Like Media

What Like Media does

Like Media Inc. is a privately held, founder-owned full-service marketing agency headquartered in the Northwest United States (Coeur d'Alene/Sandpoint, Idaho) that provides integrated print and digital marketing services to local and regional businesses. The company was founded in 1996 (per company history) as a print publisher and has operated continuously for 29 years, transitioning into digital marketing approximately 7 years ago. It serves clients across 6 Northwest markets — Sandpoint, Coeur d'Alene, and Bonners Ferry in Idaho, and Spokane, Gig Harbor, and Tacoma in Washington — and claims to have served over 1,000 clients cumulatively.

The company operates two service divisions: Like Media Digital (Local SEO, Competitive SEO, Website Development, Email Marketing, Social Media Management) and Like Media Creative (Branding & Creative, Content Creation, Print Marketing). Underpinning the service offering is a proprietary portfolio of 8 regional magazine publications — including the Living Local series, Go Sandpoint Magazine, REAL Northwest Living, 253 Lifestyle Magazine, and 509 Digital Lifestyle Magazine — that generate recurring print and digital advertising revenue while serving as a demonstration of content capabilities and a distribution channel to engaged local audiences. The company employs approximately 15 people across creative, digital, operations, and executive functions.

Revenue is generated through professional services engagements (project-based and likely multi-year contracts at custom quotes) combined with recurring print advertising sales across its magazine portfolio. The go-to-market is direct-to-client, driven by website contact forms, free consultations, and a 'Free Business Scan' lead-magnet tool partnered with OptimizeLocation. The customer base spans SMBs (Dry Fly Distilling, Laughing Dog Brewing), enterprise clients (BMW, Windermere, Northern Quest, Litehouse Foods, RE/MAX, Century 21, Code Ninjas, Rainiers), and nonprofits (Festival at Sandpoint, Chafe 150, Hope House, Hope Health Clinic, Safe Passage, Coffee Oasis, Gig Harbor Downtown Waterfront Alliance). No external funding, M&A activity, or AI/ML capability was disclosed in the source materials.

Name

Like Media

Legal name

Like Media Inc.

Website

https://like-media.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Like Media is a privately held, full-service print and digital marketing agency serving over 1,000 local and regional clients across 6 Northwest US markets (Idaho and Washington) via 8 proprietary magazine publications and integrated digital services including Local SEO, website development, branding, and social media management.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Newspaper Publishers (513110)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Print advertising
• Digital marketing services
• Regional magazine publishing
• Brand creative design
• Marketing agency services

Headquarters

HQ city

Sandpoint

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Digital Marketing Services: Revenue generated from providing digital marketing services including Local SEO, Competitive SEO, Website Development, Email Marketing, and Social Media Management. These are service-based offerings sold directly to local businesses.
2. Creative & Branding Services: Branding and creative services including brand identity creation, logo design, marketing plans, and content creation for businesses looking to establish or refresh their brand presence.
3. Print Publications & Marketing: Revenue from magazine publications and print marketing materials distributed across Northwest communities. Publications include: Sandpoint Living Local (bi-annual), Bonners Ferry Living Local (bi-annual), Coeur d'Alene Living Local (bi-annual), Gig Harbor Living Local (bi-annual), Go Sandpoint Magazine (monthly), 253 Lifestyle Magazine (yearly), 509 Digital Lifestyle Magazine, and REAL Northwest Living (bi-annual).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Like Media is a full-service print and digital marketing agency that produces eight regional lifestyle magazines, designs and prints custom publications, and delivers digital marketing, branding, and creative services to local businesses across North Idaho and Eastern Washington. The company combines a captive regional print audience with a creative services studio that handles advertising sales, publication design, and ongoing digital campaigns for over 1,000 clients.

Product overview

Like Media is a full-service print and digital marketing agency serving the Northwest region (Idaho and Washington). The company operates under two main service divisions: Like Media Digital (Local SEO, Website Development, Competitive SEO, Email Marketing, Social Media Management) and Like Media Creative (Branding & Creative, Content Creation, Print Marketing). Their portfolio includes eight regional magazine publications (REAL Northwest Living, Sandpoint Living Local, Go Sandpoint Magazine, Coeur d'Alene Living Local, Bonners Ferry Living Local, Gig Harbor Living Local, 253 Lifestyle Magazine, and 509 Digital Lifestyle Magazine) that serve local communities through both print and digital formats. The company has been in print for 29 years and digital marketing for over 7 years, serving over 1000 clients.

