TrackIt
TrackIt is an AWS Premier Tier Services Partner founded in 2014 that provides cloud consulting, managed services, and software development with deep specialization in media workflows, AI/ML on AWS, and 24/7 global operations for enterprise clients.
- Company typePrivate
- Founded2014
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What TrackIt does
TrackIt is a privately held AWS cloud consulting and software development firm founded in 2014 and headquartered in Marina del Rey, California, with 51-100 employees distributed across the United States, France, Brazil, Canada, Tunisia, and Italy. The company is an AWS Premier Tier Services Partner with seven validated AWS Competencies (Media & Entertainment, AI Services, Migration & Modernization, DevOps, Security, Data Analytics, Well-Architected) and AWS Service Validations across core services including API Gateway, CloudFront, ECS, EKS, OpenSearch, Lambda, DynamoDB, and WAF. TrackIt operates four practice areas: AI & Data Engineering, Cloud Migration & Application Development, Video Workflows & Media Engineering, and Managed Services & Operations, generating revenue through project-based professional services engagements and recurring managed services contracts.
The company's technology stack is AWS-native and architecture-centric, built on cloud-native development patterns, containerization, infrastructure-as-code, and event-driven serverless architectures. Proprietary assets include TrackFlix Live (a live streaming platform integrating AWS Elemental Inference for AI-powered smart cropping), a BXF Parsing Workflow for automated broadcast ingest into Sony Ci, an AI-powered media analysis pipeline combining Amazon Bedrock and Rekognition for facial recognition, transcription, and speaker identification, and an agentic AI orchestration solution developed with Embrace Pulse-IT for content compliance and packaging. The company also builds third-party integrations across Iconik MAM, Slack, Okta, and TwelveLabs video intelligence.
TrackIt serves enterprise customers in media and entertainment (Riot Games, Sinclair Broadcast Group, KCET/PBS SoCal, ADN, Qumulo) and adjacent verticals (retail, gaming, fashion, public broadcasting), with logos publicly displayed including Disney, CBS, Paramount, TF1, Gaumont, JW Player, M6, Skechers, Wallbox, FDJ, and Real Chemistry. The go-to-market is consultative, enterprise field sales co-sold with AWS account teams, anchored by major presence at NAB Show. 24/7 managed services and AWS Premier Tier co-sell access underpin customer retention, while strategic partnerships with TwelveLabs, Embrace, Hydrolix, and AWS Elemental Inference extend the company's AI and analytics product surface area.
TrackIt firmographics
Firmographics- Name
- TrackIt
- Legal name
- TrackIt
- Website
- https://trackit.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TrackIt is an AWS Premier Tier Services Partner founded in 2014 that provides cloud consulting, managed services, and software development with deep specialization in media workflows, AI/ML on AWS, and 24/7 global operations for enterprise clients.
- Ownership category
- akta.pro rank
TrackIt industry classification
Industry- Product category
- Cloud Consulting & Managed Services
- NAICS
- Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)
- akta.pro secondary industries
- Cloud Data Platforms & Analytics Migration (BPAEACAI), Hybrid Cloud Management, Monitoring & FinOps (HDABAMAD), Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where TrackIt is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
TrackIt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Cloud Consulting Services: Professional consulting services for AWS cloud architecture, migration, and modernization. Engagement typically involves project-based work with solutions architects and engineers delivering custom implementations.
- Managed Services: 24/7 cloud infrastructure maintenance and support services including monitoring, incident response, security, and cost optimization. Provides ongoing operational support for customer AWS environments.
- Software Development: Custom software development and integration services building bespoke solutions for media workflows, AI implementations, and cloud-native applications.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
TrackIt product offering
Product offeringCore offering
TrackIt provides AWS cloud consulting, custom software development, and 24/7 managed services to enterprise organizations, with deep specialization in media and entertainment workflows. The company delivers cloud architecture design, migration and modernization, AI integration, video pipeline engineering, and ongoing infrastructure operations, primarily serving broadcasters, streaming platforms, and other enterprises seeking production-grade AWS implementations. Their proprietary TrackFlix Live platform and agentic AI orchestration solutions extend their services into software offerings for live streaming and content compliance use cases.
Product overview
TrackIt is an AWS Premier Tier Services Partner providing cloud consulting and software development services with four core practice areas: AI & Data Engineering, Cloud Migration & Application Development, Video Workflows & Media Engineering, and Managed Services & Operations. The company offers professional services including production AI agents on AWS, enterprise AI assistants, scalable data and vector search, live and VOD streaming on AWS, video workflows with MAM integration, monetization and observability, cloud operations and monitoring, and security and compliance services. Their proprietary platform component TrackFlix Live integrates AWS Elemental Inference for AI-powered video analysis. The company specializes in application modernization, containerization, infrastructure as code, and event-driven serverless architectures on AWS, with managed services providing 24/7 cloud infrastructure maintenance and support.
Differentiator
Problem solved
Functional benefit
Products and services
- Cloud Consulting Services
- Managed Services
- Software Development Services
- TrackFlix Live
- Agentic AI Workflow for Content Compliance and Packaging
Quantifiable outcome
- 500+ successful AWS customer launches
- +6 more outcomes
Companies that use TrackIt
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
TrackIt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability20 records
Feature5 records
TrackIt partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- HydrolixcoreJoint offering combining Hydrolix's real-time data platform with TrackIt's implementation and managed services. Enables AI-ready operational data for media and entertainment companies. Supports real-time analytics, anomaly detection, and natural language querying across media workflows. Presented at NAB Show 2026.
