What Donut Digital does

Donut Digital (legal entity Donut Studios, Inc.) is a US-based performance creative and media agency operating from Manhattan Beach with 11-50 employees. The company was founded by Alice Woo (CEO & Co-Founder) and Arielle Jessel (Co-Founder), with Brian Kim as a senior operator; all three bring direct operating experience from Honey (acquired by PayPal for $4 billion in 2020) and Dollar Shave Club (acquired by Unilever for $1 billion). Donut Digital delivers integrated digital marketing services — content creation, landing page development, campaign management, campaign analysis, and full-funnel strategy — across paid channels including Google, YouTube, Facebook, Instagram, TikTok, and OTT, positioning itself as an extension of clients' internal marketing teams rather than a traditional vendor.

The agency's offering is organized around five core services: direct-response content creation (video, static, copy), landing page design and A/B testing, cross-channel campaign management with bidding strategies and ad sequencing, full-funnel cross-channel strategy, and post-campaign performance analysis. Underlying technology consists of standard third-party ad platform management (Google Ads, Meta, TikTok, YouTube, OTT/CTV) with internal A/B testing and analytics — there is no proprietary platform or AI layer disclosed. The customer base spans 30+ consumer brands across DTC and CPG verticals, including Caraway, Nood, Evite, MUD\WTR, Our Place, Salt & Stone, Thrive Market, Spindrift, Suja, Armra, Jaanuu, Mill, Wildgrain, Coterie, Kaja, and HU Kitchen.

Revenue is generated through professional-services engagements with quote-based, tailored pricing — no public pricing, no disclosed ARR, and no funded rounds. Go-to-market is direct consultative sales to brand marketing leadership at mid-market and enterprise consumer brands, supplemented by referral/word-of-mouth from existing clients. Donut Digital was acquired by Seattle-based digital marketing agency New Engen in September 2024; the company's website now states it is part of New Engen and links to newengen.com, marking the end of its independent operating status. Industry recognition includes Inc Power Partner, Ad Age Best Places to Work, and Built In Best Places to Work.

Name

Donut Digital

Legal name

Donut Studios, Inc.

Website

https://donutdigital.co

Company type

Private

Operating status

Acquired

Headcount range

51–100 employees

Short description

Donut Digital is a US-based performance creative and media agency serving 30+ DTC and CPG consumer brands with content creation, landing page, and cross-channel campaign management across Google, YouTube, Meta, TikTok, and OTT; acquired by New Engen in September 2024.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Performance marketing services
• Paid media management
• Direct response advertising
• Landing page optimization
• Cross-channel campaign management

Headquarters

HQ city

Manhattan Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Agency fees for comprehensive digital marketing services including content creation, landing page development, campaign management, and strategic consulting. Services are delivered as professional engagements, functioning as an extension of clients' internal marketing teams.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Donut Digital is a performance creative and media agency that delivers full-funnel digital marketing services to consumer brands. Its offerings span content creation (direct response videos, statics, copy), landing page messaging and design with A/B testing, paid media campaign management across Google, YouTube, Facebook, Instagram, TikTok, and OTT, cross-channel strategy formulation, and ongoing campaign analysis and insights. The agency positions itself as an extension of clients' internal marketing teams.

Product overview

Donut Studios (operating as Donut Digital) is a performance creative and media agency offering a suite of integrated digital marketing services. The portfolio consists of five core offerings: Content Creation (direct response video, static, copy production), Landing Pages (messaging, design, A/B testing), Campaign Management (paid media across Google, YouTube, Facebook, Instagram, TikTok), Full Funnel Approach (cross-channel strategy), and Campaign Analysis (performance insights). These services work together as a full-stack digital marketing solution, functioning as an extension of clients' internal marketing teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Creation Specializes in concepting and producing direct response videos, statics, copy, and landing page content designed to hit unique performance goals for brand clients.
• Landing Pages Develops landing page messaging and design that drive demand and spark action, supporting ideation, briefing, messaging, copywriting, design, product value education, and A/B testing for brand clients.
• Campaign Management Full campaign management for Google, YouTube, Facebook, Instagram, TikTok, and more, maximizing results with bidding strategies, A/B testing, and ad sequencing.
• Full Funnel Approach Digital strategy combining a full funnel, cross-channel, test-and-learn approach to determine optimal strategy and platforms for each business model.
• Campaign Analysis Analysis of conversion rates, audience targeting, and various campaign elements, delivering insights to client teams.

Quantifiable outcome

• Drove one of Salt & Stone's biggest revenue days ever from a single ad creative
• +1 more outcomes

Named customers16 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• New EngencoreStrategic or Co-development Partner · 26 September 2024New Engen, a digital marketing agency based in Seattle, acquired Donut Digital in September 2024. The acquisition enables New Engen to expand its creative capabilities and develop a full-service content studio. Donut Digital now operates as part of New Engen, enhancing client offerings across digital platforms while maintaining its performance marketing expertise.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• AMP Agency: Mid-sized performance marketing agency offering paid media, creative, and content production across platforms for DTC and consumer brands.
• Disruptive Advertising: Performance marketing agency specializing in paid media management, creative, and landing-page optimization for DTC and e-commerce brands.
• Battery: DTC and CPG-focused digital agency specializing in performance creative and media for venture-backed consumer brands. Closely comparable niche positioning.
• New Engen: Parent company of Donut Digital since Sept 2024. Seattle-based digital marketing agency offering performance media, creative, and analytics — directly comparable service portfolio and target customer (mid-market DTC/CPG brands).
• Wpromote: Mid-to-large independent digital marketing agency with strong performance media and creative capabilities serving DTC, e-commerce, and CPG brands across paid channels.
• Power Digital Marketing: DTC and CPG-focused performance marketing agency offering paid media, creative, and analytics. Direct competitor for the same mid-market brand clients.
• Hawke Media: DTC-focused performance marketing agency offering paid media, content, and e-commerce marketing services. Comparable customer profile of venture-backed consumer brands.
• Social House: Performance-driven creative and media agency for DTC and lifestyle brands, with strong paid social and TikTok expertise — overlapping capability set with Donut Digital.
• Rise Interactive: Performance marketing agency focused on media management, creative, and analytics across digital channels for mid-market and enterprise consumer brands.
• Tinuiti: Large independent performance marketing agency managing paid media across Google, Meta, Amazon, TikTok for DTC and CPG brands. Closely comparable cross-channel media buying and creative offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/donutdigitalmedia
• LinkedInlinkedin.com/company/donutdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Donut Digital