ByDesign Technologies
ByDesign Technologies provides the Freedom Platform, a vertically-specialized SaaS solution for direct selling, MLM, and party plan companies, integrating commissions, e-commerce, back-office, and global operations across 185+ countries for more than 1,000 enterprise customers.
- Company typePrivate
- Founded2000
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What ByDesign Technologies does
ByDesign Technologies, founded in 2000 and headquartered in Overland Park, Kansas (with secondary offices in Tampa, Florida and Singapore), provides the Freedom Platform, a cloud-based multi-tenant SaaS solution purpose-built for direct selling, MLM, party plan, affiliate, and network marketing companies. The platform integrates a proprietary commissions engine (supporting 2,700+ compensation plan configurations), corporate back office, e-commerce suite, party module, promotions engine, replicated distributor websites, and mobile applications via the Wayroo+ app into a unified system. ByDesign's core technical differentiation is its 20+ years of vertical-specific R&D, with platform modules addressing specialized workflows such as MLM genealogy tracking, FTC compliance, hostess rewards for party plan events, and multi-country tax/currency compliance spanning 185+ countries. The platform has cumulatively launched more than 1,000 companies, processed over $6 billion in orders, and paid out approximately $2 billion in distributor commissions.
The company operates a tiered subscription SaaS model with Lite, Standard, Professional, and Enterprise pricing plans, with Enterprise customers receiving dedicated infrastructure and custom integrations. Its go-to-market is an enterprise field sales motion targeting mid-to-large direct selling companies, focused on two primary customer journeys: new company launches (the company claims nearly 1,000 launch engagements across 140+ countries) and competitive migrations from legacy MLM software platforms. The company distributes through direct field sales, industry conferences, partner co-marketing with payment processors (Nuvei, FlexPay) and communications providers (Ziplingo), and an ecosystem that includes a Shopify integration via ShapeTech Solutions. Marketing includes a dedicated user conference, educational webinars, vertical SEO, and active social presence across LinkedIn, Facebook, Instagram, YouTube, and Pinterest.
ByDesign is a wholly-owned subsidiary of Retail Success, a Kansas City-based financial technology conglomerate, following the 2019 acquisition that brought founders Scott Maher (now CEO) and Shannon Maher (Principal) into operating leadership. The company has been recognized with the 2018 Direct Selling Association (DSA) Partnership Award and maintains 4.8-star ratings on both Capterra and SourceForge. Customer references include SendOutCards (grew $5M to $50M+ on platform), Paparazzi Accessories (2,000%+ growth), J. Hilburn ($60M revenue), and Kyani (operating across 60+ countries). The company has 51-100 employees and is privately held, with no external venture funding rounds disclosed.
ByDesign Technologies firmographics
Firmographics- Name
- ByDesign Technologies
- Legal name
- ByDesign Technologies LLC
- Website
- https://bydesign.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ByDesign Technologies provides the Freedom Platform, a vertically-specialized SaaS solution for direct selling, MLM, and party plan companies, integrating commissions, e-commerce, back-office, and global operations across 185+ countries for more than 1,000 enterprise customers.
- Ownership category
- akta.pro rank
ByDesign Technologies industry classification
Industry- Product category
- Direct Selling / MLM Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
Keywords
Where ByDesign Technologies is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
ByDesign Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Revenue: ByDesign operates on a subscription-based SaaS model with tiered pricing plans (Lite, Standard, Professional, Enterprise). Customers pay recurring subscription fees based on their selected tier, with pricing varying by company size, transaction volume, and feature requirements. The model generates predictable recurring revenue with land-and-expand potential as customers grow their distributor networks and transaction volumes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lite Plan - Entry-level tier for startups and small direct selling companies |
| Subscription | Monthly | Standard Plan - Mid-market tier with expanded features and support |
| Subscription | Monthly | Professional Plan - Upper mid-market tier with advanced capabilities |
| Subscription | Annual | Enterprise Plan - Full-service tier for large-scale operations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels13 records
ByDesign Technologies product offering
Product offeringCore offering
ByDesign Technologies provides the Freedom Platform, a cloud-based multi-tenant SaaS solution purpose-built for direct selling, multi-level marketing (MLM), party plan, affiliate, and network marketing companies. The platform unifies a configurable commissions engine, corporate back office, e-commerce suite, party module, promotions engine, replicated distributor websites, global expansion tooling, and mobile sales apps into a single integrated system sold via tiered subscription plans (Lite, Standard, Professional, Enterprise).
