What Assessments 24x7 does

Assessments 24x7, operated under the legal entity Global Assessment Technologies LLC (Washington, USA), is a SaaS behavioral assessment technology platform founded by Dr. Tony Alessandra in 1999/2000. The platform delivers DISC, Motivators (seven Dimensions of Motivation), Emotional Intelligence, Learning Styles, and Sales IQ Plus assessments through a proprietary online questionnaire system that produces automated, customizable PDF reports via white-labeled member dashboards. The portfolio spans individual self-assessments, three 360-degree feedback instruments (DISC 360°, Emotional Intelligence 360°, Leadership Effectiveness 360°), specialty products including Kids DISC and Learning Styles, hiring and selection reports (DISC Executive Insights, DISC Workplace Insights), an AI Coach feature, and a full suite of SHRM/HRCI/ATD/ICF-approved certification training programs. All core instruments are independently validated by ASI to APA, EEOC, AERA, and NCME standards.

The company monetizes through a three-tier pay-as-you-go SaaS subscription model (Essentials/Use it, Enhanced/Sell it, Enterprise/Own it) with no membership, annual, or setup fees, plus per-assessment usage, certification tuition, white-label licensing, and trainer material access (500+ assets). Distribution combines self-serve product-led growth for individuals, an affiliate channel of 2,300+ certified practitioners across 50+ countries, and direct enterprise sales supported by API integration with LMS, CRM, HR, and ATS systems. End customers span independent coaches and consultants and corporate HR/leadership functions (both primary), with individual consumers and HR/recruiting professionals as secondary segments; cumulative scale includes 34M+ assessments administered in 25+ languages across 54 countries.

Operationally, the company is privately held with no disclosed external funding, is led by CEO Brandon Parker alongside founder Dr. Tony Alessandra, was recently joined by COO Jared Moore, and reports 25+ years of continuous operation. The platform is horizontally positioned, with optionality created by an explicit Acquisitions page on the corporate site signaling openness to inorganic growth.

Name

Assessments 24x7

Legal name

Global Assessment Technologies LLC

Website

https://assessments24x7.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Assessments 24x7 is a SaaS behavioral assessment platform delivering DISC, Motivators, Emotional Intelligence, and related assessments to coaches, consultants, corporations, and individuals across 54 countries via a three-tier pay-as-you-go subscription and a 2,300-person certified practitioner network.

Ownership category

akta.pro rank

Product category

Behavioral Assessment Software

NAICS

Software Publishers (513210), Professional and Management Development Training (611430)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC)

akta.pro secondary industries

Assessments, Quizzes & Learning Analytics Tools (MPACALAK), Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)

Keywords

• Behavioral assessment software
• DIS
• Emotional intelligence assessment
• 360-degree feedback platform
• Pre-employment assessment tools

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Three-tier subscription model (Essentials/Use it, Enhanced/Sell it, Enterprise/Own it) providing access to assessment platform, reporting tools, and admin controls with no membership fees, annual fees, or setup costs. Pay-as-you-go pricing model.
2. Certification Programs: Revenue from DISC, DISC + Motivators, and DISC + Emotional Intelligence certification courses offered as live group sessions or self-paced programs. Includes continuing education credits (CEUs) recognized by SHRM, HRCI, ATD, and ICF.
3. Assessment Sales (Per-Assessment): Individual assessment purchases including complimentary assessments bundled with certification programs (10 complimentary DISC assessments upon certification completion).
4. White-Label and Customization: Enterprise-tier customization options including DISC Lead Generation, custom benchmarking, white-label branding, and API integration capabilities.
5. Trainer Materials and Resources: DISC Workshop Leader Essentials modules for certified trainers, including PowerPoint decks, debrief guides, facilitator guides, exercises, handouts, videos, and marketing collateral. Access to over 500 training material assets for certified practitioners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Assessments 24x7 operates a proprietary SaaS assessment technology platform that delivers scientifically validated DISC, Motivators, Emotional Intelligence, 360-degree feedback, and specialty behavioral assessments to coaches, consultants, corporations, and individuals. The platform combines assessment administration, automated report generation, benchmarking, team/group reports, white-label customization, sub-account management, and an AI Coach assistant to support coaching, hiring, leadership development, and team-building applications across 54 countries.

