What Xiatech does

Xiatech is a privately held UK-based software company founded in 2013 by Jonathan Summerfield that builds and sells Xfuze, an AI-powered, cloud-native, composable platform combining system integration, data management, analytics, orchestration and Agentic AI capabilities in a single SaaS solution. The platform is delivered through modular components including Smart Connectors (pre-built integrations to ERP, eCommerce, POS, CRM and WMS systems), a Digital Integration Hub, a Unified Data Repository, an Intelligent Insights Hub, Advanced Analytics, Composable AI and an Xfuze AI Lab, alongside partner enablement through the Xfuze Academy. The company targets enterprise and mid-market organizations primarily in retail (John Lewis Partnership, Flying Tiger Copenhagen, Mattel, Moss, G-Star Raw, REISS, Db Journey), with growing presence in hospitality (KFC UK & IRE), travel, cruise lines, FMCG/CPG, entertainment/gaming, property developers and the non-profit sector (Woodland Trust), serving 90+ customers as of 2023.

Xiatech monetises Xfuze via annual subscription contracts on a quote-based enterprise pricing model, with a one-time unlimited licensing structure differentiated from traditional iPaaS consumption models. Go-to-market combines direct enterprise sales targeting CIOs, CTOs and CDOs with the Accelerate Partner Programme covering technology partners (AWS, Google Cloud, Databricks, Bloomreach, commercetools, BigCommerce, Sitoo, Pimberly and others), implementation partners (Grid Dynamics, UST), and referral partners. The company claims outcomes of three times faster integration time, 60% less data wrangling, 40% reduction in time to insight, and 60% lower technology cost of ownership, alongside customer-reported results such as a 95% reduction in insight production time at Moss and 30% logistics cost reduction at Db Journey.

The company is operationally headquartered in Fitzrovia, London, with a workforce of approximately 88-100 employees representing 14 nationalities and a full eight-person C-suite spanning CEO, CFO, CTO/CISO, CDAO, COO, CCO, CMO and Chief People Officer. Xiatech has been recognised as one of the UK's Best Workplaces by Great Place to Work for two consecutive years and is an active member of the MACH Alliance. No funding rounds, acquisitions or external ownership signals have been disclosed, indicating founder-led, organically financed growth.

Name

Xiatech

Legal name

Xiatech

Website

https://xiatech.io

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Xiatech is a UK-based SaaS company that sells Xfuze, an AI-powered composable integration, data management, analytics and Agentic AI platform, primarily to enterprise retailers and select hospitality, travel, FMCG and non-profit organisations.

Ownership category

akta.pro rank

Product category

Integration Platform as a Service (iPaaS)

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

akta.pro secondary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Integration platform as a service
• Enterprise data integration
• Composable analytics software
• AI-powered data orchestration
• Retail data management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (SaaS): Xfuze is delivered as a cloud-native SaaS platform with subscription-based pricing. The platform provides integration, data management, analytics, and AI capabilities in a unified solution.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Xiatech sells the Xfuze Platform, a cloud-native, AI-powered composable SaaS solution that combines real-time system integration, data management, analytics, and process orchestration in a single unified offering. The platform is delivered with pre-built Smart Connectors to enterprise systems (ERP, eCommerce, POS, CRM, WMS) and is targeted at enterprise digital transformation initiatives across retail, hospitality, travel, FMCG, and related verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Xfuze: AI-powered composable Integration, Data Management, Analytics and Orchestration Platform that connects systems, creates a single view of data and delivers actionable insights in one cloud-native, SaaS solution.

