SolarReviews
SolarReviews is a Denver-based consumer reviews and lead-generation platform founded in 2012 that helps U.S. homeowners find, evaluate, and connect with residential solar installers via reviews, expert rankings, and a proprietary solar calculator, monetising by selling qualified homeowner leads to solar installers.
- Company typePrivate
- Founded2012
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What SolarReviews does
SolarReviews is a Denver-based consumer reviews and lead-generation platform serving the U.S. residential solar market. Founded in 2012, the company operates solarreviews.com to help homeowners find, evaluate, and connect with solar panel installation companies through unbiased consumer reviews, expert rankings, expert equipment reviews covering panels, batteries, and inverters, and a proprietary solar cost and savings calculator. The calculator, built and continuously refined by an in-house team of solar experts and engineers since 2013, uses local weather-station production data, roof direction and tilt, and exact utility rate structures to deliver personalised economics without requiring personal information input, and is marketed as one of the most accurate in the market.
SolarReviews monetises through a lead-generation marketplace: when homeowners submit a service request, their contact and project information is shared with or sold to matched solar installers, contractors, remodelers, lenders, and third-party lead networks, generating per-lead transaction revenue. The service is free to homeowners; additional revenue comes from advertising and marketing partner relationships, and from aggregate anonymised data analytics sold to third-party vendors. The platform is one of several websites operated by How Much Holdings Pty Limited (ACN 687 662 871), an Australian proprietary limited company headquartered in Adelaide that also owns fixr.com, howmuch.net, solar-estimate.org, roofingcalculator.com, and related home-services content sites. U.S. operations are conducted through How Much Marketing LLC in Denver.
SolarReviews is cited as a trusted source by major media outlets including U.S. News & World Report, CNBC, NPR, CNN, Investopedia, NerdWallet, Bloomberg, and CBS News, and over 1.5 million Americans have used the platform to find local solar companies. Leadership includes CEO Lachlan Fleet and President Andrew Sendy, both of whom have founded solar companies that rank among the largest in their respective markets, and an editorial team with a combined 50+ years of solar industry experience. The company has grown primarily through acquisitions of complementary content and data properties, including Solar-Estimate.org (2013), Energy Periscope (2017), and Fixr.com and its Spanish subsidiary Fixr Networks SLU (2022).
SolarReviews firmographics
Firmographics- Name
- SolarReviews
- Legal name
- How Much Holdings Pty Limited
- Website
- http://www.solarreviews.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SolarReviews is a Denver-based consumer reviews and lead-generation platform founded in 2012 that helps U.S. homeowners find, evaluate, and connect with residential solar installers via reviews, expert rankings, and a proprietary solar calculator, monetising by selling qualified homeowner leads to solar installers.
- Ownership category
- akta.pro rank
SolarReviews industry classification
Industry- Product category
- Solar Reviews and Lead Generation
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)
Keywords
Where SolarReviews is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SolarReviews business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Lead Generation / Service Request Sales: When homeowners submit a Service Request, personal information (name, address, phone numbers, email address, project information) is sold/shared/licensed to Service Professionals (solar installers, contractors, remodelers, lenders) so they may contact homeowners and provide quotes. Revenue is received as monetary or other valuable consideration.
- Marketing Partner & Advertising Networks: Personal information is sold and/or shared with marketing partners, lead buyers, advertising networks, data providers, and affiliates for targeted advertising and lead generation purposes.
- Data Analytics & Insights: Anonymous aggregate marketing statistics provided to reputable third-party vendors including sales, traffic patterns, and site usage data obtained from systems and cookies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer platform - no fees for homeowners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
SolarReviews product offering
Product offeringCore offering
SolarReviews operates a consumer-facing platform that helps U.S. homeowners research, compare, and connect with solar installers through unbiased expert and consumer reviews of solar panels, batteries, inverters, and installation companies. It offers a proprietary in-house solar cost and savings calculator (built since 2013) and generates revenue by selling or sharing homeowner service requests with matched solar installers and advertising networks. The platform also includes the Ozzy AI chatbot and the acquired Fixr.com home renovation content site.
Differentiator
Problem solved
Functional benefit
Products and services
- SolarReviews Platform Comprehensive consumer-facing solar comparison and lead generation platform providing consumer and expert reviews of solar panels, batteries, inverters, and solar installation companies, plus a solar cost and savings calculator. Connects U.S. homeowners with solar installers via a marketplace of service request leads.
- SolarReviews Solar Calculator Standalone in-house solar cost and savings calculator allowing homeowners to estimate the economics of installing solar panels without sharing personal information. Uses exact local weather station production data, roof direction and tilt angle, and utility rate structures for accuracy.
- Ozzy AI AI-powered solar expert chatbot that interacts with users to provide conversational solar guidance and information, positioned as 'the Solar Expert Who Actually Talks to You' for homeowners researching solar.
