ShowingTime

What ShowingTime does

ShowingTime+ is a SaaS real estate software suite serving individual agents, real estate teams, brokerages, and Multiple Listing Services (MLSs) across the United States and Canada. The platform centers on showing management scheduling technology that the company describes as the most widely used in U.S. residential real estate, with 1.2 million active subscribed listings and nearly 4 million showings managed each month. Core products include Appointment Center for showing scheduling with 24/7 appointment specialists, Offer Manager for digital offer comparison, Front Desk for administrative oversight, Secure Access for Bluetooth-enabled lockbox integration, and a mobile app with offline mode. The portfolio was expanded through Zillow Group's acquisitions of dotloop (transaction management), Bridge Interactive (RESO Platinum-certified MLS data API integrated with 141 MLSs), VRX Media (now Listing Media Services / Zillow Media Experts for professional photography), and Aryeo (photographer media software). Zillow Showcase, launched in 2023, adds an AI-powered immersive listing experience with computer vision-driven room-by-room photo organization and prioritized Zillow distribution.

Revenue is generated through a mix of subscription products (Appointment Center at $15/month per agent with volume pricing for teams and brokerages, Zillow Showcase flexible per-listing subscriptions, dotloop, Bridge Interactive), transactional per-listing revenue from Listing Media Services, and enterprise contracts with MLSs and large brokerages. Distribution combines enterprise field sales for large accounts, inside sales for mid-market, self-serve digital channels for individual agents, MLS platform integration, and exclusive syndication through Zillow's consumer platform. The Next Generation ShowingTime platform redesign (2023) introduced single sign-on, office admin functionality, multi-stop scheduling, and showing notifications. Strategic positioning leverages Zillow Group's audience and data assets to differentiate from independent competitors, though it also creates dependency on the parent's consumer-platform priorities. The company operates with 251-500 employees as a wholly-owned subsidiary of Zillow Group, Inc. (NASDAQ: Z, ZG), under the legal entity MFTB Holdco, Inc.

Name

ShowingTime

Legal name

MFTB Holdco, Inc.

Website

https://showingtime.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

ShowingTime+ is a SaaS suite serving U.S. and Canadian real estate agents, teams, brokerages, and MLSs with showing scheduling, offer management, MLS data APIs, transaction management, and AI-powered listing media, wholly owned by Zillow Group since 2016.

Ownership category

akta.pro rank

Product category

Real Estate Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

Keywords

• Real estate software
• Showing management
• MLS data solutions
• Listing marketing tools
• Transaction management

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Appointment Center Subscription: Monthly subscription product at $15/month for individual agents. Includes showing management, offer management, market reports, 24/7 support, and mobile app access. Team and office pricing available with volume discounts.
2. Zillow Showcase Subscriptions: Premium listing experience sold by subscription with flexible per-listing purchase options. Agents can buy one or more listings per month and add them when needed. Provides elevated listing display with prioritized Zillow placement and branded emails.
3. Listing Media Services: Photography and media packages ordered per listing. Includes still photos, aerial photos, twilight photos, interactive floor plans, virtual tours, social reels, and virtual staging. Delivered by ShowingTime+ verified photographers or agent's own photographer.
4. Pricing Benchmark Report Add-on: Available as add-on purchase for ShowingTime for MLS users. Provides market data and comparable analysis for pricing conversations with clients.
5. dotloop Transaction Management: Transaction management platform for real estate professionals. dotloop 2.0 is being rearchitected for accelerated innovation. Pricing not publicly disclosed.
6. Bridge Interactive Data Services: MLS data feeds and agreement management solutions. 1st API certified platinum by RESO. Volume-based pricing for MLSs with 141 integrated in U.S. and Canada.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

ShowingTime+ provides a SaaS suite of residential real estate software including showing management and scheduling (Appointment Center), digital offer management, MLS data distribution and RESO-compliant APIs (Bridge Interactive), transaction management (dotloop), professional listing media/photography services, and the AI-powered Zillow Showcase premium listing experience. The platform is used by over 1 million real estate professionals across agents, teams, brokerages, and 141 MLSs in the U.S. and Canada.

