Tendo

What Tendo does

Tendo is a B2B content marketing and user experience agency that designs, produces, and operates content programs for enterprise technology brands. Founded in 1999 and headquartered in San Francisco, the firm has served more than 40 major enterprise clients, including Adobe, Cisco, Salesforce, HP, Autodesk, VMware, IBM, and HPE. Its work spans six service categories: Content Strategy & Planning, Content Creation, User Experience, Content Operations, Content Performance, and Content Marketing.

The firm builds differentiated service IP around its proprietary Content Scorecard methodology and a strategy-led content migration approach, which are used to audit, structure, and operationalize enterprise content estates. Following its October 2023 acquisition of PointOne Digital, Tendo extended its capabilities into digital product and UX design. The company also operates a Content Studio offering, packaged as always-on editorial support, which moves the delivery model toward recurring managed services. Tendo maintains partnerships with leading content management and marketing technology platforms, positioning itself as an implementation and content operations partner within enterprise martech stacks.

Tendo generates revenue primarily through professional services engagements, combining project-based content and UX work with retainer and managed-service contracts. The business is privately held and has not disclosed external funding. The firm employs 11–50 people, indicating a specialized boutique agency rather than a scaled platform business. There is no proprietary software product, API, or platform disclosed; all delivery is human-led, with no evidence of in-house AI/ML systems, and AI-related public content appears limited to thought leadership rather than product capability.

Name

Tendo

Legal name

Tendo Communications, Inc.

Website

https://tendocom.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Tendo is a B2B content marketing and user experience agency, founded in 1999 and based in San Francisco, that designs and operates content programs for more than 40 enterprise technology clients, including Adobe, Cisco, Salesforce, and HP.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Campaign Operations & Managed Services (BPAFAHAF)

akta.pro secondary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Content marketing services
• User experience design
• Content strategy consulting
• Content operations services
• B2B digital experience agency

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Content Strategy & Planning Services: Strategic consulting services including content strategy roadmaps, content maturity assessments, persona development, journey mapping, and brand positioning and messaging. Delivered as project-based or retainer engagements to enterprise clients.
2. Content Creation Services: Editorial, design, video production, and content optimization services. These are delivered through the agency's Content Studio approach, providing always-on editorial support and domain expertise.
3. User Experience Services: UX and digital experience design services including information architecture, content modeling, personalization, structured content, taxonomy and tagging, digital product design, design systems, prototyping, and user testing.
4. Content Operations Services: Content migration, governance, program management, CMS authoring and production, and platform requirements definition services.
5. Content Performance Services: Content audit and scoring, gap analysis, measurement frameworks, SEO services, and content experience reviews.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Tendo Communications is a B2B content marketing and UX agency that provides strategic content marketing, content creation, user experience design, content operations, and content performance services to large enterprise clients. Services are delivered as project-based or retainer engagements, covering content strategy roadmaps, editorial content production, UX and digital experience design, CMS content migration, SEO, and demand generation campaigns. The agency works with leading CMS/DXP platforms such as Adobe Experience Manager, Contentful, Sitecore, Contentstack, and Drupal.

