Matter Group

What Matter Group does

Matter Group is a privately held B2B sales and marketing firm headquartered in Leeds, United Kingdom. The company's stated positioning is the combination of human talent with modern technology to deliver sales and marketing outcomes for business clients, but the input provides no further detail on the specific services delivered, the verticals served, or the segmentation of its client base. The firm's own website (matterb2b.com) returned only a loader/verification screen at the time of capture, yielding no public product, pricing, or capability detail.

Operational evidence is limited but non-trivial: on 24 May 2022 Matter Group executed two simultaneous acquisitions of NERVE and Ampli for undisclosed consideration. The naming and clustering of these targets are consistent with marketing services / creative agency bolt-ons, suggesting a roll-up strategy into adjacent B2B marketing capabilities rather than a single-line services firm. No further disclosures are available on funding, revenue, headcount, leadership, geographic footprint, customer roster, technology stack, or partnerships. As a result, the company's business model mechanics — pricing model, GTM motion, contract structure, and revenue mix — cannot be characterised from the supplied data, and should be treated as a material information gap.

Name

Matter Group

Website

https://matterb2b.com

Company type

Private

Short description

Matter Group is a privately held Leeds-based B2B sales and marketing firm that combines people and technology to deliver marketing outcomes for business clients. It expanded capability scope in 2022 via the acquisitions of NERVE and Ampli.

Ownership category

akta.pro rank

Product category

B2B Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B sales services
• B2B marketing services
• Sales enablement
• Marketing technology
• Demand generation

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales

Core offering

Matter Group provides B2B sales and marketing services by combining human talent with the latest technology. The firm supports business clients with sales and marketing functions and has expanded its capabilities through acquisitions of technology-driven marketing assets.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Sales and Marketing Services

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights3 records

Broad incumbents

• Ogilvy (Ogilvy One / Ogilvy B2B): Large global advertising holding-company network with dedicated B2B and ABM practices; competes with Matter Group for enterprise B2B clients but offers a much broader portfolio of services.
• The Marketing Arm: Large Omnicom-owned agency with significant B2B and experiential capabilities; broader portfolio but overlaps on integrated B2B client work Matter Group targets.

Direct peers

• Stein IAS: Long-established B2B creative and marketing agency with a global footprint; competes head-on with Matter Group for integrated B2B sales-and-marketing engagements across ABM, brand, and demand generation.
• KoMarketing: B2B-focused digital marketing agency with a comparable specialty in demand generation, content, and ABM for B2B clients, particularly in tech.
• Square 2 Marketing: Mid-market B2B marketing agency offering integrated strategy, demand generation, and content; directly comparable in size, B2B focus, and integrated services approach.
• Velocity Partners: UK-based B2B technology marketing agency focused on long-form content, ABM, and demand generation for B2B tech vendors; very similar proposition to Matter Group.
• BBN International: Global B2B agency network of independent agencies including UK members; competes for the same international B2B marketing mandates Matter Group targets.
• Tilt Metrics: B2B demand generation agency supporting SaaS and technology brands with outsourced SDR and marketing operations; overlaps with Matter Group's demand-gen and sales-marketing remit.
• Anomalous: B2B marketing agency servicing technology and SaaS clients with integrated campaigns; directly comparable mid-market UK/US B2B agency positioning.
• gyro (part of Dentsu): Global B2B marketing agency (B2B division of Dentsu) offering creative, content, and media services; directly comparable in target market (B2B buyers) and integrated agency model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matter Group