Product overview

ShowingTime provides a comprehensive suite of showing management and market data tools for agents, teams, brokers, and MLSs. The core platform consists of ShowingTime (Appointment Center) for showing scheduling and management, combined with Offer Manager for digital offer management. Additional products include Front Desk for administrative staff, Secure Access for lockbox integration, MarketView Broker for agent recruitment, and MarketStats for market analytics. The portfolio extends to listing marketing solutions including Listing Media Services (Zillow Media Experts) for professional photography and Zillow Showcase for premium AI-powered listing displays. Transaction management is handled through dotloop, while Bridge Interactive handles MLS data distribution and Aryeo serves photographers and media companies. The Real-Time Availability API enables third-party website integrations, and the Next Generation of ShowingTime represents a modernized platform redesign.

Differentiator

Problem solved

Functional benefit

Brands

• dotloop: Transaction management platform that streamlines collaboration, simplifies compliance, and provides real-time visibility into transactions for real estate professionals.
• Bridge Interactive
• Zillow Media Experts
• Zillow Showcase
• Appointment Center
• Offer Manager
• MarketView Broker
• Aryeo
• Front Desk
• Secure Access

Products and services

• ShowingTime Appointment Center The most widely used showing management scheduling technology in residential real estate, combining real-time scheduling, 24/7/365 appointment specialists, feedback collection, reporting tools, and the ShowingTime mobile app for real estate agents to manage showings on the go.
• Offer Manager Digital offer management tool that organizes offers by listing, automatically stores buyer agent contact information, enables side-by-side offer comparison, and streamlines communication between listing agents, buyer agents, and sellers from a mobile device.
• Front Desk Showing management platform tailored for administrative staff, providing automatic listing feedback and detailed reports to track agent, office, and listing activity.
• Secure Access Lockbox integration service that leverages confirmed showing appointments to keep home access secure while allowing agents to unlock properties with one tap during the scheduled appointment window via the ShowingTime mobile app.
• Pricing Benchmark Report Market intelligence tool providing comparable listing data for pricing conversations with clients, including pricing comparisons, showing activity, days on market, price reduction data, and supply/demand absorption rate metrics delivered as easy-to-read charts.
• Target Market Analysis Market insights report providing anonymized pricing and showing comparative data from active inventory, with easy-to-read charts to guide client conversations about pricing strategy.
• MarketView Broker Agent recruitment and retention tool enabling brokers to search agents, offices, or firms by 17 metrics, track internal agent productivity, compare market performance, and identify recruiting opportunities.
• Listing Media Services (Zillow Media Experts) Technology-enabled real estate photography service offering comprehensive media packages including high-resolution photos, interactive floor plans with embedded virtual tours, downloadable floor plans, aerial photos, twilight photos, virtual staging, and social media video reels, delivered via on-demand photographer booking.
• Zillow Showcase AI-powered immersive listing experience exclusively on Zillow featuring high-resolution scrolling hero images, room-by-room photo organization, interactive floor plans, virtual tours, prioritized exposure in personalized search results, and dedicated email alerts to matching prospective buyers.
• Real-Time Availability Tool that displays only truly available home tour times on websites and applications, speeding up the booking process and removing scheduling obstacles for buyers, sellers, and agents.
• Real-Time Availability API JSON-based API that enables broker, team, and agent websites to display actual times tours can be booked on listings, giving buyers a richer scheduling experience and reducing burden on listing agents.
• Bridge Interactive Data solutions platform helping MLSs move faster and reduce friction for brokers and agents with listing data distribution, featuring the RESO Platinum-certified Bridge API and Bridge Agreement Management for automated multi-party licensing workflows.
• Bridge Agreement Management Advanced data licensing and agreement management solution for MLS customers providing automated workflows and digital signing for multi-party licensing agreements.
• dotloop Transaction management platform that streamlines collaboration, simplifies compliance, and gives team leaders real-time visibility into their business; offered in Teams, Premium, and Business+ versions for brokers.
• Aryeo Real estate media software and content management platform for photographers and media companies, offering updated marketing centers, white-labeling, auto-upload of interactive floor plans to Zillow, and business-building solutions.
• Next Generation of ShowingTime Fundamental redesign of the ShowingTime showing management platform with modern, intuitive interface including listing notifications, single sign-on with MLS credentials, office administrator functionality, multiple calendar views, multi-stop scheduling, offline mode with ShowingSync technology, and light/dark mode.