- EmbracecoreJoint development of agentic orchestration solution for content compliance and packaging. Demo showcased at NAB Show 2026. Solution powered by Embrace Pulse-IT built on AWS using Amazon Bedrock. Enables natural-language requests to trigger end-to-end orchestration of search, compliance validation, and packaging workflows.
- TwelveLabscoreAdvanced Tier Ecosystem Partner in TwelveLabs' Ecosystem Partner Program. Recognized for expertise in designing and deploying advanced video workflows powered by TwelveLabs' video intelligence technology. Partnership enables media companies to enhance content discovery, automate metadata generation, and build video-driven applications.
- AWS ElementalcoreLaunch partner for AWS Elemental Inference, a new video analysis service. Integrated AWS Elemental Inference into TrackFlix Live platform. Collaborating with AWS teams to validate the service in real-world media workflows. Demonstrated at 2026 NAB Show.
- Amazon Web Services (AWS)flagshipAWS Premier Tier Services Partner with deep integration into AWS ecosystem. Co-selling and co-developing solutions with AWS sales and technical teams. Holds multiple AWS competencies including Media & Entertainment, AI Services, Migration, DevOps, Security, and Data Analytics. Works as extension of AWS teams for customer engagements.
- Sony Ci Media CloudcoreApproved Sony Ci Media Cloud partner. Implemented BXF Parsing Workflow for automated media ingest into Ci. Deep integration with Ci's API for media asset management. Multiple customer implementations leveraging Sony Ci platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TrackIt competitors and assessment
Company assessmentDirect peers
- Slalom: AWS Premier Tier Services Partner with comparable cloud consulting, migration, AI, and industry-vertical practices. Slalom is the most direct strategic peer in terms of AWS Premier partnership, solution breadth, and enterprise GTM, though at significantly larger scale.
- ClearScale: AWS Premier Tier Services Partner focused on cloud migration, application modernization, and managed services. Closely comparable in service portfolio (migration, DevOps, AI/ML) and customer profile, at a similar mid-market scale.
- Mission Cloud: AWS Premier Tier Services Partner providing cloud managed services, migrations, and AI/ML enablement. Highly comparable on AWS Premier status, managed services-led GTM, and enterprise mid-market customer focus.
- Trianz: AWS Premier Tier Services Partner delivering cloud migration, data analytics, and digital transformation. Comparable in AWS Premier credentials and enterprise consulting delivery, though broader across non-AWS ecosystems.
- nClouds: AWS Premier Tier Services Partner offering cloud migration, DevOps automation, managed services, and FinOps. Direct overlap with TrackIt's DevOps / managed services practice and AWS-native delivery model.
- Flux7: AWS Premier Tier Services Partner specializing in cloud migration, application modernization, and DevOps on AWS. Comparable in services portfolio, though with stronger infrastructure focus.
Broad incumbents
- Onica (Rackspace Technology): AWS Premier Tier Services Partner acquired by Rackspace, offering cloud migration, modernization, and managed services. Closely overlapping service portfolio, now embedded within a larger multi-cloud incumbent.
Emerging players
- Bitmovin: Specialized video infrastructure provider for encoding, playback, and analytics — overlapping with TrackIt's media/video workflow practice. Comparable in M&E vertical focus but product-led rather than services-led.
- Mux: Developer-focused video streaming and analytics platform serving broadcasters and OTT platforms. Comparable in serving media & entertainment customers with cloud-native video workflows.
- Phenix Real Time Solutions: Real-time video streaming technology provider for live broadcast and OTT. Overlaps with TrackIt's live streaming (TrackFlix Live) and AWS Elemental Media practice from a technology/product perspective.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TrackIt social profiles
Digital presenceTrackIt compliance and trust
Trust signalCompliance24 records
TrackIt financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackIt leadership team
Management profileNumber of profiles
Profiles6 records
TrackIt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackIt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackIt
What does TrackIt do?
TrackIt provides AWS cloud consulting, custom software development, and 24/7 managed services to enterprise organizations, with deep specialization in media and entertainment workflows. The company delivers cloud architecture design, migration and modernization, AI integration, video pipeline engineering, and ongoing infrastructure operations, primarily serving broadcasters, streaming platforms, and other enterprises seeking production-grade AWS implementations. Their proprietary TrackFlix Live platform and agentic AI orchestration solutions extend their services into software offerings for live streaming and content compliance use cases.
Is TrackIt a public or private company?
TrackIt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrackIt founded?
TrackIt was founded in 2014. It employs 51 to 100 people.
Where is TrackIt based?
TrackIt is headquartered in Los Angeles, United States, in the North America region.
How does TrackIt make money?
Three revenue lines are on record. Cloud Consulting Services are the primary driver. The others are managed Services and software Development.
Who are TrackIt's main competitors?
Direct peers on record are Slalom, ClearScale, Mission Cloud, Trianz, nClouds and Flux7. Onica (Rackspace Technology) is listed as a broad incumbent. Emerging players are Bitmovin, Mux and Phenix Real Time Solutions.
Does TrackIt have an API?
No public API is recorded for TrackIt.
What industry is TrackIt in?
TrackIt's product category is Cloud Consulting & Managed Services. Its primary akta.pro industry code is BPAEAKAO, Managed DevOps / Platform Operations (Run & Operate), with a secondary code of BPAEACAI, Cloud Data Platforms & Analytics Migration. Its NAICS code is 54151 and its SIC code is 7371.