What Classic Homes does

Classic Homes is a privately held, family-owned custom home builder founded circa 1999 by Susan White and her son Berkley White, headquartered at 524 Broadway Street in Myrtle Beach, South Carolina. The company designs and builds luxury custom homes, beach houses, and second homes along the Grand Strand corridor from Little River, SC to Georgetown, SC and into Calabash, NC, employing 11-50 people. Its core process, branded the "Collaborative Method," engages clients to describe their vision, has the in-house design team draft plans for approval, and then executes construction using assembled teams of trusted designers, engineers, architects, and sub-contractors.

The product portfolio centers on full-service custom home construction with quote-based pricing, supported by a suite of pre-designed floorplan collections (Coastal, Cottages, Low Country, Mediterranean, Traditional, Townhomes), pre-built Available Homes, and the annual Southern Living Showcase Home. Adjacent revenue streams include home remodeling and integrated interior design services delivered through a wholly-owned subsidiary, Classic Interiors, and an in-house Design Center for finishes, faucets, and fabrics. The company holds multiple industry credentials, including Southern Living Custom Builder designation (10+ consecutive years), Fortified home certification, NAHB Certified Green Professional, and HCHBA membership.

Commercially, Classic Homes runs a sales-led, consultative go-to-market targeting affluent residential buyers and out-of-state second-home purchasers. Lead generation relies on the Southern Living Magazine partnership, the company's website, Houzz professional listing, and active Facebook and Instagram channels. The business is project-based with multi-year contract cadence, no disclosed external funding, no parent company, and no evidence of institutional ownership.

Name

Classic Homes

Legal name

Classic Homes

Website

https://classichomebuilding.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Classic Homes is a family-owned custom home builder founded in 1999 in Myrtle Beach, South Carolina, designing and constructing luxury custom homes, beach houses, and second homes along the Grand Strand for affluent residential buyers, with integrated interior design and finish services.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)

Keywords

• Custom home building
• Home remodeling services
• Interior design services
• Luxury residential construction
• Design center services

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Home Building: Full-service custom home construction from design through completion, including interior design services via Classic Interiors and a Design Center for finishes, faucets, and fabrics.
2. Home Remodeling: Remodeling services for existing homes.
3. Interior Design Services: Full-service interior design company (Classic Interiors) and Design Center offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Classic Homes is a full-service custom home builder operating along the Grand Strand in South Carolina, using its "Collaborative Method" design-build process from initial client vision through construction completion. The company builds custom homes and offers home remodeling, complemented by its wholly owned interior design subsidiary Classic Interiors and an in-house Design Center for finishes, faucets, and fabric selection. It serves affluent individual buyers seeking quality, personalized residential construction in coastal South Carolina communities.

Product overview

Classic Homes is a custom home building company that operates as a single unified offering centered on its Collaborative Method building process. The core product is custom home building, supported by two related service modules: Classic Interiors (full-service interior design) and the Design Center (a one-stop shop for finishes and fixtures). The company also offers pre-designed Floorplan Collections across multiple architectural styles (Coastal, Cottages, Low Country, Mediterranean, Traditional, Townhomes) that can be customized, plus Available Homes (pre-built homes) and periodic Southern Living Showcase Homes. The product portfolio is built around quality craftsmanship and a client-driven collaborative approach from design through construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Full-service custom single-family home construction using the Collaborative Method — clients describe their vision, the design team produces drawings, the client approves, and Classic Homes builds. Serves the Grand Strand area from Little River to Georgetown, SC, including Pawleys Island, Murrells Inlet, and Myrtle Beach. Targeted at affluent individual buyers seeking a personalized residence.
• Home Remodeling Remodeling services for existing homes in the Grand Strand area, leveraging the same design-build team and Collaborative Method used for new custom homes. Targeted at existing homeowners seeking renovation or expansion of their current residence.
• Classic Interiors Full-service interior design company (a wholly owned subsidiary of Classic Homes) that helps clients with elegant interior design for their custom homes, complementing the building process with professional finish and décor specification.
• Design Center One-stop shop located at Classic Homes' headquarters offering clients a curated selection of design choices including finishes, faucets, and fabrics for their custom home build or remodel. Simplifies the specification process for clients building with Classic Homes.
• Floorplan Collections Pre-designed home floorplan collections across multiple architectural styles — Coastal, Cottages, Low Country, Mediterranean, Traditional, and Townhomes — that clients can select and customize to fit their lifestyle and budget, including 11 floorplans at Thistle Golf Estates plus additional custom floorplans across the Grand Strand.
• Available Homes Pre-built or inventory homes available for purchase in various communities throughout the Grand Strand area, providing buyers with a quicker move-in option compared to a fully custom build.
• Southern Living Showcase Home Annual showcase home featured in Southern Living magazine as part of the publication's Custom Builder program, demonstrating Classic Homes' design and craftsmanship capabilities to prospective buyers. The 2023 Showcase Home was the most recent iteration.