Product overview
ByDesign Technologies offers the Freedom Platform, a unified SaaS solution for direct selling, MLM, party plan, affiliate, and network marketing companies. The platform operates as a modular architecture consisting of core components (Freedom Platform/Cloud), configurable modules (Commissions Engine, Corporate Back Office, Global Expansion, Party Module, Promotions Engine, Representative Pro Tools, Sales Force Productivity, Social Commerce, Shopping Cart, Multiple Channel Ecommerce, Onboarding and Recruiting), integrated add-ons (Shopify eCommerce Integration via ShapeTech, Wayroo mobile app), and tiered pricing plans (Lite, Standard, Professional, Enterprise). The system also includes supporting services for new company launches and enterprise migrations. With 25 years of experience, the platform has processed over $6 billion in orders and paid nearly $2 billion in commissions across 185 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Wayroo: A sleek mobile app that seamlessly integrates with ByDesign's Freedom Platform, enabling reps to make sales through multiple channels with real-time inventory management, mobile POS, and payment processing.
- Freedom Platform
- Revolution Pro Tools
Products and services
- Freedom Platform
- Wayroo (Wayroo+)
- New Company Launch Service
- Enterprise Migration Service
- Incentive Tracker
- Wishlist Sharing
Quantifiable outcome
- Companies have grown from $5M to over $50M while on the platform (SendOutCards)
- +4 more outcomes
Companies that use ByDesign Technologies
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
ByDesign Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
ByDesign Technologies partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core, supporting and minor.
- Retail SuccessflagshipParent company of ByDesign Technologies following acquisition in 2019. Retail Success is a portfolio company focused on direct selling industry solutions, providing strategic direction, resources, and operational support for ByDesign's continued growth and product development.
- Shapetech SolutionscoreShopify integration partner enabling ByDesign customers to connect their e-commerce operations with the Shopify platform. The integration allows seamless synchronization of products, inventory, and orders between ByDesign's platform and Shopify stores, extending e-commerce capabilities for direct selling companies.
- ZiplingosupportingCommunications partner integrated with ByDesign's platform, providing communication tools and capabilities for direct selling companies using the ByDesign system. Enhances distributor engagement and communication capabilities within the platform.
- NuveisupportingPayment processing company that has partnered with ByDesign for co-hosted webinars and educational content targeting direct selling companies. Partnership focuses on educating customers about payment processing options and compliance.
- FlexPaysupportingPayment processing partner that has co-hosted webinars with ByDesign to educate the direct selling industry about payment processing solutions, compliance requirements, and best practices.
- National Merchant AssociatesminorSister company under the Retail Success portfolio, operating in the payments and merchant services space. Represents an affiliated company within the parent organization's ecosystem of direct selling industry solutions.
- WayroosupportingMobile app brand within the Retail Success portfolio that offers mobile commerce capabilities for direct selling companies. Represents a white-label or branded mobile app offering that complements ByDesign's platform capabilities for customers seeking mobile-first solutions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
ByDesign Technologies competitors and assessment
Company assessmentDirect peers
- AML Global (now ZINFI): Formerly AML Global, a long-standing direct selling software provider focused on compensation, compliance, and distributor operations. Competes directly with ByDesign in the mid-to-enterprise MLM segment.
- Epixel MLM Software: Provides comprehensive MLM and direct selling software with commission engines, distributor management, e-commerce, and mobile apps. Direct head-to-head competitor to ByDesign serving MLM startups and enterprises globally.
