Incentro

What Incentro does

Incentro is a Netherlands-headquartered digital consultancy founded in 1995 and operating across offices in the Netherlands, Spain, Kenya, South Africa, Rwanda, Singapore, and Indonesia with approximately 370 employees. The firm delivers strategy-plus-engineering services to mid-market and enterprise customers, organized around an "Autonomous Enterprise" vision in which AI agents collaborate with humans as a single workforce. Its core service lines are Agentic AI, AI Readiness, Process Automation, App Development, and E-commerce, delivered through a vendor-agnostic, architecture-led approach across 23+ technology partners including Bloomreach (Platinum since 2017), commercetools (Benelux Partner of the Year, March 2025), Camunda, UiPath, Workato, OutSystems, Mendix, Thinkwise, Snowflake, Google Cloud, and AWS.

The technical stack combines process orchestration engines (BPMN on Camunda) with LLM-based agents capable of reasoning, document interpretation, and system-to-system integration. Notable implementations include AI agents for order intake at Woodvision (reducing errors by 35% and cutting processing from 4 minutes to under 1 minute), internal-support ticket routing at Youforce (YARA), sales/service/pricing agents at BAS World built in 3 months, and cloud logistics automation for Cargonaut at Schiphol Airport. AI modalities span text, structured data extraction via Amazon Textract, and multimodal document handling, with on-device AI explored through Chrome's Gemini Nano APIs.

Commercially, Incentro operates on professional services engagement economics: custom multi-year contracts, quote-based pricing, and revenue from long-term technology partnerships rather than licensed products. Customer concentration sits in enterprise accounts across wholesale and distribution, manufacturing, transport and logistics, agriculture and food, and utilities, with named references such as GrandVision (7,000+ optical stores in 40+ countries), Nieuwkoop Europe (B2B horticulture e-commerce in 20+ countries), TKB (banking legacy modernization), and Van Ameyde (insurance claims). The company is privately held through Dutch B.V. entities (Incentro Nederland B.V., Incentro Business Acceleration B.V., Incentro International B.V., Incentro Software & Licensing B.V.) plus a Spanish subsidiary, holds ISO 27001 certification, and operates under the Eckart Wintzen cellular organization model with no disclosed external funding rounds.

Name

Incentro

Legal name

Incentro Nederland B.V.

Website

https://incentro.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Incentro is a Netherlands-headquartered digital consultancy founded in 1995 with about 370 employees across Europe, Africa, and Asia Pacific, delivering Agentic AI, AI Readiness, Process Automation, App Development, and E-commerce services to mid-market and enterprise organizations through vendor-agnostic implementation partnerships.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industries

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), Data Engineering, Integration & ETL/ELT Services (BPAEAHAB), Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

Keywords

• Digital transformation consulting
• Agentic AI services
• Process automation services
• Enterprise integration consulting
• Headless commerce consulting

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Consulting: Digital consultancy providing strategy and engineering services for digital transformation projects. Long-term technology partnership model for enterprise organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Incentro is a digital consultancy that designs and deploys AI-driven digital transformation solutions for mid-market and enterprise organizations. It delivers five core service lines — Agentic AI, AI Readiness, Process Automation, App Development, and E-commerce — built on partner platforms such as Camunda, Workato, UiPath, OutSystems, Mendix, Thinkwise, Commercetools, and Bloomreach, organized around the "Autonomous Enterprise" vision in which people and AI agents collaborate as one workforce.

Product overview

Incentro is a digital consultancy offering professional services organized around the Autonomous Enterprise vision - where people and AI agents work together as one workforce. The core service portfolio includes Agentic AI (intelligent AI agents for task execution and decision support), AI Readiness (data maturity and governance assessment), Process Automation (end-to-end automation via Camunda, UiPath, Workato), App Development (custom business applications via OutSystems, Mendix, Thinkwise), and E-commerce (headless commerce solutions via Commercetools, Bloomreach, Intershop). These services are delivered through partnerships with 23 technology platforms and are applied across industries including wholesale, manufacturing, transport & logistics, agriculture & food, and utilities. The company operates globally with offices in the Netherlands, Spain, Kenya, South Africa, Rwanda, Singapore, and Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentic AI Services Design and deployment of intelligent AI agents that execute tasks, support decision-making, and operate within orchestrated enterprise workflows, enabling people and AI agents to collaborate as one digital workforce.
• AI Readiness Preparing organizations for responsible and scalable AI adoption through data maturity assessment, governance frameworks, and technical architecture evaluation.
• Process Automation End-to-end business process automation using orchestration platforms (Camunda, UiPath, Workato), iPaaS solutions, and low-code technologies to automate operational and administrative processes.
• App Development Custom business applications built on scalable, modular architectures using low-code platforms (OutSystems, Mendix, Thinkwise) that align with operational processes.
• E-commerce Building commerce ecosystems that integrate seamlessly with backend systems using headless commerce platforms (Commercetools, Intershop, Shopware) and DXP solutions (Bloomreach) for connected customer experiences.
• Order Intake Agent AI agent that automatically reads incoming emails with attachments, interprets information regardless of format using Amazon Textract and LLM extraction, matches products via ID or semantic search, and prepares orders for review or direct ERP integration.