Product overview

Tendo Communications is a B2B content marketing and UX agency offering a comprehensive suite of services organized into six main categories: Content Strategy & Planning (including Content Strategy Roadmaps, Content Maturity Assessment, Personas & Journey Mapping, and Brand Positioning & Messaging), Content Creation (Editorial Services, Web Design Services, Video Production, and Content Optimization), User Experience Services (Information Architecture, Content Modeling, Personalization, Structured Content, Taxonomy & Tagging, Digital Product Design, Design System Creation, Prototyping, and User Testing), Content Operations (Content Migration, Governance, Program Management, CMS Authoring, and Platform Requirements), Content Performance (Content Audit & Scorecard, Measurement Framework, SEO, and Content Experience Reviews), and Content Marketing (Demand Generation, Email, Social Media, Omnichannel, and B2B Influencer Marketing). The agency also operates a Content Studio offering always-on editorial support. Services are delivered through strategic consulting and execution, with no software product or API offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Strategy & Planning Services
• Content Creation Services Comprehensive content production including editorial services, design services, video production, and content optimization, delivered through the agency's Content Studio approach for B2B brands.
• User Experience Services UX design and research services including information architecture, content modeling, personalization, structured content, taxonomy and tagging, digital product design, design systems, prototyping, and user testing for B2B digital experiences.
• Content Operations Services Operational support including content migration, content governance, content program management, CMS authoring and production, and platform requirements definition for enterprise content operations.
• Content Performance Services Analytics and optimization services including Content Audit & Scorecard, Content Measurement Framework, SEO services, and content experience reviews to improve content ROI.
• Content Marketing Services Demand generation and distribution services including demand generation campaigns, email marketing, social media marketing, omnichannel marketing, and B2B influencer marketing.
• Content Studio Always-on editorial support and domain expertise for audience-focused storytelling, providing dedicated content creation partnership to B2B enterprise clients.
• Web Design Services Results-driven, user-focused web design services that transform B2B websites into lead-generation assets.
• Content Migration Services Enterprise content migration services for platform consolidation, acquisition integration, or website redesign using a strategy-led approach that incorporates content rationalization, SEO-focused deployment, and iterative migration processes.
• Content Audit & Scorecard Proprietary content scoring methodology that analyzes both quantitative and qualitative metrics to provide comprehensive content performance assessment, identifying strengths, weaknesses, gaps, and opportunities.

Quantifiable outcome

• 68% click-through-rate increase for Cisco.com redesign
• +5 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• PointOne DigitalcoreStrategic or Co-development Partner · 14 October 2023Tendo Communications acquired PointOne Digital, a user experience design agency, to strengthen its digital content and UX capabilities. The acquisition aimed to improve client ROI through cohesive content and UX strategy, expanding service offerings in website design, interactive design, and user testing. This strategic acquisition enhanced Tendo's ability to deliver integrated content experiences.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Velocity Partners: A B2B technology content marketing agency specializing in content strategy, thought leadership, and demand generation for enterprise tech clients — closely mirrors Tendo's core service model and B2B tech client focus.
• Animalz: A content marketing agency focused on B2B SaaS and technology companies, offering content strategy and editorial services. Direct overlap with Tendo's enterprise B2B content creation and content marketing pillars.
• Contently: A content marketing platform combined with a talent network and agency services for enterprise content programs. Overlaps Tendo in enterprise content strategy, creation, and content operations with the addition of a proprietary technology platform.
• Skyword: A content marketing platform and services company delivering content strategy, creation, and performance services to enterprise brands. Comparable in combining strategic content services with platform technology for enterprise clients.
• Brafton: A full-service content marketing agency offering strategy, creation, distribution, and SEO services to B2B and B2C brands. Comparable service mix across content strategy, creation, and performance to Tendo's six-pillar model.
• Single Grain: A digital marketing agency combining content marketing, SEO, and demand generation services for B2B and SaaS clients. Direct overlap with Tendo's content marketing and content performance pillars.
• Column Five: A content marketing agency specializing in visual content, infographics, and editorial services for B2B brands. Overlaps with Tendo's content creation pillar and enterprise B2B client base.
• GTM Partners: A B2B go-to-market strategy and content firm producing research, frameworks, and thought leadership for B2B technology companies. Strong overlap with Tendo's content strategy and thought leadership programs.
• Heinz Marketing: A B2B marketing agency focused on sales and marketing alignment, demand generation, and content strategy for B2B technology companies. Comparable B2B tech client base and demand generation/content focus to Tendo.

Broad incumbents

• Jellyfish: A large global digital marketing agency offering content, media, SEO, and digital experience services across enterprise clients worldwide. Operates in the same enterprise content/UX space as Tendo but as a much larger, multi-discipline incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tendocom
• Facebookfacebook.com/tendocom
• LinkedInlinkedin.com/company/tendo-communications
• Instagraminstagram.com/tendocommunications/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tendo