Modo Modo Agency
Modo Modo Agency is an Atlanta-based, women-owned B2B marketing agency founded in 2007 that serves Fortune 500 and mid-market clients in technology, healthcare, industrial, and sports through integrated marketing, creative/branding, omnichannel media, and recruiting services.
- Company typePrivate
- Founded2007
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Modo Modo Agency does
Modo Modo Agency is a privately held, women-owned B2B marketing agency founded in 2007 by CEO Moira Vetter and headquartered at 100 Galleria Pkwy SE in Atlanta, Georgia. The firm serves global Fortune 500 and high-growth mid-market corporations across technology, healthcare, industrial, hospitality, and sports verticals, with named clients including Equifax, NCR Atleos, Fiserv, Northside Hospital, Truist, and Interface. The agency's core value proposition is full-service B2B marketing for "complex businesses" requiring brand, demand-generation, digital, and media work that translates technical or regulated offerings into buyer-ready narratives.
The company delivers work through four integrated service pillars: Integrated Marketing (research, planning, marketing management, and launch support), Creative & Branding (logos, messaging, visual identity, content), Omnichannel Media (programmatic, broadcast, OOH, ABM, paid social, OTT/connected TV, SEM), and Recruiting & Executive Search (executive, retained, fractional, and contingent talent). Fractional CMO services, sales enablement, and employer branding are layered as add-ons. Underlying the engagement model are three proprietary methodologies—modo imPrint™ for branding strategy, modo CORE™ for customer penetration, and the Kool-Aid® Test™ marketing audit—which function as reusable frameworks rather than software products.
Revenue is generated on a professional services basis with quote-based pricing and multi-year contract cadence. Distribution is primarily direct enterprise sales to Fortune 500 and mid-market accounts, supplemented by content marketing (blog, Marketing Madhouse podcast), social media, and the DoGooder CSR program (cumulative $1.3M+ in nonprofit contributions since 2009) that supports brand differentiation. The firm has no disclosed institutional funding, no parent company, and operates with a lean 11-50 person team. In 2026 the agency announced it is joining Yes& Agency to expand client resources while preserving its people, partnerships, and B2B focus. The company has earned 354+ industry awards, including six Inc. 5000 appearances (#1,409 in 2025, #3,885 in 2024 with 118% three-year revenue growth).
Modo Modo Agency firmographics
Firmographics- Name
- Modo Modo Agency
- Legal name
- Modo Modo Agency
- Website
- https://modomodoagency.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modo Modo Agency is an Atlanta-based, women-owned B2B marketing agency founded in 2007 that serves Fortune 500 and mid-market clients in technology, healthcare, industrial, and sports through integrated marketing, creative/branding, omnichannel media, and recruiting services.
- Ownership category
- akta.pro rank
Modo Modo Agency industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Modo Modo Agency is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Modo Modo Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Creative & Branding Services: Brand development, creative services, digital, video and social content creation
- Omnichannel Media Services: Programmatic, broadcast, OOH, ABM, paid social, OTT, connected TV, SEM services
- Integrated Marketing Services: Marketing management, lead generation, nurture programs, sales enablement
- Recruiting & Executive Search: Executive search, retained search, fractional talent, contingent search, team sourcing
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Modo Modo Agency product offering
Product offeringCore offering
Modo Modo Agency is a full-service B2B marketing agency that delivers integrated marketing, creative & branding, omnichannel media planning/buying, and recruiting & executive search services. The agency serves Fortune 500 and high-growth mid-market corporations across technology, healthcare, industrial, hospitality, and sports sectors with a business-centric approach to solving complex marketing challenges.
Product overview
Modo Modo Agency is a full-service creative and digital media firm operating as a single unified service offering rather than a modular platform. The core portfolio consists of four integrated service pillars: Integrated Marketing (aligning brand, demand gen, digital, and media strategies), Creative & Branding (brand development and visual identity), Omnichannel Media (multi-channel media planning and buying across programmatic, broadcast, social, and connected TV), and Recruiting & Executive Search (talent acquisition with storytelling-driven employer branding). These services are complemented by specialized offerings including fractional CMO services, sales enablement, and employer branding. The agency also produces the Marketing Madhouse podcast as a content and thought leadership vehicle. All services are delivered to Fortune 500 and mid-market clients in technology, healthcare, industrial, hospitality, and sports sectors.
Differentiator
Problem solved
Functional benefit
Brands
- DoGooder: The company's corporate social responsibility and community giving program, through which employees volunteer and the company donates to nonprofits. The program has contributed over $1.3 million since 2009.
- Marketing Madhouse
Products and services
- Integrated Marketing Strategic marketing service that aligns and integrates brand, demand generation, digital, and media strategies to help B2B, consumer, and government businesses deliver on their business plans. Includes marketing management, research, planning, and launch support.
- Creative & Branding Brand development and creative services that bring brands to life through logos, taglines, messaging, voice, and visual identity systems. Organizes brand elements including names, value propositions, colors, fonts, and taglines into consistent, cohesive narratives.
- Omnichannel Media Multi-channel media strategy and buying services covering programmatic, broadcast, out-of-home, ABM, paid social, OTT/connected TV, and SEM. Focuses on targeting specific audiences across mass and niche media to drive relationships, repeat business, and revenue.
- Recruiting & Executive Search Talent acquisition services helping clients find and recruit talent in brand, marketing, creative, digital, media, sales, and technology roles. Includes executive search, retained search, fractional talent, contingent search, and team sourcing, leveraging storytelling and employer branding.