Product overview

Assessments 24x7 is a comprehensive SaaS assessment technology platform offering a portfolio of behavioral, motivational, and professional development assessments. The platform is built around DISC (the world's #1 behavioral tool), which serves as the foundational assessment, augmented by Motivators, Emotional Intelligence, Learning Styles, and Sales IQ Plus specialty assessments. The company provides a three-tier pricing structure (Essentials, Enhanced, Enterprise) with white-label customization options. Core offerings include individual DISC assessments, integrated DISC + Motivators and DISC + Emotional Intelligence assessments, three 360-degree feedback assessments (DISC 360°, Emotional Intelligence 360°, Leadership Effectiveness 360°), specialty assessments for Kids DISC, Learning Styles, and Sales IQ Plus, and hiring/selection reports including DISC Executive Insights and DISC Workplace Insights. The platform supports team/group reports (DISC Team, Motivators Team, Sales IQ Plus Team), an AI Coach feature, and comprehensive certification/training programs including DISC Certification, DISC + Motivators Certification, DISC + EI Certification, and DISC Workshop Leader Essentials modules. The platform delivers 34+ million assessments across 54 countries in 25+ languages through a network of 2300+ certified practitioners, with all assessments validated by ASI to meet APA, EEOC, AERA, and NCME standards.

Differentiator

Problem solved

Functional benefit

Products and services

• DISC Assessment Core DISC behavioral assessment categorizing traits into Dominance, Influence, Steadiness, and Conscientiousness styles through 24 questions with a 12-15 minute completion time, generating customizable Self, Leadership, Sales, Service, and Coaching reports for coaches, consultants, HR teams, and individuals.
• DISC + Motivators Assessment Integrated assessment combining DISC behavioral styles with seven Dimensions of Motivation (Aesthetic, Economic, Individualistic, Power, Altruistic, Regulatory, Theoretical), revealing both how people behave and what drives them; certification required to administer.
• DISC + Emotional Intelligence Assessment Integrated assessment combining DISC with Emotional Intelligence dimensions covering Self-Awareness, Relationship Awareness, Self-Management, and Relationship Management to show how behavior is managed under emotional pressure.
• Emotional Intelligence Assessment Standalone Emotional Intelligence assessment measuring self-awareness, empathy, and social skills, available as individual self-assessment and 360-degree observer feedback versions for individuals and practitioners.
• DISC 360° Assessment 360-degree DISC assessment gathering anonymous feedback from peers, managers, and direct reports across 12 behavioral tendencies with unlimited observer responses, comparing self-assessment to observer perspectives for leadership development.
• Emotional Intelligence 360° Assessment 360-degree Emotional Intelligence assessment collecting anonymous feedback from colleagues, supervisors, and subordinates with unlimited observer responses, identifying gaps between self-perceived emotional intelligence and how others perceive it.
• Leadership Effectiveness 360° Assessment Comprehensive 360-degree leadership assessment measuring key leadership competencies including Communication, Decision-making, Delegation, Emotional Intelligence, Conflict Resolution, Change Management, Goal Setting, Mentoring, Team Building, and Visioning through feedback from supervisors, peers, and subordinates.
• Kids DISC Assessment Behavioral assessment designed for children ages 8-12 using animated bird-based DISC representations (Eagle, Parrot, Dove, Owl), featuring separate sections for kids, parents, and teachers with a 10-15 minute completion time.
• Learning Styles Assessment Learning preference assessment measuring the four-step Learning Cycle (Attending, Relating, Translating, Understanding) using 40 pairs of questions with a 12-15 minute completion time.
• Sales IQ Plus Assessment Award-winning sales competency assessment jointly developed by Jim Cathcart, Jeffrey Gitomer, and Dr. Tony Alessandra, evaluating eight primary sales areas (Preparing, Targeting, Connecting, Assessing, Solving, Confirming, Assuring, Managing) with 48 questions and approximately 30-minute completion time; available in 13 languages with team/group reports.
• DISC Executive Insights Report Executive-level hiring report integrating DISC with Motivators and Critical Thinking assessments to align leadership style with organizational strategy for long-term executive success.
• DISC Workplace Insights Report Workplace hiring and development report empowering HR teams and managers to refine recruitment strategies, enhance team dynamics, identify cultural fit, and create tailored development plans.
• DISC Certification Program Foundational two-day live group certification program for DISC assessment proficiency, available self-paced or live online, awarding 12 SHRM, 10 HRCI, 12 ATD, and 5.25 ICF CC/12.5 RD continuing education credits, plus access to DISC Trainer Materials library and 10 complimentary assessments.
• DISC + Motivators Certification Program Advanced certification program connecting DISC behavioral styles with the seven Dimensions of Motivation, awarding SHRM and ICF continuing education credits and including Certified Trainer Materials access; DISC Certification required as prerequisite.
• DISC + Emotional Intelligence Certification Program Advanced two-day live group certification program teaching how behavior and Emotional Intelligence work together, awarding 12 SHRM, 10 HRCI, 12 ATD, and 5.25 ICF CC/12.5 RD credits with DISC + EI Trainer Materials library access; DISC Certification required.
• DISC Workshop Leader Essentials Five ready-to-use training modules for DISC Certified Trainers covering Self-Awareness and Communication, Peer-to-Leader Transition, Team Effectiveness, Trust-based Leadership, and Sales Optimization, with PowerPoint presentations, leader/participant guides, marketing resources, and orientation videos; DISC Certification required.
• Assessment Technology Platform Proprietary SaaS assessment technology platform delivering online assessments, automated report generation, team management, sub-account capabilities, white-label customization, invoicing, and DISC Benchmarking tools, supporting 34M+ assessments in 25+ languages across 54 countries for 2,300+ certified practitioners.
• Core Competency Index Specialty assessment measuring core competencies for organizational development and talent evaluation, available in three languages.
• Organizational Development Assessment Specialty assessment designed for organizational development to address issues experienced by coaches and corporate trainers, encouraging positive outcomes in personal and professional life.

