Harlem Yoga Studio

What Harlem Yoga Studio does

Harlem Yoga Studio is a community-rooted yoga and wellness studio operating from a single location at 44 W. 125th Street in Central Harlem, New York City. Founded in 2010 by Erica Barth and Laurel (two friends who met during Yoga Teacher Training), the studio serves a local catchment spanning prenatal and postnatal mothers, children and families, adult drop-in practitioners, and aspiring yoga teachers. The studio offers daily in-studio yoga classes spanning Vinyasa, Hatha, Prenatal, Restorative, Yin, Beginners, and Kids & Family styles, alongside periodic specialty workshops (Sound Bath, Myofascial Release, Harmonium/Singing Meditation). Its core technology stack is non-proprietary: the website runs on Wix and class registration, payments, and eGift card fulfillment are handled through the third-party WellnessLiving platform. There is no proprietary software, no mobile app, and no AI/ML capability documented.

The business operates on a multi-stream revenue model. Recurring revenue comes from yoga class sales (drop-ins and multi-class packs), with kids/family pricing publicly listed (e.g., $35 drop-in, $225 for 8-pack, $300 for 12-pack) and adult pricing handled by inquiry or registration through WellnessLiving. Higher-margin episodic revenue is generated through three training programs: a Yoga Alliance-certified 200-Hour Teacher Training offered full at $4,900 or modular at $1,700 per module; a 20-Hour Kids Yoga Teacher Training at $550 with early-bird and payment-plan options; and a Chair Yoga Teacher Training. Additional one-time streams include an annual wellness retreat in Rincon, Puerto Rico priced $2,785-$4,095 per person (10-14 guests, co-hosted by owner Erica Barth and Fabiola), and studio space rental for private events such as showers, photoshoots, book launches, and birthday parties. Distribution is primarily direct-to-consumer through the physical studio, supplemented by NYC school partnerships that deliver kids yoga programming institutionally and an email newsletter, blog, and social media presence that drive awareness. The studio is privately held, founder/owner-operated by Erica Barth, with no disclosed external funding.

Name

Harlem Yoga Studio

Website

https://harlemyogastudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Harlem Yoga Studio is a single-location community yoga studio in Central Harlem offering daily yoga classes, two Yoga Alliance-certified teacher training programs, kids and family programming, an annual Puerto Rico retreat, and event space rental, serving NYC mothers, families, and aspiring yoga teachers.

Ownership category

akta.pro rank

Product category

Yoga and Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Kids & Family Yoga (HSADACAK), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Yoga classes
• Yoga teacher training
• Wellness studio
• Prenatal yoga
• Kids yoga

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Yoga Classes: Drop-in classes and multi-class packs for adults, prenatal, postnatal, and kids/family yoga offerings. Classes run daily with varying schedules throughout the week.
2. 200-Hour Yoga Teacher Training: Comprehensive Yoga Alliance certified 200-hour training program offered as full tuition ($4,900) or modular format ($1,700 per module). Includes 3-day retreat weekend at ashram in upstate NY with rooms and meals included.
3. Kids Yoga Teacher Training: 20-hour comprehensive training for teaching yoga to children. Offered at $550 full tuition with payment plan option ($225 x 3) and early bird discount ($495).
4. Rincon Retreat - Puerto Rico: 5-day/4-night wellness retreat in Rincon, Puerto Rico. Pricing varies by room type: Shared $2,785, Single $3,800, Deluxe Single $4,095. Includes $450 deposit to reserve spot.
5. Space Rental: Studio space rental for events including dance studios, bridal/baby showers, photoshoots, book launches, birthday parties, women's circles, and private classes. Two separate studios over 400 sq ft each.
6. Workshops and Events: Specialty workshops including Monthly Sound Bath, Myofascial Release Ball Workshop, and Harmonium/Singing Meditation Workshop offered on specific dates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Harlem Yoga Studio is a physical yoga and wellness studio in Central Harlem that sells in-person group yoga classes (Vinyasa, Hatha, Prenatal, Postnatal, Yin, Restorative, Beginners, Kids & Family), Yoga Alliance certified 200-hour and Kids yoga teacher training programs, an annual multi-day wellness retreat in Rincon Puerto Rico, specialty workshops (sound baths, myofascial release, meditation), and hourly studio space rental for private events.

Product overview

Harlem Yoga Studio is a community yoga studio offering a portfolio of wellness services centered around yoga practice and education. Core offerings include daily yoga classes (Vinyasa, Hatha, Prenatal, Restorative, Yin, Beginners, Kids & Family), two teacher training programs (200-Hour Yoga Teacher Training and Kids Yoga Teacher Training), and specialty programming like the Rincon Retreat Puerto Rico. Additional offerings include Studio Space Rental, Workshops & Events, eGift Cards, and a Blog. The studio positions itself as dedicated to making yoga accessible, welcoming, and fun for every body.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Lowest student-to-teacher ratio in NYC at 6:1 for teacher training
• +3 more outcomes

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sonic Yoga: NYC yoga studio offering Vinyasa, Hatha, and Yin classes with teacher training programs. Comparable boutique community studio model with similar class diversity and teacher training offerings.
• Bend and Bloom Yoga: Brooklyn-based neighborhood yoga studio offering group classes, prenatal yoga, and teacher training with a community focus. Comparable small-scale, single-location model with family-friendly and community-driven positioning.
• Modo Yoga NYC: Community-rooted yoga studio with NYC presence offering hot yoga, Hatha, and teacher training with strong inclusivity and environmental values. Closely comparable in mission alignment and community-driven positioning.
• Jivamukti Yoga: NYC-founded yoga method with affiliated studios offering comprehensive teacher training and classes rooted in yoga philosophy. Comparable in teacher training depth and spiritually-grounded approach.
• Y7 Studio: NYC-based boutique yoga studio chain offering hip-hop and flow-style heated yoga classes. Directly comparable as a New York yoga brand competing for similar urban, design-conscious practitioners, though with a chain model and larger footprint.
• Sky Ting Yoga: NYC yoga studio with multiple locations offering Vinyasa, Hatha, and specialty classes plus teacher training. Comparable community-focused positioning and teacher training programs, with greater multi-location scale.
• Sacred Yoga Brooklyn: Community-oriented NYC-area yoga studio offering drop-in classes, teacher training, and workshops with inclusive philosophy. Highly comparable as a community-rooted studio with teacher training and workshop revenue streams.

Emerging players

• Alo Moves: Digital yoga and wellness platform offering on-demand classes, comparable as a non-physical alternative that competes for the same yoga practitioners' time and subscription dollars, particularly for at-home practice.

Broad incumbents

• CorePower Yoga: National yoga chain with NYC presence offering heated yoga, teacher training, and digital subscriptions. Comparable core product (Vinyasa-style classes, teacher training) but at vastly larger scale with membership-driven pricing.
• Pure Yoga: Premium multi-location NYC yoga studio offering extensive class schedules, teacher training, and retreat-style experiences. Comparable in breadth of services and premium positioning, but with materially larger footprint and capital base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/harlem-yoga-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harlem Yoga Studio