- Fractional CMO Services Part-time or fractional chief marketing officer support providing strategic marketing leadership for high-growth mid-market clients navigating business transformation.
- Sales Enablement Services focused on helping sales and marketing teams work in alignment, including content for sales teams, lead qualification frameworks, and sales enablement materials.
- Employer Branding Internal communications and employer branding services for Fortune 500 companies seeking to engage and empower their teams.
Quantifiable outcome
- Generated over 700 leads and beat sales goal by 30% in 5 months for clients
- +2 more outcomes
Companies that use Modo Modo Agency
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Modo Modo Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Modo Modo Agency partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Yes& AgencycoreModo Modo Agency announced joining Yes& Agency to give clients more resources and possibilities. The partnership provides expanded capabilities while maintaining the people, partnerships, and B2B expertise that drove Modo Modo's success.
- ALS AssociationminorPro bono support for ALS Association and Kerry & Gary Challenge to Defeat ALS including digital campaigns, social media, and physical activations. $82,000 value of time and donations.
- Status: HomeminorNonprofit supported through DoGooder quarterly onsite volunteer program in 2023.
- The Chattahoochee National Park ConservancyminorNonprofit supported through DoGooder quarterly onsite volunteer program in 2023.
- MedShareminorNonprofit supported through DoGooder quarterly onsite volunteer program in 2023.
- Foundation for Hospital ArtminorNonprofit supported through DoGooder quarterly onsite volunteer program in 2023.
- 48in48minorNonprofit receiving donations and support; builds websites for nonprofits in 48 hours.
- Soccer in the StreetsminorNonprofit supported with cash donations in 2023.
- Campbell-Stone Retirement CommunityminorNonprofit supported with cash donations in 2023.
- The Sandwich ProjectminorNonprofit supported with cash donations in 2023.
- Rhythm CommunicationsminorPR partner that collaborated on ALS Association campaign and Kerry & Gary Challenge activations.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Modo Modo Agency competitors and assessment
Company assessmentEmerging players
- Tilt Metrics: HubSpot-specialized B2B inbound marketing agency; comparable as a smaller, B2B-focused integrated agency serving mid-market technology and industrial clients.
- Zachary & Associates: Small B2B creative and digital agency focused on technology and industrial clients; comparable as a similarly-sized, niche B2B creative shop competing for the same mid-market accounts.
Direct peers
- Godfrey: Pennsylvania-based B2B marketing and advertising agency offering brand, demand generation, and content services to technology and industrial clients — closely comparable in service mix and B2B specialization.
- Yes& Agency: Mid-Atlantic-based integrated marketing agency with a strong B2B focus; directly comparable as Modo Modo's announced merger partner and the most direct peer in B2B full-service creative.
- Walker Sands: Chicago-based B2B marketing agency providing PR, demand generation, content, and creative services to technology and professional services clients — directly comparable in B2B integrated offering.
- Sagefrog Marketing Group: Pennsylvania-based B2B marketing agency focused on healthcare, technology, and industrial clients with integrated brand, digital, and content services — comparable in size, focus, and service mix.
- Rhea + Kaiser: Chicago-area integrated B2B marketing and advertising agency serving agriculture, food, and industrial clients; comparable in mid-size, B2B-focused integrated service offering.
Regional players
- Lewis Communications: Atlanta-based full-service advertising and digital agency with similar size and client base; serves as a direct regional competitor in the Atlanta market.
- Jackson Marketing Group: Atlanta-based full-service marketing agency serving B2B and B2C clients with creative, media, and digital services — directly comparable as a Southeast-based full-service peer.
Broad incumbents
- Omnicom Group: Global advertising holding company whose agencies (e.g., TBWA, BBDO, DDB) compete for the same Fortune 500 B2B accounts Modo Modo targets — represents the scale threat and incumbent competitive set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Modo Modo Agency social profiles
Digital presenceModo Modo Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modo Modo Agency leadership team
Management profileNumber of profiles
Profiles6 records
Modo Modo Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modo Modo Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modo Modo Agency
What does Modo Modo Agency do?
Modo Modo Agency is a full-service B2B marketing agency that delivers integrated marketing, creative & branding, omnichannel media planning/buying, and recruiting & executive search services. The agency serves Fortune 500 and high-growth mid-market corporations across technology, healthcare, industrial, hospitality, and sports sectors with a business-centric approach to solving complex marketing challenges.
Is Modo Modo Agency a public or private company?
Modo Modo Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modo Modo Agency founded?
Modo Modo Agency was founded in 2007. It employs 11 to 50 people.
Where is Modo Modo Agency based?
Modo Modo Agency is headquartered in Atlanta, United States, in the North America region.
How does Modo Modo Agency make money?
Four revenue lines are on record. Creative & Branding Services are the primary driver. The others are omnichannel Media Services, integrated Marketing Services and recruiting & Executive Search.
Who are Modo Modo Agency's main competitors?
Emerging players on record are Tilt Metrics and Zachary & Associates. Direct peers are Godfrey, Yes& Agency, Walker Sands, Sagefrog Marketing Group and Rhea + Kaiser. Regional players are Lewis Communications and Jackson Marketing Group. Omnicom Group is listed as a broad incumbent.
Does Modo Modo Agency have an API?
No public API is recorded for Modo Modo Agency.
What industry is Modo Modo Agency in?
Modo Modo Agency's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAI, B2B/ABM Creative Agencies. Its NAICS code is 541810 and its SIC code is 8741.