Quantifiable outcome

• 34M+ assessments administered globally
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

One partnership is on record.

• Global Affiliate PartnerscoreChannel Partner/ Reseller/ DistributorNetwork of certified practitioners and partners in 50+ countries who resell and administer Assessments 24x7 assessments locally. Partners have access to white-label platform, training materials, and certified practitioner directory listing. Supports global reach and localized service delivery.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Predictive Index (PI): PI provides behavioral assessment software for hiring and team management, competing with Assessments 24x7 in the corporate HR-tech and talent management space.
• Wiley (Everything DiSC): Wiley's Everything DiSC is the closest direct competitor, offering DISC-based behavioral assessments for workplace, leadership, and sales. Comparable product portfolio, target buyer (HR/L&D professionals and coaches), and certification ecosystem.
• TTI Success Insights: TTI Success Insights offers DISC-based assessments combined with Motivators and other behavioral frameworks. Direct competitor in the same DISC + Motivators integrated reports space and overlapping coach/consultant buyer base.
• Hogan Assessments: Hogan is a leader in personality assessment for hiring, leadership development, and coaching — competing directly with Assessments 24x7 in the enterprise hiring/selection and executive coaching use cases.
• The Myers-Briggs Company (CPP): Publisher of the MBTI and other psychometric instruments, competing with Assessments 24x7 in the personality assessment category for coaches, consultants, and corporate L&D buyers.
• PXT Select (Wonderlic): PXT Select provides behavioral and cognitive assessments for hiring decisions, directly overlapping with Assessments 24x7's hiring/selection product positioning and HR buyer segment.

Broad incumbents

• Gallup (CliftonStrengths): Gallup's CliftonStrengths is a broad-incumbent competitor in the strengths/behavioral assessment category, targeting enterprise L&D, leadership development, and coaching with much larger scale and brand reach.
• Korn Ferry: Korn Ferry offers talent assessment and leadership development solutions at enterprise scale, including psychometric tools that compete with Assessments 24x7 in the executive coaching and selection market.
• SHL: SHL is a global leader in psychometric assessment for hiring and talent management, competing with Assessments 24x7's hiring/selection use cases at large enterprise scale.

Regional players

• Mercer Mettl: Mercer Mettl is a talent assessment platform with strong APAC/India presence, competing with Assessments 24x7 in behavioral and psychometric assessments for hiring and L&D.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/assessments24x7online
• Facebookfacebook.com/Assessments247
• LinkedInlinkedin.com/company/assessments24x7
• Instagraminstagram.com/assessments24x7
• TikToktiktok.com/@assessments.24x7?is_from_webapp=1&sender_device=pc
• Xx.com/assessments24x7

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assessments 24x7