Pitch Pr B.v.
PitchPR B.V. is an Amsterdam-based, independently operated PR and communications agency founded in 2007, serving food, wine, spirits, FMCG and hospitality brands across the Benelux through campaigns, events, media relations and influencer activation.
- Company typePrivate
- Founded2007
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pitch Pr B.v. does
PitchPR B.V. is a privately held Dutch PR and communications agency founded in 2007 and headquartered in Amsterdam, operating exclusively in the Benelux market across food, wine, spirits, FMCG and hospitality sectors. The firm delivers a unified suite of six core services: PR Events (product launches, openings, tastings), Marketing consulting, creative PR Concepts (pop-ups, press trips, themed campaigns), Quick Pitch one-off assignments, Product Sampling to journalists and influencers, and Pitch en Partnerships with sommeliers, importers, retailers and festival organizers.
The underlying "technology" is human-driven domain expertise and media relationships accumulated over 18+ years, rather than proprietary software. PitchPR is the founder of The Food & Wine Republic, an international network of specialized food and wine PR agencies across Europe, North America, Africa and Oceania that enables coordinated multi-market campaigns for international brands and wine regions. The firm also operates the proprietary wine-bars.nl platform managing 160+ Dutch wine bars and the annual Wine Bar of the Year competition.
PitchPR generates revenue through B2B professional services retainers and project-based campaigns, sold directly to enterprise beverage brands, wine appellations and hospitality operators. No public pricing is disclosed and no funding rounds or external investors are recorded; the company operates independently with 11-50 employees. Recognized by Meininger's Wine & Spirits International as the Most Significant PR Agency in the Netherlands, PitchPR combines niche vertical specialization, owned event IP and an international agency network as its core commercial assets.
Pitch Pr B.v. firmographics
Firmographics- Name
- Pitch Pr B.v.
- Legal name
- PitchPR B.V.
- Website
- https://pitchpr.nl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PitchPR B.V. is an Amsterdam-based, independently operated PR and communications agency founded in 2007, serving food, wine, spirits, FMCG and hospitality brands across the Benelux through campaigns, events, media relations and influencer activation.
- Ownership category
- akta.pro rank
Pitch Pr B.v. industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where Pitch Pr B.v. is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Pitch Pr B.v. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- PR and Communications Services: Professional PR agency services including brand strategy, positioning, campaign creation, media relations, event management, and promotional activities for food, wine, spirits, and hospitality clients in the Benelux market.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Pitch Pr B.v. product offering
Product offeringCore offering
PitchPR is a specialized food, wine, spirits, and hospitality PR agency operating in the Benelux market. It sells PR events, creative PR concepts, marketing consultancy, rapid one-off media coverage, product sampling to journalists and influencers, and industry partnership programs to brands, producers, restaurants, and wine bars. The firm also founded and coordinates The Food & Wine Republic international agency network and runs the annual Wine Bar of the Year competition.
Product overview
Pitch PR is a trendsetting food & drinks PR agency operating in the Benelux market. The agency offers a unified suite of PR and marketing services organized around six core offerings: PR Events (product launches, restaurant openings, tastings), Marketing (consulting and campaigns), PR Concepts (creative campaigns, pop-ups, press trips), Quick Pitch (rapid one-time assignments), Product Sampling (influencer outreach), and Pitch en Partnerships (industry collaborations). The agency also operates The Food and Wine Republic, an international network platform connecting specialized PR agencies across continents for international brand campaigns, and organizes the annual Wine Bar of the Year competition. The firm focuses exclusively on food, wine, spirits, FMCG, and hospitality brands, providing brand strategy, positioning, and measurable PR results through both digital and traditional media channels.
Differentiator
Problem solved
Functional benefit
Brands
- The Food & Wine Republic: International collaboration platform of food, wine and hospitality PR agencies founded by PitchPR in 2019. Connects independent specialized PR agencies across Europe, North America, Africa, and Oceania.
Products and services
- PR Events
Quantifiable outcome
- Nearly 10,000 page clicks on Gato Negro campaign page
- +2 more outcomes
Companies that use Pitch Pr B.v.
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Pitch Pr B.v. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pitch Pr B.v. partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- The Food & Wine RepubliccoreFounded by Pitch PR in 2019, The Food & Wine Republic is an international network of specialized food, wine, and hospitality PR agencies. The platform enables international brands and wine regions to coordinate multi-market campaigns through affiliated local agencies across Europe, North America, Africa, and Oceania.
- PCATS Comunicació (Spain)minorBarcelona-based 360-degree communication agency with 20+ years experience specializing in gastronomy, wine, agro-food systems, tourism and services. Part of The Food & Wine Republic network.
- Winelab Agency (Denmark)minorDanish event planning and production agency, organizers of the biennial Aarhus wine market with up to 1,100 attendees and 20 wine importers. Part of The Food & Wine Republic network.
- FIVESTAR PR (South Africa)minorBoutique PR and digital content agency based in Cape Town focusing on strategic PR and integrated communications for 5-star luxury travel and hospitality clients. Part of The Food & Wine Republic network.
