Sarah Bartholomew
Sarah Bartholomew Design is a Nashville-based, founder-owned interior design firm founded in 2010, serving high-net-worth residential clients across the United States via bespoke design services, the S.B. retail and e-commerce store, and licensed product collaborations.
- Company typePrivate
- Founded2010
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sarah Bartholomew does
Sarah Bartholomew Design is a Nashville, Tennessee-based, founder-owned interior design studio established in 2010 that delivers bespoke residential interior design services to high-net-worth clients across the United States, with projects spanning from California to Connecticut. The firm is led by founder Sarah Bartholomew and operates from a single headquarters in Nashville, with no disclosed parent company, outside investors, or institutional backing. Its core service offering is project-based interior design, delivered either as a full-service engagement or as a design-only retainer; no pricing is publicly listed.
The firm operates three revenue streams: (1) professional interior design services to HNW residential clients; (2) direct-to-consumer retail through S.B., a brick-and-mortar store in Nashville opened in 2018 that has since evolved into an e-commerce destination for decorative accessories, art, and tabletop; and (3) licensing royalties from signature product collaborations distributed through third-party retailers, including an entryway furnishings line with Pottery Barn (2018), a kilim rug collection with Kings House Rugs, a wicker line and Cape Collection with Mainly Baskets Home, a flatweave rug collection with L&M Carpets, a fabric and wallcovering line with Lee Jofa distributed through Kravet, and a home-furnishings collaboration with Modern Matter.
The business has no proprietary technology platform. Marketing is sales-led and relies on organic social (Instagram, Pinterest) and earned editorial coverage in Tier-1 shelter publications including the New York Times, Wall Street Journal, Elle Decor, Architectural Digest, House Beautiful, Traditional Home, Southern Living, Veranda, and Town & Country. The firm has been nationally recognized through Elle Decor's A-List (2019), Traditional Home's New Traditionalist (2018), and House Beautiful's Next Wave Designer (2016).
Sarah Bartholomew firmographics
Firmographics- Name
- Sarah Bartholomew
- Legal name
- Sarah Bartholomew Design
- Website
- https://sarahbartholomew.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sarah Bartholomew Design is a Nashville-based, founder-owned interior design firm founded in 2010, serving high-net-worth residential clients across the United States via bespoke design services, the S.B. retail and e-commerce store, and licensed product collaborations.
- Ownership category
- akta.pro rank
Sarah Bartholomew industry classification
Industry- Product category
- Residential Interior Design Services
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Sarah Bartholomew is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sarah Bartholomew business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Interior Design Services: Bespoke residential interior design services for high-net-worth clients across the United States. Projects span luxury homes from California to Connecticut. Revenue is project-based, typically on a full-service or design-only retainer model.
- S.B. Retail Store & E-commerce: Sarah opened her first brick-and-mortar store, S.B., in Nashville in 2018. The store has evolved into an e-commerce experience offering furnishings for the home from decorative accessories, art, and tabletop.
- Signature Line Collaborations: The studio licenses Sarah Bartholomew's name and design aesthetic to third-party manufacturers to create branded product collections. These include a flatweave rug collection with L&M Carpets, a kilim rug collection with Kings House Rugs, a wicker line with Mainly Baskets Home, a fabric and wallcovering line with Lee Jofa, a rug collection with Modern Matter, and an entryway furnishings collaboration with Pottery Barn.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Sarah Bartholomew product offering
Product offeringCore offering
Sarah Bartholomew Design is a residential interior design studio that delivers bespoke, full-service interior design for high-net-worth homeowners across the United States. The studio also operates the S.B. retail store and e-commerce shop in Nashville for decorative accessories, art, and tabletop, and licenses its brand into signature product collections (rugs, wicker, fabrics, entryway furnishings) developed with manufacturers such as L&M Carpets, Mainly Baskets Home, Lee Jofa/Kravet, Modern Matter, Kings House Rugs, and Pottery Barn.
