Team One
Team One is a Los Angeles-based, full-service advertising agency and division of Saatchi & Saatchi North America (Publicis Groupe) that serves luxury brands and affluent-market clients through integrated media, creative, digital, and experiential services backed by proprietary affluent-consumer research.
- Company typePrivate
- Founded1987
- HeadquartersBoulevard, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Team One does
Team One is a fully integrated advertising agency founded in 1987 and headquartered in Los Angeles, operating as a division of Saatchi & Saatchi North America, LLC within Publicis Groupe. The agency specializes in marketing to affluent consumers and luxury brands, with a horizontal service offering that spans media planning and buying, social, PR and influencer marketing, digital (including Adobe Experience Manager, SEO/SEM, and an AI Lab), immersive technologies (VR/AR/3D), experiential marketing, strategy, data science and analytics, B2B, CRM, and creative/advertising production. Its technical differentiation rests on proprietary research IP rather than a software platform: the Global Affluent Collective (a 16-year longitudinal study of high-net-worth consumers), the Building Blocks of Aspiration creative framework, the Legacy Lab (with the Legacy Maker Index and Legacy Makers 100), and the newer ART1FACT Labs incubator for capsule collections with hand-selected makers. The agency operates from eight offices across the United States, Mexico City, and Melbourne, Australia.
Team One firmographics
Firmographics- Name
- Team One
- Legal name
- Team One, a division of Saatchi & Saatchi North America, LLC
- Website
- https://teamone-usa.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Team One is a Los Angeles-based, full-service advertising agency and division of Saatchi & Saatchi North America (Publicis Groupe) that serves luxury brands and affluent-market clients through integrated media, creative, digital, and experiential services backed by proprietary affluent-consumer research.
- Ownership category
- akta.pro rank
Team One industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Team One is headquartered
LocationHeadquarters
- HQ city
- Boulevard
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Team One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising Services: Traditional, digital, and media advertising services for the affluent market. Revenue generated through project-based engagements, retainers, and integrated campaign work for enterprise clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Team One product offering
Product offeringCore offering
Team One is a full-service integrated advertising agency that plans, creates, and executes traditional, digital, and media advertising campaigns for enterprise brands targeting affluent and luxury consumers. The agency delivers services across media planning/buying, social, PR, influencer marketing, digital/UX, immersive technologies (VR/AR), experiential marketing, strategy, data science, B2B marketing, CRM, and advertising production. It is distinguished by proprietary research platforms including the Global Affluent Collective longitudinal study, the Building Blocks of Aspiration creative framework, and the Legacy Lab brand-endurance platform, alongside the ART1FACT Labs aspiration incubator.
Product overview
Team One is a full-service advertising agency and a division of Saatchi & Saatchi North America, LLC, specializing in traditional, digital, and media advertising services for the affluent market. The company operates as a service-based agency rather than a software product company. Its core offerings span media services (planning, buying, programmatic), social services, PR and communications, influencer and creator marketing, digital services including an AI Lab, immersive technologies (VR/AR), experiential marketing, strategy services, data science and analytics, B2B services, and CRM. The agency is distinguished by proprietary research platforms including the Global Affluent Collective (a 16-year longitudinal study of affluent consumers), the Building Blocks of Aspiration (a creative framework for luxury brands), and The Legacy Lab (featuring the Legacy Maker Index and Legacy Makers 100). Additionally, ART1FACT Labs serves as an aspiration incubator releasing capsule collections with hand-selected makers. The agency also maintains internal culture programs including the Moonshot Speaker Series, Technolidays, Day of Good, and Launch an Idea initiative.
Differentiator
Problem solved
Functional benefit
Brands
- ART1FACT Labs: An aspiration incubator at the intersection of culture and craft, creating capsule collections and quarterly collaborations with hand-selected makers.