- Fixr.com Home renovation content and cost-guide platform acquired by SolarReviews, with a Spanish subsidiary (Fixr Networks SLU) serving the European market. Provides remodeling resources, cost guides, and expert insights for home improvement projects.
Quantifiable outcome
- Homes with solar panels sell for 6.9% more on average than homes without solar
- +2 more outcomes
Companies that use SolarReviews
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
SolarReviews technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
SolarReviews partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Fixr.com / Fixr Networks SLUcoreSolarReviews announced the acquisition of Fixr.com and its Spanish subsidiary Fixr Networks SLU. This acquisition was intended to expand SolarReviews into home renovation content and grow its solar content business in Europe. The acquisition aimed to enhance Fixr.com's remodeling resources with additional content, tools, and expert insights.
- How Much Holdings Pty LimitedcoreSolarReviews is operated by How Much Holdings Pty Limited (ACN 687 662 871), an Australian company that is part of the How Much Group. The How Much Group includes How Much Holdings Limited (UK) and operates multiple websites including solarreviews.com, fixr.com, howmuch.net, solar-estimate.org, mysolar.com, bathroom-estimate.org, windows-estimate.org, siding-estimate.org, and roofingcalculator.com.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
SolarReviews competitors and assessment
Company assessmentBroad incumbents
- Yelp: General consumer reviews platform that surfaces local services including solar installers, competing for the same consumer-discovery moment as SolarReviews though at much broader scope and lower specialization.
- Angi: Large home-services marketplace and reviews platform (incorporating HomeAdvisor) connecting homeowners with contractors including solar installers, with broader category scope and significantly larger scale than SolarReviews.
- Houzz: Home renovation and design platform combining editorial content, professional reviews, and a pro marketplace — directly comparable to the home-renovation content and marketplace business SolarReviews acquired via Fixr.com.
- Thumbtack: Two-sided marketplace for local professional services with project reviews and lead generation, overlapping with SolarReviews' broader home-services direction post-Fixr.com acquisition.
Direct peers
- Modernize: Home-services lead-generation marketplace where homeowners compare contractors across categories including solar, mirroring the model SolarReviews is building with its Fixr.com home-renovation vertical.
- EnergySage: Online solar marketplace that educates homeowners, compares quotes from vetted installers, and monetizes via marketplace fees — the closest direct competitor to SolarReviews in both consumer comparison and lead-generation mechanics.
- Solar.com: Residential solar marketplace that helps homeowners evaluate options and connect with installers, operating an analogous lead-gen and quote-comparison model targeting the same U.S. homeowner segment.
- Pick My Solar: Solar marketplace providing instant quotes and connecting homeowners with installers through a similar lead-generation and comparison-shopping model as SolarReviews.
Emerging players
- NetSolar: Solar lead-generation provider connecting homeowners with local installers, operating at smaller scale than SolarReviews but in the same residential-solar lead-monetization niche.
- Treehouse: Emerging residential solar and home-electrification marketplace with a comparable homeowner-facing comparison and lead-generation model, representing a newer entrant in SolarReviews' core category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SolarReviews social profiles
Digital presenceSolarReviews financial estimates
Financial estimateRevenue estimate
Valuation estimate
SolarReviews leadership team
Management profileNumber of profiles
Profiles6 records
SolarReviews subsidiaries and ownership
Company hierarchySubsidiaries2 records
SolarReviews funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SolarReviews M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SolarReviews
What does SolarReviews do?
SolarReviews operates a consumer-facing platform that helps U.S. homeowners research, compare, and connect with solar installers through unbiased expert and consumer reviews of solar panels, batteries, inverters, and installation companies. It offers a proprietary in-house solar cost and savings calculator (built since 2013) and generates revenue by selling or sharing homeowner service requests with matched solar installers and advertising networks. The platform also includes the Ozzy AI chatbot and the acquired Fixr.com home renovation content site.
Is SolarReviews a public or private company?
SolarReviews is a private company. It is classified as corporate owned and is currently operating.
When was SolarReviews founded?
SolarReviews was founded in 2012. It employs 1 to 10 people.
Where is SolarReviews based?
SolarReviews is headquartered in Denver, United States, in the North America region.
How does SolarReviews make money?
Three revenue lines are on record. Lead Generation / Service Request Sales are the primary driver. The others are marketing Partner & Advertising Networks and data Analytics & Insights.
Who are SolarReviews's main competitors?
Broad incumbents on record are Yelp, Angi, Houzz and Thumbtack. Direct peers are Modernize, EnergySage, Solar.com and Pick My Solar. Emerging players are NetSolar and Treehouse.
Does SolarReviews have an API?
No public API is recorded for SolarReviews.
What industry is SolarReviews in?
SolarReviews's product category is Solar Reviews and Lead Generation. Its primary akta.pro industry code is EUAMABAH, Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring). Its NAICS code is 518 and its SIC code is 7371.