Girl Charlee Fabrics

What Girl Charlee Fabrics does

Girl Charlee Fabrics (legal name: Girl Charlee) is a Long Beach, California-based, privately held online fabric retailer founded in 2004 by Heather Peterson, who serves as founder, president, and CEO. The company sells a curated catalog of more than 2,600 knit and woven fabrics by the yard through a single direct-to-consumer Shopify storefront, with no disclosed physical retail locations or third-party distribution. Core product categories are Knit Fabrics (Cotton Spandex, French Terry, Double Brushed Poly/Spandex, Bamboo, Silk Jersey, performance/activewear knits) and Woven Fabrics (Broadcloth, Charmeuse, Chiffon, Denim, Linen, Silk, Voile, and more), supported by premium (Designer and Famous Maker at 30% off) and value/clearance tiers ($4.96/yard value fabrics and 20–70% off clearance), plus gift cards. The target customers are individual hobbyist sewists and small business owners (boutique makers, independent designers, custom clothiers), served via email newsletter, organic social (Facebook, Instagram, Pinterest, Threads), and SEO. Revenue is generated through transactional one-time unit sales at $4.96–$22.00 per yard, with no subscription, no wholesale/enterprise contracts, and no AI/ML, API, or proprietary technology layers disclosed.

Name

Girl Charlee Fabrics

Legal name

Girl Charlee

Website

https://girlcharlee.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Charlee Fabrics is a Long Beach, CA-based online fabric retailer (founded 2004) selling a curated catalog of 2,600+ knit and woven fabrics by the yard to hobbyist sewists and small boutique makers via a single Shopify storefront.

Ownership category

akta.pro rank

Product category

Online Fabric Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

Keywords

• Knit fabric retail
• Woven fabric store
• Sewing fabric e-commerce
• Fabric by the yard
• Designer fabric discount

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fabric Retail Sales: Girl Charlee generates revenue through direct one-time sales of fabric products by the yard. Customers purchase fabrics at varying price points per yard, with products ranging from budget-friendly options at $4.96/yard to premium specialty fabrics at higher price points. The business operates on a transactional retail model without subscription components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Girl Charlee Fabrics operates as a direct-to-consumer e-commerce retailer of knit and woven fabrics sold by the yard. The catalog spans over 2,600 products across categories such as cotton spandex, French terry, double-brushed poly, silk jersey, bamboo, rayon spandex, rib knits, denim, linen, chiffon, lace, suiting, and specialty woven fabrics, with weekly new arrivals. Pricing is transactional per yard, ranging from $4.96 value fabrics up to $22.00 for premium designer and embroidered voiles.