Quantifiable outcome

• Multiple customers have ordered second homes from Classic, indicating high satisfaction and repeat business.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Southern Living MagazinecoreStrategic or Co-development PartnerExclusive Southern Living Custom Builder partnership. Classic Homes builds featured Southern Living Showcase homes and is recognized as a preferred custom builder in the Southern Living program for 10+ consecutive years.
• NAHB (National Association of Home Builders)minorChannel Partner/ Reseller/ DistributorMember of national home builders association providing resources and credibility.
• HCHBA (Home Builders Association of the Coastal Carolinas)minorChannel Partner/ Reseller/ DistributorLocal member association for home builders in the coastal Carolinas region.
• HouzzminorGTM or Marketing PartnerProfessional listing on Houzz home design platform for lead generation and visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Sabal Homes: Carolinas-based custom and semi-custom homebuilder with design-center offerings. Closest regional peer to Classic Homes on coastal Carolina footprint, custom single-family product, and integrated design services, though it covers a broader SC/NC geography.
• Caviness & Cates Communities: Eastern North Carolina homebuilder with strong coastal Carolinas presence and custom home offerings. Comparable to Classic Homes on coastal Carolinas custom single-family construction for both primary and second-home buyers.
• Stanley Martin Homes: Mid-Atlantic and Carolinas homebuilder with luxury single-family product and design-center services. Comparable to Classic Homes on Carolinas geographic overlap and custom/semi-custom product, though operates at larger scale and broader geography.
• ICI Homes: Florida-based luxury custom homebuilder with a strong coastal second-home buyer focus. Comparable to Classic Homes on luxury custom coastal construction for affluent in-migration buyers, though concentrated in Florida rather than the Carolinas.
• Logan Homes: Coastal Carolinas custom homebuilder focused on the Wilmington/Brunswick Islands and surrounding markets. Directly comparable to Classic Homes on coastal luxury custom single-family construction for second-home and primary buyers in the Carolinas.

Broad incumbents

• Toll Brothers: National luxury homebuilder with extensive move-up and active-adult offerings. Comparable to Classic Homes as a custom/luxury single-family builder targeting affluent buyers, but operates at vastly greater scale and across many geographies rather than a single coastal corridor.
• David Weekley Homes: One of the largest privately held U.S. homebuilders with a strong custom/semi-custom design-center model. Comparable to Classic Homes on integrated design-build service and customer-experience orientation, though it operates at national scale versus Classic's single-coast footprint.
• Ashton Woods: National homebuilder with a meaningful custom and personalization offering in the Carolinas and Southeast. Comparable to Classic Homes on custom single-family product targeting affluent buyers in coastal Carolinas metros, though operating as a national platform.
• Drees Homes: Family-owned U.S. luxury custom homebuilder operating across multiple metros with a strong design-center model. Comparable to Classic Homes on family ownership, custom single-family product, and integrated design services, though at materially larger national scale.
• Arthur Rutenberg Homes: Long-standing franchise-based luxury custom homebuilder with coastal exposure in Florida and the Carolinas. Comparable to Classic Homes on luxury custom single-family construction for affluent buyers and a designer-led process, though structured as a national franchise network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClassicHomeBuilding
• Instagraminstagram.com/classichomebuilding
• Xx.com/_ClassicMB

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Homes