- Multisoft (MLM Software): Offers MLM and direct selling software platforms with compensation management and replicated websites. Targets the same mid-market MLM and party plan customer base as ByDesign.
- Infinite MLM Software: One of the most established MLM/direct selling software vendors offering binary, unilevel, and matrix compensation plan engines, e-commerce, and replicated sites. Closely comparable to ByDesign's Freedom Platform in feature scope, target buyer (MLM operators), and SaaS subscription model.
- Smartteam: Provides direct selling and MLM software with commission calculation, replicated websites, and back-office tools. Closely comparable feature set and target customer profile to ByDesign.
Broad incumbents
- HubSpot: CRM and marketing automation platform used by direct selling teams for rep engagement and pipeline management. Competes in adjacent customer engagement and marketing automation functionality.
- Salesforce: Enterprise CRM and platform broadly used by direct selling companies for distributor relationship management and operations. Competes at the workflow, reporting, and rep-engagement layers adjacent to ByDesign's Corporate Back Office.
- Shopify (Plus): Dominant e-commerce platform that already integrates with ByDesign for direct selling storefronts; competitive overlap in the e-commerce/shopping-cart layer and a potential horizontal threat as it adds MLM-friendly features.
Emerging players
- Stratpoint: Digital transformation firm that has built MLM/direct selling solutions; competes in the same vertical with custom implementations and emerging SaaS offerings serving direct selling clients.
Others
- Hyphen (formerly Vindicia/AML): Adjacent ecosystem participant in subscription billing and direct selling payment orchestration, comparable to ByDesign's integration with payment partners like Nuvei and FlexPay in support of subscription MLM models.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ByDesign Technologies social profiles
Digital presenceByDesign Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
ByDesign Technologies leadership team
Management profileNumber of profiles
Profiles10 records
ByDesign Technologies subsidiaries and ownership
Company hierarchySubsidiaries1 record
ByDesign Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ByDesign Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ByDesign Technologies
What does ByDesign Technologies do?
ByDesign Technologies provides the Freedom Platform, a cloud-based multi-tenant SaaS solution purpose-built for direct selling, multi-level marketing (MLM), party plan, affiliate, and network marketing companies. The platform unifies a configurable commissions engine, corporate back office, e-commerce suite, party module, promotions engine, replicated distributor websites, global expansion tooling, and mobile sales apps into a single integrated system sold via tiered subscription plans (Lite, Standard, Professional, Enterprise).
Is ByDesign Technologies a public or private company?
ByDesign Technologies is a private company. It is classified as corporate owned and is currently operating.
When was ByDesign Technologies founded?
ByDesign Technologies was founded in 2000. It employs 51 to 100 people.
Where is ByDesign Technologies based?
ByDesign Technologies is headquartered in Tampa, United States, in the North America region.
How does ByDesign Technologies make money?
One revenue line is on record: saaS Subscription Revenue.
Who are ByDesign Technologies's main competitors?
Direct peers on record are AML Global (now ZINFI), Epixel MLM Software, Multisoft (MLM Software), Infinite MLM Software and Smartteam. Broad incumbents are HubSpot, Salesforce and Shopify (Plus). Stratpoint is listed as an emerging player. Hyphen (formerly Vindicia/AML) is listed as an others.
Does ByDesign Technologies have an API?
Yes. ByDesign offers Open APIs that enable clients to integrate their own systems with the Freedom Platform. The APIs provide access to raw data stored in the Freedom Data Warehouse, enabling clients to produce customized reports, integrate with third-party systems, and build custom solutions. APIs are used for compensation calculation, genealogy automation, order processing, and reporting. Clients like J. Hilburn leverage these APIs to fully utilize custom solutions built internally while leveraging Freedom's core functionality.
What industry is ByDesign Technologies in?
ByDesign Technologies's product category is Direct Selling / MLM Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms. Its NAICS code is 5132 and its SIC code is 7372.