- Grapevine (Australia)minorAustralia's leading FMCG agency specializing in social media, influencer relations, digital marketing, and content creation. Part of The Food & Wine Republic network.
- ff.kPR (Germany/Switzerland)minorPR agency in Hamburg, Germany and Zurich, Switzerland. Partner in The Food & Wine Republic network for German and Swiss markets.
- Mateo&Co (Spain)minorPR agency in Madrid, Spain. Partner in The Food & Wine Republic network for Spanish market.
- SoWine (France)minorPR agency in Paris, France. Partner in The Food & Wine Republic network for French wine communications.
- SoFood (France)minorPR agency in Paris, France. Partner in The Food & Wine Republic network for French food sector.
- Rossie & Bianchi (Italy)minorPR agency in Milan, Italy. Partner in The Food & Wine Republic network for Italian market.
- This is Phipps (UK)minorPR agency in London, UK. Partner in The Food & Wine Republic network for UK market.
- Prat PR (Sweden)minorPR agency in Stockholm, Sweden. Partner in The Food & Wine Republic network for Swedish market.
- People PR (Poland)minorPR agency in Warsaw, Poland. Partner in The Food & Wine Republic network for Polish market.
- Vinrejser (Denmark)minorPR agency in Copenhagen, Denmark. Partner in The Food & Wine Republic network.
- Teuwen PR (USA)minorPR agency in New York, USA. Partner in The Food & Wine Republic network for US market.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Pitch Pr B.v. competitors and assessment
Company assessmentBroad incumbents
- Edelman: Edelman is a global communications and public-relations firm serving major consumer, food, beverage, and hospitality organizations. It is a broad incumbent with comparable brand communications, media relations, and campaign execution capabilities.
- Weber Shandwick: Weber Shandwick is a global communications network with consumer, food, beverage, and hospitality clients. It is a broad incumbent because it offers overlapping PR, brand, event, and social capabilities at greater scale.
- Hill+Knowlton Strategies: Hill+Knowlton Strategies is an established global communications consultancy with consumer, food, beverage, and hospitality practices. It is a broad incumbent comparator for PitchPR's media relations, brand communications, and event-based client work.
- FleishmanHillard: FleishmanHillard is a global communications agency with consumer, food, agriculture, and hospitality practices. Its broader portfolio and international scale make it an incumbent comparator for PitchPR's specialist agency services.
- Ketchum: Ketchum is a global public-relations and communications agency with food, beverage, consumer, and hospitality experience. It overlaps with PitchPR in integrated communications, media relations, events, and brand campaigns.
- Zeno Group: Zeno Group is a global communications agency with consumer, food, beverage, and hospitality capabilities. Its integrated PR and marketing offering is relevant to PitchPR even though Zeno operates at substantially greater scale.
- M Booth: M Booth is a global consumer and corporate communications agency that supports major food, beverage, and hospitality brands. It is a broad incumbent comparable through its campaign creativity, earned media, events, and digital activation.
Direct peers
- Sopexa: Sopexa is a global food, wine, and spirits marketing and communications agency serving beverage and hospitality clients. Its specialist vertical focus and project/retainer agency model closely match PitchPR's B2B communications and event proposition.
- Colangelo & Partners: Colangelo & Partners is a public-relations agency focused on food, wine, and spirits brands. It is a direct sector and service peer because it combines media relations, brand communications, and campaign support for beverage clients.
- Bread & Butter PR: Bread & Butter PR is a food, drink, and hospitality communications agency with a similar client base and campaign and event orientation. It provides a direct regional benchmark for PitchPR's Benelux specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Pitch Pr B.v. social profiles
Digital presencePitch Pr B.v. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pitch Pr B.v. leadership team
Management profileNumber of profiles
Profiles2 records
Pitch Pr B.v. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pitch Pr B.v. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pitch Pr B.v.
What does Pitch Pr B.v. do?
PitchPR is a specialized food, wine, spirits, and hospitality PR agency operating in the Benelux market. It sells PR events, creative PR concepts, marketing consultancy, rapid one-off media coverage, product sampling to journalists and influencers, and industry partnership programs to brands, producers, restaurants, and wine bars. The firm also founded and coordinates The Food & Wine Republic international agency network and runs the annual Wine Bar of the Year competition.
Is Pitch Pr B.v. a public or private company?
Pitch Pr B.v. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pitch Pr B.v. founded?
Pitch Pr B.v. was founded in 2007. It employs 11 to 50 people.
Where is Pitch Pr B.v. based?
Pitch Pr B.v. is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Pitch Pr B.v. make money?
One revenue line is on record: PR and Communications Services.
Who are Pitch Pr B.v.'s main competitors?
Broad incumbents on record are Edelman, Weber Shandwick, Hill+Knowlton Strategies, FleishmanHillard, Ketchum, Zeno Group and M Booth. Direct peers are Sopexa, Colangelo & Partners and Bread & Butter PR.
Does Pitch Pr B.v. have an API?
No public API is recorded for Pitch Pr B.v..
What industry is Pitch Pr B.v. in?
Pitch Pr B.v.'s product category is Public Relations Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 54181 and its SIC code is 7311.