Product overview
Sarah Bartholomew Design is an interior design firm established in 2010 that specializes in creating timeless, inviting interiors rooted in classic style with a fresh, modern twist. The company's product portfolio includes its core interior design services and S.B., a retail sub-brand offering home furnishings, decorative accessories, art, and tabletop items through both a Nashville brick-and-mortar location (2018) and e-commerce. Additionally, the company has developed multiple signature product lines through strategic collaborations with partners including Pottery Barn (entryway furnishings, 2018), Kings House Rugs (kilim rugs), Mainly Baskets Home (wicker and Cape collections), L&M Carpets (Flatweave Collection), Lee Jofa/Kravet (fabrics), and Modern Matter. These signature lines span across rug collections, wicker furniture, textiles, and home accessories, distributed through partner retailers.
Differentiator
Problem solved
Functional benefit
Brands
- S.B. Brick-and-mortar store in Nashville opened in 2018, offering furnishings for the home including decorative accessories, art, and tabletop. Has evolved into an e-commerce experience and destination for Sarah Bartholomew's style.
Products and services
- Bespoke Residential Interior Design Services Project-based residential interior design services for high-net-worth homeowners across the United States, delivered on a full-service or design-only retainer model. Projects span luxury residences from California to Connecticut.
- S.B. Retail Store and E-commerce Shop Owned direct-to-consumer retail channel (brick-and-mortar in Nashville plus e-commerce) selling home furnishings, decorative accessories, art, and tabletop items.
- Sarah's Flatweave Collection with L&M Carpets Signature flatweave rug collection developed in collaboration with L&M Carpets and sold through L&M Carpets.
- Sarah Bartholomew Cape Collection with Mainly Baskets Home Signature wicker home furnishings line developed with Mainly Baskets Home and sold through Mainly Baskets Home's retail and e-commerce channels.
- Sarah Bartholomew x Lee Jofa (Kravet) Collection Signature fabric and wallcovering collection designed with Lee Jofa and distributed through Kravet.
- Sarah Bartholomew x Modern Matter Collaboration Signature home furnishings collaboration with Modern Matter; rug collection sold through Modern Matter.
- Entryway Furnishings Collaboration with Pottery Barn Signature entryway furnishings collaboration launched with national retailer Pottery Barn in 2018.
- Kilim Rug Collection with Kings House Rugs Signature kilim rug collection created in partnership with Kings House Rugs and sold through Kings House Rugs.
Companies that use Sarah Bartholomew
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Sarah Bartholomew technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sarah Bartholomew partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Pottery BarncoreIn 2018, Sarah launched a successful entryway furnishings collaboration with Pottery Barn. This was her first major brand partnership and it led the way to subsequent collaborations with other home furnishings manufacturers.
- L&M CarpetscoreSarah Bartholomew launched her flatweave rug collection with L&M Carpets, making her signature designs available through this specialized rug retailer. The collaboration is featured on the Signature Lines page of the Sarah Bartholomew website with a direct link to the L&M Carpets product page.
- Mainly Baskets HomecoreSarah Bartholomew partnered with Mainly Baskets Home in Atlanta, Georgia to create a new wicker line. The collection is sold through Mainly Baskets Home's retail and e-commerce channels and is promoted on the Signature Lines page of the Sarah Bartholomew website.
- Kravet (Lee Jofa)coreSarah Bartholomew has a fabric and wallcovering collection sold through Kravet's Lee Jofa brand — a premier destination for high-end interior design textiles. The collection is featured on the Signature Lines page with a direct shop link to Kravet's designer page for Sarah Bartholomew.
- Modern MatterminorSarah Bartholomew has a rug collection with Modern Matter. The partnership is featured on the Signature Lines page with a direct link to Modern Matter's blog post about the collaboration.
- Kings House RugsminorFollowing the Pottery Barn collaboration, Sarah launched a kilim rug collection with Kings House Rugs. This partnership expanded her presence in the specialty rug market.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Sarah Bartholomew competitors and assessment
Company assessmentDirect peers
- Amanda Lindroth: Interior designer with a parallel signature licensed product line including rugs and outdoor furniture distributed through major retailers — very similar brand extension pattern and design philosophy.
- Studio McGee: Salt Lake City-based interior design firm with a parallel business model: full-service residential design, a Netflix show, and a retail/e-commerce product line (McGee & Co.). Most directly comparable on the combination of design services + owned DTC product, and similar A-list editorial positioning.
- Bria Hammel Interiors: Minneapolis-based interior designer with a retail product line (Bria Hammel Interiors) and licensed collaborations — comparable founder-led firm with residential services plus product licensing.
- Amber Interiors: Los Angeles-based interior design firm led by Amber Lewis with a parallel retail concept (Shoppe Amber Interiors). Comparable in combining high-end residential design with a curated product storefront and licensed product collaborations.
- Mark Sikes Interiors: High-end residential interior designer with a signature fabric and home product line distributed through major retailers including Lee Jofa/Kravet — a near-identical collaboration pattern to Sarah Bartholomew's licensing strategy.
- Alexa Hampton: New York interior designer with a furniture and home product line, A-list editorial positioning, and a project-based residential services model targeting affluent clients — closely matched firm profile and distribution approach.
- Marie Flanigan Interiors: Houston-based high-end residential interior design firm with a similar classical-with-modern-twist aesthetic, national editorial presence, and project-based service model targeting luxury homeowners.
- Caitlin Wilson Design: Portland-based interior design firm with a parallel pattern of design services, a retail brand, and licensed home product lines — directly comparable omnichannel business model with an editorial-driven brand.
- Bunny Williams Home: Long-established New York interior designer with a parallel licensed product line (Bunny Williams Home) distributed through design trade channels — comparable on founder-led residential design + branded product extension.
Broad incumbents
- Serena & Lily: Larger lifestyle home brand offering designer-driven furnishings and decor at the premium end of the market. Comparable on the curated home furnishings retail proposition that overlaps with S.B.'s positioning, though it is a broader multi-designer brand rather than a single-named practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Sarah Bartholomew social profiles
Digital presenceSarah Bartholomew financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sarah Bartholomew leadership team
Management profileNumber of profiles
Profiles1 record
Sarah Bartholomew funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sarah Bartholomew M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sarah Bartholomew
What does Sarah Bartholomew do?
Sarah Bartholomew Design is a residential interior design studio that delivers bespoke, full-service interior design for high-net-worth homeowners across the United States. The studio also operates the S.B. retail store and e-commerce shop in Nashville for decorative accessories, art, and tabletop, and licenses its brand into signature product collections (rugs, wicker, fabrics, entryway furnishings) developed with manufacturers such as L&M Carpets, Mainly Baskets Home, Lee Jofa/Kravet, Modern Matter, Kings House Rugs, and Pottery Barn.
When was Sarah Bartholomew founded?
Sarah Bartholomew was founded in 2010. It employs 11 to 50 people.
Where is Sarah Bartholomew based?
Sarah Bartholomew is headquartered in Nashville, United States, in the North America region.
How does Sarah Bartholomew make money?
Three revenue lines are on record. Interior Design Services are the primary driver. The others are S.B. Retail Store & E-commerce and signature Line Collaborations.
Who are Sarah Bartholomew's main competitors?
Direct peers on record are Amanda Lindroth, Studio McGee, Bria Hammel Interiors, Amber Interiors, Mark Sikes Interiors, Alexa Hampton, Marie Flanigan Interiors, Caitlin Wilson Design and Bunny Williams Home. Serena & Lily is listed as a broad incumbent.
Does Sarah Bartholomew have an API?
No public API is recorded for Sarah Bartholomew.
What industry is Sarah Bartholomew in?
Sarah Bartholomew's product category is Residential Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 54141 and its SIC code is 5700.