Product overview

Girl Charlee Fabrics operates as an e-commerce fabric retailer offering a curated selection of knit, woven, and specialty fabrics. The core product portfolio is organized around two main categories: Knit Fabrics (including Cotton Spandex, French Terry, DBP Double Brushed, Bamboo, Silk Jersey, and specialty knits) and Woven Fabrics (including Broadcloth, Charmeuse, Chiffon, Denim, Linen, Silk, and more). The company differentiates through premium sub-categories like Designer Fabric and Famous Maker Fabric at 30% discounts, value-priced options at $4.96/yard, and clearance inventory with up to 70% off. Additional offerings include a loyalty program (Charlee Rewards) and gift cards. The entire store is powered by Shopify's e-commerce platform with multiple payment processor integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Knit Fabrics
• Woven Fabrics Extensive collection of non-stretch woven textiles including Broadcloth, Charmeuse, Chiffon, Crepe, Denim, Linen, Silk, Satin, Lace, Flannel, Suiting, Coating, and specialty weaves sold by the yard for apparel, quilting, and home decor sewing.
• Designer Fabric Premium curated collection of designer fabrics from well-known mills offered at a 30% discount, sold by the yard to sewists and small apparel businesses.
• Famous Maker Fabric Premium fabrics from well-known manufacturers offered at a 30% discount, sold by the yard to hobbyist and small-batch apparel makers.
• Remnant Fabrics Discounted fabric remnants including designer pieces sold at various yardage sizes and price points, providing budget-conscious buyers with smaller cuts of higher-end fabrics.
• Value Fabrics Budget-friendly fabric options priced at $4.96 per yard, targeted at cost-conscious hobbyist sewists and small projects.
• Clearance Fabrics Deeply discounted fabrics with 20% to 70% off, including sub-tiers under $3, $4, and $5 per yard, covering apparel and home decor categories.
• Gift Cards Digital gift cards available for purchase in various denominations, redeemable across the Girl Charlee fabric catalog.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationGirl Charlee Fabrics operates on Shopify's e-commerce platform, utilizing their infrastructure for website hosting, shopping cart, checkout, and payment processing capabilities.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Organic Cotton Plus: Online specialty retailer of organic and eco-friendly fabrics including cotton, linen, and knits sold by the yard. Comparable on the eco-friendly knit assortment where Girl Charlee has invested in Modal, Bamboo, Lyocell, and Organic Cotton, though Organic Cotton Plus operates with a more focused sustainability positioning.
• Harts Fabric: Online fabric retailer based in the US specializing in a curated selection of apparel and home décor fabrics by the yard. Directly comparable to Girl Charlee as a similarly sized DTC fabric store serving hobbyist sewists with a multi-category knit and woven assortment.
• Spoonflower: DTC fabric retailer specializing in custom print-on-demand fabrics sold by the yard to sewists and small businesses. Highly comparable business model — online-only direct sales to hobbyists and makers — though Spoonflower focuses on custom print rather than curated stocked inventory.
• Cali Fabrics: Online fabric retailer specializing in knit fabrics including cotton spandex, french terry, and double brushed poly. Directly comparable to Girl Charlee's core knit fabric focus, serving the same activewear, leggings, and apparel-sewing customer base with similar product mix and price points.
• Mood Fabrics: Online and NYC-based fabric retailer specializing in designer and apparel fabrics sold by the yard. Closely comparable to Girl Charlee as a DTC fabric e-commerce destination serving sewists, designers, and small-batch garment makers, with similar designer-fabric and remnant categories.
• Stonemountain & Daughter Fabrics: Long-running independent fabric retailer with both a Berkeley storefront and a robust online store selling designer and natural fiber fabrics by the yard. Comparable as a multi-decade, founder-led independent fabric store with curated knit and woven assortments targeting sewists and small designers.

Broad incumbents

• Fabric.com (Amazon): Online fabric retailer originally independent, now operating under Amazon, offering a wide assortment of apparel, home décor, and quilting fabrics. Comparable assortment breadth and DTC model, with significantly larger scale, Amazon Prime fulfillment, and competitive pricing pressure.
• JOANN: Largest US specialty fabric and craft retailer operating both physical stores and a robust e-commerce site. Directly comparable as it sells the same knit and woven fabric categories (cotton, spandex, fleece, broadcloth) plus notions and sewing supplies, though JOANN operates at far greater scale across a much broader craft portfolio.
• Hobby Lobby: Large US craft and home décor retailer with a substantial fabric and sewing department sold both in-store and online. Comparable as a mass-market seller of cotton, fleece, and seasonal fabrics at competitive price points, though Hobby Lobby's fabric assortment is one category within a much larger craft and home business.

Others

• Etsy (fabric category): Global online marketplace with a substantial fabric and textiles category served by thousands of small sellers. Comparable as a competing destination for hobbyist sewists seeking unique fabrics, and an indirect competitive threat for differentiation since many independent sellers offer similar designer and specialty fabrics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GirlCharlee
• Instagraminstagram.com/girlcharlee
• Pinterestpinterest.com/girlcharlee
• Xx.com/girlcharlee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Charlee Fabrics