LeanOnWe
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
LeanOnWe firmographics
Firmographics- Name
- LeanOnWe
- Legal name
- LeanOnWe, Inc
- Website
- https://LeanOnWe.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
LeanOnWe industry classification
Industry- Product category
- In-Home Senior Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161), Other Individual and Family Services (624190)
- SIC
- Services-Social Services (8300), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
- akta.pro secondary industries
- Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)
Keywords
Where LeanOnWe is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LeanOnWe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Caregiver Matching Service: LeanOnWe generates revenue by connecting families with vetted caregivers through their platform. Families pay for access to the curated caregiver network, screening services, backup caregiver provisions, insurance, and ongoing expert guidance. The model is more cost-effective than traditional home health aide agencies according to customer testimonials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom caregiver matching based on individual family needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
LeanOnWe product offering
Product offeringCore offering
LeanOnWe operates a managed marketplace that connects families with a highly selective network of vetted independent caregivers for in-home senior care. The company screens caregivers using over 60 factors and FBI background checks, presents families with curated candidate lists featuring video profiles, resumes and references, and—after the family selects and hires their preferred caregiver—provides backup caregivers, insurance, and ongoing expert guidance to support the relationship.
Product overview
LeanOnWe operates as a non-agency caregiver matching platform that connects families with a highly selective network of vetted independent caregivers. The platform comprises six core in-home care service categories (Senior Home Care, Alzheimer's and Dementia Home Care, Companion Home Care, Live-In Home Care, Personal Home Care, and Specialized Home Care) supported by two key enabling features: Caregiver Screening (using FBI background checks and 60+ screening factors to accept fewer than 10% of applicants) and Caregiver Matching (personalized candidate lists based on client needs). Unlike traditional agencies, the platform enables families to review caregiver profiles, watch video introductions, check references, and directly hire their preferred caregiver while receiving backup support, insurance, and expert guidance from LeanOnWe.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Home Care Core in-home senior care service providing assistance with daily activities, personal care, and companionship for elderly individuals. Families are matched with vetted caregivers who are then hired and managed directly by the family.
- Alzheimer's and Dementia Home Care Specialized in-home memory care services for individuals with Alzheimer's disease or other forms of dementia, delivered by trained caregivers matched to the family's specific condition-related needs.
- Companion Home Care Non-medical companion care focused on social interaction, emotional support, and assistance with light household tasks for seniors.
- Live-In Home Care Round-the-clock in-home care where a caregiver resides in the senior's home to provide continuous support and assistance.
- Personal Home Care Hands-on personal care assistance including bathing, dressing, grooming, medication reminders, and other activities of daily living delivered by vetted in-home caregivers.
- Specialized Home Care Customized care services tailored to meet specific medical or non-medical needs that fall outside standard care categories, matched through LeanOnWe's caregiver network.
Quantifiable outcome
- Nearly 2,000 families successfully matched with caregivers
Companies that use LeanOnWe
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
LeanOnWe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LeanOnWe partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
LeanOnWe competitors and assessment
Company assessmentDirect peers
- Care.com: Large online marketplace connecting families with caregivers across senior care, child care, and pet care. Directly comparable to LeanOnWe as a marketplace intermediary, though Care.com is much broader and less focused on rigorous vetting for senior care.
- Honor Technology: Tech-enabled home care platform offering vetted caregiver matching with technology layer for family visibility. Directly comparable in offering a higher-quality alternative to traditional agencies, though Honor operates an agency employment model rather than LeanOnWe's direct-hire approach.
- CareLinx: Online marketplace specifically for in-home senior care, connecting families with vetted professional caregivers. Closely comparable direct-hire model to LeanOnWe with similar targeting of families seeking non-agency solutions.
Broad incumbents
- Home Instead Senior Care: Large franchised home care agency network providing personal care, companionship, and specialized services for seniors. Overlaps with LeanOnWe's service categories but uses a traditional agency model across many more geographies.
- Visiting Angels: Nationwide franchised senior home care agency offering companion, personal, and respite care. Comparable services to LeanOnWe across most care categories, but operates through local franchise agencies rather than a curated marketplace.
- BrightStar Care: Franchised home health and medical staffing agency offering both non-medical personal care and skilled nursing. Comparable to LeanOnWe in elder care scope but operates as a traditional agency with employed caregivers.
- ComForCare: Franchised home care provider offering personal care, companion care, and specialized services including dementia care. Comparable service mix to LeanOnWe across all core categories, with broader geographic coverage through franchising.
Emerging players
- Papa: Tech-enabled platform connecting older adults and families with "Papa Pals" for companionship, transportation, and daily support. Comparable marketplace/direct-hire structure to LeanOnWe but skewed toward lighter companion care and often paid via health plan benefits.
- A Place for Mom: Senior care referral and advisory service connecting families with senior living, in-home care, and other elder care providers. Comparable in helping families navigate elder care options but focuses on referrals rather than direct caregiver matching.
Others
- WellSky (Kinnser/HealthCare Software): Healthcare technology provider serving home health, hospice, and personal care agencies with software and analytics. Adjacent rather than competitive: agencies like Home Instead are customers. Useful proxy for tech-enabled scale in home care delivery.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
LeanOnWe social profiles
Digital presenceLeanOnWe financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeanOnWe leadership team
Management profileNumber of profiles
Profiles1 record
LeanOnWe funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeanOnWe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeanOnWe
What does LeanOnWe do?
LeanOnWe operates a managed marketplace that connects families with a highly selective network of vetted independent caregivers for in-home senior care. The company screens caregivers using over 60 factors and FBI background checks, presents families with curated candidate lists featuring video profiles, resumes and references, and—after the family selects and hires their preferred caregiver—provides backup caregivers, insurance, and ongoing expert guidance to support the relationship.
Is LeanOnWe a public or private company?
LeanOnWe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LeanOnWe founded?
LeanOnWe was founded in 2011. It employs 1 to 10 people.
Where is LeanOnWe based?
LeanOnWe is headquartered in New York, United States, in the North America region.
How does LeanOnWe make money?
One revenue line is on record: caregiver Matching Service.
Who are LeanOnWe's main competitors?
Direct peers on record are Care.com, Honor Technology and CareLinx. Broad incumbents are Home Instead Senior Care, Visiting Angels, BrightStar Care and ComForCare. Emerging players are Papa and A Place for Mom. WellSky (Kinnser/HealthCare Software) is listed as an others.
Does LeanOnWe have an API?
No public API is recorded for LeanOnWe.
What industry is LeanOnWe in?
LeanOnWe's product category is In-Home Senior Care Services. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms, with a secondary code of HSABAAAD, Light Housekeeping & Home Upkeep (Non-Medical). Its NAICS code is 624120 and its SIC code is 8300.