Products and services

• Xfuze Platform AI-powered composable integration, data management, orchestration, analytics and Agentic AI platform that integrates enterprise systems, unifies data and delivers real-time insights. Sold as a cloud-native SaaS subscription to enterprise customers.
• Smart Connectors Pre-built connectors for rapid integration with enterprise systems including ERP, eCommerce, POS, CRM, and WMS platforms (e.g., Bloomreach Commerce Cloud).
• Digital Integration Hub Central hub for real-time integration of systems and applications across the enterprise technology landscape.
• Unified Data Repository Centralised data management layer that collects, standardises and stores data across Customer, Product, Sales, Inventory and Employee domains to create a single trusted data view.
• Intelligent Insights Hub AI-powered analytics capability delivering pre-built dashboards, reports, forecasts and predictions for real-time decision making.
• Advanced Analytics Predictive modelling capabilities powered by Machine Learning for demand forecasting, customer analytics, and business optimisation.
• Composable AI Framework for the integration, deployment, management and rollout of AI (including Agentic AI agents) across organisations at scale.
• Xfuze Customer Hub Unified repository of trusted customer data and insights that connects traveller/customer profiles, transactions and journey events across systems and channels to create a single customer view.
• Xfuze Value of Data Repository (X-VDR) Practical tool that maps business questions to required data and AI-driven decision paths, translating insights into actions and measurable outcomes.
• Xfuze Showplace Marketplace for solutions, products and services from Xiatech and its technology partners to help customers deliver more value faster.
• Xfuze Academy (Accelerate Partner Programme) Partner enablement and certification programme that equips partners with the knowledge to design, build and deliver solutions using the Xfuze Platform.
• Data Assessment Service Professional services engagement to assess an organisation's data landscape as part of a Xfuze implementation.
• AI Strategy and Readiness Audit Advisory engagement that assesses an organisation's readiness for AI adoption and develops an AI strategy aligned to the Xfuze platform.

Quantifiable outcome

• X3 faster integration time
• +7 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FlooidcoreStrategic or Co-development Partner · 5 June 2026Global strategic partnership announced in June 2026 for unified commerce platform integration.
• Grid DynamicscoreImplementation/ SI/ Consulting PartnerGrid Dynamics leverages Xfuze Platform to accelerate transformation, growth and innovation of organisations. Creates unique competitive advantages for customers.
• MishipaycoreTechnology or IntegrationStrategic partner for integrating systems and unifying data for customers. Helps retailers create market-leading customer experiences that drive sales and loyalty.
• BloomreachcoreTechnology or IntegrationXiatech enables shortened time-to-value using Xfuze Platform and Smart Connectors into Bloomreach Commerce Cloud for personalised customer experiences.
• MACH AlliancecoreStrategic or Co-development PartnerXiatech is a member of the MACH Alliance, promoting composable, microservices-based, API-first, cloud-native SaaS and headless architecture standards.
• USTminorImplementation/ SI/ Consulting PartnerImplementation and consulting partner.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Workato: Workato is a leading enterprise iPaaS and automation platform offering integration, workflow automation, and an embedded marketplace. It directly competes with Xiatech's Xfuze on integration, data management, and AI orchestration for mid-market and enterprise customers.
• Celigo: Celigo is an iPaaS vendor with a strong focus on retail, e-commerce, and SaaS integrations. Its pre-built integrator.io flows overlap directly with Xiatech's Smart Connectors and Digital Integration Hub for enterprise retail customers.
• Boomi: Boomi is a broad iPaaS platform providing integration, data management, API management, and AI capabilities. It is a head-to-head competitor to Xiatech in the enterprise integration and data unification space.
• SnapLogic: SnapLogic is an enterprise iPaaS that combines integration, data preparation, and AI-driven pipeline generation (SnapGPT). It overlaps directly with Xiatech's Smart Connectors, Unified Data Repository, and AI Lab capabilities.
• Tray.io: Tray.io is a low-code integration and workflow automation platform targeting enterprise and SaaS companies. Its general API integration capabilities and AI features (Merlin AI) are directly comparable to Xiatech's Xfuze platform.
• Alumio: Alumio is an iPaaS solution specializing in e-commerce, ERP, and PIM integrations with a strong focus on composable commerce. Its retail and commerce vertical focus makes it a direct competitor to Xiatech in the same target verticals.

Broad incumbents

• MuleSoft (Salesforce): MuleSoft, owned by Salesforce, is the largest enterprise iPaaS offering integration, API management, and automation as part of a much broader platform portfolio. It competes with Xiatech on enterprise system integration but at significantly greater scale and analyst visibility.
• Informatica: Informatica is a large data integration, data quality, and master data management platform. While broader and more established than Xiatech, it overlaps on data integration, data management, and analytics foundations that Xfuze also provides.
• Databricks: Databricks is a unified data, analytics, and AI platform with deep Lakehouse capabilities. It overlaps with Xiatech on data management, advanced analytics, and AI deployment, and is also a Xiatech technology partner, making it both a complement and a competitive threat.

Emerging players

• Confluent: Confluent, built on Apache Kafka, provides a real-time data streaming platform for event-driven architectures. It competes with Xiatech's real-time integration and data streaming capabilities as enterprises modernize toward event-driven architectures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/xiatech
• LinkedInlinkedin.com/company/9162362

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xiatech