Essence Property Management

What Essence Property Management does

Essence Property Management, Inc. is a privately held residential property management firm headquartered in St. Cloud, Minnesota, operating apartment and townhome communities throughout the state. The company is independently owned by founders Jodi Domeier (also serving as CFO) and Lisa Marvin, with no parent company, institutional investors, or external equity backing disclosed in the source material. The firm employs 11–50 people and operates with a single-state geographic footprint, serving individual residential tenants and families seeking apartment or townhome rentals across Minnesota.

The company's core products and services center on full-service property management — tenant management, maintenance operations, and community operations — delivered through three integrated components: (1) traditional managed property services for apartment and townhome communities, (2) an online maintenance request portal allowing residents to submit and track work orders via the company website, and (3) a CTIA-compliant text messaging service used for community news, urgent notifications, events, and promotional offers. Underlying technology is a standard Wix-hosted web platform (static.wixstatic.com assets) with tenant web access, showing requests, and maintenance request forms. No proprietary AI, predictive analytics, or differentiated technology stack is disclosed; there are no patents, trademarks, or technology certifications beyond CTIA compliance for SMS.

The business model is managed services: revenue is generated from managing apartment and townhome communities across Minnesota under owner/operator agreements (implied), with tenant-facing communication tools functioning as retention and engagement layers rather than monetized product lines. Pricing for individual rental units is not publicly disclosed. The go-to-market is direct-to-consumer through the company website and SMS, targeting a single customer persona (Residential Tenants) on a horizontal segmentation approach. No enterprise customers, partnerships, alliances, M&A activity, funding rounds, or revenue figures are disclosed.

Name

Essence Property Management

Legal name

Essence Property Management, Inc.

Website

https://essenceproperties.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Essence Property Management is a privately held Minnesota-based property management firm managing apartment and townhome communities throughout the state. Founded by Jodi Domeier and Lisa Marvin, it serves residential tenants via managed services, online maintenance requests, and SMS communications.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Townhome & PUD Association Management (BPAJAHAE)

Keywords

• Residential property management
• Apartment rental management
• Townhome community management
• Tenant maintenance services
• Rental property operations

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Property Management Services: Revenue generated from managing apartment and townhome communities throughout Minnesota, including rental income management, tenant services, and property maintenance operations.

Distribution channels1 record

Marketing channels2 records

Core offering

Essence Property Management manages landscaped apartment and townhome communities throughout Minnesota, providing tenant management, rental operations, and property maintenance services. Residents can submit online maintenance and showing requests, register for Tenant Web Access, and communicate with property management staff via SMS for community news, urgent notifications, events, and promotional offers.

Product overview

Essence Property Management operates as a property management company offering a unified suite of services for apartment and townhome communities across Minnesota. The core offering consists of property management services combined with tenant-facing tools including an online maintenance request system and a text messaging communication service. These components work together to provide residents with access to care, professional maintenance, and direct communication with property management staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Services Comprehensive property management for apartment and townhome communities throughout Minnesota, covering tenant management, rental income operations, community oversight, and maintenance services for residents.
• Online Maintenance Request System Self-service online portal that lets residents of Essence-managed communities submit and track maintenance requests for their rental units, with related showing requests and Tenant Web Access registration.
• Resident SMS Text Messaging Service Designated text number service enabling two-way communication between Essence Property Management and residents, used to deliver community news, urgent notifications, event information, and promotional offers, with STOP/HELP opt-out functionality and CTIA compliance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• FPI Management: Multifamily property manager with strong Midwest presence including Minnesota. Closest peer in geography and service model, managing apartment and townhome communities for institutional and private owners.

Regional players

• Edward Rose & Sons: Midwest-focused developer and manager of apartment communities with significant Minnesota operations. Comparable product (multifamily rental communities) and overlap in the same Minnesota submarkets.

Broad incumbents

• RPM Living: National multifamily property manager serving owners of apartment and townhome communities. Comparable service offering and target owner base; competes in adjacent Midwest markets.
• Greystar Real Estate Partners: Largest residential property manager in the US, operating multifamily communities across dozens of states. Directly comparable as a competing operator of apartment/townhome communities, though at vastly greater scale and with national owner relationships.
• Lincoln Property Company: National residential and commercial property manager with significant multifamily portfolio. Comparable offering (apartment/townhome management) and serves similar owner/institutional client base, but operates across all major US markets.
• Asset Living: Top-five US multifamily property manager with strong presence in the Midwest. Competes for the same third-party management contracts and owner relationships that Essence serves, at meaningfully larger scale.
• Harbor Group Management: National residential property manager serving institutional owners. Comparable third-party management model and apartment/townhome focus, competing for owner mandates at the regional level.
• Cushman & Wakefield (Residential): Global real estate services firm with a multifamily management arm. Comparable in offering apartment management services, though it sits within a much broader commercial real estate platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/essenceprop
• LinkedInlinkedin.com/company/essence-management-svc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Essence Property Management