- Global Affluent Collective
- Legacy Lab
- Building Blocks of Aspiration
Products and services
- Media Services
- Social Services
- PR + Communications Services
- Influencer + Creator Marketing
- Digital Services
- Design + Build
- Immersive Technologies
- Experiential Marketing
- Strategy Services
- Data Science & Analytics
- B2B Marketing Services
- CRM Services
- Advertising Services
- Global Affluent Collective
- Building Blocks of Aspiration
- The Legacy Lab
- ART1FACT Labs
- Legacy in the Making (Book)
Quantifiable outcome
- Lexus December to Remember recognized as iconic 25+ year retail sales event tradition
- +3 more outcomes
Companies that use Team One
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Team One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature4 records
Team One partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LexuscoreLong-standing primary client relationship with multiple campaign collaborations including December to Remember (25+ years), GX launch with Anderson .Paak, UX launch with John Elliott at NY Fashion Week, RZ electric vehicle launch, Russell Westbrook tunnel walk partnership, and LFA x 100 Thieves collaboration.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Team One competitors and assessment
Company assessmentDirect peers
- Mother: Independent creative agency network with offices in NY, LA, and London, working with premium and challenger brands. Comparable in independent structure, creative-led positioning, and willingness to take equity-style deals with clients.
- Anomaly: Independent creative-led agency known for brand strategy and integrated work with premium consumer brands (e.g., BMW, Coca-Cola, Nike). Directly comparable as a mid-sized, strategy-and-creative-led agency operating without traditional holdco model.
- 72andSunny: LA-headquartered creative agency with a comparable employee scale and aspirational-brand portfolio (Google, Nike, Activision). Competes for the same premium consumer-brand mandates and shares Team One's LA creative-scene talent pool.
- The&Partnership: WPP-affiliated integrated agency network working with enterprise brands across advertising, media, and customer experience. Comparable integrated agency model and serves similar premium and enterprise consumer clients.
- Hill Holliday: Mid-sized, IPG-owned integrated creative agency with comparable employee scale and full-service advertising offering. Competes for similar enterprise and mid-market brand mandates in the US.
- R/GA: IPG-owned creative and technology agency with deep work in connected products and digital experience. Comparable in scale and full-service integrated offering, and competes for the same enterprise client mandates with technology-driven creativity.
- Wieden+Kennedy: Independently-owned creative agency known for premium consumer and luxury work (Nike, Coca-Cola, Airbnb). Comparable creative prestige, independent ownership model, and integrated offering spanning advertising, content, and experiential.
- David & Goliath: Independently-owned, LA-based integrated creative agency with a luxury and challenger-brand focus. Comparable in size, geographic footprint, and target client profile (aspirational and affluent consumer brands); competes head-to-head for the same pitch opportunities as Team One.
Broad incumbents
- Saatchi & Saatchi: Parent brand under which Team One operates as a division; the broader Saatchi & Saatchi network serves enterprise clients globally. Closely related in ownership and shared resources but operates as a broader full-service network rather than affluent-specialist.
- Leo Burnett: Global Publicis-owned creative network with much broader portfolio and global scale. Sibling agency within Publicis and adjacent competitor for large luxury and premium brand accounts; broader remit but less specialized than Team One's affluent focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Team One social profiles
Digital presenceTeam One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team One leadership team
Management profileNumber of profiles
Profiles15 records
Team One subsidiaries and ownership
Company hierarchySubsidiaries1 record
Team One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team One
What does Team One do?
Team One is a full-service integrated advertising agency that plans, creates, and executes traditional, digital, and media advertising campaigns for enterprise brands targeting affluent and luxury consumers. The agency delivers services across media planning/buying, social, PR, influencer marketing, digital/UX, immersive technologies (VR/AR), experiential marketing, strategy, data science, B2B marketing, CRM, and advertising production. It is distinguished by proprietary research platforms including the Global Affluent Collective longitudinal study, the Building Blocks of Aspiration creative framework, and the Legacy Lab brand-endurance platform, alongside the ART1FACT Labs aspiration incubator.
Is Team One a public or private company?
Team One is a private company. It is classified as corporate owned and is currently operating.
When was Team One founded?
Team One was founded in 1987. It employs 251 to 500 people.
Where is Team One based?
Team One is headquartered in Boulevard, United States, in the North America region.
How does Team One make money?
One revenue line is on record: advertising Services.
Who are Team One's main competitors?
Direct peers on record are Mother, Anomaly, 72andSunny, The&Partnership, Hill Holliday, R/GA, Wieden+Kennedy and David & Goliath. Broad incumbents are Saatchi & Saatchi and Leo Burnett.
Does Team One have an API?
No public API is recorded for Team One.
What industry is Team One in?
Team One's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.