MinecraftEdu
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
MinecraftEdu firmographics
Firmographics- Name
- MinecraftEdu
- Legal name
- Mojang AB
- Website
- https://education.minecraft.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MinecraftEdu industry classification
Industry- Product category
- K-12 Educational Software
- NAICS
- All Other Schools and Instruction (61169), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Esports & Competitive Gaming Programs (EDALAIAO)
- akta.pro secondary industries
- Collegiate Esports Leagues & Tournaments (MPAKANAG), Collegiate/Scholastic Esports Programs & Leagues (MPAFADAK)
Keywords
Where MinecraftEdu is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MinecraftEdu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Microsoft 365 School Subscription Licensing: Minecraft Education is available through Microsoft 365 school software subscriptions. Schools with existing Microsoft licensing agreements can access the platform as part of their subscription, creating a bundled revenue model where Minecraft Education is included with enterprise-level school software agreements.
- Direct Licensing: Individual and homeschool licensing available for purchase through the Minecraft Shop. Supports family use for homeschooling purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Microsoft 365 School Subscription (Bundled) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
MinecraftEdu product offering
Product offeringCore offering
Minecraft Education is an immersive K-12 learning platform built on the Minecraft game, providing standards-aligned curriculum, interactive lessons, and collaboration tools for classroom use. The platform is available through Microsoft 365 school software subscriptions and offers hundreds of ready-to-use lessons across Computer Science, Mathematics, Science, Social Studies, Language, and Arts & Design, along with specialized programs in AI Foundations, Cyber Safety, and Esports.
Product overview
Minecraft Education is a unified educational platform built on the Minecraft game, providing an immersive learning environment trusted by 40,000+ school systems across 140 countries. The platform offers a comprehensive portfolio including the core Minecraft Education application plus subject-specific curriculum modules (Computer Science, Math, Science, Language Arts, Social Studies, Arts), specialized programs (AI Foundations, Cyber Safety, Esports), and professional development resources (Teacher Academy, Student Ambassador Program). The product integrates with Microsoft 365 for licensing and authentication, with AI-powered features including the Teach in Copilot lesson designer and Hour of AI training activities. Content delivery occurs through the Lesson Library containing hundreds of standards-aligned lessons and immersive worlds, with partnerships for credential programs and global school collaborations.
Differentiator
Problem solved
Functional benefit
Products and services
- Minecraft Education (core platform) An immersive learning platform built on the Minecraft game, designed for classroom use and providing standards-aligned curriculum, interactive lessons, multiplayer collaboration tools, and cross-platform support (Windows, ChromeOS, MacOS, iOS) for K-12 schools. Sold to schools through Microsoft 365 A3/A5 subscriptions and to homeschool and family users through the Minecraft Shop.
- AI Foundations Program An AI literacy curriculum program within Minecraft Education covering artificial intelligence concepts through Hour of AI tutorials, AI agent training activities (an in-game trainable AI agent that recognizes resources, creates tools, and builds shelters), and the AI Adventurers video series. Designed for K-12 educators and students learning AI fundamentals and responsible AI use.
- Cyber Safety Program A digital citizenship and cybersecurity curriculum with age-tiered tracks (Cyber Safe ages 7-11, Cyber Fundamentals ages 10-14, Cyber Expert ages 13-18) aligned with Cyber.org and CSTA standards. Covers online safety, privacy, phishing, malware, and online manipulation through Minecraft worlds for K-12 schools and districts.
- Coding Credentials Program (Prodigy Learning partnership) An industry-recognized credential program offering certifications in cybersecurity, coding, and AI for K-12 students, delivered through Minecraft Education in partnership with Prodigy Learning. Includes coding pathways with Java and Python fluency citations and capstone assessments, with statewide contracts enabling adoption by education authorities.
Quantifiable outcome
- Minecraft Education motivates learning, improves attendance, and builds agency
- +2 more outcomes
Companies that use MinecraftEdu
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
MinecraftEdu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
MinecraftEdu partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Nord Anglia EducationcoreNord Anglia Education partnered with Minecraft Education to become the first international schools group to connect students globally through the Minecraft Education platform. The partnership enables real-time collaboration on immersive learning challenges through Nord Anglia's Global Campus digital platform, serving over 100,000 students across 89 schools in 37 countries. Initial participants include students from five schools in the United States, Mexico, the Dominican Republic, and Ecuador.
- Prodigy LearningcoreProdigy Learning partnered with Minecraft to offer students industry-recognized credentials in cybersecurity, coding, and AI through Minecraft Education. The partnership enables statewide contracts in Alaska, North Carolina, and Washington state. Students in the coding pathway can earn citations for fluency in Java and Python, with capstone assessments demonstrating their knowledge.
