W Design Collective
W Design Collective is a boutique interior design firm founded in 2011 and based in Holladay, Utah, delivering full-service residential and commercial design across the United States. The firm also sells handmade light fixtures and wall coverings via its W.D.C. Home e-commerce sub-brand and rents its venue for events.
- Company typePrivate
- Founded2011
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What W Design Collective does
W Design Collective is a boutique interior design firm founded in 2011 by Design Principal Marianne Brown and headquartered in Holladay, Utah. The firm delivers full-service interior design for residential and commercial projects, with a stated focus on new construction, full furnishing, and classical/traditional architectural principles. Core offerings include Full Service Design (concept through installation) and modular Hour Consultations, with project-based pricing developed through custom bids.
The firm has extended its services platform into two adjacent revenue streams: W.D.C. Home, a sub-brand selling handmade light fixtures and bespoke wall coverings through the wdc-home.com e-commerce storefront; and W.D.C. Venue, which rents the firm's physical space for events and photoshoots. The firm reports active projects spanning Washington to New York from its Utah base, supported by both in-person and virtual consultations. Distribution is direct-to-client for design services and direct-to-consumer for the W.D.C. Home product line, with marketing concentrated in owned social channels (Pinterest, Facebook, Instagram, YouTube) and a Substack journal.
W Design Collective operates as a privately held, founder-financed firm with no disclosed external funding, parent company, or ownership changes. It is a member of the Institute of Classical Architecture & Art. Headcount is reported at 1-10 employees, and the firm is currently hiring a full-time Lead Designer / Project Coordinator. Revenue, pricing, and customer details are not publicly disclosed.
W Design Collective firmographics
Firmographics- Name
- W Design Collective
- Legal name
- W Design Collective
- Website
- https://wdesigncollective.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- W Design Collective is a boutique interior design firm founded in 2011 and based in Holladay, Utah, delivering full-service residential and commercial design across the United States. The firm also sells handmade light fixtures and wall coverings via its W.D.C. Home e-commerce sub-brand and rents its venue for events.
- Ownership category
- akta.pro rank
W Design Collective industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Architectural Services (54131)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Architectural Design Services (BPAHAKAA), Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where W Design Collective is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
W Design Collective business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Interior Design Services: Full-service interior design for residential and commercial projects, including new construction and full furnishing. Also offers hourly consultations for clients needing less involvement. Revenue generated through design fees and project-based pricing.
- W.D.C. Home Products: Bespoke collection of handmade light fixtures and wall coverings sold through the wdc-home.com e-commerce storefront.
- W.D.C. Venue Rental: Rental of the firm's dedicated venue space for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Hourly Consultation |
| Other | Multi-year contract | Full Service Design |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
W Design Collective product offering
Product offeringCore offering
W Design Collective is a full-service interior design firm delivering comprehensive design services for residential and commercial projects, including new construction and full furnishing, architectural design, technical drawings, renderings, bespoke furniture and accessory sourcing, and complete project management through installation. The firm also produces and sells handmade light fixtures and bespoke wall coverings through its W.D.C. Home sub-brand, and rents its dedicated venue (W.D.C. Venue) for events and photoshoots.
Product overview
W Design Collective is a full-service interior design firm offering a unified suite of design services centered on its core Full Service Design offering for residential and commercial projects. The firm extends its design expertise into product lines through W.D.C. Home, a sub-brand selling handmade light fixtures and bespoke wall coverings, and W.D.C. Venue, which offers space rental. Hour Consultations provide a modular entry point for clients seeking less comprehensive engagement.
Differentiator
Problem solved
Functional benefit
Brands
- W.D.C. Home: A bespoke collection of handmade light fixtures and wall coverings. Blending the past with the present to create well designed classics for the everyday home.
- W.D.C. Venue
Products and services
- Full Service Design Comprehensive interior design services for residential and commercial projects covering all stages from concept development through installation and styling. Includes architectural design, technical drawings, renderings, sourcing of bespoke furnishings and accessories, ordering and tracking, project management, and final installation to deliver a move-in ready space.
- Hour Consultations Flexible design consultation service offered on an hourly basis for clients seeking less involvement than full-service design. Provides expert guidance on design decisions for residential or commercial projects with scope determined during an initial consultation.
