Mcguinness Media

Name

Mcguinness Media

Legal name

McGuinness Media & Marketing

Website

https://mcguinnessmedia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Warwick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing and Advertising Services: Full-service marketing agency providing integrated marketing and advertising services including strategy, media planning and buying, digital marketing, graphic design, web development, video production, social media management, and events. Revenue generated through professional service fees for custom marketing campaigns and ongoing retainer relationships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

McGuinness Media is a full-service, woman-owned marketing and advertising agency that builds strategic, targeted, integrated, and personalized marketing plans and brings them to life across all channels. Offerings span strategy, media planning and buying (digital and traditional), branding, graphic design, web design and development, video and photography production, social media management, and events and promotions for clients ranging from local businesses to national brands.

Differentiator

Problem solved

Functional benefit

Brands

• McGIVEness: Charitable division of McGuinness Media that embodies the company's core values and extends commitment to society through community engagement and philanthropy.

Products and services

• Branding & Strategy
• Media Planning & Buying
• Digital Marketing
• Graphic Design
• Web Design & Development
• Video & Photography
• Social Media Management
• Events & Promotions

Quantifiable outcome

• Managed $50M+ in media spend
• +2 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Navigant Credit UnionflagshipStrategic or Co-development Partner · 22 July 2025McGuinness Media was named Media Agency of Record for Navigant Credit Union, one of Rhode Island's most recognized financial institutions. Beginning August 1, 2025, MMM leads media strategy, planning, and buying, collaborating with Duffy & Shanley (PR) and Nail Communications (Creative/Strategy).
• Duffy & ShanleycoreStrategic or Co-development PartnerRhode Island-based PR agency partnering with McGuinness Media on the Navigant Credit Union account, handling public relations while MMM manages media planning and buying.
• Nail CommunicationscoreStrategic or Co-development PartnerRhode Island-based creative agency partnering with McGuinness Media on the Navigant Credit Union account, handling creative and strategy while MMM manages media planning and buying.
• VizergyminorGTM or Marketing PartnerDigital partner referenced in testimonial as collaborator with McGuinness Media on MMM Digital Partner initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duffy & Shanley: Providence-based full-service marketing and PR agency. Direct regional peer to McGuinness Media; the two firms already co-deliver the Navigant Credit Union account, making them co-service-providers as well as competitors for RI enterprise clients.
• Nail Communications: Providence-based creative and strategy agency with comparable size and service mix (branding, creative, strategy). Already a co-delivery partner on Navigant CU and a direct competitor for RI regional clients.
• Allen & Gerritsen: Mid-size Philadelphia/Boston-based independent agency offering branding, media, digital, and content services. Closely comparable in service breadth, headcount range, and independent ownership profile.
• Connelly Partners: Independent Boston-based full-service creative, media, and digital agency. Similar scale, similar service mix (creative + media + digital), and similar emphasis on independent, mid-market client relationships.
• MMB: Boston-based independent agency focused on health, wellness, and lifestyle brands. Comparable in size and structure, with overlapping verticals (healthcare, hospitality, consumer brands) and similar full-service positioning.

Broad incumbents

• Hill Holliday: Larger Boston-based creative, media, and customer-experience agency. Overlaps with McGuinness Media on media buying, creative, and digital but operates at greater scale and serves national brands.
• AMP Agency: Boston-based full-service agency with creative, media, and digital capabilities. Larger and broader in scope than McGuinness Media but overlapping on integrated marketing services and similar New England roots.

Regional players

• Curley & Pynn Public Relations: Florida-based full-service marketing and PR agency. Comparable in size and breadth but operates in a different geography; useful comp for regional full-service agency economics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mcguinnessmedia
• Xx.com/mcguinnessmedia
• Facebookfacebook.com/mcguinnessmedia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mcguinness Media