What Hoosier Racing Tire Corp. does

Hoosier Racing Tire Corp. is a privately held specialty tire manufacturer headquartered in Lakeville, Indiana, producing purpose-built racing tires exclusively. Founded in 1957 and operating with 501–1,000 employees, the company self-identifies as the world's largest exclusive racing tire manufacturer and produces more than 1,400 SKUs spanning nine racing disciplines: asphalt oval, circuit racing, dirt oval, drag racing, karting/quarter midgets, off-road, pro street, and rally. Since at least 1984 it has outfitted circuit racing champions, and it has expanded methodically into adjacent disciplines including rally in 2015 and hill climb in 2025. The firm is wholly owned by Continental Tire of the Americas, a subsidiary of Continental AG, and operates with dedicated leadership including President Joerg Burfien (appointed January 2020) and Head of Hoosier Racing Tire Europe Martin Heckers.

The company's technical differentiation rests on proprietary rubber compounds (IMX, HMX, NRM, D-series, C06) and construction methods (C100, Stiff Sidewall, asymmetrical tread, rock-deflecting shoulder blocks) developed specifically for closed-course racing. These compounds are tailored to track surfaces, temperature ranges, and racing styles. Beyond dedicated racing tires, Hoosier offers the TrackAttack Pro extreme performance summer tire and the ExtremeContact Force (featuring Sports Plus Technology) for street-legal track-day use, plus the Hoosier Momma and Hoosier Daddy branded car care lines and Engineered Services custom manufacturing. Pricing ranges from approximately $35 for entry karting tires to $485+ for premium racing compounds.

The commercial model combines direct-to-consumer e-commerce (shop.hoosiertire.com), an extensive domestic and international distributor network, track-side service at racing events, and field sales for key accounts. Multi-year exclusive tire supply agreements with sanctioning bodies — including IMCA (extended through 2030), SCCA Spec MX-5 (effective 2026), Open Wheel Showdown, and Street Car Takeover — provide recurring, event-driven demand and brand reinforcement. Marketing is anchored in motorsports event sponsorship, contingency award programs, the Hoosier Heroes fan engagement program, and distribution through 1,060+-exhibitor industry events such as the PRI Show, where Hoosier has earned Top Product and Judge's Pick recognition in 2025. Tires are non-returnable; apparel carries a 30-day return window, and free shipping is offered on car care products.

Name

Hoosier Racing Tire Corp.

Legal name

Hoosier Racing Tire Corp.

Website

https://hoosiertire.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hoosier Racing Tire Corp. manufactures specialty racing tires across disciplines including oval, circuit, drag, off-road, rally, and karting. The privately held company, owned by Continental Tire of the Americas, distributes 1,400+ SKUs via direct e-commerce and a global distributor network.

Ownership category

akta.pro rank

Product category

Racing Tires

NAICS

Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Industrial/Solid & Specialty Tires (Forklift, Skid-Steer) Manufacturing (IMANAKAI), Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD)

Keywords

• Racing tire manufacturing
• Motorsports tires
• Drag racing tires
• Dirt oval tires
• Rally tires

Headquarters

HQ city

Lakeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Racing Tire Sales: Primary revenue from manufacturing and selling purpose-built racing tires across multiple disciplines including asphalt oval, dirt oval, drag racing, circuit racing, karting, off-road, rally, and pro street. Tires sold through direct e-commerce and distributor network.
2. Apparel and Merchandise: Secondary revenue stream from branded apparel including shirts, hats, outerwear, sweatshirts, jackets, and accessories sold through the e-commerce platform.
3. Car Care Products: Revenue from automotive care products including tire shine, bug and tar remover, exterior wash, interior cleaner, degreaser, wheel cleaner, and glass cleaner.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hoosier Racing Tire Corp. designs, manufactures, and sells purpose-built racing tires across disciplines including asphalt oval, dirt oval, drag racing, circuit racing, karting, off-road, rally, and pro street, alongside branded apparel and car care products (Hoosier Momma, Hoosier Daddy) and custom Engineered Services manufacturing. The company distributes through its own e-commerce site, domestic and international distributors, and track-side service at racing events.

