Ten Feet Tall

What Ten Feet Tall does

Ten Feet Tall is an independent, full-service branding agency headquartered in Boston that serves purpose-driven mid-market and enterprise organizations across healthcare, banking, life sciences, government, education, real estate, professional services, and technology. Founded in 1986 as KHJ Brand Activation and rebranded to Ten Feet Tall in 2023, the firm is wholly owned by three Managing Partners — Sylvie Askins, Adam Cramer, and Michael Panagako — following an ownership transition from co-founder Judy Habib. The agency's core proprietary asset is BrandPQ®, a trademarked insights platform that measures organizational brand pride along four dimensions (Purpose Expression, Personal Meaning, Collective Connectedness, and External Activation) via employee surveys with diagnostic and cross-tab analyses by tenure, geography, department, and business unit.

The firm operates as a professional services consultancy rather than a software company, organized into five integrated service modules: Strategy & Planning (research, positioning, message architecture), Creative (identity, advertising, content, environmental branding), Media (planning, buying, activation, influencer, events), Digital & Analytics (websites, SEO, marketing automation, lead nurture, reporting), and Brand Inside (employee surveys, internal communications, brand ambassador programs). Engagement scope typically spans positioning, campaign design, media planning, digital execution, and internal brand activation, packaged as project-based professional services engagements with quote-based pricing that is not publicly disclosed.

Ten Feet Tall's go-to-market is enterprise field sales executed through direct outreach, website contact forms, case study demonstrations, and thought-leadership content on topics like the Gen Z banking paradox and brand pride. Its client roster includes Cambridge Health Alliance, St. Regis Chicago, Akoya Biosciences, Veracross, Kennebunk Savings, Harvard Federal Credit Union, Quest Diagnostics, WellSense Health Plan, Webster Five, and Edenred Essentials, with reported outcomes such as 432% increases in monthly application starts and $18M in new accounts within two months. The agency has no external investors, no subsidiaries, and no public listings, operating from a single Boston office at 115 Broad Street with a headcount in the 11–50 range.

Name

Ten Feet Tall

Legal name

KHJ Integrated Marketing, Inc.

Website

https://tenfeettall.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Ten Feet Tall is an independent Boston-based full-service branding agency serving mid-market and enterprise organizations in healthcare, banking, life sciences, and other purpose-driven verticals. It offers brand strategy, creative, media, digital, and internal brand activation services anchored by its proprietary BrandPQ® measurement platform.

Ownership category

akta.pro rank

Product category

Brand Activation & Advertising Services

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

Keywords

• Brand activation services
• Brand strategy consulting
• Advertising and creative
• Brand measurement platform
• Marketing services agency

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Branding and Marketing Services: Professional services revenue generated from providing branding strategy, creative services, media planning and buying, digital and analytics, and brand inside services to enterprise clients. Services include market research, brand strategy, positioning, advertising, social/digital content, websites, videos, collateral, environmental branding, and employee engagement programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ten Feet Tall is a full-service branding agency that helps purpose-driven organizations ignite brand pride through five integrated service modules: Strategy & Planning, Creative, Media, and Digital & Analytics, plus internal Brand Inside programs. Its proprietary BrandPQ® Insights Platform measures organizational brand pride across four dimensions, providing data-driven diagnostics that inform strategy, creative, and campaign activation for clients.

Product overview

Ten Feet Tall is an independent, full-service branding agency that operates as a services-based consultancy rather than a software product company. Their core proprietary offering is the BrandPQ® Insights Platform, a measurement tool that quantifies brand pride through employee feedback across four dimensions. The agency's service portfolio is organized into five integrated modules: Strategy & Planning, Creative, Media, Digital & Analytics, and Brand Inside—each designed to help purpose-driven organizations ignite brand pride and achieve business results.

Differentiator

Problem solved

Functional benefit

Brands

• BrandPQ®: Proprietary insights platform that measures brand pride across four dimensions: Purpose Expression, Personal Meaning, Collective Connectedness, and External Activation.

Products and services

• BrandPQ® Insights Platform

Quantifiable outcome

• Cambridge Health Alliance: 7.7M impressions, 4x average conversion rate, 27,341 actions in four months
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Artists for HumanityminorStrategic or Co-development PartnerPartnership with Artists for Humanity, a Boston-based organization that helps students develop careers in the creative arts. The partnership broadens Ten Feet Tall's talent pipeline and supports diversity initiatives in the creative arts field.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AMP Agency: Boston-based independent full-service creative and brand agency serving enterprise clients across healthcare, consumer, and technology; directly comparable in geography, service mix (strategy, creative, media, digital), and mid-market/enterprise GTM.
• Connelly Partners: Independent Boston creative agency offering brand strategy, advertising, and digital services; comparable in size, ownership structure (privately held, founder-led), and Northeast enterprise client focus.
• Small Army: Boston-based independent creative agency providing brand, advertising, and content services to enterprise clients; closely comparable in headcount band and Boston/Northeast market footprint.
• Genuine: Boston-based independent creative and digital agency with a similar full-service offering (brand strategy, creative, media, digital) and comparable enterprise/mid-market client base; closest geographic and structural competitor to Ten Feet Tall.
• Piper & Gold Public Marketing: Mid-sized independent branding and PR firm serving mid-market and enterprise clients with brand strategy and creative services; comparable size tier and services-led professional services model.

Broad incumbents

• Siegel+Gale: Global branding consultancy offering brand strategy, naming, and visual identity systems to enterprise clients; operates in Ten Feet Tall's category (visual identity and brand design systems) at significantly larger scale across multiple geographies.
• Interbrand: Global brand consultancy providing brand strategy, naming, visual identity, and brand valuation across enterprise clients; the largest independent global specialist overlapping with Ten Feet Tall's core brand strategy and identity work.
• Landor & Fitch: Global branding and design consultancy owned by WPP, with brand strategy, visual identity, and experience design capabilities; competes for the same enterprise brand transformation engagements but with vastly broader geographic and capability footprint.

Emerging players

• Manifold: Independent branding and creative agency serving B2B and technology clients with brand strategy and identity work; comparable boutique positioning with a more tech/SaaS tilt than Ten Feet Tall's healthcare/banking-heavy mix.
• Modo Modo Agency: Independent strategy-led branding agency of similar size focused on brand strategy and positioning for mid-market B2B and purpose-driven clients; partial overlap with Ten Feet Tall's positioning-led approach but smaller scale and narrower industry footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KHJBrand
• Facebookfacebook.com/ByTenFeetTall
• LinkedInlinkedin.com/company/bytenfeettall
• Instagraminstagram.com/hitenfeettall

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ten Feet Tall