What Divar does

Divar (دیوار) is the largest online classifieds marketplace in Iran, founded in 2011 and headquartered in Tehran. Its platform enables peer-to-peer buying and selling across categories including real estate, vehicles, electronics, home appliances, services, employment, and personal goods, and is accessible via native Android and iOS applications, a Progressive Web App, and the web. The company serves both individual consumers (B2C) posting and browsing free listings and professional sellers (B2B) using dedicated Business Panels for real estate agencies, car showrooms, and online stores.

The technology stack combines cloud infrastructure, a microservices architecture, Python and Go services, SQL and NoSQL data stores, Docker, and Kubernetes. AI/ML capabilities are applied across trust-and-safety (40 moderation bots, NLP, computer vision, anomaly detection), ad publication and search (predictive ranking and filtering), and — most recently — an autonomous AI Sales Assistant launched in October 2025 that helps sellers handle buyer messaging and negotiation. The platform reports 350,000 daily ads, 50M+ Android installs, and presence in 200+ Iranian cities.

Divar generates revenue through a freemium model: a free ad-posting quota, paid tiers for additional listing volume, recurring subscriptions for B2B Business Panels (real estate, automotive, retail), and premium ad-placement features such as "Nardebani" highlighted status. Go-to-market is primarily product-led self-serve for consumers, with a direct sales motion layered on for B2B business panels. Pricing was updated in summer 1405 (2026) while preserving the free quota. The company is privately held, headquartered in Tehran, and operates exclusively within Iran.

Name

Divar

Legal name

Divar

Website

https://divar.ir

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Divar is Iran's largest online classifieds marketplace, founded in 2011, serving individual consumers and professional sellers (real estate, automotive, retail) with free and paid ad-posting, dedicated B2B panels, and AI-powered trust-and-safety tools across 200+ cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Classified Advertising Fees: Users pay fees for posting ads on the platform. The service has a free quota that remains available, with paid options for additional listings. Pricing updated from summer 1405 with free quota remaining intact.
2. Business Panels and Premium Services: Dedicated panels for real estate agencies, car showrooms, and Divar Store owners provide premium business services with enhanced features for professional sellers.
3. Featured/Premium Ad Placement: Enhanced visibility options for ads including 'Nardebani' (ladder) featured status for increased exposure.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Divar operates Iran's largest free online classifieds marketplace where individuals post and browse ads for real estate, vehicles, electronics, home appliances, services, and personal goods. The platform is accessible through native Android and iOS applications and a Web/PWA at divar.ir. For professional sellers, Divar provides dedicated B2B business panels for real estate agencies, car showrooms, and online store owners with enhanced selling features, complemented by an AI-powered sales assistant to automate high-volume buyer-seller interactions.

Product overview

Divar is a multi-platform classified ads marketplace operating as a unified platform with specialized modules for different user segments. The core Divar platform enables users to post and browse free classified ads across categories including real estate, vehicles, electronics, home goods, services, personal items, entertainment, and industrial equipment. Built on this core are add-on modules: the AI Sales Assistant for automated seller support, the Divar Store Panel for dedicated online stores, Real Estate and Car Showroom Panels for business professionals, and a Bug Bounty Program for security researchers. The platform is accessible via native Android/iOS apps, a Progressive Web App (PWA), and the website, covering over 200 cities in Iran.

Differentiator

Problem solved

Functional benefit

Products and services

• Divar Core Classifieds Platform Iran's largest online classifieds marketplace where users can post and browse ads across categories including real estate, vehicles, electronics, home appliances, business services, and entertainment. Built-in chat enables direct buyer-seller communication. Accessible via Android, iOS, and web with a free ad posting quota.
• Business Panels for Real Estate Agencies and Consultants Dedicated panel for real estate agencies and consultants to manage property listings and transactions on Divar with professional tools and enhanced visibility for high-volume property sales.
• Business Panel for Car Showrooms Dedicated panel for car dealerships and showrooms to manage vehicle listings and sales on Divar with professional tools to process transactions faster and reach a large buyer audience.
• Divar Store Panel Online store creation panel that allows goods sellers to create an exclusive online store and dedicated section on Divar, reaching tens of millions of potential customers with store-style merchandising.
• AI Sales Assistant AI-powered sales assistant that helps sellers on Divar manage high volumes of buyer messages, coordinate communications, and conduct negotiations autonomously on behalf of the seller.
• Divar Web App / Progressive Web App (PWA) Web and Progressive Web App version of Divar that lets users access the platform via browser and install as a home-screen icon on iOS and Android without downloading a native app or performing updates.