Quantifiable outcome

• 70%+ more page views, saves, and shares for Showcase listings vs. non-Showcase listings
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• BeaconcoreTechnology or Integration · 31 March 2026Beacon, an AI-powered seller reporting platform, launched integration with ShowingTime+ and Aligned Showings. Beacon Inbox automatically captures showing confirmations, cancellations, and buyer feedback from ShowingTime+ and Aligned Showings platforms, adding them to seller reports in real time. The integration addresses agents' manual communication workload.
• AryeocoreStrategic or Co-development Partner · 2 August 2023Zillow Group acquired Aryeo, a leading real estate media software and content management platform for photographers and media companies. Aryeo joins ShowingTime+ as an independent brand available to all photographers and media creators. The acquisition helps deliver more interactive media to the industry.
• VRX MediacoreStrategic or Co-development Partner · 1 January 2022Zillow Group acquired VRX Media to create a national photographer network and elevate listing media through the ShowingTime brand. VRX accelerated the launch of Listing Media Services and Listing Showcase offerings.
• Zillow GroupflagshipStrategic or Co-development Partner · 1 January 2016Zillow Group acquired ShowingTime+ in 2016. ShowingTime+ is now Zillow Group's real estate software brand dedicated to improving the real estate industry for agents, brokers and MLSs. Products include ShowingTime, dotloop, Bridge Interactive, and Listing Media Services.
• dotloopcoreTechnology or Integrationdotloop is a transaction management platform that streamlines collaboration, simplifies compliance, and gives team leaders real-time visibility into their business. Part of the ShowingTime+ suite. dotloop 2.0 is being rearchitected for accelerated innovation.
• Bridge InteractivecoreTechnology or IntegrationBridge Interactive helps MLSs solve for complexity related to creating and sharing listing data across digital platforms. The Bridge API helps MLSs comply with national mandates for data distribution through a single feed meeting RESO standards. First API certified platinum by RESO.
• ZillowcoreTechnology or IntegrationZillow Showcase is exclusively available on Zillow. Showcase listings receive prioritized placement in personalized search results, dedicated email alerts to matching buyers, and specialized exposure. Interactive floor plans are automatically syndicated to Zillow.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DocuSign: DocuSign is a broad electronic signature and agreement cloud that competes with dotloop's transaction management and e-signature workflow within the ShowingTime+ suite for real estate customers.
• Realtor.com (Move, Inc.): Realtor.com is a major consumer real estate portal operated by Move Inc. with MLS data feeds, agent tools, and listing display — a broad incumbent overlapping ShowingTime's MLS data distribution, agent productivity, and consumer-facing listing exposure.
• Compass: Compass is a national real estate brokerage with proprietary technology, marketing, and agent productivity tools that overlap with ShowingTime+'s agent-facing workflow, listing media, and market analytics surface area.

Direct peers

• SentriLock: SentriLock is the dominant Bluetooth and electronic lockbox provider for the residential real estate industry — directly comparable to ShowingTime's Secure Access product and integrated showing/lockbox workflow.
• Trestle (CoreLogic): Trestle by CoreLogic provides RESO Web API-certified MLS data distribution and licensing infrastructure — directly competing with Bridge Interactive for the same MLS data-feed and agreement-management workload.
• HouseCanary: HouseCanary provides residential real estate analytics and valuation tools to MLSs, brokerages, and fintechs — directly comparable to ShowingTime's Pricing Benchmark Report, Target Market Analysis, and MarketView Broker offerings aimed at the same professional buyer.
• Adwerx: Adwerx provides automated digital advertising (display, Facebook, Instagram) for real estate agents and brokerages — a direct functional parallel to Zillow Showcase's premium listing display and listing-level marketing surface.
• Lone Wolf Technologies: Lone Wolf provides real estate back-office, transaction management (zipForm Plus), and CRM software for brokerages — competing with dotloop, ShowingTime's transaction management, and broader suite workflows for the same brokerage buyer.
• Realtors Property Resource (RPR): RPR is a NAR-affiliated analytics and market data platform for Realtors, brokers, and MLSs — overlapping ShowingTime's MLS-side market stats, agent recruiting, and pricing benchmark offerings.
• Homesnap (CoStar Group): Homesnap offers a real estate data and agent productivity platform with MLS-level integrations, mobile apps, and showing scheduling features — overlapping ShowingTime's core showing management, market insights, and MLS data distribution surface area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ShowingTime
• Facebookfacebook.com/ShowingTime
• LinkedInlinkedin.com/company/286118

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShowingTime