Grass Clippings
Grass Clippings is a Phoenix-based golf entertainment company operating a fully illuminated par-3 course in Tempe, Arizona, a high-stakes par-3 team-based league, an apparel line, and VR golf experiences distributed via Golf Channel, Peacock, and Meta Quest.
- Company typePrivate
- Founded2018
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Grass Clippings does
Grass Clippings is a Phoenix-based golf entertainment company founded in 2018 that operates an integrated venue, league, apparel, and media business anchored by a flagship par-3 golf course in Tempe, Arizona. The physical asset was built around a $15 million transformation of Rolling Hills Golf Course in 2023, in partnership with the City of Tempe, and is reported as Arizona's first fully illuminated 18-hole par-3 course and one of fewer than two dozen fully lit 18-hole courses in the United States. The company runs Grass League, a high-stakes par-3 golf league structured around team ownership (including franchises such as the Los Angeles Roses), and produces The Hole In One Show, a media property now in its eighth season that has raised over $130,000 for charity.
The company's product surface spans venue operations, a franchise-style competitive league, a direct-to-consumer apparel line, a virtual reality golf experience delivered through GOLF+ on Meta Quest, and media properties distributed on Golf Channel and Peacock. Monetization combines green fees and on-course amenities at the Tempe venue, league franchise and team economics, sponsorships (Bell Bank is title sponsor of The Hole In One Show: Desert Series), apparel sales, and media rights. Go-to-market is concentrated in the Tempe/Phoenix market for the venue while pursuing national reach through broadcasting, VR distribution, and franchise expansion.
The business is operator-led at small scale (reportedly 1–10 employees) and appears to be at an early-to-growth stage, with multiple expansion vectors layered onto a single flagship venue. No funding rounds, revenue, ARR, or unit economics are disclosed in the available data, which materially limits revenue triangulation. Principal risks include single-venue geographic concentration, dependence on broadcast and platform partners (Golf Channel, Peacock, Meta Quest/GOLF+) for distribution, and unproven economics of the Grass League franchise model.
Grass Clippings firmographics
Firmographics- Name
- Grass Clippings
- Legal name
- Grass Clippings
- Website
- https://grassclippings.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Grass Clippings is a Phoenix-based golf entertainment company operating a fully illuminated par-3 course in Tempe, Arizona, a high-stakes par-3 team-based league, an apparel line, and VR golf experiences distributed via Golf Channel, Peacock, and Meta Quest.
- Ownership category
- akta.pro rank
Grass Clippings industry classification
Industry- Product category
- Golf Entertainment
- NAICS
- Golf Courses and Country Clubs (713910)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH)
Keywords
Where Grass Clippings is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Grass Clippings business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Golf Course Operations: Operating Rolling Hills Golf Course in Tempe, Arizona. The course offers lighted par-3 golf enabling night play, attracting both regular golfers and Grass League participants. Revenue generated through green fees, memberships, and golf services.
- Merchandise and Apparel Sales: Direct-to-consumer e-commerce sales of golf apparel including shirts, outerwear, hats, and accessories through the Grass Clippings website and Grass League franchise shop.
- Grass League Franchise and Events: High-stakes par-3 golf league featuring team ownership model. Revenue streams include franchise fees, ticket sales for championship events, and broadcast rights. The 2025 GL Championship featured golf, live music, and food with Golf Channel broadcast.
- Media Production and Sponsorships: Television program production (The Hole In One Show) with charitable golf competitions, sponsored by Bell Bank. Show has raised over $130,000 for charity and features amateur golfers representing nonprofit organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel products including shirts, outerwear, hats, and accessories |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Grass Clippings product offering
Product offeringCore offering
Grass Clippings operates Grass Clippings Rolling Hills, a fully illuminated 18-hole, par-54 par-3 golf course in Tempe, Arizona, with night play.\nIt runs the Grass League, a team-ownership, high-stakes par-3 golf league, and sells branded apparel and accessories; its portfolio also includes a GOLF+ virtual reality course on Meta Quest and media and event programming.
