credentialing for crypto projects — directly comparable to UpOnly's Tournaments, TrackMate, Project Quality Evaluation, and reward-based community features.
• DAO Maker: DAO Maker operates a crypto launchpad and IDO/ICO services platform for early-stage projects, directly comparable to UpOnly's ICO Platform and FundFolio offerings. Both target crypto founders seeking fundraising and community support.
• Polkastarter: Polkastarter is a decentralized launchpad enabling projects to raise funds and distribute tokens via fixed-swap and auction mechanisms, closely overlapping with UpOnly's ICO platform functionality and target audience of Web3 project founders.

Emerging players

• Axie Infinity: Axie Infinity pioneered the play-to-earn GameFi model with gamified reward loops and tokenized in-game assets. UpOnly's Gachapon, Loot Box, and Tournaments share similar reward-engine design principles for Web3 user engagement.
• Cookie3: Cookie3 is a Web3 marketing analytics and AI-data platform serving crypto projects with user acquisition and campaign measurement. It shares UpOnly's marketing-tools orientation and target segment of Web3 project owners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/UpOnlyOfficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpOnly