Mood

Hemp-Derived THC Productshellomood.co

Mood is a direct-to-consumer e-commerce retailer of federally legal hemp-derived THC products, including gummies, flower, edibles, and concentrates. Founded in 2022 and headquartered in Oklahoma City, Mood serves adult consumers seeking legal cannabis experiences for sleep, relaxation, focus, and other use cases.

Company typePrivate
Founded2022
HeadquartersOklahoma City, United States
Headcount101–250
GTM typeB2C
OfferingDigital Commerce or Content

What Mood does

Mood is a direct-to-consumer e-commerce retailer of federally legal hemp-derived THC products, founded in 2022 and headquartered in Oklahoma City. The company sells a broad product portfolio spanning gummies (Delta 8, Delta 9, Sleep, Rapid Onset, Hero Dose, Sexual Euphoria formulations), flower strains (Pluto, Kush Mintz, Wonder Bread, Oreoz, Runtz, and others), edibles (including the in-house 'Andy's Bakery' baked-goods line), beverages, pre-rolls, concentrates (THCa Moonrocks, THCa Dab Badder), and curated bundles. All products are positioned as 100% federally legal, third-party lab tested with a Certificate of Analysis accompanying each purchase, and shipped discreetly in plain white bubble mailers to consumers in U.S. states where hemp-derived THC is permitted.

The business operates exclusively through its owned e-commerce storefront (mood.com), with no physical retail locations or third-party distribution. Its go-to-market relies on a multi-channel marketing mix: organic social media presence across X, Instagram, TikTok, and LinkedIn; a blog/learn content section; a customer reviews platform featuring 150k+ reviews; a points-based rewards program for repeat purchases; and email marketing. The customer base is composed of adult consumers seeking legal cannabis experiences for specific use cases including sleep, relaxation, energy, focus, pain relief, and intimacy. Sourcing is anchored by partnerships with 50 small American farms, with named partners including Almanac Agriculture, Stoney Branch, and Power BioFarms, supporting a 'family farmer' brand narrative.

Mood has scaled to 200+ employees since its 2022 founding, and was recognized as the top THC gummy brand in a TechBulsion Buyer's Guide in 2026. The company is privately held with no disclosed institutional funding, parent company, or executive team details in the available source material. Revenue is not disclosed. There are no proprietary AI/ML capabilities or technology products; the platform appears to be a conventional Shopify-based e-commerce operation.

Mood firmographics

Firmographics

Name: Mood
Legal name: Mood
Website: https://hellomood.co
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 101–250 employees
Short description: Mood is a direct-to-consumer e-commerce retailer of federally legal hemp-derived THC products, including gummies, flower, edibles, and concentrates. Founded in 2022 and headquartered in Oklahoma City, Mood serves adult consumers seeking legal cannabis experiences for sleep, relaxation, focus, and other use cases.
Ownership category
akta.pro rank

Mood industry classification

Industry

Product category: Hemp-Derived THC Products
NAICS: Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Health and Personal Care Retailers (4561), Health and Personal Care Retailers (456)
SIC: Medicinal Chemicals & Botanical Products (2833)
akta.pro primary industry: CBD/Hemp Wellness & Supplements Retail (CRANAHAC)
akta.pro secondary industry: Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.) (CRANAFAJ)

Keywords

Hemp-derived THC products
Cannabis gummies
Delta 9 THC
THCa flower
Online cannabis dispensary

Where Mood is headquartered

Location

Headquarters

HQ city: Oklahoma City
HQ country: United States
HQ region: North America

Markets served

Mood business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

Direct Product Sales: Direct-to-consumer sales of THC products including gummies, flower, edibles, beverages, pre-rolls, concentrates, and bundles through their e-commerce platform. Products are shipped discreetly to customers in states where hemp-derived THC is legal.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual product purchases across multiple categories

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Mood product offering

Product offering

Core offering

Mood is an online dispensary that sells 100% federally legal hemp-derived THC products directly to adult consumers in the United States through its own e-commerce storefront. The catalog spans gummies (Delta 8, Delta 9, Sleep, Rapid Onset, Hero Dose, Sexual Euphoria), cannabis flower strains, pre-rolls, concentrates (THCa Moonrocks, THCa dab badder), beverages, edibles (Andy's Bakery baked goods), and curated bundles, each third-party lab tested with a Certificate of Analysis and shipped in discreet packaging.

Product overview

Mood is a direct-to-consumer e-commerce company offering federally legal hemp-derived THC products. The product portfolio spans multiple categories including Gummies (with variants like 15mg Delta 9, Sleep, Rapid Onset, 50mg Delta 8, and Hero Dose formulations), Flower (strains such as Pluto, Kush Mintz, Wonder Bread, Tropicana Cherry Cookies, Oreoz, Devil's Mistress, Runtz, Dark Rainbow, Dante's Inferno, and Trap Cherries), Edibles (Andy's Bakery line of cannabis-infused baked goods), Beverages, Pre-Rolls, Concentrates (including THCa Moonrocks and THCa Tropical Storm Dab Badder), and Bundles (combo products like Sexy Nights And Refreshing Mornings, Love and Dreams, and Clarity and Connection). All products are 100% federally legal hemp-derived THC, third-party lab tested, and shipped discreetly.

Differentiator

Problem solved

Functional benefit

Products and services

15mg Delta 9 THC Gummies

Quantifiable outcome

Recognized as top THC gummy brand for modern lifestyles
+1 more outcomes

Companies that use Mood

Customer profile

Segments1 record

Ideal customer profiles1 record

Mood technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Mood partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

50 Small American FarmscoreStrategic or Co-development PartnerMood has established partnerships with 50 small American farms for sourcing their hemp-derived THC products. This supply chain partnership is central to their brand positioning around quality and local sourcing.
Almanac AgriculturecoreStrategic or Co-development PartnerFamily farm partner featured in Mood's 'Meet our family farmers' section, supplying hemp for their THC products.
Stoney BranchcoreStrategic or Co-development PartnerFamily farm partner featured in Mood's 'Meet our family farmers' section, supplying hemp for their THC products.
Power BioFarmscoreStrategic or Co-development PartnerFamily farm partner featured in Mood's 'Meet our family farmers' section, supplying hemp for their THC products.
Andy's BakeryminorStrategic or Co-development PartnerCannabis-infused cookies and baked goods made in-house by the founder's father, Andy. Unique product line extension for edibles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Mood competitors and assessment

Company assessment

Direct peers

Delta Effex: Delta Effex offers Delta 8, Delta 9, Delta 10, and THCa vapes, gummies, and flower via DTC e-commerce. Closely comparable to Mood across product portfolio and federally legal hemp-derived positioning.
Botany Farms: Botany Farms sells federally legal THCa hemp flower and pre-rolls direct-to-consumer, emphasizing small-farm sourcing and COA transparency. Directly overlaps Mood's flower, pre-roll, and farm-story positioning.
Koi CBD: Koi is a broad hemp/CBD/THC brand selling gummies, vapes, and topicals through DTC and wholesale. Comparable to Mood on hemp-derived product range and federal-legal regulatory positioning.
3Chi: 3Chi is one of the original and largest hemp-derived THC (Delta 8, Delta 9, THCa) brands, offering gummies, vapes, and concentrates via DTC e-commerce. Directly competes with Mood across product categories and customer base.
TRE House: TRE House sells premium hemp-derived THC gummies, vapes, and pre-rolls DTC, emphasizing flavor and brand-forward packaging. Comparable to Mood on product mix, federally legal positioning, and target consumer.
Cycling Frog: Cycling Frog offers THC-infused seltzers, gummies, and spirits, leveraging federally legal hemp-derived THC. Overlaps with Mood on the beverage-adjacent and gummy categories and a similar DTC + e-commerce GTM.
Extrax: Extrax manufactures and sells hemp-derived THC vapes, disposables, gummies, and concentrates. Competes with Mood in the same federally legal hemp-THC category via DTC channels.

Broad incumbents

Charlotte's Web: Charlotte's Web is the largest publicly-traded CBD wellness brand with a broad hemp-derived product portfolio and retail distribution. Comparable as a larger incumbent operating in adjacent hemp-derivative retail with overlapping consumer demographics.
Wyld CBD/THC: Wyld sells real-fruit THC and CBD gummies (with both state-licensed dispensary and hemp lines). Comparable to Mood's gummy-led portfolio and DTC + retail mix, though broader and more established.

Emerging players

Mellow Fellow: Mellow Fellow sells hemp-derived THC and CBD disposables, gummies, and blends, often positioned around mood/effect. Comparable to Mood's use-case merchandising (calm, focus, sleep) within the federally legal category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Mood compliance and trust

Trust signal

Compliance1 record

Mood financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mood leadership team

Management profile

Number of profiles

Mood funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mood M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mood

What does Mood do?

Is Mood a public or private company?

Mood is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Mood founded?

Mood was founded in 2022. It employs 101 to 250 people.

Where is Mood based?

Mood is headquartered in Oklahoma City, United States, in the North America region.

How does Mood make money?

One revenue line is on record: direct Product Sales.

Who are Mood's main competitors?

Direct peers on record are Delta Effex, Botany Farms, Koi CBD, 3Chi, TRE House, Cycling Frog and Extrax. Broad incumbents are Charlotte's Web and Wyld CBD/THC. Mellow Fellow is listed as an emerging player.

Does Mood have an API?

No public API is recorded for Mood.

What industry is Mood in?

Mood's product category is Hemp-Derived THC Products. Its primary akta.pro industry code is CRANAHAC, CBD/Hemp Wellness & Supplements Retail, with a secondary code of CRANAFAJ, Cannabis Dispensary + Wellness/Apothecary Format (Supplements, Skincare, etc.). Its NAICS code is 459991 and its SIC code is 2833.