Product overview

Hoosier Racing Tire Corp. is the world's largest exclusive racing tire manufacturer, producing over 1,400 different tire products across multiple racing disciplines. The core product portfolio consists of purpose-built racing tires organized by discipline: TrackAttack Pro and ExtremeContact Force for street/track use; Asphalt Oval, Circuit Racing, Dirt Oval, and Drag Racing tires for traditional motorsports; Karting/Quarter Midget, Off Road, Pro Street, and Rally tires for specialized applications. The company also offers complementary car care products (Hoosier Momma and Hoosier Daddy brands) and custom engineered services. All products are designed exclusively for racing purposes on closed courses and are not intended for highway use.

Differentiator

Problem solved

Functional benefit

Products and services

• TrackAttack Pro Extreme performance summer tire for drivers who demand ultimate track day capability combined with street usability, leveraging Hoosier's racing DNA for daily commutes, track days, and spirited driving.
• Continental ExtremeContact Force Summer ultra-high performance competition tire with Sports Plus Technology providing responsive handling, better wet grip, and extended tread life for endurance racing enthusiasts and professionals.
• Asphalt Oval Tires Wide range of oval track asphalt tires spanning 1/4-mile bullrings to Super Speedways, engineered for repeatable week-after-week racing use by Late Model, Modified, and production-class competitors.
• Circuit Racing Tires Circuit racing tires that have helped crown numerous champions since 1984, supporting road racing competitors from club level through professional endurance series with consistent grip and heat management.
• Dirt Oval Tires Purpose-built dirt track racing tires for Sprint Cars, Open Wheel Modifieds, and Micro Sprints, optimized for varying dirt conditions and compounds tuned to track temperature and moisture.
• Drag Racing Tires Purpose-built bias ply drag slicks and drag radials engineered to be reliable, fast, consistent, and affordable for professional drag racers through weekend sportsman bracket racers.
• Karting / Quarter Midget Tires Karting and quarter midget tires for both dirt sliding and asphalt hook applications, competitively priced for smaller vehicles with varying grip levels across youth and adult competition.
• Off Road Tires Off road tires engineered for top-tier performance with continuous size expansion for ATV, UTV, and motocross applications, using C100 construction and IMX compound family for durability across harsh terrain.
• Pro Street Tires True steel-belted radial tires designed for Pro Street and Hot Rod enthusiasts seeking street drivability combined with strip performance.
• Rally Tires Rally tires including Tarmac and Gravel (Stage) variants with unique sidewall designs that protect rim and sidewalls from impacts, asymmetrical tread for soft and loose surfaces, and rock-deflecting shoulder blocks for varied rally conditions.
• Hoosier Momma Shine & Care Products Tire shine and car care product line for enthusiasts maintaining their vehicles and tires, sold direct-to-consumer via shop.hoosiertire.com with free shipping.
• Hoosier Daddy Cleaning Products Exterior cleaning and care product line including Bug & Tar Remover, Exterior Wash, Interior Cleaner, All Purpose Degreaser, Wheel Cleaner, and Glass Cleaner, sold direct-to-consumer via shop.hoosiertire.com with free shipping.
• Engineered Services (Custom Tire Manufacturing) Custom tire manufacturing services offered through Hoosier Tire Custom MFG for specialized tire solutions beyond the standard racing catalog.

Quantifiable outcome

• 1,400+ racing tire products manufactured

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and major.