Quantifiable outcome

• 35% reduction in order processing errors
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability8 records

Feature3 records

Partnerships

21 partnerships are on record, tiered core.

• CommercetoolscoreTechnology or Integration · 1 March 2025Headless composable commerce platform partner. Incentro is the first Commercetools partner in the Netherlands and was named Benelux Partner of the Year in March 2025. Delivered one of the first large-scale replatforming and white-labeling projects with GrandVision.
• BloomreachcoreTechnology or Integration · 1 January 2017Platinum Partner since 2017, long-standing collaborator and subject-matter expert. Helps organizations maximize potential of Bloomreach Experience's custom solutions, strategic content management and more.
• CamundacoreTechnology or IntegrationProcess orchestration platform partner. Camunda is used as the orchestration engine combined with Incentro's custom AI agents for intelligent workflows.
• UiPathcoreTechnology or IntegrationAutomation platform partner for RPA and process automation solutions.
• WorkatocoreTechnology or IntegrationiPaaS (Integration Platform as a Service) partner for enterprise integration and automation.
• MendixcoreTechnology or IntegrationLow-code development platform partner for business application development.
• OutSystemscoreTechnology or IntegrationLow-code development platform partner for business application development.
• ThinkwisecoreTechnology or IntegrationLow-code platform partner for legacy modernization projects.
• Google CloudcoreTechnology or IntegrationCloud platform partner for cloud infrastructure and services.
• Amazon Web ServicescoreTechnology or IntegrationCloud platform partner for cloud infrastructure and services, used for Amazon Textract integration.
• SnowflakecoreTechnology or IntegrationData and analytics platform partner.
• GleancoreTechnology or IntegrationKnowledge management and search platform partner for building context layers connecting relationships and decision-making.
• ContentfulcoreTechnology or IntegrationHeadless CMS partner for content management solutions.
• StoryblokcoreTechnology or IntegrationHeadless CMS partner for content management solutions.
• ContentstackcoreTechnology or IntegrationHeadless CMS partner for content management solutions.
• IntershopcoreTechnology or IntegrationE-commerce platform partner for B2B and B2C commerce solutions.
• ShopwarecoreTechnology or IntegrationE-commerce platform partner for commerce solutions.
• LarkcoreTechnology or IntegrationOfficial Lark partner for high-performance workspace solutions in Singapore and Southeast Asia region.
• Alibaba CloudcoreTechnology or IntegrationCloud platform partner for BFSI sector digital transformation in Indonesia.
• Google WorkspacecoreTechnology or IntegrationGoogle Workspace partner for digital workspace solutions in Asia Pacific.
• monday.comcoreTechnology or IntegrationMonday.com partner offering Work Management, CRM, Dev, and Service solutions in Asia Pacific.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valtech: Global digital transformation consultancy combining strategy, creativity and technology engineering with deep partnerships (Salesforce, Adobe, Sitecore). Closely comparable to Incentro in offering a strategy + engineering model across commerce, data and experience platforms.
• Mirabeau: Dutch digital agency under Cognizant specializing in customer experience, e-commerce and digital innovation. Closest head-to-head peer given shared Dutch origin, similar enterprise-mid-market focus, and comparable Commercetools/Bloomreach ecosystem orientation.
• Dept Agency: European digital agency combining creative, technology and data services with global scale across marketing, commerce and engineering. Comparable in offering integrated digital transformation services to enterprise clients across multiple European geographies.
• Thoughtworks: Global technology consultancy focused on software engineering, platform modernization and AI/GenAI delivery for enterprise. Closely comparable in emphasizing production-grade engineering over pure strategy work and serving enterprise digital transformation programs.
• EPAM Systems: Global digital engineering services firm delivering product development, platform and data engineering, and AI solutions to enterprise clients. Comparable in scale (multi-thousand engineers), delivery model and emphasis on complex transformation programs.
• Reply S.p.A. European digital services group with a network of specialized boutique agencies focused on commerce, integration, IoT and AI. Comparable as a federation model with deep technology partnerships and enterprise digital transformation focus.

Regional players

• Xebia: Dutch-origin IT consultancy with global delivery focused on Agile, DevOps, cloud, data and AI engineering. Highly comparable to Incentro in Benelux heritage, culture emphasis and technology partnership stack, but with broader India delivery scale.

Broad incumbents

• Capgemini Invent: Digital transformation arm of Capgemini combining strategy, technology and design at large enterprise scale. Competes for similar digital transformation mandates from large enterprises, though at significantly larger scale and breadth.
• Deloitte Digital: Digital transformation practice of Deloitte offering strategy, creative, technology and implementation services to global enterprises. Comparable in selling enterprise digital transformation programs but with much broader consulting portfolio.
• Accenture Song: Digital, marketing and commerce arm of Accenture delivering end-to-end customer experience and commerce transformation for the world's largest enterprises. Comparable in targeting enterprise digital/commerce transformation mandates but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Incentro_
• YouTubeyoutube.com/@Incentro
• Facebookfacebook.com/incentro
• LinkedInlinkedin.com/company/incentro
• Instagraminstagram.com/incentroes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incentro