Avaans Media
Avaans Media is a Los Angeles-based boutique PR agency founded in 2008 that provides executive-level public relations services to regulated consumer brands, CPG/DTC companies, and growth-stage firms preparing for M&A or IPO, operating through 90-day PR Sprint campaigns and a 12-month Bespoke Authority Program.
- Company typePrivate
- Founded2008
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Avaans Media does
Avaans Media is a Los Angeles-based boutique public relations agency founded in 2008 by Tara Coomans that serves regulated consumer brands, ambitious CPG and DTC companies, and brands preparing for M&A or IPO. The firm is organized around two primary engagement models: 90-day PR Sprint campaigns targeting consumer product launches and seasonal sales windows, and a 12-month Bespoke Authority Program for regulated, growth-stage, and capital-event brands that begins with the proprietary Fingerprint Strategy diagnostic. Supporting services include crisis communications, thought leadership positioning, sponsored content, and capital events preparation.
The team is described as 100% executive-level with no junior handoff after contract signing, with senior strategists located across six US markets. Core proprietary assets include the Fingerprint Strategy methodology, the PR Sprint framework with guaranteed branded placement and 100K+ impressions, and a category exclusivity model that prevents the firm from representing competitors within the same vertical. The agency has invested in content IP including "The A-Team" podcast, an original research publication analyzing 1,327 news articles in regulated industries, and an insights blog, alongside founder contributions to Inc. Magazine, Entrepreneur, and Women's Wear Daily.
Avaans generates revenue through subscription-style retainers across both core programs, with professional services fees for crisis communications, media training, and related offerings. Distribution is direct and selective, targeting marketing executives, CEOs, VCs, and mid-market private equity firms through inbound assessment requests and network referrals. The firm has received three consecutive Inc. Power Partner Awards (2023-2024-2025) and Clutch Top Boutique PR recognition in Los Angeles. Legal entity is Akamai Brainstorming, LLC, and the company remains privately held with no disclosed external funding.
Avaans Media firmographics
Firmographics- Name
- Avaans Media
- Legal name
- Akamai Brainstorming, LLC
- Website
- https://avaansmedia.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avaans Media is a Los Angeles-based boutique PR agency founded in 2008 that provides executive-level public relations services to regulated consumer brands, CPG/DTC companies, and growth-stage firms preparing for M&A or IPO, operating through 90-day PR Sprint campaigns and a 12-month Bespoke Authority Program.
- Ownership category
- akta.pro rank
Avaans Media industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Media Relations & Press Office Services (MPAAADAI)
- akta.pro secondary industries
- Event PR & Communications Support (BPAFADAO), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Social Media & Community Management (BPAFAAAE)
Keywords
Where Avaans Media is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Avaans Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- PR Sprint Retainers: 90-day seasonal PR campaigns for consumer products with guaranteed branded placement and 100K impressions. Subscription-style retainers with category exclusivity.
- Bespoke Authority Program Retainers: 12-month strategic authority programs for regulated brands, M&A-track, and IPO-ready companies. Premium retainer structure with long-term commitment.
- Professional Services: Crisis communications, thought leadership programs, executive positioning, and media training services offered as standalone or add-on services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | PR Sprint - 90-Day Consumer Product Campaigns |
| Subscription | Annual | Bespoke Authority Program - 12-Month Strategic Authority |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Avaans Media product offering
Product offeringCore offering
Avaans Media is a boutique public relations agency that delivers earned media campaigns and strategic authority-building programs to consumer brands in regulated and high-growth categories. Core offerings center on two retainer-based programs — PR Sprints (90-day seasonal consumer product campaigns with guaranteed branded placement and 100K+ impressions) and the Bespoke Authority Program (12-month strategic engagements for M&A-track, IPO-ready, and regulated brands). Supplementary services include crisis communications, thought leadership PR, sponsored content, and capital events preparation, with all engagements led by executive-level professionals and category exclusivity built into every contract.
Product overview
Avaans Media is a boutique PR agency offering two primary service programs: PR Sprints (90-day seasonal consumer product campaigns with guaranteed branded placement and 100K impressions) and the Bespoke Authority Program (12-month strategic authority building for regulated, M&A-track, and IPO-ready brands). The Bespoke program starts with the proprietary Fingerprint Strategy diagnostic. Supporting services include crisis communications, thought leadership PR, sponsored content, and capital events preparation. All engagements are 100% executive-led with category exclusivity. The agency specializes in regulated consumer brands, CPG, DTC, and growth-stage companies preparing for M&A or IPO.
Differentiator
Problem solved
Functional benefit
Products and services
- PR Sprints 90-day seasonal PR campaigns built exclusively for consumer products (CPG, DTC, food & beverage, consumer electronics, health & wellness, home goods, beauty) with guaranteed branded placement and 100K+ impressions. Designed for sales velocity around buying windows, with category exclusivity built in.
