Liberation Yoga

What Liberation Yoga does

Liberation Yoga is a single-location yoga studio founded in 2004 by Christine Burke and Gary McCleery in mid-city Los Angeles, operating at 1288 S. La Brea Avenue until its physical closure in October 2023. The studio offered in-person and Zoom yoga classes across multiple disciplines (Hatha, Vinyasa, Iyengar, Yin, Restorative), specialized workshops, a 200-hour teacher training program, a seasonal online wellness program called the Spiritual Mental Health Diet (SMHD), and an on-site boutique selling conscious and wellness products. Its technology stack is built entirely on third-party SaaS platforms: MindBody for class scheduling and bookings, Zoom for virtual classes, and Squarespace for the website and e-commerce. The business operated as a family-owned private company with 1-10 employees, generating revenue through a diversified mix of pay-as-you-go class series ($12.50-$19 per class depending on package), recurring monthly/annual memberships ($115-$140/month and $1,300/year), the SMHD program ($325-$350 per 40-day session), workshops ($20-$70 per event), teacher training tuition, and boutique retail sales.

Liberation Yoga served a broad consumer base including general practitioners, families and children, body-positive and accessibility-focused students, seniors, and individuals with specific health conditions such as Parkinson's. Its customer acquisition relied on community word-of-mouth, social media (Instagram, Facebook), an email newsletter, and Christine Burke's published books ("The Yoga Healer" and "The Power of Breath and Hand Yoga," both award winners). The studio held a long-running partnership with Marlborough School (since 2012) for youth yoga and meditation instruction. Distribution was primarily local in-person with online extension via Zoom and a globally available SMHD program.

The studio received significant brand recognition including Travel + Leisure's Top 20 Yoga Studios in the World, LA Weekly's Best Yoga Studio in Los Angeles (twice), and Top Ten Most Beautiful Studios by Tripping.com. Following cumulative shocks — a 2019 relocation, the COVID-19 pandemic (which caused a 70% income loss and 50% reduction in teaching staff), and the death of co-founder Gary McCleery — the physical studio closed its doors on October 27, 2023, with Christine Burke continuing to operate Zoom classes, pop-up workshops in nature locations, retreats, and teacher training under the Liberation Yoga banner.

Name

Liberation Yoga

Legal name

Liberation Yoga

Website

https://liberationyoga.com

Company type

Private

Founded year

2004

Operating status

Closed

Headcount range

1–10 employees

Short description

Liberation Yoga is a Los Angeles yoga studio (closed physically October 2023) offering multi-style yoga classes, a 200-hour teacher training program, the online Spiritual Mental Health Diet wellness program, workshops, and boutique retail, now continued by founder Christine Burke via Zoom classes, retreats, and pop-up events.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Kids & Family Yoga (HSADACAK), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF)

Keywords

• Yoga studio classes
• Yoga teacher training
• Yoga workshops
• Wellness memberships
• Online yoga programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Studio Classes and Series: Drop-in single classes and multi-class series at various price points from $12.50-$19 per class depending on package size. Classes include yoga instruction across multiple styles.
2. Monthly and Annual Memberships: Monthly unlimited memberships at $140 or $115 auto-renew, and annual unlimited at $1,300. Provides recurring subscription revenue.
3. SMHD Program: 40-day online seasonal programs (Spring, Summer, Fall, Winter sessions) costing $325-$350 per session. Includes 6 live sessions with recordings, practice videos, and workbooks.
4. Workshops and Special Events: Specialized workshops including Yoga Refuge ($25-$30), Kirtan events ($20 donation), Mother's Day workshops ($30-$35), Digital Detox retreats ($30), New Year's Eve celebrations ($40-$70), and other themed workshops.
5. Boutique/Retail Sales: Studio boutique sells mindful, conscious products including gemstone jewelry, candles, clothing, scarves, throws, yoga books, props, CBD products, and wellness items.
6. Teacher Training: Liberation's 200-hour Teacher Training program for aspiring yoga instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Liberation Yoga operates a single-location yoga studio in Los Angeles delivering in-person and online yoga classes across Hatha, Vinyasa, Iyengar, Yin, Restorative, meditation, and specialized styles. Beyond classes it sells a 200-hour Teacher Training program, the 40-day Spiritual Mental Health Diet (SMHD) online wellness program, themed workshops and community events, boutique products, and founder Christine Burke's published yoga books.