Differentiator

Problem solved

Functional benefit

Brands

• REAL Northwest Living: Bi-annual magazine covering local talent, culinary scene and entertainment in the Inland Northwest.
• Sandpoint Living Local
• Go Sandpoint Magazine
• Coeur d'Alene Living Local
• Bonners Ferry Living Local
• Gig Harbor Living Local
• 253 Lifestyle Magazine
• 509 Digital Lifestyle Magazine

Products and services

• Regional Print Magazines A portfolio of eight owned regional magazines distributed across North Idaho and Eastern Washington that deliver local lifestyle, business, and community content while providing a captive advertising channel for area businesses and a content platform for the agency's clients.
• Digital Marketing Services Ongoing digital marketing services including campaign management, search engine optimization, social media management, and online advertising for local businesses across North Idaho and Eastern Washington.
• Custom Publication Design and Print Bespoke publication design, layout, and print production for clients who need custom magazines, guides, or print collateral produced by Like Media's in-house creative team.
• Branding and Creative Design Services Brand identity, graphic design, and creative services for local businesses, delivered by Like Media's in-house creative directors and design staff alongside the agency's print and digital offerings.

Quantifiable outcome

• Over 1000 clients served with branding and marketing services
• +1 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Chafe 150 Grand FondominorOthersLike Media sponsors Chafe 150 Grand Fondo, an annual charity cycling event presented by Sandpoint Rotary, named one of the top charity rides in the US. The 150-mile route loops around the Cabinet Mountains. Like Media provides promotional support through their publications.
• The Festival at SandpointminorOthersLike Media sponsors The Festival at Sandpoint, a nonprofit committed to diversity, equity, and inclusion in music and youth music education programs. Like Media provides promotional support through their publications and feature articles.
• Hope HouseminorOthersLike Media sponsors Hope House, a nonprofit providing assistance to individuals and families in need in North Idaho. Like Media offers complimentary print, digital, and social media promotion.
• Hope Health ClinicminorOthersLike Media sponsors Hope Health Clinic, a nonprofit providing direct primary care services to the under-served, under-insured, and uninsured. Like Media provides promotional support through their publications.
• Safe Passage Violence Prevention CenterminorOthersLike Media sponsors Safe Passage, the largest agency in North Idaho providing resources, support, and crisis intervention for adults and children affected by domestic and sexual violence, stalking, and human trafficking.
• The Coffee OasisminorOthersLike Media sponsors The Coffee Oasis, a Christian nonprofit that creates pathways of opportunity for youth to be restored in heart, soul, mind, and body, supporting homeless and hurting youth.
• The Gig Harbor Downtown Waterfront AllianceminorOthersLike Media sponsors The Gig Harbor Downtown Waterfront Alliance, a 501(c)(3) nonprofit and Nationally Accredited Main Street Organization dedicated to economic vitality and historic preservation in Gig Harbor's Waterfront District.
• OptimizeLocationminorGTM or Marketing PartnerPartner for Free Business Scan tool offered on Like Media's website. This partnership provides SEO diagnostic tools to help potential customers evaluate their online presence, generating leads for Like Media's Local SEO services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hibu: Hibu is a full-service marketing agency serving local and SMB clients with digital marketing, print, and media solutions. Like Media operates in an adjacent category — full-service local marketing agency — but at a much smaller regional scale.
• Thryv: Thryv is a SaaS-enabled marketing and business management platform serving SMBs. It competes with the digital-services side of Like Media (Local SEO, websites, social, email) by bundling software plus services for the same local-business customer.
• Scorpion: Scorpion provides marketing, advertising, and technology solutions for local businesses. Comparable to Like Media in serving SMBs with integrated digital marketing services, though at much larger scale.
• ReachLocal (Gannett LocaliQ): ReachLocal / LocaliQ is a digital marketing platform for local businesses offering SEO, websites, social, and advertising. Overlaps directly with Like Media's digital agency offering.
• Vendasta: Vendasta provides a white-label platform for agencies and media companies serving local SMBs. Like Media operates an analogous business model — local content + digital services for SMBs — though Vendasta is software-first.

Broad incumbents

• Constant Contact: Constant Contact is an established SMB-focused email marketing and digital marketing platform. Overlaps with Like Media's email marketing and digital services modules but operates at much greater scale and as a self-serve SaaS product.
• Townsquare Media: Townsquare Media operates local media and digital marketing properties in small-to-mid-sized U.S. markets. Comparable to Like Media's local print + digital model, though with broadcast (radio) rather than magazines as the anchor medium.
• Lee Enterprises: Lee Enterprises is a publicly traded operator of local newspapers and digital marketing services. Comparable to Like Media's local publishing + digital services hybrid, but at national scale across hundreds of newspaper titles.

Emerging players

• Main Street Hub (now part of GoDaddy): Main Street Hub was a marketing agency focused on local businesses (social, email, web) — directly comparable to Like Media's digital services. Acquired by GoDaddy, signaling the consolidation trajectory for SMB-focused marketing agencies.

Regional players

• Effectus Group: Effectus Group is a regional full-service advertising and marketing agency. Comparable to Like Media's integrated agency model — branding, digital, print — but operating in a different U.S. region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/like-media
• Facebookfacebook.com/likemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Like Media