Product overview
Grass Clippings is a Phoenix-based golf entertainment company founded in 2018, operating a multifaceted portfolio centered on par-3 golf. The core offering consists of Grass Clippings Rolling Hills — Arizona's first fully lighted 18-hole par-3 golf course in Tempe — which serves as the home venue for the Grass League, the world's first high-stakes, franchise-based par-3 golf league. The company has invested $15 million to transform the venue into a top-tier entertainment destination, incorporating night play, live streaming, food, music, and team-based competition formats. Grass League events are broadcast on Golf Channel and Peacock. The portfolio also includes a virtual reality golf course (Grass Clippings Rolling Hills VR) available on Meta Quest, developed in partnership with GOLF+, and a branded apparel line sold through the Grass Clippings e-commerce store.
Differentiator
Problem solved
Functional benefit
Brands
- Grass Clippings Rolling Hills: Arizona's first fully illuminated 18-hole golf course located in Tempe, Arizona, featuring night golf and par-54 configuration.
- Grass League
Products and services
- Grass Clippings Rolling Hills Par 3 Golf Course Arizona's first fully illuminated 18-hole, par-54 par-3 golf course in Tempe, Arizona, with night golf; it serves as the primary venue for Grass League tournaments.
- Grass League The world's first high-stakes par-3 golf league featuring team ownership and franchise-based competition, with events broadcast on Golf Channel and Peacock and entertainment including night play, live music, and food.
- Grass Clippings Rolling Hills VR Course Virtual reality golf course available on Meta Quest, developed in partnership with GOLF+, recreating the fully lit 18-hole, par-54 Rolling Hills course and its night-golf setting for players worldwide.
- Grass Clippings Apparel Branded golf apparel and accessories, including golf tees, polos, shirts, outerwear, and hats, sold through the Grass Clippings e-commerce storefront; the company says the product line is being revamped and directs customers to the Grass League franchise shop.
Quantifiable outcome
- Over $130,000 raised for charity through The Hole In One Show
Companies that use Grass Clippings
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Grass Clippings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Grass Clippings partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- Bell BankmajorBell Bank serves as the title sponsor of The Hole In One Show: Desert Series. The charitable golf television program filmed at Grass Clippings Rolling Hills features amateur golfers competing for prizes while representing nonprofit organizations. Bell Bank's sponsorship enables the show to raise funds for charity (over $130,000 raised since inception).
- GOLF+coreGOLF+ partnered with Grass Clippings to release Grass Clippings Rolling Hills as a new virtual reality golf course on the Meta Quest platform. The VR rendition was developed over the past year, allowing players worldwide to experience night golf on the fully lit 18-hole, par-54 course. This partnership provides Grass Clippings with global exposure through digital recreation.
- Golf ChannelmajorGolf Channel broadcast partnership for the 2025 GL Championship (December 5-6) and cross-promotion of Grass League YouTube content. This marked the first time Golf Channel cross-promoted a YouTube feature on their linear channel with the Summer Grind documentary premiere.
- TroonmajorTroon served as the partner for the Troon Access GL Championship hosted at Grass Clippings Rolling Hills. The partnership helped transform the venue into a top-tier entertainment venue for the high-stakes par-3 golf league event.
- PeacockmajorPeacock holds a broadcast deal with the Grass League, enabling streaming of high-stakes par-3 golf competitions. The partnership provides the league with a major streaming platform for reaching golf audiences.
- City of TempecoreGrass Clippings partnered with the City of Tempe in 2023 to operate Rolling Hills Golf Course. The partnership involved a $15 million transformation of the facility into Arizona's first fully illuminated 18-hole golf course with new facilities and technology.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Grass Clippings competitors and assessment
Company assessmentDirect peers
- Topgolf: Topgolf is the leading tech-enabled golf entertainment venue operator with a global footprint of multi-level, ball-tracking driving ranges. It is the most direct comparison to Grass Clippings' entertainment-golf thesis of combining casual play, food/beverage, and technology-driven venues to broaden golf's appeal.
- PopStroke: PopStroke, backed by Tiger Woods and TGR Ventures, operates a chain of putting-themed entertainment venues with food, drink, and tech-enabled putting courses. Like Grass Clippings, it repositions golf as a casual social/entertainment experience with elevated hospitality and a proprietary venue format.
- Drive Shack: Drive Shack is a publicly traded owner-operator of golf entertainment venues (Puttery) featuring indoor/outdoor competitive social experiences. It overlaps directly with Grass Clippings' venue-based, entertainment-forward golf positioning and is similarly pursuing franchise/licensing expansion.
- TGL presented by SoFi: TGL is a tech-enabled team golf league founded by Tiger Woods and Rory McIlroy, playing a short-format, simulator-and-greenfield hybrid competition broadcast on ESPN. It is highly comparable to Grass Clippings' Grass League in reimagining golf as a shorter, team-based, media-first product for younger fans.
- Five Iron Golf: Five Iron Golf operates indoor golf venues combining simulators, lessons, leagues, food, and bar experiences in major U.S. cities. It competes for the same casual, social, tech-enabled golfer audience and pursues a multi-revenue venue model similar to Grass Clippings Rolling Hills.
- Puttshack: Puttshack is a tech-enabled indoor mini-golf and competitive socialising chain with venues across the U.S. and U.K. It targets a comparable night-out entertainment use case to Grass Clippings and competes for share-of-wallet among casual golfers and group entertainment bookings.
- LIV Golf: LIV Golf operates a team-based, alternative professional golf league with franchise ownership, shorter formats, and big purses. Its franchise model and team competition format closely mirror the structural innovation Grass Clippings is pursuing at the par-3/grassroots level.
Broad incumbents
- Troon: Troon is the world's largest golf management company, operating hundreds of courses, clubs, and resorts. It is already a partner to Grass Clippings for the GL Championship and represents the broad incumbent operator category that Grass Clippings could either compete against or partner with for national scaling.
- Cabot (Cabot Cliffs / Cabot Saint Lucia): Cabot is a premium destination golf resort developer and operator with a portfolio of high-end courses and real estate. It represents the broader golf-course operator and experiential-golf-resort category in which Grass Clippings operates a single lighted venue.
Emerging players
- Big Shots Golf (now operating as Puttshack US under certain assets): Big Shots Golf operates a chain of entertainment-golf venues blending tech-driven play with food and beverage. It targets a similar casual entertainment-golf customer and is a useful emerging-player comparable for Grass Clippings' venue economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Grass Clippings social profiles
Digital presenceGrass Clippings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grass Clippings leadership team
Management profileNumber of profiles
Grass Clippings subsidiaries and ownership
Company hierarchySubsidiaries2 records
Grass Clippings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grass Clippings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grass Clippings
What does Grass Clippings do?
Grass Clippings operates Grass Clippings Rolling Hills, a fully illuminated 18-hole, par-54 par-3 golf course in Tempe, Arizona, with night play.\nIt runs the Grass League, a team-ownership, high-stakes par-3 golf league, and sells branded apparel and accessories; its portfolio also includes a GOLF+ virtual reality course on Meta Quest and media and event programming.
Is Grass Clippings a public or private company?
Grass Clippings is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grass Clippings founded?
Grass Clippings was founded in 2018. It employs 1 to 10 people.
Where is Grass Clippings based?
Grass Clippings is headquartered in Phoenix, United States, in the North America region.
How does Grass Clippings make money?
Four revenue lines are on record. Golf Course Operations are the primary driver. The others are merchandise and Apparel Sales, grass League Franchise and Events and media Production and Sponsorships.
Who are Grass Clippings's main competitors?
Direct peers on record are Topgolf, PopStroke, Drive Shack, TGL presented by SoFi, Five Iron Golf, Puttshack and LIV Golf. Broad incumbents are Troon and Cabot (Cabot Cliffs / Cabot Saint Lucia). Big Shots Golf (now operating as Puttshack US under certain assets) is listed as an emerging player.
Does Grass Clippings have an API?
No public API is recorded for Grass Clippings.
What industry is Grass Clippings in?
Grass Clippings's product category is Golf Entertainment. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of IMAIAIAH, Athletic Field & Golf Course Groundskeeping. Its NAICS code is 713910 and its SIC code is 7900.