Quantifiable outcome

• 387,556,000 liters of water saved through laptop transactions
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Karyar (کاریار)coreStrategic or Co-development PartnerSocial startup partnership supporting talented students in underprivileged areas with programming education. Divar provided 750 million Tomans for training costs and 18 volunteer colleagues participated in teaching. 50 skill-learners from 16 provinces supported, including 7 with disabilities.
• Angelic Children's Charity (خیریه کودکان فرشته اند)minorStrategic or Co-development PartnerCharitable partnership for distributing toys in underserved areas in different provinces of the country as part of the 'Pass the Play On' initiative.
• National Olympic and Paralympics Committee Ethics CommissionminorStrategic or Co-development PartnerPartnership with prominent athletes to distribute toys in underserved areas as part of charitable initiatives.
• Environmental Protection OrganizationminorStrategic or Co-development PartnerCollaboration with environmental protection authorities and wildlife protection units to identify and block prohibited animal species transactions.
• Hezardastan Group (هزاردستان)coreOthersParent company of Divar. Hezardastan Group holds Summer Camp programs for training talented individuals, with two sessions hosted by Divar for software engineering, front-end, and data analysis.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avito: Russia's largest horizontal classifieds marketplace covering real estate, vehicles, goods, and services. Closest comparable in product scope (horizontal C2C/B2B listings, freemium model) and category breadth to Divar, though operating in a different geography.
• Leboncoin: France's dominant horizontal classifieds marketplace for goods, real estate, vehicles, and jobs. Highly comparable on product structure (free quota + paid boosts + pro accounts) and category breadth, though serving a mature Western market.
• Craigslist: Original horizontal classifieds marketplace covering jobs, housing, goods, and services. Comparable on core C2C classifieds model and category breadth, though with a much more dated product UX and limited mobile-first investment versus Divar.
• Carousell: Southeast Asia's leading mobile-first horizontal classifieds marketplace with strong C2C and B2C seller tools. Comparable product philosophy (mobile-first, AI-assisted listings) and emerging-market consumer base.
• Quikr: India's horizontal classifieds platform covering used goods, real estate, vehicles, and jobs. Comparable in freemium C2C model, category breadth, and emerging-market dynamics, though operating at much larger scale across India's population.
• Wallapop: Spain's leading mobile-first C2C marketplace for second-hand goods. Comparable on mobile-first product, peer-to-peer transactions, and trust-and-safety features, though narrower in category mix (focused on goods).
• OfferUp: US mobile-first local marketplace for buying and selling goods, with growing dealer and B2B seller tools. Comparable mobile-first GTM and C2C-to-B2B evolution that mirrors Divar's business-panel expansion.

Broad incumbents

• OLX: Global classifieds network owned by Prosus, operating in 30+ emerging markets including MENA. Highly comparable marketplace model (C2C + dealer subscriptions, premium placements) and a key reference point for Divar's B2B panel and monetization strategy.
• Mercado Libre: Latin America's largest e-commerce and classifieds platform with deep horizontal marketplace breadth and adjacent fintech/payments. A scaled reference point for Divar's potential evolution from listings into full commerce + payments.

Regional players

• Dubizzle: Leading classifieds platform in the UAE and broader MENA region with strong real estate, motors, and used-goods verticals. Closest geographic and cultural peer to Divar, with very similar category mix and B2B dealer-panel features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/divar_official
• YouTubeaparat.com/divar.official
• LinkedInlinkedin.com/company/divarofficial
• Instagraminstagram.com/divar.official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divar