- MIT-NAE STEAM CollaborationminorMIT-NAE STEAM collaboration developed the 'Building Community' challenge featured in the Nord Anglia Education partnership, combining academic rigor with experiential Minecraft-based learning.
- Microsoft 365coreMinecraft Education is licensed through Microsoft 365 and integrates with Microsoft educational tools including Copilot for lesson design. The platform leverages Microsoft authentication and enterprise security infrastructure.
- Cyber.orgminorCyber.org is a collaborator on the cybersecurity curriculum content, providing standards alignment for the CyberSafe collection lessons covering password protection, privacy, phishing, malware, and online manipulation.
- CSTA (Computer Science Teachers Association)minorCSTA standards alignment ensures curriculum content meets professional standards for computer science education, providing credibility for credential programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
MinecraftEdu competitors and assessment
Company assessmentDirect peers
- Discovery Education: Discovery Education provides K-12 digital textbooks, streaming content, and standards-aligned curriculum, competing for the same district-level content budgets and decision makers as Minecraft Education.
- Tynker: Tynker provides K-12 coding instruction through game-based lessons, directly overlapping with Minecraft Education's Computer Science curriculum and MakeCode/Python pathway. Both target the same school district STEM/CS buyers.
- Kahoot!: Kahoot! is a game-based learning platform used widely in K-12 and higher education for quizzes, formative assessment, and engagement. It competes directly with Minecraft Education in the K-12 gamified-learning category with a similar product-led motion and educator community.
- Roblox Education: Roblox Education offers game-based learning experiences and curriculum for K-12, leveraging the Roblox platform's massive student familiarity. It is the closest direct competitor to Minecraft Education given the parallel of consumer-game brand powering K-12 learning.
- BrainPOP: BrainPOP delivers cross-curricular, standards-aligned K-12 educational content with engaging characters and short-form lessons, overlapping with Minecraft Education's content library across subjects and serving the same school buyer personas.
- Quizlet: Quizlet is a widely adopted K-12 and higher education study and content platform with gamified learning modes, competing for student engagement time and teacher adoption within the same schools that deploy Minecraft Education.
- Prodigy Education: Prodigy Education builds game-based math and English learning for K-8 students, with similar educator adoption and school-district sales motion. Notably, Prodigy Learning (a related entity) is also a partner of Minecraft Education for credentialing.
Emerging players
- Code.org: Code.org delivers free K-12 computer science curriculum, including Hour of Code. It directly overlaps with Minecraft Education's Computer Science pathway and Hour of Code events but as a free, non-profit alternative.
- Scratch (MIT Media Lab): Scratch is a free block-based coding platform widely used in K-12, overlapping with Minecraft Education's MakeCode visual programming pathway. It serves as both a complement (foundational CS) and a low-cost alternative.
Broad incumbents
- SMART Technologies: SMART Technologies provides interactive displays, learning software, and classroom collaboration tools to K-12 globally. While more focused on hardware, its broader classroom platform competes for the same district technology budget as Minecraft Education.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
MinecraftEdu social profiles
Digital presenceMinecraftEdu financial estimates
Financial estimateRevenue estimate
Valuation estimate
MinecraftEdu leadership team
Management profileNumber of profiles
Profiles1 record
MinecraftEdu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MinecraftEdu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MinecraftEdu
What does MinecraftEdu do?
Minecraft Education is an immersive K-12 learning platform built on the Minecraft game, providing standards-aligned curriculum, interactive lessons, and collaboration tools for classroom use. The platform is available through Microsoft 365 school software subscriptions and offers hundreds of ready-to-use lessons across Computer Science, Mathematics, Science, Social Studies, Language, and Arts & Design, along with specialized programs in AI Foundations, Cyber Safety, and Esports.
Is MinecraftEdu a public or private company?
MinecraftEdu is a private company. It is classified as corporate owned and is currently operating.
When was MinecraftEdu founded?
MinecraftEdu was founded in 2011. It employs 1 to 10 people.
Where is MinecraftEdu based?
MinecraftEdu is headquartered in New York, United States, in the North America region.
How does MinecraftEdu make money?
Two revenue lines are on record. Microsoft 365 School Subscription Licensing is the primary driver. The others are direct Licensing.
Who are MinecraftEdu's main competitors?
Direct peers on record are Discovery Education, Tynker, Kahoot!, Roblox Education, BrainPOP, Quizlet and Prodigy Education. Emerging players are Code.org and Scratch (MIT Media Lab). SMART Technologies is listed as a broad incumbent.
Does MinecraftEdu have an API?
No public API is recorded for MinecraftEdu.
What industry is MinecraftEdu in?
MinecraftEdu's product category is K-12 Educational Software. Its primary akta.pro industry code is EDALAIAO, Esports & Competitive Gaming Programs, with a secondary code of MPAKANAG, Collegiate Esports Leagues & Tournaments. Its NAICS code is 61169 and its SIC code is 8200.