Satya Yoga Cooperative

What Satya Yoga Cooperative does

Satya Yoga Cooperative is a Denver, Colorado-based member-owned yoga cooperative founded in 2014 by Lakshmi Nair, operating as the first People of Color member-owned yoga cooperative in the United States. The organization delivers weekly donation-based trauma-informed yoga classes every Sunday from 10:00 to 11:30 AM at Alchemy Ritual Goods in the historic Five Points neighborhood, with programming incorporating restorative yoga, yoga nidra, sound healing, and meditation led by rotating BIPOC teachers from the Denver metro area.

The cooperative's product offering is concentrated on a single recurring service—a Sunday community yoga class for BIPOC community members—with a tiered donation pricing structure ranging from $0 (free pass) to $25 per session. The technology footprint is minimal: a Squarespace-hosted website providing class registration, an email newsletter, organic social media presence, and third-party Patreon and PayPal accounts for patron support and one-time donations. No mobile application, proprietary platform, or data infrastructure is disclosed.

Revenue is generated through a combination of per-session donations, recurring Patreon memberships, and one-time PayPal donations, supplemented by grant funding (including a 2021 Caring for Denver Foundation grant). Go-to-market is entirely community-led, relying on word-of-mouth within Denver's BIPOC wellness networks, the Alchemy Ritual Goods partnership, and organic social engagement. The customer base is narrowly defined as BIPOC community members in the Denver area seeking culturally sensitive, trauma-informed yoga instruction.

Name

Satya Yoga Cooperative

Legal name

Satya Yoga Cooperative

Website

https://satyayogacooperative.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Satya Yoga Cooperative is a Denver-based, BIPOC member-owned yoga cooperative offering weekly donation-based trauma-informed yoga, sound healing, and meditation classes for People of Color at Alchemy Ritual Goods in the Five Points neighborhood.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Services

NAICS

Civic and Social Organizations (8134)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Corporate/Workplace Yoga & Pilates (HSADACAJ), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Community yoga classes
• Trauma-informed yoga
• Donation-based wellness
• BIPOC yoga instruction
• Member-owned cooperative

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donation-based class fees: Sliding-scale donation model for Sunday community yoga classes ranging from $0 to $25 per session. Classes are open to BIPOC community members with flexible pricing to ensure accessibility.
2. Patreon membership: Recurring patron support through Patreon platform, providing monthly subscription revenue from community members who wish to support the cooperative's mission.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Satya Yoga Cooperative delivers weekly in-person Sunday community yoga classes (10:00–11:30 am) for BIPOC community members at Alchemy Ritual Goods in Denver's Five Points neighborhood. Classes are trauma-informed and combine restorative yoga, yoga nidra, sound healing, meditation, pranayama, and asana led by rotating BIPOC teachers. Access is offered via a sliding-scale donation model ranging from $0 to $25 per session.

Product overview

Satya Yoga Cooperative is a Denver-based BIPOC member-owned yoga cooperative offering a single service platform centered on weekly donation-based Sunday community yoga classes for People of Color. The cooperative provides trauma-informed classes incorporating restorative yoga, yoga nidra, sound healing, and meditation. The product portfolio consists of tiered donation options ($5, $10, $15, $20, $25) and a free pass, all enabling access to the same Sunday community yoga class held at Alchemy Ritual Goods in the historic Five Points neighborhood of Denver from 10-11:30am.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunday Community Yoga Class for BIPOC Weekly in-person Sunday community yoga class (10:00–11:30 am) for BIPOC community members, held at Alchemy Ritual Goods in Denver's historic Five Points neighborhood. Each class is trauma-informed and includes facilitated check-in, grounding, pranayama, asana, sound healing, yoga nidra, guided meditation, and community check-out. Access is offered via sliding-scale donations from $0 to $25 per session.
• Yoga Teacher Training Program for People of Color Yoga immersion and teacher training program designed specifically for People of Color, applying the wisdom of yoga to the physical, mental, and spiritual trauma of living as a person of color in a racist society. Graduates of this program went on to create Satya Yoga Cooperative.
• Patreon Membership Support Recurring membership support tier offered through Patreon for community members who wish to provide ongoing financial backing to the cooperative's mission.
• One-Time Donation Support One-time donation channel offered via PayPal to support the cooperative's mission and BIPOC yoga programming.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alchemy Ritual GoodscoreStrategic or Co-development PartnerOngoing partnership with Alchemy Ritual Goods, a business located in the historic Five Points neighborhood of Denver, to host weekly Sunday community yoga classes for BIPOC. The partnership provides the physical space for the cooperative's core programming and community healing events.

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Modo Yoga: Modo Yoga is a global community-focused yoga chain with a mission-driven, accessible ethos. Comparable to Satya in centering community values within a multi-location yoga model.
• YogaWorks: YogaWorks is a multi-location yoga studio operator with a broad retail model. It contrasts with Satya's community/cooperative model and illustrates the scale gap in the broader yoga market.
• CorePower Yoga: CorePower Yoga is a large national yoga chain with broad demographic reach. It is relevant as the mainstream incumbent against which mission-driven, culturally-rooted operators like Satya differentiate.

Emerging players

• Brown Girls Yoga: Brown Girls Yoga is a BIPOC-focused yoga and wellness platform building community for women of color. It overlaps with Satya's POC-centered mission and trauma-informed yoga focus, with a broader national/digital reach.
• Liberation Yoga: Liberation Yoga centers trauma-informed, culturally responsive yoga practice with an explicit social justice lens. It is comparable to Satya's trauma-informed, liberation-oriented approach to yoga for marginalized communities.

Others

• Black Yoga Teachers Alliance: BYTA supports Black yoga teachers and practitioners through community and advocacy. It is comparable as an ecosystem organization addressing the same representation gap in yoga that Satya's cooperative model was built to solve.
• Off the Mat, Into the World: Off the Mat, Into the World uses yoga as a tool for social justice and community activation. Comparable to Satya in fusing yoga practice with social mission, though operating at a national advocacy scale.

Regional players

• Harlem Yoga Studio: Harlem Yoga Studio serves a historically Black New York community with culturally rooted yoga programming. Comparable to Satya in serving a BIPOC community through culturally authentic, locally embedded wellness.

Direct peers

• The Yoga Seed Collective: Yoga Seed Collective is a cooperatively-run yoga studio with a community/accessible model. It is comparable as another yoga cooperative focused on community-driven, accessible instruction rather than premium retail yoga.
• The People's Yoga (Portland): The People's Yoga operates community-oriented yoga studios with donation and accessible pricing. It shares Satya's model of inclusive, community-driven yoga with flexible pricing and grassroots ethos.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SatyaYogaCooperative
• LinkedInlinkedin.com/company/satya-yoga-cooperative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Satya Yoga Cooperative