- W.D.C. Home A bespoke collection of handmade light fixtures and wall coverings sold directly to consumers through the wdc-home.com e-commerce storefront. Blends past and present design aesthetics to create timeless classics for the everyday home.
- W.D.C. Venue Rental of W Design Collective's dedicated physical venue space for events and photoshoots, available to external clients.
Companies that use W Design Collective
Customer profileSegments2 records
Ideal customer profiles2 records
W Design Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
W Design Collective partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Institute of Classical Architecture & ArtminorW Design Collective is a member of the Institute of Classical Architecture & Art. The membership demonstrates the firm's commitment to traditional architecture principles and provides access to educational resources and community within the classical architecture field.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
W Design Collective competitors and assessment
Company assessmentDirect peers
- Studio McGee: Studio McGee is a Salt Lake City-based full-service interior design firm offering residential and commercial design with national reach and an adjacent product line (Studio McGee x Target). It is the most direct comparable to W Design Collective in business model, geography, and signature aesthetic.
- Sarah Bartholomew Design: Sarah Bartholomew Design is a Nashville-based residential interior design firm known for classical-traditional aesthetics and full furnishing projects — comparable to W Design Collective in segment, style, and service model.
- Bria Hammel Interiors: Bria Hammel Interiors is a residential interior design studio with national reach offering full-service design, virtual design, and a branded product line — comparable in scope, segment, and vertically integrated approach.
- Brooke Wagner Design: Brooke Wagner Design is a California-based residential interior design firm with national project reach, similar full-service delivery model, and comparable aesthetic around timeless, high-end residential interiors.
- Locati Architects: Locati Architects is a Montana-based firm combining classical architectural design with full-service interior and furniture specifications — directly comparable to W Design Collective's architectural-design-and-furnishings integrated offering.
- House of Jade Interiors: House of Jade Interiors is a Utah-based full-service residential interior design firm with a classical-traditional aesthetic, similar client segments, and comparable service offerings including new construction and furnishing projects.
- Schoolhouse Electric: Schoolhouse Electric manufactures and sells classic-inspired lighting, hardware, and home goods direct-to-consumer — directly comparable to W.D.C. Home's handmade light fixtures and wall coverings product line.
- Susan Ferrier Interiors: Susan Ferrier Interiors is a well-established interior design firm specializing in high-end residential projects with an emphasis on classical architecture and bespoke furnishings — closely mirroring W Design Collective's positioning.
Broad incumbents
- Aerin: Aerin is a luxury lifestyle brand with a home line including lighting, decor, and furnishings; it overlaps with W.D.C. Home's aesthetic and direct-to-consumer model while operating at significantly larger scale and breadth.
- Rejuvenation: Rejuvenation is an established home furnishings brand with deep lighting, hardware, and home decor catalogs. It is comparable as a competitor to the W.D.C. Home product line, though at much broader scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
W Design Collective social profiles
Digital presenceW Design Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
W Design Collective leadership team
Management profileNumber of profiles
Profiles1 record
W Design Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
W Design Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about W Design Collective
What does W Design Collective do?
W Design Collective is a full-service interior design firm delivering comprehensive design services for residential and commercial projects, including new construction and full furnishing, architectural design, technical drawings, renderings, bespoke furniture and accessory sourcing, and complete project management through installation. The firm also produces and sells handmade light fixtures and bespoke wall coverings through its W.D.C. Home sub-brand, and rents its dedicated venue (W.D.C. Venue) for events and photoshoots.
Is W Design Collective a public or private company?
W Design Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was W Design Collective founded?
W Design Collective was founded in 2011. It employs 1 to 10 people.
Where is W Design Collective based?
W Design Collective is headquartered in Salt Lake City, United States, in the North America region.
How does W Design Collective make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are W.D.C. Home Products and W.D.C. Venue Rental.
Who are W Design Collective's main competitors?
Direct peers on record are Studio McGee, Sarah Bartholomew Design, Bria Hammel Interiors, Brooke Wagner Design, Locati Architects, House of Jade Interiors, Schoolhouse Electric and Susan Ferrier Interiors. Broad incumbents are Aerin and Rejuvenation.
Does W Design Collective have an API?
No public API is recorded for W Design Collective.
What industry is W Design Collective in?
W Design Collective's product category is Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAEAI, Luxury Whole-Home Renovation (High-End Finishes & Custom Build). Its NAICS code is 54141 and its SIC code is 1520.