Product overview

Liberation Yoga operates as a single-location yoga studio offering a comprehensive range of yoga classes and wellness services. The core offering consists of in-studio and online yoga classes across multiple disciplines (Hatha, Vinyasa, Iyengar, Yin, restorative). Additional offerings include a 200-hour Teacher Training Program, the Spiritual Mental Health Diet (SMHD) online wellness program, specialized workshops and community events, a boutique selling conscious products, and published books by founder Christine Burke. The studio primarily serves the Los Angeles area with both in-person and virtual class options.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes In-studio and online yoga classes across multiple disciplines including Hatha, Vinyasa, Iyengar, Yin, Restorative, meditation, and specialty styles for beginners, prenatal/postnatal, Parkinson's, body-positive, and other needs. Sold as drop-in classes ($19), multi-class series (5/10/15/20 classes), and unlimited monthly ($140 or $115 auto-renew) or annual ($1,300) memberships.
• Teacher Training Program 200-hour yoga teacher training program directed by founder Christine Burke, preparing students to become certified yoga instructors.
• Spiritual Mental Health Diet (SMHD) Program A 40-day online philosophy and self-care program combining yoga philosophy, Ayurvedic healing techniques, daily calm and focus practices, weekly live group sessions, practice videos, workbooks, and personalized daily practice (Sadhana) creation. Offered seasonally (Spring, Summer, Fall, Winter) via Zoom with recorded replays; priced at $325 early bird or $350 after.
• Workshops and Special Events Specialized workshops and themed community events including Yoga Refuge ($25-$30), Kirtan events ($20 donation), Mother's Day workshops ($30-$35), Digital Detox retreats ($30), New Year's Eve celebrations ($40-$70), Yoga Nidra ($25-$30), Thanksgiving Fundraisers ($25), and Sound Healing Meditation.
• Yoga Boutique Studio boutique selling mindful, conscious products including gemstone jewelry, candles, clothing, scarves, throws, yoga books, yoga props, CBD products, and other wellness items.
• The Yoga Healer (Book) Christine Burke's first published book covering yoga philosophy and wellness practices, awarded 'Best Yoga Book' by Soul & Spirit Magazine. Sold via Amazon and at Liberation Yoga.
• The Power of Breath and Hand Yoga (Book) Christine Burke's second book focusing on pranayama and mudras for health and wellbeing, winner of the 'Best Yoga Book' award for 2020 by The Spiritual Book Awards. Sold via Amazon and at Liberation Yoga.

Quantifiable outcome

• Top 20 Yoga Studios in the World by Travel + Leisure Magazine
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

One partnership is on record.

• Marlborough SchoolcoreStrategic or Co-development Partner · 1 January 2012Christine Burke has been teaching yoga and meditation at the renowned Marlborough School since 2012, providing regular yoga instruction to students. This is a long-standing educational partnership that extends the studio's reach into formal education.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Y7 Studio: Y7 Studio is a boutique yoga studio brand built around branded, themed classes and a strong in-studio community identity. Comparable to Liberation on curated, community-led boutique positioning and lifestyle-driven brand.
• Sky Ting Yoga: Sky Ting is a boutique yoga studio known for distinctive branded class styles and a strong digital offering. Comparable to Liberation on differentiated signature-class style identity and community-led brand.
• YogaWorks: YogaWorks is a Los Angeles-based yoga studio chain operating multiple locations with multi-style classes, teacher training, and retail. It is a direct comparability match for Liberation Yoga on geography, offer (Hatha, Vinyasa, restorative, etc.), and teacher-training revenue line.
• Pure Yoga: Pure Yoga is a premium yoga studio chain with multiple geographic locations, multi-style classes, and teacher training. Comparable to Liberation on premium positioning, multi-style class mix, and teacher-training revenue.
• Modo Yoga: Modo Yoga is an international network of community-focused yoga studios with a strong teacher-training program. Directly comparable to Liberation on community-first philosophy, multi-style classes, and teacher-training offering.
• CorePower Yoga: CorePower Yoga is a national yoga studio chain with strong LA presence offering multi-style yoga classes, signature teacher training (200-hour), and digital streaming. Highly comparable to Liberation on studio model, teacher training, and post-pandemic digital pivot.

Emerging players

• The Class: The Class is a boutique mind-body fitness studio offering branded group classes with a strong communal, NYC/community origin. Conceptually similar to Liberation on positioning around inclusive, community-led group practice and signature branded class formats.

Broad incumbents

• Peloton: Peloton is a major connected fitness platform with a substantial yoga/meditation class library and digital subscription model. Comparable to Liberation as a competitor for the consumer's at-home practice time and wallet, especially post-COVID.
• Alo Moves: Alo Moves is the digital yoga and wellness platform from Alo Yoga, with a large instructor roster and on-demand class library. Directly comparable to Liberation on streaming yoga content and competing for the same digitally-engaged practitioner.

Others

• Yoga Alliance (RYT Registry): Yoga Alliance is the credentialing body that issues ERYT-500 registration held by Christine Burke. Relevant as the ecosystem gatekeeper for Liberation's teacher-training revenue line and instructor credentialing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/LiberationYoga
• Instagraminstagram.com/liberationyoga
• LinkedInlinkedin.com/company/liberation-yoga-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberation Yoga