• IMCA (International Motor Contest Association)coreStrategic or Co-development Partner · 1 January 2030Hoosier Racing Tire extended exclusive partnership with IMCA through 2030, serving as the exclusive tire supplier for IMCA-sanctioned racing events across multiple divisions.
• Street Car TakeovermajorGTM or Marketing Partner · 1 March 2026Hoosier named presenting sponsor and official tire of Street Car Takeover, a major automotive event.
• SCCA (Sports Car Club of America) - Spec MX-5 ClasscoreStrategic or Co-development Partner · 1 January 2026Multi-year agreement to supply custom SMX DOT-approved semi-slick and SMXW DOT-approved rain tires for the Spec MX-5 (SMX) class beginning in 2026.
• Open Wheel ShowdowncoreStrategic or Co-development Partner · 1 December 2025Three-year partnership making Hoosier the official tire for Open Wheel Showdown racing events.
• TitansRXmajorStrategic or Co-development Partner · 1 January 2019Official tire supplier for the inaugural TitansRX European rallycross season. Hoosier, owned by Continental, worked with TitansRX to fine-tune RX tires to match Pantera RX6 race car and series format.
• DirtFish MotorsportsmajorStrategic or Co-development Partner · 1 January 2018Stage rally team partnership where DirtFish competed in American Rally Association National Championship and Canadian Rally Championship using Hoosier Gravel Rally tires.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Goodyear Tire & Rubber Company: One of the world's largest tire manufacturers with a long-standing motorsport and racing tire program (NASCAR, IndyCar, drag racing). Comparable as a major tire company that competes in racing applications, though Goodyear is a broad incumbent with consumer tires as its core, unlike Hoosier's exclusive racing focus.
• BFGoodrich (Michelin): Michelin-owned tire brand with deep involvement in off-road racing, rally, and circuit racing. Directly comparable as a specialty/racing tire brand serving many of the same disciplines as Hoosier (rally, off-road, track day), though supported by Michelin's massive R&D and distribution scale.
• Toyo Tires: Toyo Tires has a well-known presence in drifting, time attack, and track-day tires, and competes in U.S. rally. Comparable as a tire manufacturer with both street and racing tires, particularly in pro-street and track-day segments where Hoosier's TrackAttack Pro competes.
• Yokohama Tire Corporation: Yokohama produces the Advan line widely used in road racing, time attack, and grassroots motorsports. Comparable as an Asian tire major with strong grassroots racing tire programs across circuit and rally applications overlapping with Hoosier's customer base.
• Pirelli & C. S.p.A. Pirelli operates the most prominent premium motorsport tire program (Formula 1) plus extensive rally, circuit, and consumer performance lines. Comparable as a high-end tire maker with extensive racing involvement, though primarily positioned at the premium/professional end versus Hoosier's grassroots focus.
• Dunlop (Goodyear): Dunlop is a globally recognized racing tire brand (motorcycle road racing, sports car, drift) now under Goodyear's ownership. Comparable as a racing heritage tire brand with overlapping motorsport disciplines, particularly in motorcycle and sports car racing where both brands compete.

Direct peers

• Nitto Tire: Nitto is closely associated with drag racing, street performance, and off-road tires, with strong contingency programs and sanctioning body ties. Directly comparable as a specialty tire brand focused on enthusiast and racing customers, with overlapping drag racing and pro-street segments where Hoosier competes.
• Maxxis International: Maxxis is a leading manufacturer of motorcycle, ATV/UTV, and motocross tires, directly competing with Hoosier's off-road/motocross product line. Comparable as a specialty tire manufacturer serving off-road motorsports customers with deep product portfolios in two-wheel and four-wheel off-road segments.

Emerging players

• Federal Corporation (Federal Tire): Federal Tire is a Taiwanese tire manufacturer with growing presence in motorsports (drift, time attack, rallycross) and consumer performance segments. Comparable as a specialty/emerging tire player offering track-day and motorsport tires at price points competitive with Hoosier's TrackAttack Pro.
• GT Radial (Giti Tire): Giti Tire's GT Radial brand has been expanding in motorsport sponsorships and racing tire offerings across Asia and emerging markets. Comparable as an emerging tier-one tire manufacturer with motorsport ambitions targeting similar grassroots racing and track-day customer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hoosiertire
• Xx.com/HoosierTire
• Facebookfacebook.com/hoosiertire
• LinkedInlinkedin.com/company/hoosier-racing-tire-corp.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoosier Racing Tire Corp.