- Bespoke Authority Program 12-month strategic authority program for regulated consumer brands, M&A-track companies, IPO-ready firms, and brands building long-term category leadership. Starts with the proprietary Fingerprint Strategy and progresses through credibility foundation, investor-grade authority, and Strategic Growth Asset phases.
- Crisis Communications Crisis prevention planning and reactive communications services addressing both product and positioning risk, particularly for regulated brands heading toward M&A or IPO transactions.
- Thought Leadership PR Executive positioning and thought leadership programs that build media presence, byline contributions, and category authority for company founders, C-suite, and senior executives.
- Sponsored Content Sponsored content services supporting brand storytelling through paid media partnerships and native content placements, executed as part of broader PR strategy.
- Venture Capital PR Strategic PR guidance for venture-capital-backed consumer startups, including funding-round announcement strategy, Series B perception management, media diversification, and long-term growth positioning.
- Capital Events Preparation Pre-transaction credibility and media authority building for consumer brands preparing for mergers, acquisitions, or IPO roadshows, with strategic sequencing of earned media to hold up in investor and retailer due diligence.
Quantifiable outcome
- 300% stock price increase on oversubscribed IPO for wellness brand client
- +7 more outcomes
Companies that use Avaans Media
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Avaans Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Avaans Media partnerships and signals
Strategic signalScale indicators17 records
Recent moves5 records
Expansion highlights5 records
Avaans Media competitors and assessment
Company assessmentBroad incumbents
- BerlinRosen: Large mission-driven and consumer PR firm with comparable focus on ambitious, high-growth brands and capital-event comms. Larger scale and broader vertical coverage than Avaans, but overlapping consumer and regulated-category positioning.
- 5W Public Relations: Consumer and corporate PR agency with deep CPG/DTC and technology practice. Serves a similar consumer-brand roster but at significantly larger scale and broader service scope than Avaans.
- Edelman: Largest global PR firm with consumer, health, and regulatory expertise. Avaans VPs include Edelman alumni. Competes for the same regulated-brand and consumer mandates at a global scale Avaans cannot match.
- Inkhouse: Consumer and technology-focused PR firm with similar mid-market and growth-stage client profile. Operates a comparable 'senior on every account' positioning but with materially larger headcount and geographic reach.
Direct peers
- Jack Taylor PR: Boutique consumer and lifestyle PR agency serving venture-backed and growth-stage brands. Closely comparable in scale, selective client model, and emphasis on premium consumer-brand storytelling.
- Crenshaw Communications: Boutique consumer-tech and lifestyle PR agency. Overlaps with Avaans on consumer-tech and DTC mandates and operates a similar small, senior-led team.
- Pitch PR: Boutique consumer PR firm focused on emerging and lifestyle brands. Directly comparable in size, boutique positioning, and selective intake of growth-stage consumer clients.
- RH Strategic: Specialist communications firm focused on regulated and policy-driven sectors. Most direct overlap with Avaans's regulated-industries and capital-events positioning, though skewed more toward B2B and policy audiences.
- Walker Sands: B2B and consumer-tech PR and marketing firm with comparable mid-market and growth-stage client base. Overlaps on tech-forward consumer brands and pre-IPO/Series B communications support.
- Mission North: Boutique PR and communications agency serving technology and consumer brands, including IPO and funding-event clients. Closely comparable on capital-event PR for growth-stage companies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Avaans Media social profiles
Digital presenceAvaans Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avaans Media leadership team
Management profileNumber of profiles
Profiles11 records
Avaans Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avaans Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avaans Media
What does Avaans Media do?
Avaans Media is a boutique public relations agency that delivers earned media campaigns and strategic authority-building programs to consumer brands in regulated and high-growth categories. Core offerings center on two retainer-based programs — PR Sprints (90-day seasonal consumer product campaigns with guaranteed branded placement and 100K+ impressions) and the Bespoke Authority Program (12-month strategic engagements for M&A-track, IPO-ready, and regulated brands). Supplementary services include crisis communications, thought leadership PR, sponsored content, and capital events preparation, with all engagements led by executive-level professionals and category exclusivity built into every contract.
Is Avaans Media a public or private company?
Avaans Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avaans Media founded?
Avaans Media was founded in 2008. It employs 11 to 50 people.
Where is Avaans Media based?
Avaans Media is headquartered in Los Angeles, United States, in the North America region.
How does Avaans Media make money?
Three revenue lines are on record. PR Sprint Retainers are the primary driver. The others are bespoke Authority Program Retainers and professional Services.
Who are Avaans Media's main competitors?
Broad incumbents on record are BerlinRosen, 5W Public Relations, Edelman and Inkhouse. Direct peers are Jack Taylor PR, Crenshaw Communications, Pitch PR, RH Strategic, Walker Sands and Mission North.
Does Avaans Media have an API?
No public API is recorded for Avaans Media.
What industry is Avaans Media in?
Avaans Media's product category is Public Relations Services. Its primary akta.pro industry code is MPAAADAI, Media Relations & Press Office Services, with a secondary code of BPAFADAO, Event PR & Communications Support. Its NAICS code is 54182 and its SIC code is 7310.